Who should attend
About Pharma Digital Marketing
This course is designed to provide participants with an detailed practical orientation about digital marketing tools and techniques pertaining to pharma industry.
Pharmaceutical brands were slow to web marketing. The cautious behaviour of the sector, combined with uncertainty of regulation, held pharmaceuticals back while marketers in finance, professional services, manufacturing and business services raced ahead online. This course highlights key steps every brand should evaluate for boosting the effectiveness of their communications planning. For the experienced digital marketer this will be a useful check-list, for those new to the web it could revolutionise the communications mix – and reduce the overall cost of the marketing. This online course will provide comprehensive understanding regarding digital strategy for your brand or therapeutic area to stay ahead with competition with detailed understanding of the digital marketing tools and techniques.
This workshop is designed for innovative marketing, sales and medical professionals who want to optimize their communication mix and enhance customer-centricity through the selective adoption of digital marketing tools in pharmaceutical industry.
The course is designed to challenge students and Professionals to apply what they have learned through the use of interactive exercises, reflection questions, and a final assessment at the end of the course.
The course can be completed at any place, allowing the user to stop and start at their leisure.
Course Code: RYD-076
Course Title: Digital Marketing Training for Pharma Brand Managers [Competency Development Certification Course]
Online distance learning course. Therefore the course can be accessed online across anywhere 24×7.
Features of Digital Marketing Training for Pharma Brand Managers
Pharma Branding in today’s digital-first world is powered by dynamic trends, technology, and metrics that have made digital marketing not just an essential skill to stay relevant but also to stay ahead of the competitors. When powered by analytics, pharma digital marketing can persuade customers, improve brand awareness, and multiply revenue.
This e-learning course provide comprehensive idea about the following:
- Overview Of Digital Marketing
- Case Study Presentations
- Briefings (Online Payments, Disability Web Access, Surveys & Forms, Affiliate & Voucher Marketing, Crowd sourcing)
- Search Engine Optimization (SEO)
- Online Advertising
- Social Media Marketing (Facebook & Linkedin)
- Mastering Google (Google AD Advertising, Analytics & Applications)
- Micro Blogging – Twitter
- Copy Writing For The Web, Social Media & Mobiles
- Mobile Marketing
- Email Marketing
- Video & Audio (Podcasting) Marketing
- Strategic & Action Planning
- Presentations & Review
Graduation in any discipline. Even the final year student can join the course.
- Pharma Brand Manager’s who are already working in Pharma PMT (Product Management Team).
- This course is ideal for pharmaceutical, biopharmaceutical and medical devices marketing professionals, who want to acquire the digital marketing skills.
- Pharma Business entrepreneurs, who want to enhance knowledge about the Japan regulatory affairs.
- Business Development, strategic management professionals who want to have the detailed understand strategic planning process for registration and regulation of the pharmaceuticals in Japan.
Certificate will be provided at the end of the successful completion of the course.
- Attend the course 24×7 by login to your dashboard. So, you can attend lectures, simulation, self assessment tests and final certification examination.
- You will also eligible to receive the course study modules, which you can download by login to your course page.
Few of the similar courses
- Pharma Product Management
Pharma Digital Marketing
Digital marketing provides better exposure for pharma companies to reach out to the patients. Unlike traditional approaches like face-to-face interaction which is expensive and time consuming, digital marketing not only reduces the marketing cost and time, but also increases your target audience reach.
About Pharma Digital Marketing Course
Digital marketing tools and techniques which are followed in pharmaceutical industry is different and distinct from regular digital marketing. This course is designed for pharma and biopharmaceutical professionals to get skilled on digital marketing tools which are used in pharmaceutical industry. In fact, this will be opportunity for pharmaceutical product manager’s to adapt to the new skills.