Introduction
Course Outline
Who should attend
Features
Related Courses
About Nutraceuticals
This online nutraceutical training course provides hands on training on practical learning on nutraceutical business management processes. Course provides understanding of nutraceutical product marketing, branding, regulatory business development, export management processes. Nutraceutical Business Management course also provides comprehensive understanding on nutraceutical product regulation, registration and compliance process. In fact this is a key area of understanding for Nutraceutical Business Management professionals.
Therefore this PG Certification course imparts training to create an effective Nutraceutical Business Manager for Food, Food Supplement and Nutraceutical Industry.
Nutraceutical training gives practical knowledge and real life job simulation. Course focuses on how nutraceutical business management professionals work in a company and understanding of key responsibilities and job functions.
Course Information at a glance
- Course Title: Executive PG Certification in Nutraceutical Business Management (EPGNBM).
- Maximum Course Duration: 1 Year. Users can complete the course within a stipulated 1 year course period.
- Type of the course: Self paced Online learning. Access the course 24×7 from anywhere.
- Course Code: RYD-109
- Certification: Certificate will be provided at the end of the successful completion of the course
At Royed, we also have an advanced certificate course in Food Regulatory Affairs.
In these online self-paced modules, participants will be understanding about the nutraceutical business and commercialization process in detail. Therefore, it is ideal training for those who want to handle, manage or launch nutraceutical formulation in the marketplace. Moreover, this nutraceutical course provides guidance on nutraceutical export business management. Above all, nutraceutical business managers must have skills on nutraceutical digital marketing skills. This course provides much needed hands-on training on digital marketing skills which are required to make the brand successful in the digital landscape.
The course trains the candidate on nutraceutical product development, regulatory approval, compliance management process will be covered in phased manner for easy understanding. Moreover, the course covers fundamentals to advance learning on nutraceutical brand management and brand plan preparation. Above all, this course features nutraceutical business strategic planning.
Fundamental to advanced training on nutraceutical product commercialization
- Overview of the Nutraceutical Industry.
- Introduction to advanced learning on Nutraceutical Regulatory Affairs.
- Classification of Foods, Dietary Supplements and Nutraceuticals.
- Understanding of various nutraceutical ingredients, classifications, unique selling points, positioning statements.
- Nutraceutical and disease management.
- Nutraceutical product class market dynamics. Recent updates of the nutraceutical market. What’s creating buzz in the Nutraceutical market.
- Key Regulatory Requirements for Nutraceutical Business.
- Development and Commercialization process of Nutraceutical.
- Understanding of the Nutraceutical Regulatory Cycle.
- Requirements of Food, Dietary Supplement Good Manufacturing Practices. All different sections and modules. Detailed understanding on food manufacturing standard development. Audit of nutraceutical plants. Data Integrity and Warning Letter handling training. Recall Management Process.
- Food Safety Management Process.
- Documentation for launch of a new dietary supplement product and regulatory filing in US, Europe, UK, India, Canada, Japan, GCC, African Region.
- Nutraceutical product Dossier preparation – Specific Formats for Regulatory Bodies
Advanced section on nutraceutical product management
- Nutraceutical Industry Intellectual Property Right Management. IPR, Patents, Copyrights and Trademarking Process.
- Registering and protection of the nutraceutical trademarks.
- Brand plan development for nutraceutical products.
- Pricing of nutraceuticals. Costing management principles.
- Nutraceutical brand launch process. Brand plan preparation. Developing integrated nutraceutical market mix.
- Nutraceutical International Business Management, export documentation process.
- Nutraceutical Digital Marketing – Hands on Training.
- Nutraceutical Business Development, Brand Valuation tools and techniques.
- Contract manufacturing of nutraceutical products.
Who should attend this Nutraceutical Business Management Course?
- Those who are in Nutraceutical Business Operation working in various departments like regulatory affairs, product management, business development and marketing.
- Professionals from nutraceutical business owners, top management and middle management professionals working in nutraceutical business development, brand management, digital marketing etc.
- Those who want to have a clear cut understanding how to operate and manage the nutraceutical business.
- In fact this course is ideal for the pharmaceutical management and business professionals who want to have real life exposure on know-how of the nutraceutical industry.
- Fresher or beginners, Those who want to make a career in the nutraceutical industry.
Course features
- Orientation to job related practical aspects of the professionals working in nutraceutical company, is covered in this course extensively.
- Simulation to real life working in the regulatory affairs department. Hence it helps to enhance the regulatory strategic decision making.
- Advance training on food registration requirements for various regulatory bodies.
- Access to Case Studies to learn about food regulation and registration.
Few of the similar courses
- Dietary Supplement Regulatory Affairs >> Learn more
- Pharma Global Management >> Learn more
- FMCG Branding and Marketing Course >> Learn more
- Food Marketing and Branding Training >> Learn more
- FMCG Digital Marketing Course >> Learn more
- Cosmetics Brand Management Training >> Learn more
- FMCG Sales Management Course >> Learn more
- Pharma Marketing Course >> Learn more
- FMCG Business Management >> Learn more
- Food Regulatory Affairs >> Learn more
- Pharma Product Management Course >> Learn more
- Medical Devices Regulatory Affairs >> Learn more
What are Nutraceuticals?
Nutraceuticals are products that combine the benefits of both nutrition and pharmaceuticals. The term “nutraceutical” is a combination of the words “nutrition” and “pharmaceutical.” Hence these products are typically derived from natural sources and are intended to provide additional health benefits beyond basic nutrition.
In fact Nutraceuticals can include a wide range of products such as dietary supplements, functional foods, and beverages. Moreover, they are often formulated with bioactive compounds, such as vitamins, minerals, herbs, botanicals, amino acids, or other substances that are believed to have health benefits.
Concept behind Nutraceuticals
The concept behind nutraceuticals is that they can support overall health and well-being, as well as help prevent or manage certain health conditions. Some popular examples of nutraceuticals include omega-3 fatty acids, probiotics, antioxidants like vitamin C and vitamin E, herbal extracts like ginkgo biloba or turmeric, and many more.
While nutraceuticals are often marketed as natural alternatives to pharmaceutical drugs, it’s important to note that they are not regulated in the same way as pharmaceuticals. In many countries, including the United States, the regulation of nutraceuticals falls under dietary supplement regulations, which are generally less strict than the regulations for pharmaceutical drugs.
What is Nutraceuticals? >> Learn more
Section 1Nutraceutical Business : Fundamental Topics on Overall Business Management
Lecture 1Nutraceutical and Disease Management Matrix
Lecture 2Dietary Supplement (DS) | Nutraceutical | NHPs | Functional Food | Phytochemicals | Multivitamin - Mineral Supplement - Differentiations, Similarities, Regulation requirement assessment
Lecture 3Dietary Supplement Vs. Nutraceutical : Analysis of Term
Lecture 4Nutraceutical / Dietary Supplement Market Insight | Overall Market Size, dietary supplement market segmentation, Ingredient wise market share, Dosage Form, Usage and Application Segmentation, End user outlook, distribution channel
Lecture 5Functional Foods | Definition | Characteristics | Categories | Examples with usages
Lecture 6Functional Foods Master Classification: Understanding of various nutraceutical ingredients, classifications, unique selling points, positioning statements
Lecture 7Segmenting the Nutraceutical Market
Lecture 8Developing Nutraceutical Portfolio for the organization
Lecture 9Case Study : Developing Nutraceutical Portfolio for the organization
Lecture 10Nutraceutical Multi Segment Forecasting | Case based practical Insight
Lecture 11Nutraceutical and Disease Management Matrix
Lecture 12Nutraceutical Ingredient Master Database
Lecture 13Key Activities for Nutraceutical Product Manufacturing | Checklist | Step by step process planning
Lecture 14Introduction to Global Food Regulatory Affairs | RCSQ Framework
Lecture 15Food Classification – Decision Tree Approach (Global Perspective)
Lecture 16Food Categories & Classification
Lecture 17Food Classification Cases [Real World Examples] | 60 Cases
Lecture 18Medical Foods / FSMP | Novel Foods | Infant and Other Specialized Foods - Classification Exercise
Lecture 19Regulatory vs Compliance vs Quality vs Safety For Food Market Access) | Case Based Understanding
Lecture 20Key Global Regulatory Frameworks Overview | C-W-R-N-P Model
Lecture 21Food Categories & Classification for Regulatory Strategy, Claims & Market Access
Lecture 22Review Test on Classification and Key Regulations
Section 2Nutraceutical Regulations and Laws | Regulatory Submission Pathways
Lecture 23Introduction to Nutraceutical Business Management course
Lecture 24Certifications for Food Business | Understanding on various types of certification
Lecture 25Regulatory Affairs functions in food business
Lecture 26New Food Product Development | Food Commercialization Process | NPD and Regulatory Activities
Lecture 27Introduction to Food Hygiene and Safety
Lecture 28Food | Definition| Classification| Unsafe and Hazardous foods
Lecture 29Principle of Safe Food Preparation
Lecture 30Food Control | Important Principles | Component of food control system | Responsibility for food controls
Lecture 31Food Law | Overview of EU regulations
Lecture 32Regulatory Agencies of different countries
Lecture 33Dietary Supplements and Regulations | Premarket activities | labeling requirements | Claims, Approval requirements | Manufacturing Requirements
Lecture 34Introduction to Nutraceutical | Functional Food | Dietary Supplement | Health Food | Regulation and Approval Process
Lecture 35Nutraceutical Registration in India | FASSI guidelines | Process of FASSI licensing | FAQs
Lecture 36FASSI Nutraceutical Registration Pathway | Step By Step Planning
Lecture 37FASSI Novel Food Approval Pathways | Step By Step Planning | Key considerations for novel food designation
Lecture 38FASSI Nutraceutical Class Designation | Practical Examples with reasoning
Lecture 39GRAS : Detailed Understanding | Regulatory Significance | [GRAS 1.1]
Lecture 40GRAS Determination Process [GRAS 1.2]
Lecture 41GRAS Determination Checklist [GRAS 1.3]
Lecture 42GRAS Review Test [GRAS1.4]
Lecture 43GRAS - Usage Guidance [GRAS1.5]
Lecture 44If Not GRAS Pathway [GRAS1.6]
Lecture 45FAP Vs. DSHEA-NDI Pathways | Advanced Comparison
Lecture 46Global Dietary Supplement Regulation Comparison | US EU Canada Australia India Japan China
Lecture 47Navigating FDA Compliance Food Additives and Dietary Supplements | Differentiating Core Market Go To Strategy
Lecture 48Navigating to GRAS Status
Lecture 49Review on GRAS Regulatory Roadmap
Lecture 50Ingredient Regulatory Playbook
Lecture 51Ingredient Regulatory Playbook
Section 3GMP Requirements for Nutraceutical Plants
Lecture 52Premises & Plant Layout Designing
Lecture 53Sanitation and Hygiene
Lecture 54Equipment Module
Lecture 55Production Module
Lecture 56Documentation
Lecture 57Quality Control
Lecture 58Product Complaint
Lecture 59Storage Module
Section 4Quality Management System of Nutraceutical Plant
Lecture 60Food Product - Risk Management - Introduction
Lecture 61ISO Certification and audits
Lecture 62BRCGS
Lecture 63ISO 22000
Lecture 64FSSC 22000
Lecture 65PrimusGFS
Lecture 66NON GMO
Lecture 67The Plant-Based Certification Program - PBS
Lecture 68HALAL Certifications
Lecture 69Other Feed Safety Certifications
Lecture 70Certification for Nutraceutical, Food, Dietary Supplement Plants
Section 5Registration and Regulation of Food Supplement | Dietary Supplement | Nutraceutical Regulation
Lecture 71Dietary Supplement Products & Ingredients | New Dietary Ingredients (NDIs)
Lecture 72NDIs Premarket notification
Lecture 73Case Studies - NDI designation Process
Lecture 74NDI – Notification Requirements and Adulteration Standard
Lecture 75Developing Safety Profile for New Dietary Ingredient | Dietary Supplement Safety Narratives | common error about margin of safety in NDI notifications
Lecture 76NOEL | NOAEL
Lecture 77Safety Factor Determination based on Animal Toxicity Study
Lecture 78Margin of Safety | Safety factor | Safety Discussion in NDI notification
Lecture 79EDI | ADI
Lecture 80Case Study: NDI notification and generally recognized as safe (GRAS)
Lecture 81NDIN Safety Information Package | Documentation | Different Sections | Templates
Lecture 8275 Day Premarket NDIN Submission List
Lecture 83NDIN Case Studies and Discussion
Lecture 84NDIN Master File
Section 6Documentation for launch of a new food product and regulatory filing
Lecture 85Food Dossier
Lecture 86Novel Food Approval Process in India
Lecture 87EU Food Authorization
Lecture 88Novel Food
Lecture 89Pre-Market Submission Management Process for Food Additives, Infant Formulas and Novel Foods
Section 7Nutraceutical Labeling : Understanding key terminologies
Lecture 90Introduction to Food Labeling
Lecture 91FDA Labeling Requirements
Lecture 92Label claim for conventional food and dietary supplement
Lecture 93Food Label | PDP | Information Panel designing | Compliance from Regulatory Perspective
Lecture 94Net Quantity of content statement
Lecture 95Expiration Dating | Best Before | Use By | Sell By Dates
Lecture 96Gluten Free Labeling of Foods
Lecture 97Traffic Light Labels | How to design | Reference Intake
Lecture 98Daily Value (DV) | % Daily Value (% DV)
Lecture 99How to design and prepare nutrition fact label | Labeling Regulation | Guidelines | Energy Value Determination | Determination of Nutrient reference values | Real World Case Studies
Lecture 100Nutrition Fact Label - New Label Guidelines
Section 8Food Shelf Life Stability Testing
Lecture 101Nutraceutical Shelf Life Stability Testing | Stability Studies | Expiration Dating
Lecture 102Stability Study of Processed Food
Lecture 103Health Supplement - Stability Study | Study Design - Batch Selection | Testing Frequency | Reduced Batches | Storage Condition | Container Closure System
Lecture 104Climate Zone
Lecture 105Stability Zone Finder
Lecture 106Accelerated and intermediate testing conditions
Lecture 107Long Term Stability Study
Lecture 108Stability Data Sheet
Lecture 109Testing Frequency
Lecture 110Bracketing
Lecture 111Matrixing
Lecture 112Stability Studies Case Discussions
Lecture 113Case Study: Managing Stability Study for Zone IV countries
Section 9Export and International Business of Nutraceuticals
Lecture 114Introduction of Export Documentation | Understanding of important terminologies
Lecture 115Proforma Invoice - Detailed understanding how to prepare Proforma Invoice
Lecture 116Export Contract | Importance | Considerations | Things to include in Export Contract
Lecture 117Commercial Invoice | Importance | Differences with Proforma Invoice
Lecture 118Custom House Agent | Role, Responsibilities, How they work | Freight Forwarder - Difference with CHA | Case Study
Lecture 119Letter of Credit | How it works | Different types of LC | LC terms and conditions | Sight LC | Case Studies
Lecture 120Bank Guarantee (BG) | How BG works | Differences between BG and LC | Applicability of BG
Lecture 121LC Discounting | How it works | How to calculate the LC discounting
Lecture 122Packing List | Importance | Things to include in packing list
Lecture 123Incoterms | 2020 Incoterms | Practical understanding on different types of Incoterms | Choosing the right incoterm
Lecture 124Logical selection of Incoterms | Landing in right incoterms for your business
Lecture 125Pre-shipment Certificate | COO |CVO| Fumigation Certificate | Preshipment Inspection Certificate | Certificate of Health
Lecture 126Transport Documents | Bill of Lading | Different Types of Bill of Lading | Airway Bill
Lecture 127Airfreight calculation | Gross Weight | Tare Weight | New Weight | Volumetric Calculation | Freight rate calculation
Section 10Inspection and Audit of Nutraceutical Manufacturing Plants
Lecture 128Establishment Inspection Report | 483 Observations | USFDA Warning Letter | Handling of FDA inspection | Closing of Warning Letter
Lecture 129Data Integrity
Lecture 130Electronic Batch Record for effective compliance management | Key Understanding | Functionalities | Importance in managing data integrity
Lecture 131RTQs | Response to Queries | How to handle Regulatory Queries
Section 11Nutraceutical Marketing and Brand Management
Lecture 132Brand Name, Logo and Trademarking
Lecture 133Trademark Searching Process | Hands on Practical Training
Lecture 134How to design an excellent brand logo : Tricks of the trade
Lecture 135Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 136Tagline - Development, Finalization and Protection
Section 12Nutraceutical Brand Marketing Plan Preparation
Lecture 137Introduction to Marketing Plan | Definition | Importance | Key areas to consider while preparing Marketing Plan
Lecture 138Core Section of Pharma Marketing Plan | Example of each content of each section | Marketing Plan Core Section analysis with real life example
Lecture 139Marketing Campaign | Introduction | Objective | Types| Campaign Matrix Preparation | Campaign Matrix Practical Examples | Sample Campaign Matrix with timeline and action plan for brands
Lecture 140Target Based Marketing Campaign Designing | HCPs Targeting | Retailer-Distributor Targeting | Targeting Sales Team
Lecture 141Building Prescriber’s Loyalty through Marketing Campaign : Pharmaceutical Prescriber’s Matrix – Strategic Campaign Preparation | Short Term Vs. Long Term Campaign
Lecture 142Marketing Planning Cycle | Content writing for each planning stage | Case Study - Preparing Marketing Planning Cycle with real life example
Lecture 143Creative Brief Preparation | Campaign Brief | Case Study - Campaign Brief Preparation of Pharma Brands
Lecture 144Brand Launch Workflow | Prelaunch | Launching | Post Launch Activities
Lecture 145Concept of uniform branding for better brand acceptability
Lecture 146Concept of Brand Differentiation
Lecture 147Price List Preparation | How to calculate PTS PTR
Section 13Visual Aid Development
Lecture 148Introduction to visual aid designing | V3M Concept | Components of the visual aid page | Component of Visual Aid designing
Lecture 149Practical Training in visual aid designing | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid
Lecture 150Visual Aid Printing | Establishing Visual Aid Printing Specs for effective management of the vendors
Lecture 151Visual Aid Analysis with practical example
Lecture 152Guideline on Visual Aid Development
Lecture 153Marketing Plan followed by Visual Aid Development
Lecture 154Visual Aid, Literature reference Sample
Lecture 155Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids
Lecture 156Visual aid detailing story writing
Section 14Nutraceutical Digital Marketing : Hands on training
Lecture 157Introduction to Digital Marketing
Lecture 158Inbound and outbound marketing in pharma | Types of inbound and outbound marketing
Lecture 159Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 160Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 161Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 162Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 163Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 164Basics of Advertising : Introduction
Lecture 165The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 166The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 167Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 168Advertising Planning - ATL, BTL, TTL activities
Lecture 169Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 170Web Analytics - Tool and Implementation
Lecture 171Web Host - Check the hosting details
Lecture 172Page Speed- importance and practical understanding | Check the web speed
Lecture 173Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 174Mobile Responsive | Tracking the Site
Lecture 175Google Ad - Practical Training on Campaign Development and Execution
Section 15PR Activity Campaign
Lecture 176Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 177Press release partners
Section 16Omnichannel Marketing
Lecture 178Introduction to Omnichannel Marketing | Importance | Significance | Implementation outcome of Omnichannel Marketing
Lecture 179OMM Implementation Framework | Step By Step | Key Activities in each step | 3 Case Study on OMM
Lecture 180Download OMM Implementation Framework Checklist
Lecture 181OMM terminologies | Explanation of important digital marketing terms
Lecture 182OM Brand Plan Development | Practical Brand Plan with different sections with touchpoints
Section 17 Nutraceutical Sales Management (Retail and field management)
Lecture 183Retail Store Classification | Product-Patronage Matrix | MRAB | MRAS | MPB | MPS
Lecture 184Call Planning | Phases | Objective Setting
Lecture 185Retail Store : Types and Strategic Significance
Lecture 186Sales Productivity Analysis
Lecture 187Bill cut target | Calculation | Understanding on productivity % | How to optimized bill cut target
Lecture 188Concept of Beat Planning
Lecture 189In-store performance | Do and Don's of Instore Performance
Lecture 190Visual Merchandising
Lecture 191Product Visibility in Retail Store | Eye level | Buy level | Right placement of the products in retail shelf
Lecture 192Planogram for Retail Store | Principle of Blocking | Horizontal Blocking | Vertical Blocking | Right usage of horizontal and vertical blocking | Colour Wheel | Colour Blocking | POG for effective sales management
Lecture 193Post Call Analysis
Lecture 194Preparing Checklist before sales call
Lecture 195Key Performance Indicator For Sales Executives
Lecture 196Moving Average | Moving Annual Total | YTD | How to calculate
Lecture 197Compound Annual Growth Rate | CAGR Calculation
Lecture 198Mark up | How to calculate mark up
Lecture 199Mark up vs. Mark Down
Lecture 200Retail Schemes : Scheme Calculation | Scheme Margin | Various Types of Schemes | QPS | VPS
Lecture 201Retailer Landing Price : RLP calculation for Scheme and non-scheme products
Lecture 202Beat Planning | Key Points to consider while designing Beat Planning
Lecture 203SKU Management | SKU Ratio | Sales Ratio
Lecture 204Numeric Distribution Vs. Weighted Distribution | How to calculate
Lecture 205Range Selling | Total Line Sold (TLS) | Total Line Sold Daily (TLSD) | Lines Per Productive Calls (LPPC) | Unique Line Sold (ULS) | Significance | Case Based Calculation
Lecture 206Range Selling Cycle
Lecture 207ECO | ECO calculations | Outlet Activation
Section 18Nutraceutical Branding and Portfolio Management
Lecture 208Market Mapping in Nutraceutical Business Development
Lecture 209Market Mapping Simulation Based Review Test
Lecture 210Sample Market Mapping Exercise
Lecture 211Nutra Market Mapping Simulation
Lecture 212Nutraceutical Brand Differentiation | Practical Simulation
Section 19Request for Course Certificate
Lecture 213Final Certification Examination
Lecture 214Request for course certificate
nutraceutical business management, nutraceutical digital marketing, nutraceutical marketing, nutraceutical product management, nutraceutical regulatory affairs, Nutraceutical training
