Introduction
Course Outline
Who should attend
Features
Related Courses
About Nutraceuticals
This online nutraceutical training course provides hands on training on practical learning on nutraceutical business management processes. Course provides understanding of nutraceutical product marketing, branding, regulatory business development, export management processes. Nutraceutical Business Management course also provides comprehensive understanding on nutraceutical product regulation, registration and compliance process. In fact this is a key area of understanding for Nutraceutical Business Management professionals.
Therefore this PG Certification course imparts training to create an effective Nutraceutical Business Manager for Food, Food Supplement and Nutraceutical Industry.
Nutraceutical training gives practical knowledge and real life job simulation. Course focuses on how nutraceutical business management professionals work in a company and understanding of key responsibilities and job functions.
Course Information at a glance
- Course Title: Executive PG Certification in Nutraceutical Business Management (EPGNBM).
- Maximum Course Duration: 1 Year. Users can complete the course within a stipulated 1 year course period.
- Type of the course: Self paced Online learning. Access the course 24×7 from anywhere.
- Course Code: RYD-109
- Certification: Certificate will be provided at the end of the successful completion of the course
At Royed, we also have an advanced certificate course in Food Regulatory Affairs.
In these online self-paced modules, participants will be understanding about the nutraceutical business and commercialization process in detail. Therefore, it is ideal training for those who want to handle, manage or launch nutraceutical formulation in the marketplace. Moreover, this nutraceutical course provides guidance on nutraceutical export business management. Above all, nutraceutical business managers must have skills on nutraceutical digital marketing skills. This course provides much needed hands-on training on digital marketing skills which are required to make the brand successful in the digital landscape.
The course trains the candidate on nutraceutical product development, regulatory approval, compliance management process will be covered in phased manner for easy understanding. Moreover, the course covers fundamentals to advance learning on nutraceutical brand management and brand plan preparation. Above all, this course features nutraceutical business strategic planning.
Fundamental to advanced training on nutraceutical product commercialization
- Overview of the Nutraceutical Industry.
- Introduction to advanced learning on Nutraceutical Regulatory Affairs.
- Classification of Foods, Dietary Supplements and Nutraceuticals.
- Understanding of various nutraceutical ingredients, classifications, unique selling points, positioning statements.
- Nutraceutical and disease management.
- Nutraceutical product class market dynamics. Recent updates of the nutraceutical market. What’s creating buzz in the Nutraceutical market.
- Key Regulatory Requirements for Nutraceutical Business.
- Development and Commercialization process of Nutraceutical.
- Understanding of the Nutraceutical Regulatory Cycle.
- Requirements of Food, Dietary Supplement Good Manufacturing Practices. All different sections and modules. Detailed understanding on food manufacturing standard development. Audit of nutraceutical plants. Data Integrity and Warning Letter handling training. Recall Management Process.
- Food Safety Management Process.
- Documentation for launch of a new dietary supplement product and regulatory filing in US, Europe, UK, India, Canada, Japan, GCC, African Region.
- Nutraceutical product Dossier preparation – Specific Formats for Regulatory Bodies
Advanced section on nutraceutical product management
- Nutraceutical Industry Intellectual Property Right Management. IPR, Patents, Copyrights and Trademarking Process.
- Registering and protection of the nutraceutical trademarks.
- Brand plan development for nutraceutical products.
- Pricing of nutraceuticals. Costing management principles.
- Nutraceutical brand launch process. Brand plan preparation. Developing integrated nutraceutical market mix.
- Nutraceutical International Business Management, export documentation process.
- Nutraceutical Digital Marketing – Hands on Training.
- Nutraceutical Business Development, Brand Valuation tools and techniques.
- Contract manufacturing of nutraceutical products.
Who should attend this Nutraceutical Business Management Course?
- Those who are in Nutraceutical Business Operation working in various departments like regulatory affairs, product management, business development and marketing.
- Professionals from nutraceutical business owners, top management and middle management professionals working in nutraceutical business development, brand management, digital marketing etc.
- Those who want to have a clear cut understanding how to operate and manage the nutraceutical business.
- In fact this course is ideal for the pharmaceutical management and business professionals who want to have real life exposure on know-how of the nutraceutical industry.
- Fresher or beginners, Those who want to make a career in the nutraceutical industry.
Course features
- Orientation to job related practical aspects of the professionals working in nutraceutical company, is covered in this course extensively.
- Simulation to real life working in the regulatory affairs department. Hence it helps to enhance the regulatory strategic decision making.
- Advance training on food registration requirements for various regulatory bodies.
- Access to Case Studies to learn about food regulation and registration.
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What are Nutraceuticals?
Nutraceuticals are products that combine the benefits of both nutrition and pharmaceuticals. The term “nutraceutical” is a combination of the words “nutrition” and “pharmaceutical.” Hence these products are typically derived from natural sources and are intended to provide additional health benefits beyond basic nutrition.
In fact Nutraceuticals can include a wide range of products such as dietary supplements, functional foods, and beverages. Moreover, they are often formulated with bioactive compounds, such as vitamins, minerals, herbs, botanicals, amino acids, or other substances that are believed to have health benefits.
Concept behind Nutraceuticals
The concept behind nutraceuticals is that they can support overall health and well-being, as well as help prevent or manage certain health conditions. Some popular examples of nutraceuticals include omega-3 fatty acids, probiotics, antioxidants like vitamin C and vitamin E, herbal extracts like ginkgo biloba or turmeric, and many more.
While nutraceuticals are often marketed as natural alternatives to pharmaceutical drugs, it’s important to note that they are not regulated in the same way as pharmaceuticals. In many countries, including the United States, the regulation of nutraceuticals falls under dietary supplement regulations, which are generally less strict than the regulations for pharmaceutical drugs.
What is Nutraceuticals? >> Learn more
Section 1Nutraceutical Business : Fundamental Topics on Overall Business Management
Lecture 1Nutraceutical and Disease Management Matrix
Lecture 2Dietary Supplement (DS) | Nutraceutical | NHPs | Functional Food | Phytochemicals | Multivitamin - Mineral Supplement - Differentiations, Similarities, Regulation requirement assessment
Lecture 3Dietary Supplement Vs. Nutraceutical : Analysis of Term
Lecture 4Nutraceutical / Dietary Supplement Market Insight | Overall Market Size, dietary supplement market segmentation, Ingredient wise market share, Dosage Form, Usage and Application Segmentation, End user outlook, distribution channel
Lecture 5Functional Foods | Definition | Characteristics | Categories | Examples with usages
Lecture 6Functional Foods Master Classification: Understanding of various nutraceutical ingredients, classifications, unique selling points, positioning statements
Lecture 7Segmenting the Nutraceutical Market
Lecture 8Developing Nutraceutical Portfolio for the organization
Lecture 9Case Study : Developing Nutraceutical Portfolio for the organization
Lecture 10Nutraceutical Multi Segment Forecasting | Case based practical Insight
Lecture 11Nutraceutical and Disease Management Matrix
Lecture 12Nutraceutical Ingredient Master Database
Lecture 13Key Activities for Nutraceutical Product Manufacturing | Checklist | Step by step process planning
Section 2Nutraceutical Regulations and Laws | Regulatory Submission Pathways
Lecture 14Introduction to Nutraceutical Business Management course
Lecture 15Certifications for Food Business | Understanding on various types of certification
Lecture 16Regulatory Affairs functions in food business
Lecture 17New Food Product Development | Food Commercialization Process | NPD and Regulatory Activities
Lecture 18Introduction to Food Hygiene and Safety
Lecture 19Food | Definition| Classification| Unsafe and Hazardous foods
Lecture 20Principle of Safe Food Preparation
Lecture 21Food Control | Important Principles | Component of food control system | Responsibility for food controls
Lecture 22Food Law | Overview of EU regulations
Lecture 23Regulatory Agencies of different countries
Lecture 24Dietary Supplements and Regulations | Premarket activities | labeling requirements | Claims, Approval requirements | Manufacturing Requirements
Lecture 25Introduction to Nutraceutical | Functional Food | Dietary Supplement | Health Food | Regulation and Approval Process
Lecture 26Nutraceutical Registration in India | FASSI guidelines | Process of FASSI licensing | FAQs
Lecture 27FASSI Nutraceutical Registration Pathway | Step By Step Planning
Lecture 28FASSI Novel Food Approval Pathways | Step By Step Planning | Key considerations for novel food designation
Lecture 29FASSI Nutraceutical Class Designation | Practical Examples with reasoning
Lecture 30GRAS : Detailed Understanding | Regulatory Significance | [GRAS 1.1]
Lecture 31GRAS Determination Process [GRAS 1.2]
Lecture 32GRAS Determination Checklist [GRAS 1.3]
Lecture 33GRAS Review Test [GRAS1.4]
Lecture 34GRAS - Usage Guidance [GRAS1.5]
Lecture 35If Not GRAS Pathway [GRAS1.6]
Lecture 36FAP Vs. DSHEA-NDI Pathways | Advanced Comparison
Lecture 37Global Dietary Supplement Regulation Comparison | US EU Canada Australia India Japan China
Section 3GMP Requirements for Nutraceutical Plants
Lecture 38Premises & Plant Layout Designing
Lecture 39Sanitation and Hygiene
Lecture 40Equipment Module
Lecture 41Production Module
Lecture 42Documentation
Lecture 43Quality Control
Lecture 44Product Complaint
Lecture 45Storage Module
Section 4Quality Management System of Nutraceutical Plant
Lecture 46Food Product - Risk Management - Introduction
Lecture 47ISO Certification and audits
Lecture 48BRCGS
Lecture 49ISO 22000
Lecture 50FSSC 22000
Lecture 51PrimusGFS
Lecture 52NON GMO
Lecture 53The Plant-Based Certification Program - PBS
Lecture 54HALAL Certifications
Lecture 55Other Feed Safety Certifications
Lecture 56Certification for Nutraceutical, Food, Dietary Supplement Plants
Section 5Registration and Regulation of Food Supplement | Dietary Supplement | Nutraceutical Regulation
Lecture 57Dietary Supplement Products & Ingredients | New Dietary Ingredients (NDIs)
Lecture 58NDIs Premarket notification
Lecture 59Case Studies - NDI designation Process
Lecture 60NDI – Notification Requirements and Adulteration Standard
Lecture 61Developing Safety Profile for New Dietary Ingredient | Dietary Supplement Safety Narratives | common error about margin of safety in NDI notifications
Lecture 62NOEL | NOAEL
Lecture 63Safety Factor Determination based on Animal Toxicity Study
Lecture 64Margin of Safety | Safety factor | Safety Discussion in NDI notification
Lecture 65EDI | ADI
Lecture 66Case Study: NDI notification and generally recognized as safe (GRAS)
Lecture 67NDIN Safety Information Package | Documentation | Different Sections | Templates
Lecture 6875 Day Premarket NDIN Submission List
Lecture 69NDIN Case Studies and Discussion
Lecture 70NDIN Master File
Section 6Documentation for launch of a new food product and regulatory filing
Lecture 71Food Dossier
Lecture 72Novel Food Approval Process in India
Lecture 73EU Food Authorization
Lecture 74Novel Food
Lecture 75Pre-Market Submission Management Process for Food Additives, Infant Formulas and Novel Foods
Section 7Nutraceutical Labeling : Understanding key terminologies
Lecture 76Introduction to Food Labeling
Lecture 77FDA Labeling Requirements
Lecture 78Label claim for conventional food and dietary supplement
Lecture 79Food Label | PDP | Information Panel designing | Compliance from Regulatory Perspective
Lecture 80Net Quantity of content statement
Lecture 81Expiration Dating | Best Before | Use By | Sell By Dates
Lecture 82Gluten Free Labeling of Foods
Lecture 83Traffic Light Labels | How to design | Reference Intake
Lecture 84Daily Value (DV) | % Daily Value (% DV)
Lecture 85How to design and prepare nutrition fact label | Labeling Regulation | Guidelines | Energy Value Determination | Determination of Nutrient reference values | Real World Case Studies
Lecture 86Nutrition Fact Label - New Label Guidelines
Section 8Food Shelf Life Stability Testing
Lecture 87Nutraceutical Shelf Life Stability Testing | Stability Studies | Expiration Dating
Lecture 88Stability Study of Processed Food
Lecture 89Health Supplement - Stability Study | Study Design - Batch Selection | Testing Frequency | Reduced Batches | Storage Condition | Container Closure System
Lecture 90Climate Zone
Lecture 91Stability Zone Finder
Lecture 92Accelerated and intermediate testing conditions
Lecture 93Long Term Stability Study
Lecture 94Stability Data Sheet
Lecture 95Testing Frequency
Lecture 96Bracketing
Lecture 97Matrixing
Lecture 98Stability Studies Case Discussions
Lecture 99Case Study: Managing Stability Study for Zone IV countries
Section 9Export and International Business of Nutraceuticals
Lecture 100Introduction of Export Documentation | Understanding of important terminologies
Lecture 101Proforma Invoice - Detailed understanding how to prepare Proforma Invoice
Lecture 102Export Contract | Importance | Considerations | Things to include in Export Contract
Lecture 103Commercial Invoice | Importance | Differences with Proforma Invoice
Lecture 104Custom House Agent | Role, Responsibilities, How they work | Freight Forwarder - Difference with CHA | Case Study
Lecture 105Letter of Credit | How it works | Different types of LC | LC terms and conditions | Sight LC | Case Studies
Lecture 106Bank Guarantee (BG) | How BG works | Differences between BG and LC | Applicability of BG
Lecture 107LC Discounting | How it works | How to calculate the LC discounting
Lecture 108Packing List | Importance | Things to include in packing list
Lecture 109Incoterms | 2020 Incoterms | Practical understanding on different types of Incoterms | Choosing the right incoterm
Lecture 110Logical selection of Incoterms | Landing in right incoterms for your business
Lecture 111Pre-shipment Certificate | COO |CVO| Fumigation Certificate | Preshipment Inspection Certificate | Certificate of Health
Lecture 112Transport Documents | Bill of Lading | Different Types of Bill of Lading | Airway Bill
Lecture 113Airfreight calculation | Gross Weight | Tare Weight | New Weight | Volumetric Calculation | Freight rate calculation
Section 10Inspection and Audit of Nutraceutical Manufacturing Plants
Lecture 114Establishment Inspection Report | 483 Observations | USFDA Warning Letter | Handling of FDA inspection | Closing of Warning Letter
Lecture 115Data Integrity
Lecture 116Electronic Batch Record for effective compliance management | Key Understanding | Functionalities | Importance in managing data integrity
Lecture 117RTQs | Response to Queries | How to handle Regulatory Queries
Section 11Nutraceutical Marketing and Brand Management
Lecture 118Brand Name, Logo and Trademarking
Lecture 119Trademark Searching Process | Hands on Practical Training
Lecture 120How to design an excellent brand logo : Tricks of the trade
Lecture 121Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 122Tagline - Development, Finalization and Protection
Section 12Nutraceutical Brand Marketing Plan Preparation
Lecture 123Introduction to Marketing Plan | Definition | Importance | Key areas to consider while preparing Marketing Plan
Lecture 124Core Section of Pharma Marketing Plan | Example of each content of each section | Marketing Plan Core Section analysis with real life example
Lecture 125Marketing Campaign | Introduction | Objective | Types| Campaign Matrix Preparation | Campaign Matrix Practical Examples | Sample Campaign Matrix with timeline and action plan for brands
Lecture 126Target Based Marketing Campaign Designing | HCPs Targeting | Retailer-Distributor Targeting | Targeting Sales Team
Lecture 127Building Prescriber’s Loyalty through Marketing Campaign : Pharmaceutical Prescriber’s Matrix – Strategic Campaign Preparation | Short Term Vs. Long Term Campaign
Lecture 128Marketing Planning Cycle | Content writing for each planning stage | Case Study - Preparing Marketing Planning Cycle with real life example
Lecture 129Creative Brief Preparation | Campaign Brief | Case Study - Campaign Brief Preparation of Pharma Brands
Lecture 130Brand Launch Workflow | Prelaunch | Launching | Post Launch Activities
Lecture 131Concept of uniform branding for better brand acceptability
Lecture 132Concept of Brand Differentiation
Lecture 133Price List Preparation | How to calculate PTS PTR
Section 13Visual Aid Development
Lecture 134Introduction to visual aid designing | V3M Concept | Components of the visual aid page | Component of Visual Aid designing
Lecture 135Practical Training in visual aid designing | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid
Lecture 136Visual Aid Printing | Establishing Visual Aid Printing Specs for effective management of the vendors
Lecture 137Visual Aid Analysis with practical example
Lecture 138Guideline on Visual Aid Development
Lecture 139Marketing Plan followed by Visual Aid Development
Lecture 140Visual Aid, Literature reference Sample
Lecture 141Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids
Lecture 142Visual aid detailing story writing
Section 14Nutraceutical Digital Marketing : Hands on training
Lecture 143Introduction to Digital Marketing
Lecture 144Inbound and outbound marketing in pharma | Types of inbound and outbound marketing
Lecture 145Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 146Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 147Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 148Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 149Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 150Basics of Advertising : Introduction
Lecture 151The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 152The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 153Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 154Advertising Planning - ATL, BTL, TTL activities
Lecture 155Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 156Web Analytics - Tool and Implementation
Lecture 157Web Host - Check the hosting details
Lecture 158Page Speed- importance and practical understanding | Check the web speed
Lecture 159Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 160Mobile Responsive | Tracking the Site
Lecture 161Google Ad - Practical Training on Campaign Development and Execution
Section 15PR Activity Campaign
Lecture 162Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 163Press release partners
Section 16Omnichannel Marketing
Lecture 164Introduction to Omnichannel Marketing | Importance | Significance | Implementation outcome of Omnichannel Marketing
Lecture 165OMM Implementation Framework | Step By Step | Key Activities in each step | 3 Case Study on OMM
Lecture 166Download OMM Implementation Framework Checklist
Lecture 167OMM terminologies | Explanation of important digital marketing terms
Lecture 168OM Brand Plan Development | Practical Brand Plan with different sections with touchpoints
Section 17 Nutraceutical Sales Management (Retail and field management)
Lecture 169Retail Store Classification | Product-Patronage Matrix | MRAB | MRAS | MPB | MPS
Lecture 170Call Planning | Phases | Objective Setting
Lecture 171Retail Store : Types and Strategic Significance
Lecture 172Sales Productivity Analysis
Lecture 173Bill cut target | Calculation | Understanding on productivity % | How to optimized bill cut target
Lecture 174Concept of Beat Planning
Lecture 175In-store performance | Do and Don's of Instore Performance
Lecture 176Visual Merchandising
Lecture 177Product Visibility in Retail Store | Eye level | Buy level | Right placement of the products in retail shelf
Lecture 178Planogram for Retail Store | Principle of Blocking | Horizontal Blocking | Vertical Blocking | Right usage of horizontal and vertical blocking | Colour Wheel | Colour Blocking | POG for effective sales management
Lecture 179Post Call Analysis
Lecture 180Preparing Checklist before sales call
Lecture 181Key Performance Indicator For Sales Executives
Lecture 182Moving Average | Moving Annual Total | YTD | How to calculate
Lecture 183Compound Annual Growth Rate | CAGR Calculation
Lecture 184Mark up | How to calculate mark up
Lecture 185Mark up vs. Mark Down
Lecture 186Retail Schemes : Scheme Calculation | Scheme Margin | Various Types of Schemes | QPS | VPS
Lecture 187Retailer Landing Price : RLP calculation for Scheme and non-scheme products
Lecture 188Beat Planning | Key Points to consider while designing Beat Planning
Lecture 189SKU Management | SKU Ratio | Sales Ratio
Lecture 190Numeric Distribution Vs. Weighted Distribution | How to calculate
Lecture 191Range Selling | Total Line Sold (TLS) | Total Line Sold Daily (TLSD) | Lines Per Productive Calls (LPPC) | Unique Line Sold (ULS) | Significance | Case Based Calculation
Lecture 192Range Selling Cycle
Lecture 193ECO | ECO calculations | Outlet Activation
Section 18Nutraceutical Branding and Portfolio Management
Lecture 194Market Mapping in Nutraceutical Business Development
Lecture 195Market Mapping Simulation Based Review Test
Lecture 196Sample Market Mapping Exercise
Lecture 197Nutra Market Mapping Simulation
Lecture 198Nutraceutical Brand Differentiation | Practical Simulation
Section 19Request for Course Certificate
nutraceutical business management, nutraceutical digital marketing, nutraceutical marketing, nutraceutical product management, nutraceutical regulatory affairs, Nutraceutical training
