InstructorRoyed Training
TypeOnline Course
Price$550 USD / 25500 INR.
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About FMCG branding

FMCG business management training

The online FMCG business management course provides training on practical aspects of FMCG product development,  branding, marketing, sales. This PG certification course provides real life training on FMCG business operation. This online certificate course in fast moving consumer goods branding and marketing is ideal for brand managers, marketing people with dedicated knowledge in FMCG industry. This course gives practical real life branding simulation for FMCG product development, marketing, branding and sales.

Online Interactive Training

This online FMCG marketing training course is self paced. Therefore the course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of FMCG business operation. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advanced tools are very effective for providing insight on how to prepare and market FMCG brand plans.

Course Code: RYD-073

Course Title: PG Certification in FMCG Business Management [PGFBM]

Features of the Course:

  • The course provide practical training on fast moving consumer good’s entire business operation practices. Therefore it helps the students to identify the marketing tools and technique which commonly used in FMCG industry.
  • Simulation to real life working in FMCG operation management.
  • Understanding Decision Making and Strategy Creation in the field of FMCG business operation.
  • Above all, this course provide access to Online Data bank of FMCG product development, marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Online learning course. So course can be accessed online across anywhere 24×7.

Graduation in any discipline. Even final year graduation students can apply.

1 year from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Certificate will be provided at the end of the successful completion of the course.

Some related courses

  • Food Marketing and Branding Training >> Learn more
  • Cosmetics Brand Management Training >> Learn more

About FMCG Business Management Online Certification Course

FMCG business management training provides comprehensive learning on following aspects of the FMCG business –

  • Product development in FMCG industry
  • FMCG brand management
  • FMCG marketing (traditional and digital marketing)
  • Sales management Training for FMCG products

In general marketing management principle need to fine tune or customized to apply in fast moving consumer goods industry. Therefore, this course trains the individual with FMCG marketing skills. So that they can be successful in any core areas like fast moving consumer goods product sales, marketing, administration, branding, business development or even in strategic management.

The course provides advance understanding on FMCG product development, Marketing Plan, brand campaign development. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them the competency. Moreover, they will be confident to prepare the brand’s strategy by own.

Do the course provide branding training?

  • Yes. It does. To clarify, advance brand management training is incorporated in this FMCG product marketing course.

Do the course provide the advance business development training?

  • Marketing is the core function of the business development. In other word, FMCG business development requires marketing skills. So, all business development skill training is part of this FMCG marketing course.

Does the course provide marketing plan samples?

  • Yes. The course will provide the marketing plan samples. In addition, the course will provide briefing on the marketing strategy.

Does the course discuss the digital marketing strategic planning for FMCG industry?

  • Yes. The course will provide deep insight on the digital media planning. In fact, digital media is integral part of the FMCG brand plan. Today, with advancement of the online business, all FMCG companies opt for the digital branding. Hence, this course covers digital brand management tools.

In conclusion, this FMCG marketing course provide comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domain. For example, this course is ideal for the FMCG sales and marketing professionals.

Section 1FMCG - Product classification and understanding
Lecture 1Product Classification | Explanation of various types Goods
Lecture 2Consumer Goods - Detailed overview
Lecture 3Component of Products - core benefit, actual products, augmented products, product feature vs. functional benefit, Product Features and Psychological Benefits
Lecture 4Consumer definition and types - Types of consumer - personal consumer vs. organization customer
Lecture 5FMCG - Concept and Definition | Key Highlights
Lecture 6Difference between FMCG and OTC products
Lecture 7Difference between FMCG and Pharmaceutical products
Lecture 8Core Aspects of FMCG business
Lecture 9Types of Fast-Moving Consumer Goods
Lecture 10smcg | Strategic Importance | Differences FMCG Vs. SMCG
Lecture 11Difference between CPG Vs. FMCG
Section 2FMCG - Advertising and Promotion
Lecture 12Fundamental of Advertising
Lecture 13Fundamental of Consumer Advertising
Lecture 14Brand Recall | Top of mind recall
Lecture 15Advertsing Planning ATL, BTL, TTL activities
Lecture 16FMCG Advertising - Concept of Impulse Buying
Section 3Marketing Orientation for FMCG Managers
Lecture 17Marketing orientation for FMCG managers
Lecture 18Market Research Process
Lecture 19Product Lfie Cycle
Lecture 20STP
Lecture 21Pricing | Costing | Price List Preparation
Lecture 22Distribution channel management
Lecture 23Forecasting and Budgeting
Lecture 24Promotional Budget Setting
Section 4Practical Training on Developing FMCG brands
Lecture 25Brand Name Selection | Availability Search | Finalization
Lecture 26FMCG brand name trademarking process
Lecture 27Logo Development - Practical Training | Component | Designing of unique logo
Lecture 28Understanding of colour system - RGB vs. CMYK
Lecture 29Simulation on Brand Logo Preparation
Lecture 30Brand Tagline
Lecture 31Brand Name Generator - Access to Digital Resource
Section 5FMCG Brand Plan Development
Lecture 32Fundamental of FMCG Marketing Plan
Lecture 33Launching Plan development for FMCG products
Lecture 34Campaign Development for FMCG brands
Lecture 35Sales Promotional Strategies for FMCG Brands
Section 6Promotional Input Development for FMCG brands
Lecture 36Brand LBL Development
Lecture 37Product Brochure Design
Lecture 38Product Image and Photoshot
Lecture 39Dangler and Die Cut Sales Input
Lecture 40Guideline of Brand Literature Design
Lecture 41Brand packaging Development
Lecture 42Concept of uniform branding for better brand acceptability
Section 7Digital Marketing Training for FMCG Managers
Lecture 43Introduction to Digital Marketing
Lecture 44Inbound and outbound marketing
Lecture 45Digital Media Marketing Macro-Environment Analysis
Lecture 46Digital Media Marketing Micro - Environment Analysis
Lecture 47Digital Marketing Strategy Development
Lecture 48Relationship marketing using digital platforms
Lecture 49Campaign planning for digital media for FMCG Brands
Lecture 50Web Analytics
Lecture 51Hosting Checker
Lecture 52Web Speed - importance and practical understanding
Lecture 53SEO | SEM | SMM | Differences | Key Strategic Understanding
Lecture 54Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 55Mobile Responsiveness | Tracking
Lecture 56Google Ad
Lecture 57Twitter as Customer Support and Promotion Optimization Tool
Lecture 58Youtube as FMCG brand promotion platform
Section 8Celebrity Endorsement
Section 9Final Examination