InstructorRoyed Training
TypeOnline Course
Student Enrolled4
Price$650 USD / 32500 INR.
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fmcg business management course



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About FMCG branding

FMCG business management training

The online FMCG business management course provides training on practical aspects of FMCG product development,  branding, marketing, sales. This PG certification course provides real life training on FMCG business operation. This online certificate course in fast moving consumer goods branding and marketing is ideal for brand managers, marketing people with dedicated knowledge in FMCG industry. This course gives practical real life branding simulation for FMCG product development, marketing, branding and sales.

Online Interactive Training

This online FMCG marketing training course is self paced. Therefore the course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of FMCG business operation. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advanced tools are very effective for providing insight on how to prepare and market FMCG brand plans.

Course Code: RYD-073

Course Title: PG Certification in FMCG Business Management [PGFBM]

Features of the Course:

  • The course provide practical training on fast moving consumer good’s entire business operation practices. Therefore it helps the students to identify the marketing tools and technique which commonly used in FMCG industry.
  • Simulation to real life working in FMCG operation management.
  • Understanding Decision Making and Strategy Creation in the field of FMCG business operation.
  • Above all, this course provide access to Online Data bank of FMCG product development, marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Online learning course. So course can be accessed online across anywhere 24×7.

Graduation in any discipline. Even final year graduation students can apply.

1 year from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Certificate will be provided at the end of the successful completion of the course.

Some related courses

About FMCG Business Management Online Certification Course

FMCG business management training provides comprehensive learning on following aspects of the FMCG business –

  • Product development in FMCG industry
  • Innovation management in FMCG industry
  • FMCG advertisement and  brand management
  • FMCG marketing (traditional and digital marketing)
  • Sales management Training for FMCG products
  • FMCG Brand Strategic Management
  • Brand Valuation methods and tools
  • Export Documentation and International Marketing

In general marketing management principle need to fine tune or customized to apply in fast moving consumer goods industry. Therefore, this course trains the individual with FMCG marketing skills. So that they can be successful in any core areas like fast moving consumer goods product sales, marketing, administration, branding, business development or even in strategic management.

The course provides advance understanding on FMCG product development, Marketing Plan, brand campaign development. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them the competency. Moreover, they will be confident to prepare the brand’s strategy by own.

Do the course provide branding training?

  • Yes. It does. To clarify, advance brand management training is incorporated in this FMCG product marketing course.

Do the course provide the advance business development training?

  • Marketing is the core function of the business development. In other word, FMCG business development requires marketing skills. So, all business development skill training is part of this FMCG marketing course.

Does the course provide marketing plan samples?

  • Yes. The course will provide the marketing plan samples. In addition, the course will provide briefing on the marketing strategy.

Does the course discuss the digital marketing strategic planning for FMCG industry?

  • Yes, absolutely. In fact, FMCG business management course will provide deep insight on the digital media planning. In fact, digital media is integral part of the FMCG brand plan. Today, with advancement of the online business, all FMCG companies opt for the digital branding. Hence, this course covers digital brand management tools.

In conclusion, this FMCG marketing course provide comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domain. For example, this course is ideal for the FMCG sales and marketing professionals.

Section 1FMCG - Product classification and understanding
Lecture 1Product Classification | Explanation of various types Goods
Lecture 2Consumer Goods - Detailed overview
Lecture 3FMCG - Consumer | Types | Characteristics 
Lecture 4FMCG - Fast Moving Consumer Goods | Concept | Definition |Characteristic | FMCG Business Planning - Core Operational Area 
Lecture 5Difference between FMCG and OTC products
Lecture 6Pharmaceutical Market Vs FMCG Market
Lecture 7CMG | FMCG Vs. SMCG - Understanding of Small Moving Consumer Goods | Importance of SMCG
Lecture 8Core Aspects of FMCG business
Lecture 9ISIC Classification of FMCG Goods
Lecture 10FMCG Market Dynamics and Business Operation Overview
Section 2FMCG - Advertising and Promotion
Lecture 11Advertising - Introduction | Objective | Types of Advertising 
Lecture 12ATL, BTL & TTL Advertising
Lecture 13Advertising Agency - Understanding on various types of advertising agency
Lecture 14Selection of Advertising Agency
Lecture 15What is creative Briefing? How to Prepare !
Lecture 16Creative Briefing - Practical Simulation
Lecture 17Request for Proposal | Concepts in advertising
Lecture 18Advertising Message Strategy Development and Evaluation
Lecture 19Creative Approach and Styles
Lecture 20Steps of Development of Creatives
Lecture 21Advertisement Copy Development
Lecture 22How to prepare Ad Campaign Step By Step
Section 3Marketing Orientation for FMCG Managers
Lecture 23New Product Development | Product Levels | Concept of Augmented Product
Lecture 24Market Research Process | Primary Research | Secondary Research | How Market Research carried out in FMCG company | CMI Team
Lecture 25Product Life cycle for FMCG brands
Lecture 26Distribution Channel Management
Section 4Practical Training on Developing FMCG brands
Lecture 27Brand Name Selection | Availability Search | Finalization
Lecture 28FMCG brand name trademarking process
Lecture 29Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 30Understanding of colour system - RGB vs. CMYK
Lecture 31Trademark Searching Process | Hands on Practical Training
Lecture 32Brand Tagline
Section 5Promotional Input Development for FMCG brands
Lecture 33Fundamental of FMCG Brand Plan
Lecture 34Marketing Plan | Objective of Marketing plan
Lecture 35How to design the marketing campaign
Lecture 36The Marketing Planning Cycle
Lecture 37Sales Promotion Techniques
Section 6Artwork Development Process
Lecture 38Artwork Development By Brand Management Department | Different Types of Artwork | Designing of different classes of artwork
Lecture 39Management of Printing of Artwork | Decision making Process for different types of printing - Offset, Digital, Wide format printing
Lecture 40Paper for Printing | Paper Size | GSM | Different Types of Paper for different ad types | Spot UV
Lecture 41Product Packshot Development | Planning | Brand Photoshoot Guidelines | Tips for effective photoshoot
Lecture 42Sales Promotion Techniques
Lecture 43Product Packaging Development for Brand Differentiation
Section 7Digital Marketing Training for FMCG Managers
Lecture 44FMCG Market Dynamics and Business Operation Overview
Lecture 45Inbound and Outbound Marketing
Lecture 46Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 47Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 48Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 49Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 50Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 51Web Analytics - Tool and Implementation 
Lecture 52Web Host - Check the hosting details 
Lecture 53Page Speed- importance and practical understanding | Check the web speed 
Lecture 54Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 55Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 56Mobile Responsive | Tracking the Site 
Lecture 57Google Ad - Practical Training on Campaign Development and Execution
Lecture 58Brand Portal Development
Lecture 59Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Section 8FMCG Sales Training
Lecture 60FMCG - Sales - Introduction
Lecture 61FMCG - Sales - Career and Growth Path
Lecture 62Qualities of Dynamic Sales Person
Lecture 63Job Description of FMCG Sales Executives
Lecture 64Sales Territory Coverage - Planning 
Lecture 65New Product Development | Product Levels | Concept of Augmented Product
Lecture 66Market Research Process | Primary Research | Secondary Research | How Market Research carried out in FMCG company | CMI Team
Lecture 67Distribution Channel Management
Lecture 68Call Planning | Phases | Objective Setting 
Lecture 69Retail Store : Types and Strategic Significance
Lecture 70Concept of Vital 3 Minutes (V3M) in FMCG Selling
Lecture 71FMCG Sales Productivity Analysis 
Lecture 72Bill cut target | Calculation | Understanding on productivity % | How to optimized bill cut target
Lecture 73Concept of Beat Planning in FMCG Sales
Lecture 74In-store performance | Do and Don's of Instore Performance
Lecture 75Visual Merchandising
Lecture 76FMCG Product Visibility in Retail Store | Eye level | Buy level | Right placement of the products in retail shelf
Lecture 77Probable Reason for unsuccessful calls
Lecture 78FMCG Sales Collection & Market receivable management
Lecture 79Post Call Analysis
Lecture 80Preparing Checklist before sales call
Lecture 81Key Performance Indicator For FMCG Sales Executives
Lecture 82FMCG Sales Call Simulation
Lecture 83Rejection handling in FMCG sales
Lecture 84Review Test on Selling Skill
Section 9Retail analytics
Lecture 85Moving Average | Moving Annual Total | YTD | How to calculate 
Lecture 86Compound Annual Growth Rate | CAGR Calculation
Lecture 87Mark up 
Lecture 88Mark up vs. Mark Down : Differences | Significance in FMCG trade
Lecture 89Retail Schemes - Percentage Discount Basis & Quality Purchase Scheme
Lecture 90Retail Schemes : Scheme Calculation | Scheme Margin | Various Types of Schemes | QPS | VPS 
Lecture 91Retailer Landing Price : RLP calculation for Scheme and non-scheme products 
Lecture 92Beat | Developing beat planner
Lecture 93Stock Keeping Unit (SKU) Management 
Lecture 94Numeric Distribution Vs. Weighted Distribution 
Lecture 95FOC
Lecture 96Display and Shelf space management
Lecture 97ROI | Strike Rate | productivity
Lecture 98Sales Terminologies 
Section 10FMCG International Marketing | Export Documentation
Lecture 99Introduction of Export Documentation | Understanding of important terminologies
Lecture 100Proforma Invoice - Detailed understanding how to prepare Proforma Invoice
Lecture 101Export Contract | Importance | Considerations | Things to include in Export Contract
Lecture 102Commercial Invoice | Importance | Differences with Proforma Invoice 
Lecture 103Custom House Agent | Role, Responsibilities, How they work | Freight Forwarder - Difference with CHA | Case Study
Lecture 104Letter of Credit | How it works | Different types of LC | LC terms and conditions | Sight LC | Case Studies
Lecture 105Bank Guarantee (BG) | How BG works | Differences between BG and LC | Applicability of BG
Lecture 106LC Discounting | How it works | How to calculate the LC discounting
Lecture 107Packing List | Importance | Things to include in packing list
Lecture 108Incoterms | 2020 Incoterms | Practical understanding on different types of Incoterms | Choosing the right incoterm
Lecture 109Logical selection of Incoterms | Landing in right incoterms for your business
Lecture 110Pre-shipment Certificate | COO |CVO| Fumigation Certificate | Preshipment Inspection Certificate | Certificate of Health
Lecture 111Transport Documents | Bill of Lading | Different Types of Bill of Lading | Airway Bill
Lecture 112Airfreight calculation | Gross Weight | Tare Weight | New Weight | Volumetric Calculation | Freight rate calculation