Introduction
Features
Course Type
Eligibility
Duration
Course Deliverable
Certification
Related Courses
About FMCG branding
The online FMCG business management course provides training on practical aspects of FMCG product development, branding, marketing, sales. This PG certification course provides real life training on FMCG business operation. This online certificate course in fast moving consumer goods branding and marketing is ideal for brand managers, marketing people with dedicated knowledge in FMCG industry. This course gives practical real life branding simulation for FMCG product development, marketing, branding and sales.
Online Interactive Training
This online FMCG marketing training course is self paced. Therefore the course can be accessed 24×7 across anywhere.
The unique interactive learning tools are used in this course to guide each participant through the process of FMCG business operation. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advanced tools are very effective for providing insight on how to prepare and market FMCG brand plans.
Course Code: RYD-073
Course Title: PG Certification in FMCG Business Management [PGFBM]
Features of the Course:
- The course provide practical training on fast moving consumer good’s entire business operation practices. Therefore it helps the students to identify the marketing tools and technique which commonly used in FMCG industry.
- Simulation to real life working in FMCG operation management.
- Understanding Decision Making and Strategy Creation in the field of FMCG business operation.
- Above all, this course provide access to Online Data bank of FMCG product development, marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.
Online learning course. So course can be accessed online across anywhere 24×7.
Graduation in any discipline. Even final year graduation students can apply.
1 year from the date of initiation of the course.
- Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
- You will also eligible to receive the course study modules, which you can download by login to your course page.
Certificate will be provided at the end of the successful completion of the course.
Some related courses
- FMCG Branding and Marketing Course >> Learn more
- Food Marketing and Branding Training >> Learn more
- FMCG Digital Marketing Course >> Learn more
- Cosmetics Brand Management Training >> Learn more
- FMCG Sales Management Course >> Learn more
About FMCG Business Management Online Certification Course
FMCG business management training provides comprehensive learning on following aspects of the FMCG business –
- Product development in FMCG industry
- Innovation management in FMCG industry
- FMCG advertisement and brand management
- FMCG marketing (traditional and digital marketing)
- Sales management Training for FMCG products
- FMCG Brand Strategic Management
- Brand Valuation methods and tools
- Export Documentation and International Marketing
In general marketing management principle need to fine tune or customized to apply in fast moving consumer goods industry. Therefore, this course trains the individual with FMCG marketing skills. So that they can be successful in any core areas like fast moving consumer goods product sales, marketing, administration, branding, business development or even in strategic management.
The course provides advance understanding on FMCG product development, Marketing Plan, brand campaign development. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them the competency. Moreover, they will be confident to prepare the brand’s strategy by own.
Do the course provide branding training?
- Yes. It does. To clarify, advance brand management training is incorporated in this FMCG product marketing course.
Do the course provide the advance business development training?
- Marketing is the core function of the business development. In other word, FMCG business development requires marketing skills. So, all business development skill training is part of this FMCG marketing course.
Does the course provide marketing plan samples?
- Yes. The course will provide the marketing plan samples. In addition, the course will provide briefing on the marketing strategy.
Does the course discuss the digital marketing strategic planning for FMCG industry?
- Yes, absolutely. In fact, FMCG business management course will provide deep insight on the digital media planning. In fact, digital media is integral part of the FMCG brand plan. Today, with advancement of the online business, all FMCG companies opt for the digital branding. Hence, this course covers digital brand management tools.
In conclusion, this FMCG marketing course provide comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domain. For example, this course is ideal for the FMCG sales and marketing professionals.
Section 1FMCG - Product classification and understanding
Lecture 1Product Classification | Explanation of various types Goods
Lecture 2Consumer Goods - Detailed overview
Lecture 3FMCG - Consumer | Types | Characteristics
Lecture 4FMCG - Fast Moving Consumer Goods | Concept | Definition |Characteristic | FMCG Business Planning - Core Operational Area
Lecture 5Difference between FMCG and OTC products
Lecture 6Pharmaceutical Market Vs FMCG Market
Lecture 7CMG | FMCG Vs. SMCG - Understanding of Small Moving Consumer Goods | Importance of SMCG
Lecture 8Core Aspects of FMCG business
Lecture 9ISIC Classification of FMCG Goods
Lecture 10FMCG Market Dynamics and Business Operation Overview
Section 2FMCG - Advertising and Promotion
Lecture 11Advertising - Introduction | Objective | Types of Advertising
Lecture 12ATL, BTL & TTL Advertising
Lecture 13Advertising Agency - Understanding on various types of advertising agency
Lecture 14Selection of Advertising Agency
Lecture 15What is creative Briefing? How to Prepare !
Lecture 16Creative Briefing - Practical Simulation
Lecture 17Request for Proposal | Concepts in advertising
Lecture 18Advertising Message Strategy Development and Evaluation
Lecture 19Creative Approach and Styles
Lecture 20Steps of Development of Creatives
Lecture 21Advertisement Copy Development
Lecture 22How to prepare Ad Campaign Step By Step
Section 3Marketing Orientation for FMCG Managers
Lecture 23New Product Development | Product Levels | Concept of Augmented Product
Lecture 24Market Research Process | Primary Research | Secondary Research | How Market Research carried out in FMCG company | CMI Team
Lecture 25Product Life cycle for FMCG brands
Lecture 26Distribution Channel Management
Section 4Practical Training on Developing FMCG brands
Lecture 27Brand Name Selection | Availability Search | Finalization
Lecture 28FMCG brand name trademarking process
Lecture 29Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 30Understanding of colour system - RGB vs. CMYK
Lecture 31Trademark Searching Process | Hands on Practical Training
Lecture 32Brand Tagline
Section 5Promotional Input Development for FMCG brands
Lecture 33Fundamental of FMCG Brand Plan
Lecture 34Marketing Plan | Objective of Marketing plan
Lecture 35How to design the marketing campaign
Lecture 36The Marketing Planning Cycle
Lecture 37Sales Promotion Techniques
Section 6Artwork Development Process
Lecture 38Artwork Development By Brand Management Department | Different Types of Artwork | Designing of different classes of artwork
Lecture 39Management of Printing of Artwork | Decision making Process for different types of printing - Offset, Digital, Wide format printing
Lecture 40Paper for Printing | Paper Size | GSM | Different Types of Paper for different ad types | Spot UV
Lecture 41Product Packshot Development | Planning | Brand Photoshoot Guidelines | Tips for effective photoshoot
Lecture 42Sales Promotion Techniques
Lecture 43Product Packaging Development for Brand Differentiation
Lecture 44Detailed Understanding on Food Labeling | Parts of Labels | EU Regulations
Lecture 45Nutrition Fact Labels | Sections of the Labels | Update as per new label guidelines
Lecture 46Label Claims for conventional food and dietary supplement
Lecture 47Food Label | PDP | Information Panel designing | Compliance from Regulatory Perspective
Lecture 48Net Quantity of content statement
Lecture 49Expiration Dating | Best Before | Use By | Sell By Dates
Lecture 50Gluten Free Labeling of the food | Rules | Claim Establishment
Lecture 51Traffic Light Labels | How to design | Reference Intake
Lecture 52Daily Value (DV) | % Daily Value (% DV)
Section 7Digital Marketing Training for FMCG Managers
Lecture 53FMCG Market Dynamics and Business Operation Overview
Lecture 54Inbound and Outbound Marketing
Lecture 55Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 56Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 57Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 58Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 59Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 60Web Analytics - Tool and Implementation
Lecture 61Web Host - Check the hosting details
Lecture 62Page Speed- importance and practical understanding | Check the web speed
Lecture 63Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 64Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 65Mobile Responsive | Tracking the Site
Lecture 66Google Ad - Practical Training on Campaign Development and Execution
Lecture 67Brand Portal Development
Lecture 68Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Section 8FMCG Sales Management Training
Lecture 69FMCG - Sales - Introduction
Lecture 70FMCG - Sales - Career and Growth Path
Lecture 71Qualities of Dynamic Sales Person
Lecture 72Job Description of FMCG Sales Executives
Lecture 73Sales Territory Coverage - Planning
Lecture 74New Product Development | Product Levels | Concept of Augmented Product
Lecture 75Market Research Process | Primary Research | Secondary Research | How Market Research carried out in FMCG company | CMI Team
Lecture 76Distribution Channel Management
Lecture 77Call Planning | Phases | Objective Setting
Lecture 78Retail Store : Types and Strategic Significance
Lecture 79Concept of Vital 3 Minutes (V3M) in FMCG Selling
Lecture 80FMCG Sales Productivity Analysis
Lecture 81Bill cut target | Calculation | Understanding on productivity % | How to optimized bill cut target
Lecture 82Concept of Beat Planning in FMCG Sales
Lecture 83In-store performance | Do and Don's of Instore Performance
Lecture 84Visual Merchandising
Lecture 85FMCG Product Visibility in Retail Store | Eye level | Buy level | Right placement of the products in retail shelf
Lecture 86Planogram for Retail Store | Principle of Blocking | Horizontal Blocking | Vertical Blocking | Right usage of horizontal and vertical blocking | Colour Wheel | Colour Blocking | POG for effective sales management
Lecture 87FMCG Beat Planning | Key Points to consider while designing Beat Planning
Lecture 88Post Call Analysis
Lecture 89Preparing Checklist before sales call
Lecture 90Key Performance Indicator For FMCG Sales Executives
Lecture 91FMCG Sales Call Simulation
Lecture 92Rejection handling in FMCG sales
Lecture 93Review Test on Selling Skill
Section 9Retail analytics
Lecture 94Moving Average | Moving Annual Total | YTD | How to calculate
Lecture 95Compound Annual Growth Rate | CAGR Calculation
Lecture 96Mark up
Lecture 97Mark up vs. Mark Down : Differences | Significance in FMCG trade
Lecture 98Retail Schemes - Percentage Discount Basis & Quality Purchase Scheme
Lecture 99Retailer Landing Price : RLP calculation for Scheme and non-scheme products
Lecture 100SKU Management | SKU Ratio | Sales Ratio
Lecture 101Numeric Distribution Vs. Weighted Distribution | How to calculate
Lecture 102FMCG Range Selling | Total Line Sold (TLS) | Total Line Sold Daily (TLSD) | Lines Per Productive Calls (LPPC) | Unique Line Sold (ULS) | Significance | Case Based Calculation
Lecture 103FMCG Range Selling Cycle
Lecture 104ECO | ECO calculations | Outlet Activation
Section 10FMCG International Marketing | Export Documentation
Lecture 105Introduction of Export Documentation | Understanding of important terminologies
Lecture 106Proforma Invoice - Detailed understanding how to prepare Proforma Invoice
Lecture 107Export Contract | Importance | Considerations | Things to include in Export Contract
Lecture 108Commercial Invoice | Importance | Differences with Proforma Invoice
Lecture 109Custom House Agent | Role, Responsibilities, How they work | Freight Forwarder - Difference with CHA | Case Study
Lecture 110Letter of Credit | How it works | Different types of LC | LC terms and conditions | Sight LC | Case Studies
Lecture 111Bank Guarantee (BG) | How BG works | Differences between BG and LC | Applicability of BG
Lecture 112LC Discounting | How it works | How to calculate the LC discounting
Lecture 113Packing List | Importance | Things to include in packing list
Lecture 114Incoterms | 2020 Incoterms | Practical understanding on different types of Incoterms | Choosing the right incoterm
Lecture 115Logical selection of Incoterms | Landing in right incoterms for your business
Lecture 116Pre-shipment Certificate | COO |CVO| Fumigation Certificate | Preshipment Inspection Certificate | Certificate of Health
Lecture 117Transport Documents | Bill of Lading | Different Types of Bill of Lading | Airway Bill
Lecture 118Airfreight calculation | Gross Weight | Tare Weight | New Weight | Volumetric Calculation | Freight rate calculation
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