InstructorRoyed Training
TypeOnline Course
Price$550 USD / 25500 INR.
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Food Marketing and Branding Course

Introduction

Features

Course Type

Eligibility

Duration

Course Deliverable

Certification

Related Courses

About Food Marketing

Food marketing and branding certification course

The online Food Marketing course is designed train marketing, and branding aspects in Food, Food Supplement and Nutraceutical industry. This PG certification course provides understanding on fundamental to advance understanding of food marketing principle.

This online food marketing training course is self paced. Therefore course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of food product marketing. In addition, the course throws challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advance tools are very effective for providing insight on how to prepare and market Food brand plan.

Course Code: RYD-061

Features of the Course:

  • The course provide practical training on common food marketing practices. Therefore it helps the students to identify the marketing tools and technique which commonly used in food, food supplement industry.
  • Simulation to real life working in food management.
  • Understanding Decision Making and Strategy Creation in the field of food marketing.
  • Above all, this course provide access to Online Data bank of food marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Online learning course. So course can be accessed online across anywhere 24×7.

Graduation in any discipline. Even final year graduation students can apply.

1 Year from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Certificate will be provided at the end of the successful completion of the course.

About food brand marketing

Food Marketing is the discipline which combines the application of the food knowledge along with the fundamental marketing management principles. In general marketing management principle need to fine tune or customized to apply in food, food supplement and nutraceutical industry. Therefore this course trains the individual with food marketing skills. So that they can be successful in any core areas like food product sales, marketing, administration, branding, business development or even in strategic management.

The course provide advance understanding on food brands Marketing Plan, brand plan development planning. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them the competency. Moreover they will be confident to prepare the brand’s strategy by own.

Do the course provide branding training?

  • Yes. It do. To clarify, advance food brand management training is incorporated in this food product marketing course.

Do the course provide the advance business development training?

  • Marketing is the core function of the business development. In other word, food business development requires food products marketing skills. So, all business development skill training is part of this food marketing course.

Do the course provide marketing plan samples?

  • Yes. The course will provide the marketing plan samples. In addition, the course will provide briefing on the marketing strategy.

In conclusion, this food marketing course provide comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domain. For example this course is ideal for the food professionals.

Section 1Fundamental Training on Food Product Marketing
Lecture 1Introduction to Goods and Products | Classification
Lecture 2Overview of Consumer Goods| Types | Characteristics 
Lecture 3FMCG - Consumer | Types | Characteristics 
Lecture 4FMCG - Fast Moving Consumer Goods | Concept | Definition |Characteristic | FMCG Business Planning - Core Operational Area 
Lecture 5Difference between FMCG and OTC products
Lecture 6CMG | FMCG Vs. SMCG - Understanding of Small Moving Consumer Goods | Importance of SMCG
Lecture 7ISIC Classification of FMCG Goods
Lecture 8FMCG Market Dynamics and Business Operation Overview
Section 2Food Marketing - Advertising and Promotion
Lecture 9Advertising - Introduction | Objective | Types of Advertising 
Lecture 10ATL, BTL & TTL Advertising
Lecture 11Advertising Agency - Understanding on various types of advertising agency
Lecture 12Selection of Advertising Agency
Lecture 13What is creative Briefing? How to Prepare !
Lecture 14Creative Briefing - Practical Simulation
Lecture 15Request for Proposal | Concepts in advertising
Lecture 16Advertising Message Strategy Development and Evaluation
Lecture 17Creative Approach and Styles
Lecture 18Steps of Development of Creatives
Lecture 19Advertisement Copy Development
Lecture 20How to prepare Ad Campaign Step By Step
Section 3Marketing Orientation for Food Brand Managers
Lecture 21New Product Development | Product Levels | Concept of Augmented Product
Lecture 22Market Research Process | Primary Research | Secondary Research | How Market Research carried out in FMCG company | CMI Team
Lecture 23Product Life cycle for FMCG brands
Lecture 24Distribution Channel Management
Section 4Practical Training on Developing FMCG brands
Lecture 25Brand Logo Development : Introduction | Design Basics | Understanding of various components
Lecture 26Brand Name : Fundamental understanding on Brand Name Selection
Lecture 27Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 28How to design an excellent brand logo : Tricks of the trade
Lecture 29Trademark Searching Process | Hands on Practical Training
Lecture 30Brand Tagline / Punchline 
Section 5Brand Plan Development
Lecture 31Brand Plan Development
Lecture 32Marketing Plan | Objective of Marketing plan
Lecture 33How to design the marketing campaign
Lecture 34The Marketing Planning Cycle
Lecture 35Sales Promotion Techniques
Section 6Artwork Development
Lecture 36Artwork Development By Brand Management Department | Different Types of Artwork | Designing of different classes of artwork
Lecture 37Management of Printing of Artwork | Decision making Process for different types of printing - Offset, Digital, Wide format printing
Lecture 38Paper for Printing | Paper Size | GSM | Different Types of Paper for different ad types | Spot UV
Lecture 39Product Packshot Development | Planning | Brand Photoshoot Guidelines | Tips for effective photoshoot
Lecture 40Guideline of Brand Literature Design
Section 7Digital Marketing for Food Brands
Lecture 41Introduction to Digital Marketing
Lecture 42Inbound and outbound marketing
Lecture 43Digital Media Marketing Macro-Environment Analysis
Lecture 44Digital Media Marketing Micro - Environment Analysis
Lecture 45Digital Marketing Strategy Development
Lecture 46Relationship marketing using digital platforms
Lecture 47Campaign planning for digital media for FMCG Brands
Lecture 48Web Analytics
Lecture 49Hosting Checker
Lecture 50Web Speed - importance and practical understanding
Lecture 51SEO | SEM | SMM | Differences | Key Strategic Understanding
Lecture 52Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 53Mobile Responsiveness | Tracking
Lecture 54Google Ad
Lecture 55Twitter as Customer Support and Promotion Optimization Tool
Lecture 56Youtube as FMCG brand promotion platform