InstructorRoyed Training
TypeOnline Course
Student Enrolled1
Price$690 USD / 34500 INR.
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Food marketing and branding

Introduction

Features

Related Courses

About Food Marketing

Food marketing and branding certification course

The online Food Marketing course is designed to train marketing, and branding aspects in the Food, Food Supplement and Nutraceutical industry. This PG certification course provides understanding on fundamentals to advance understanding of food marketing principles.

This online food marketing training course is self paced. Therefore the course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of food product marketing. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advanced tools are very effective for providing insight on how to prepare and market Food brand plans.

Snapshot of the training program:

  • Course Code: RYD-061
  • Title of the course: PG Certification in Food Marketing and Branding 
  • Nature of the course : Online learning course. So the course can be accessed online anywhere 24×7.
  • Course duration: 1 Year from the date of initiation of the course.
  • Certification: Certificate will be provided at the end of the successful completion of the course.

Features of the Course:Food marketing branding course uniqueness

  • The course provides practical training on common food marketing practices. Therefore it helps the students to identify the marketing tools and techniques which are commonly used in the food, food supplement industry.
  • Simulation to real life working in food management.
  • Understanding Decision Making and Strategy Creation in the field of food marketing.
  • Above all, this course provides access to Online Data bank of food marketing case studies
    and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Related courses as follows

About food brand marketing

Food Marketing is the discipline which combines the application of the food knowledge along with the fundamental marketing management principles. While working in Brand management department in Food Industry, one need to fine-tune and customize conventional marketing management and brand management principles. Therefore this course trains the individual with food marketing skills. So that they can be successful in any core areas like food product sales, marketing, administration, branding, business development or even in strategic management.

The course provides advanced understanding on food brands Marketing Plan, brand plan development planning. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them competency. Moreover they will be confident to prepare the brand’s strategy by own.

Does the course provide branding training?

  • Yes. It does. This course covers exclusive brand management training for food products. Hence this course will be ideal for those who want to upskill branding knowledge specific to food industry.

Is the course is having advanced business development training?

  • Marketing is the core function of business development. In other word, food business development requires food products marketing skills. So, all business development skill training is part of this food marketing course.

Does Food marketing provide marketing plan samples?

  • Yes. The course will provide the marketing plan samples. In addition, the course will provide a briefing on the marketing strategy. In fact, the course provides unique hands-on training on food marketing plan preparation.

Does this course provide food regulatory training?

  • Yes. The course will provide food safety and compliance training. In addition, the course will provide advanced training on good manufacturing processes for food processing units.

In conclusion, this food marketing course provides comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domains. For example this course is ideal for the food professionals.

Section 1Fundamental Training on Food - Classification | Food as FMCG Class | FDA regulation in Food
Lecture 1Introduction to Goods and Products | Classification
Lecture 2Overview of Consumer Goods| Types | Characteristics 
Lecture 3FMCG - Consumer | Types | Characteristics 
Lecture 4FMCG - Fast Moving Consumer Goods | Concept | Definition |Characteristic | FMCG Business Planning - Core Operational Area 
Lecture 5Difference between FMCG and OTC products
Lecture 6CMG | FMCG Vs. SMCG - Understanding of Small Moving Consumer Goods | Importance of SMCG
Lecture 7ISIC Classification of FMCG Goods
Lecture 8FMCG Market Dynamics and Business Operation Overview
Lecture 9FDA regulation in Food
Lecture 10FDA approval of Food additives
Lecture 11FDA approval : food additives for use in food for animals | Medical Food | Infant Formula
Lecture 12Case Study
Lecture 13Nutrition Fact Label
Lecture 14Preparing Ingredient list for Nutrition Fact Label
Lecture 15Date Label in Packaged Food : Significance
Lecture 16Calories
Lecture 17How to create nutrition fact label step by step
Lecture 18Concept of Serving Size | Percent Daily Values | Calories | Nutrition Terms | Additional Nutrient
Section 2Food Marketing - Advertising and Promotion
Lecture 19Advertising - Introduction | Objective | Types of Advertising 
Lecture 20ATL, BTL & TTL Advertising
Lecture 21Advertising Agency - Understanding on various types of advertising agency
Lecture 22Selection of Advertising Agency
Lecture 23What is creative Briefing? How to Prepare !
Lecture 24Creative Briefing - Practical Simulation
Lecture 25Request for Proposal | Concepts in advertising
Lecture 26Advertising Message Strategy Development and Evaluation
Lecture 27Creative Approach and Styles
Lecture 28Steps of Development of Creatives
Lecture 29Advertisement Copy Development
Lecture 30How to prepare Ad Campaign Step By Step
Section 3Marketing Orientation for Food Brand Managers
Lecture 31New Product Development | Product Levels | Concept of Augmented Product
Lecture 32Market Research Process | Primary Research | Secondary Research | How Market Research carried out in FMCG company | CMI Team
Lecture 33Product Life cycle for FMCG brands
Lecture 34Distribution Channel Management
Section 4Practical Training on Developing FMCG brands
Lecture 35Brand Logo Development : Introduction | Design Basics | Understanding of various components
Lecture 36Brand Name : Fundamental understanding on Brand Name Selection
Lecture 37Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 38How to design an excellent brand logo : Tricks of the trade
Lecture 39Trademark Searching Process | Hands on Practical Training
Lecture 40Brand Tagline / Punchline 
Section 5Brand Plan Development
Lecture 41Brand Plan Development
Lecture 42Marketing Plan | Objective of Marketing plan
Lecture 43How to design the marketing campaign
Lecture 44The Marketing Planning Cycle
Lecture 45Sales Promotion Techniques
Section 6Artwork Development
Lecture 46Artwork Development By Brand Management Department | Different Types of Artwork | Designing of different classes of artwork
Lecture 47Management of Printing of Artwork | Decision making Process for different types of printing - Offset, Digital, Wide format printing
Lecture 48Paper for Printing | Paper Size | GSM | Different Types of Paper for different ad types | Spot UV
Lecture 49Product Packshot Development | Planning | Brand Photoshoot Guidelines | Tips for effective photoshoot
Lecture 50Guideline of Brand Literature Design
Lecture 51Detailed Understanding on Food Labeling | Parts of Labels  | EU Regulations
Lecture 52Nutrition Fact Labels | Sections of the Labels | Update as per new label guidelines 
Lecture 53Label Claims for conventional food and dietary supplement 
Lecture 54Food Label | PDP | Information Panel designing | Compliance from Regulatory Perspective
Lecture 55Net Quantity of content statement 
Lecture 56Expiration Dating | Best Before | Use By | Sell By Dates
Lecture 57Gluten Free Labeling of the food | Rules | Claim Establishment 
Lecture 58Traffic Light Labels | How to design | Reference Intake 
Lecture 59Daily Value (DV) | % Daily Value (% DV)
Section 7Digital Marketing for Food Brands
Lecture 60Introduction to Digital Marketing
Lecture 61Inbound and outbound marketing
Lecture 62Digital Media Marketing Macro-Environment Analysis
Lecture 63Digital Media Marketing Micro - Environment Analysis
Lecture 64Digital Marketing Strategy Development
Lecture 65Relationship marketing using digital platforms
Lecture 66Campaign planning for digital media for FMCG Brands
Lecture 67Web Analytics
Lecture 68Hosting Checker
Lecture 69Web Speed - importance and practical understanding
Lecture 70SEO | SEM | SMM | Differences | Key Strategic Understanding
Lecture 71Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 72Mobile Responsiveness | Tracking
Lecture 73Google Ad
Lecture 74Twitter as Customer Support and Promotion Optimization Tool
Lecture 75Youtube as FMCG brand promotion platform
Section 8Food Regulatory Affairs
Lecture 76Certification Requirement and Management of Food Processing Units
Lecture 77In-depth understanding on HACCP : Hazard Analysis Critical Control Point
Lecture 78Food Safety
Lecture 79Premises & Plant Layout Designing
Lecture 80Sanitation and Hygiene
Lecture 81Equipment Modules
Lecture 82G4 Lecture Production Modules
Lecture 83G5 Lecture Documentation
Lecture 84Quality Control
Lecture 85Product Complaint
Lecture 86G8 Lecture Storage Module
Lecture 87ISO and ISO Audits
Lecture 88Food Recall: Class of recall | Steps of recall process |
Section 9Registration and Regulation of Food Supplement | Dietary Supplement | Nutraceutical Regulation
Lecture 89Dietary Supplement (DS) | Nutraceutical | NHPs | Functional Food | Phytochemicals | Multivitamin - Mineral Supplement - Differentiations, Similarities, Regulation requirement assessment 
Lecture 90Dietary Supplement Products & Ingredients | New Dietary Ingredients (NDIs) 
Lecture 91NDIs Premarket notification 
Lecture 92Case Studies - NDI designation Process
Lecture 93NDI – Notification Requirements and Adulteration Standard
Lecture 94Developing Safety Profile for New Dietary Ingredient | Dietary Supplement Safety Narratives | common error about margin of safety in NDI notifications
Lecture 95NOEL | NOAEL 
Lecture 96Safety Factor Determination based on Animal Toxicity Study 
Lecture 97Margin of Safety | Safety factor | Safety Discussion in NDI notification
Lecture 98EDI | ADI 
Lecture 99Case Study: NDI notification and   generally recognized as safe (GRAS)
Lecture 10075 Day Premarket NDI Notification Documentation | Review from Real Life Submission | Different Sections | Hands on Documentation Training
Lecture 10175 Day Premarket NDIN Submission List
Lecture 102FDA response letter - 75 Day Premarket NDI Notification | Actions
Section 10International Business and Export Documentation
Lecture 103Introduction of Export Documentation | Understanding of important terminologies
Lecture 104Proforma Invoice - Detailed understanding how to prepare Proforma Invoice
Lecture 105Export Contract | Importance | Considerations | Things to include in Export Contract
Lecture 106Commercial Invoice | Importance | Differences with Proforma Invoice
Lecture 107Custom House Agent | Role, Responsibilities, How they work | Freight Forwarder - Difference with CHA | Case Study
Lecture 108Letter of Credit | How it works | Different types of LC | LC terms and conditions | Sight LC | Case Studies
Lecture 109Bank Guarantee (BG) | How BG works | Differences between BG and LC | Applicability of BG
Lecture 110LC Discounting | How it works | How to calculate the LC discounting
Lecture 111Packing List | Importance | Things to include in packing list
Lecture 112Incoterms | 2020 Incoterms | Practical understanding on different types of Incoterms | Choosing the right incoterm
Lecture 113Logical selection of Incoterms | Landing in right incoterms for your business
Lecture 114Pre-shipment Certificate | COO |CVO| Fumigation Certificate | Preshipment Inspection Certificate | Certificate of Health
Lecture 115Transport Documents | Bill of Lading | Different Types of Bill of Lading | Airway Bill
Lecture 116Airfreight calculation | Gross Weight | Tare Weight | New Weight | Volumetric Calculation | Freight rate calculation
Section 11FMCG / Food Sales Management - Training and Managing Sales Team
Lecture 117FMCG - Sales - Introduction
Lecture 118FMCG - Sales - Career and Growth Path
Lecture 119Qualities of Dynamic Sales Person
Lecture 120Job Description of FMCG Sales Executives
Lecture 121Sales Territory Coverage - Planning 
Lecture 122Call Planning | Phases | Objective Setting 
Lecture 123Retail Store : Types and Strategic Significance
Lecture 124Concept of Vital 3 Minutes (V3M) in FMCG Selling
Lecture 125FMCG Sales Productivity Analysis 
Lecture 126Bill cut target | Calculation | Understanding on productivity % | How to optimized bill cut target
Lecture 127Concept of Beat Planning in FMCG Sales
Lecture 128In-store performance 
Lecture 129Visual Merchandising
Lecture 130FMCG Product Visibility in Retail Store | Eye level | Buy level | Right placement of the products in retail shelf
Lecture 131Moving Average | Moving Annual Total | YTD | How to calculate 
Lecture 132Compound Annual Growth Rate | CAGR Calculation
Lecture 133Mark up : Significance in FMCG Sales | How to calculate mark up
Lecture 134Mark up vs. Mark Down : Differences | Significance in FMCG trade
Lecture 135Retail Schemes : Scheme Calculation | Scheme Margin | Various Types of Schemes | QPS | VPS
Lecture 136Retailer Landing Price : RLP calculation for Scheme and non-scheme products 
Lecture 137Beat | Developing beat planner