InstructorRoyed Training
TypeOnline Course
Price$550 USD / 25500 INR.
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Food Marketing and Branding Course

Introduction

Features

Course Type

Eligibility

Duration

Course Deliverable

Certification

Related Courses

About Food Marketing

Food marketing and branding certification course

The online Food Marketing course is designed train marketing, and branding aspects in Food, Food Supplement and Nutraceutical industry. This PG certification course provides understanding on fundamental to advance understanding of food marketing principle.

This online food marketing training course is self paced. Therefore course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of food product marketing. In addition, the course throws challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advance tools are very effective for providing insight on how to prepare and market Food brand plan.

Course Code: RYD-061

Title of the course: PG Certification in Food Marketing and Branding 

Food marketing branding course uniqueness

Features of the Course:

  • The course provide practical training on common food marketing practices. Therefore it helps the students to identify the marketing tools and technique which commonly used in food, food supplement industry.
  • Simulation to real life working in food management.
  • Understanding Decision Making and Strategy Creation in the field of food marketing.
  • Above all, this course provide access to Online Data bank of food marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Online learning course. So course can be accessed online across anywhere 24×7.

Graduation in any discipline. Even final year graduation students can apply.

1 Year from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Certificate will be provided at the end of the successful completion of the course.

Related courses as follows

About food brand marketing

Food Marketing is the discipline which combines the application of the food knowledge along with the fundamental marketing management principles. In general marketing management principle need to fine tune or customized to apply in food, food supplement and nutraceutical industry. Therefore this course trains the individual with food marketing skills. So that they can be successful in any core areas like food product sales, marketing, administration, branding, business development or even in strategic management.

The course provide advance understanding on food brands Marketing Plan, brand plan development planning. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them the competency. Moreover they will be confident to prepare the brand’s strategy by own.

Do the course provide branding training?

  • Yes. It do. To clarify, advance food brand management training is incorporated in this food product marketing course.

Do the course provide the advance business development training?

  • Marketing is the core function of the business development. In other word, food business development requires food products marketing skills. So, all business development skill training is part of this food marketing course.

Is Food marketing provide marketing plan samples?

  • Yes. The course will provide the marketing plan samples. In addition, the course will provide briefing on the marketing strategy. In fact, course provides unique hands-on training on food marketing plan preparation.

Do this course provide food regulatory training?

  • Yes. The course will provide the food safety and compliance training. In addition, the course will provide advanced training on good manufacturing process for food processing unit.

In conclusion, this food marketing course provide comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domain. For example this course is ideal for the food professionals.

Section 1Fundamental Training on Food - Classification | Food as FMCG Class | FDA regulation in Food
Lecture 1Introduction to Goods and Products | Classification
Lecture 2Overview of Consumer Goods| Types | Characteristics 
Lecture 3FMCG - Consumer | Types | Characteristics 
Lecture 4FMCG - Fast Moving Consumer Goods | Concept | Definition |Characteristic | FMCG Business Planning - Core Operational Area 
Lecture 5Difference between FMCG and OTC products
Lecture 6CMG | FMCG Vs. SMCG - Understanding of Small Moving Consumer Goods | Importance of SMCG
Lecture 7ISIC Classification of FMCG Goods
Lecture 8FMCG Market Dynamics and Business Operation Overview
Lecture 9FDA regulation in Food
Lecture 10FDA approval of Food additives
Lecture 11FDA approval : food additives for use in food for animals | Medical Food | Infant Formula
Lecture 12Case Study
Lecture 13Nutrition Fact Label
Lecture 14Preparing Ingredient list for Nutrition Fact Label
Lecture 15Date Label in Packaged Food : Significance
Lecture 16Calories
Lecture 17How to create nutrition fact label step by step
Lecture 18Concept of Serving Size | Percent Daily Values | Calories | Nutrition Terms | Additional Nutrient
Section 2Food Marketing - Advertising and Promotion
Lecture 19Advertising - Introduction | Objective | Types of Advertising 
Lecture 20ATL, BTL & TTL Advertising
Lecture 21Advertising Agency - Understanding on various types of advertising agency
Lecture 22Selection of Advertising Agency
Lecture 23What is creative Briefing? How to Prepare !
Lecture 24Creative Briefing - Practical Simulation
Lecture 25Request for Proposal | Concepts in advertising
Lecture 26Advertising Message Strategy Development and Evaluation
Lecture 27Creative Approach and Styles
Lecture 28Steps of Development of Creatives
Lecture 29Advertisement Copy Development
Lecture 30How to prepare Ad Campaign Step By Step
Section 3Marketing Orientation for Food Brand Managers
Lecture 31New Product Development | Product Levels | Concept of Augmented Product
Lecture 32Market Research Process | Primary Research | Secondary Research | How Market Research carried out in FMCG company | CMI Team
Lecture 33Product Life cycle for FMCG brands
Lecture 34Distribution Channel Management
Section 4Practical Training on Developing FMCG brands
Lecture 35Brand Logo Development : Introduction | Design Basics | Understanding of various components
Lecture 36Brand Name : Fundamental understanding on Brand Name Selection
Lecture 37Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 38How to design an excellent brand logo : Tricks of the trade
Lecture 39Trademark Searching Process | Hands on Practical Training
Lecture 40Brand Tagline / Punchline 
Section 5Brand Plan Development
Lecture 41Brand Plan Development
Lecture 42Marketing Plan | Objective of Marketing plan
Lecture 43How to design the marketing campaign
Lecture 44The Marketing Planning Cycle
Lecture 45Sales Promotion Techniques
Section 6Artwork Development
Lecture 46Artwork Development By Brand Management Department | Different Types of Artwork | Designing of different classes of artwork
Lecture 47Management of Printing of Artwork | Decision making Process for different types of printing - Offset, Digital, Wide format printing
Lecture 48Paper for Printing | Paper Size | GSM | Different Types of Paper for different ad types | Spot UV
Lecture 49Product Packshot Development | Planning | Brand Photoshoot Guidelines | Tips for effective photoshoot
Lecture 50Guideline of Brand Literature Design
Section 7Digital Marketing for Food Brands
Lecture 51Introduction to Digital Marketing
Lecture 52Inbound and outbound marketing
Lecture 53Digital Media Marketing Macro-Environment Analysis
Lecture 54Digital Media Marketing Micro - Environment Analysis
Lecture 55Digital Marketing Strategy Development
Lecture 56Relationship marketing using digital platforms
Lecture 57Campaign planning for digital media for FMCG Brands
Lecture 58Web Analytics
Lecture 59Hosting Checker
Lecture 60Web Speed - importance and practical understanding
Lecture 61SEO | SEM | SMM | Differences | Key Strategic Understanding
Lecture 62Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 63Mobile Responsiveness | Tracking
Lecture 64Google Ad
Lecture 65Twitter as Customer Support and Promotion Optimization Tool
Lecture 66Youtube as FMCG brand promotion platform
Section 8Food Regulatory Affairs
Lecture 67Certification Requirement and Management of Food Processing Units
Lecture 68In-depth understanding on HACCP : Hazard Analysis Critical Control Point
Lecture 69Food Safety
Lecture 70Premises & Plant Layout Designing
Lecture 71Sanitation and Hygiene
Lecture 72Equipment Modules
Lecture 73G4 Lecture Production Modules
Lecture 74G5 Lecture Documentation
Lecture 75Quality Control
Lecture 76Product Complaint
Lecture 77G8 Lecture Storage Module
Lecture 78ISO and ISO Audits
Lecture 79Food Recall: Class of recall | Steps of recall process |
Lecture 80Food Safety Audit Formats
Lecture 81Food Traceability - GFSI And Food Traceability | Product Identification Technology
Section 9Food Regulatory Inspection Audit Management
Lecture 82Establishment Inspection Report | 483 Observations | USFDA Warning Letter | Handling of FDA inspection | Closing of Warning Letter 
Lecture 83Advanced Training on Data Integrity