Introduction
Course Type
Eligibility
Duration
Course Deliverable
Features
Certification
Related Courses
This online training provides understanding of pharma product management skills techniques that are commonly applied in the pharmaceutical industry. This PG Certification is designed to create an effective practical learning exposure for Pharma Product Managers. Most importantly, this course provides practical knowledge and real life job simulation in the field of pharma product management. Hence, this course is even ideal for the professionals who work in the pharma product management department. In fact, the major objective of the course is to train candidates on pharma brand plan preparation. Indeed brand plan preparation is the lifeline of pharma product management.Â
This pharmaceutical product manager training course gives practical knowledge and real life job simulation. For instance, the course focuses on how product managers work in pharma companies and understanding of key responsibilities and job functions.
Pharma Product Management concepts are also covered in the following courses:
Online Self Paced Learning
In these online self-paced modules, participants will be understanding about the branding process in the pharmaceutical industry. First of all, this pharma product management training covers each important aspect of the naming of the brands, searching, logo design and trademarking process to protect the brand name. Secondly, the course briefs about the step by step marketing plan preparation. In fact, marketing plan preparation is extensive work. And, the course covers each minute element of the brand plan effectively. Furthermore, the course will provide extensive training on marketing input preparation. The course covers entire aspects of the artwork designing. For example, brand logo, visual aid, Leave Behind Literature, Product Manual, Clinical Trial Folder, Packaging design, pharma digital marketing etc. Above all, the course provides practical training on pharma digital marketing tools and techniques also.
Course Title: PG Certification in Pharma Product Management (PGPPM)
Course Code: RYD-003
Online distance learning course. So, course can be accessed online across anywhere 24×7.
Graduation in any discipline. In fact, any body who wants to acquire pharma brand management competency should attend the course. Moreover, final year student can also attend this program.
1 Year from the date of initiation of the course.
- Attend the course 24×7 by login to your dashboard. Hence, you can attend lectures, simulation, self assessment tests and final certification examination.
- Moreover, you will be able to download course study modules (PDF), which you can download by login to your course page.
Course Features
- Orientation to job related practical aspects of the pharmaceutical branding is covered in this course.
- Simulation to real life working in Pharma Product Management Team (PMT).
- Access to real life data bank of pharma promotional accelerating material (PAM)Â – Visual Aids, Leave Behind Literature, Catch Cover, Packaging designs, Reminder Card, etc.
- Access to Case Studies and various pharmaceutical marketing plans.
- Pharma Product Management course provides in-depth practical hands-on training on pharma digital marketing.
- Moreover, the course provides unique pharma brand forecasting tools and techniques.
Certificate will be provided at the end of the successful completion of the course.
Related Courses
- 1 Month advance certification in pharma product management >> Click here
- Executive Program in Pharma Global Business >> Click here
- Pharma marketing course >> Click here
- Pharma Brand Plan Development >> Click here
- Visual aid designing training>> Click here
- Pharma Sales Management >> Click here
- Pharma Strategic Management >> Click here
Section 1Drug Development Fundamental
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Biological Licensing Application (BLA)Â
Lecture 5Basic concept and understanding of the Generic Drug
Lecture 6Abbreviated New Drug Application (ANDA)Â
Lecture 7Biosimilar | Abbreviated Biosimilar Application
Lecture 8Clinical Trials TerminologiesÂ
Lecture 9Drug Discovery and Development Review Â
Section 2Fundamental of Pharma Product Management
Lecture 10Introduction to Pharma Product Management | Career in Pharma PMT | Job profile of Pharma Product Manager
Lecture 11Classification of Doctors
Lecture 12Job Description of Pharmaceutical Product ManagerÂ
Lecture 13How to start work as pharma product manager in a pharma company
Lecture 14On-the-field and Off-the-field activity of the pharma product managers
Lecture 15Key Knowledge Area of Pharma Product Managers
Lecture 16Marketing Orientation for Pharma Product Manager
Lecture 17Market Research Pharmaceutical Brand Management
Lecture 18Market Research - Customer Engagement through feedback mechanismÂ
Lecture 19Fundamental Training of Product Life cycleÂ
Lecture 20Advance - Strategic Planning in Product Life cycle Management
Lecture 21Segmentation, Targeting and Positioning
Lecture 22Pricing
Lecture 23A Pharmaceutical Segmentation outlook
Lecture 24Distribution Channel in Pharmaceutical IndustryÂ
Lecture 25Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 26Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 27Method of Promotional Budgeting
Lecture 28Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Section 3Advertisement and Brand Promotion in Pharmaceutical Industry
Lecture 29Advertising - Introduction | Objective | Types of AdvertisingÂ
Lecture 30ATL, BTL & TTL Advertising
Lecture 31Advertising Agency - Understanding on various types of advertising agency
Lecture 32Selection of Advertising Agency
Lecture 33What is creative Briefing? How to Prepare !
Lecture 34Creative Briefing - Practical Simulation
Lecture 35Request for Proposal | Concepts in advertising
Lecture 36Advertising Message Strategy Development and Evaluation
Lecture 37Creative Approach and Styles
Lecture 38Steps of Development of Creatives
Lecture 39Advertisement Copy Development
Lecture 40How to prepare Ad Campaign Step By Step
Section 4Practical Training : Brand Logo and Trademarking
Lecture 41Brand Logo - Introduction
Lecture 42Purpose of Brand Logo
Lecture 43Component of Brand Logo
Lecture 44Brand Name and TM Registration Process
Lecture 45Trademark - Practical on TM Search
Lecture 46How to design an excellent brand logo : Tricks of the trade
Lecture 47Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 48Logo Design Practical Training
Lecture 49Brand Name Simulation
Lecture 50Colour Based Branding in pharmaceutical industry
Lecture 51Global Trademarking : Brand Protection GloballyÂ
Lecture 52Logo Rebranding - Reasons | Practical Examples | How to handle logo rebranding | Forced Rebranding
Lecture 53Brand Logo Development: Real Life Simulation
Lecture 54Company Tagline
Lecture 55Brand Logo Development: Real Life Simulation
Lecture 56Pharma Brand Name Generator
Section 5Practical Training in Brand plan and Marketing Plan
Lecture 57Fundamental of Pharma Marketing PlanÂ
Lecture 58Basic Understanding how to launch a pharmaceutical product into the marketÂ
Lecture 59Practical Training on Marketing Plan Preparation with real life example
Lecture 60Sectional Analysis of Marketing Plan
Lecture 61Sample Marketing PlanÂ
Lecture 62Decide about brand USP -What to promoteÂ
Lecture 63How to prepare promotogram. Download sample Promotogram
Lecture 64Importance and Handling of Cycle Meeting and its importanceÂ
Lecture 65Sample Marketing Plan
Lecture 66Sample Marketing Plan
Lecture 67Sample Marketing Plan
Lecture 68CSR Initiatives : Case Based Learning
Lecture 69Increase the brand reach with advance segmentation
Lecture 70Concept of uniform branding for better brand acceptability
Lecture 71Concept of Brand Differentiation
Section 6Visual Aid and Input Designing
Lecture 72Introduction to visual aid designing | V3M Concept | Components of the visual aid page | Component of Visual Aid designing
Lecture 73Practical Training in visual aid designing | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aidÂ
Lecture 74Visual Aid Printing | Establishing Visual Aid Printing Specs for effective management of the vendorsÂ
Lecture 75Visual Aid Analysis with practical example
Lecture 76Guideline on Visual Aid Development
Lecture 77Marketing Plan followed by Visual Aid Development
Lecture 78Visual Aid Samples
Lecture 79Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aidsÂ
Lecture 80Visual aid detailing story writing
Section 7Packaging and Marketing Input creation
Lecture 81Artwork Development Process in PMT Department
Lecture 82Product List and Reminder card development
Lecture 83Catch Cover for Brand Promotion
Lecture 84Packaging Development
Lecture 85Prescribing Information and Patient Information Leaflet development
Lecture 86Pharma Packaging Case Studies
Lecture 87DHCP letters
Lecture 88Product Packshot Designing : Practical Knowledge
Lecture 89Creativity to develop brand essence
Lecture 90Advance Training on Pharmaceutical Packaging
Lecture 91Unique identifier & anti-tampering device on outer packaging
Section 8Market Sizing, Forecasting, Analytics - Hands on Training
Lecture 92Moving Average | Moving Annual Total | YTD | How to calculateÂ
Lecture 93Compound Annual Growth Rate (CAGR)
Lecture 94RCPA
Lecture 95Sales Forecasting in Life Science Industry
Lecture 96New Product Forecast Algorithm
Lecture 97Patient Based Forecasting Model | Applying more filters and variables
Lecture 98Prescription Based Forecasting Model | Differences between Patient Based and Prescription Based Forecasting Model | Which model to use and when?
Lecture 99Prevalence Vs. Incidence Model
Lecture 100EPI Based Forecasting | Sales Based Forecasting | When and where to apply which forecasting model
Lecture 101Sales Forecasting Tools | New Product Forecasting | In Market Forecasting
Lecture 102Market Size Assignment 1 [Oncology Brand] - Applying sales forecasting tools to carry out next 6 years sales forecast | Excel Based Model
Lecture 103Market Size Assignment 2 [Asthma Brand] - Applying sales forecasting tools to carry out multiple years sales forecast | Excel Based Model
Lecture 104Patient Based Model Vs. Patient Flow Model | Critical Differences in Model | Concept of Black Box in Patient Flow Model | Application of both model
Lecture 105Concomitancy and polypharmacy | How it alter the basic forecasting algorithm | Practical Working | Comorbidity
Lecture 106Forecasting Techniques | Simple Conjoint-type Models | Zipf's Law | Simple Elasticity Model | The Bass Model |Simple Extrapolation
Lecture 107Bottom-up or Top-down Forecasting | LRx | Significance of LRx data analysis
Lecture 108Simulation on Bottom-up forecasting
Lecture 109Assessment on Bottom-up forecasting
Lecture 110Oncology Brand Forecasting
Lecture 111Revenue Forecasting Case Study - Novel AntihypertensiveÂ
Lecture 112Patent Cliff | How to calculate the patent cliff
Lecture 113Portfolio Based Forecasting | Forecasting Model Development in ExcelÂ
Lecture 114QALY | How to calculate QALY | Importance and SignificanceÂ
Lecture 115ICER | How to calculate ICER | Importance and SignificanceÂ
Section 9Portfolio Management from Strategic Management
Lecture 116Advance understanding of the portfolio Management
Lecture 117Co-promotion & Co-marketing strategy in pharma industry
Lecture 118Concept of Reverse co-promotion in pharma industry
Lecture 119In-Licensing Vs. Outlicensing
Lecture 120Importance of Publications in Pharmaceutical Industry
Lecture 121Juxtapid Case Study
Lecture 122New Indication Approval Process and Promotion
Lecture 123OTC Switch
Lecture 124Para IV Filing - Generic Marketing Strategy
Lecture 125Evergreening - Patent Life Extension Strategies
Lecture 126Case Study: Pharma companies taking toll after patent expiry
Lecture 127Rx to OTC Switch Case Study
Lecture 128Drug Repurposing
Section 10Finance for Pharma Brand Manager
Section 11Strategy Discussion
Lecture 130Increase the brand reach with advance segmentation
Lecture 131Concept of uniform branding for better brand acceptability
Lecture 132Brand Line Extension : Importance and Strategic Planning
Lecture 133Disease Awareness Campaign - #hastag Health Day Campaign
Lecture 134Medical Animation - For Effective Brand Building
Section 12Conference Management
Lecture 135Effective Management of Conference
Lecture 136Conference Banner Designing
Lecture 137Roll Up standees
Section 13Celebrity Endorsement
Lecture 138Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 139Celebrity Differentiating - Endorsement Vs. Bootlegging
Section 14Digital Marketing for Pharma Brand Management
Lecture 140Introduction to Digital MarketingÂ
Lecture 141Inbound and outbound marketing in pharma | Types of inbound and outbound marketingÂ
Lecture 142Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 143Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 144Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 145Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 146Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 147Basics of Advertising : Introduction
Lecture 148The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 149Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 150Web Analytics - Tool and ImplementationÂ
Lecture 151Web Host - Check the hosting detailsÂ
Lecture 152Page Speed- importance and practical understanding | Check the web speedÂ
Lecture 153Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 154Mobile Responsive | Tracking the SiteÂ
Lecture 155Google Ad - Practical Training on Campaign Development and Execution
Lecture 156HCP sites and Patient Site
Lecture 157Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 158Brand Portal Development
Lecture 159Relationship Marketing : KOL Management and Patient Advocacy GroupÂ
Lecture 160Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 161Disease Awareness Campaign - Brand Building Activities on Specific Health Day
Lecture 162Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 163Difference between FMCG and OTC Brand Ad
Lecture 164Medical Animation for Brand BuildingÂ
Lecture 165Digital Marketing Techniques
Lecture 166Video Marketing
Lecture 167Video Marketing Techniques For Small Business Owners
Lecture 168Promoting Brand through Article Advertising and Marketing
Section 15Final Certification Examination
PG certification in pharmaceutical product management, pharma brand manager, pharma branding, pharma marketing course, pharma PMT, pharma product management, pharma product management course
