InstructorRoyed Training
TypeOnline Course
Student Enrolled4
Price$690 USD / 34500 INR.
Buy NowBook Now
free resources at royed training
pharma product management course


Course Type



Course Deliverable



Related Courses

Pharma Product Management Course by royed training

pharma product management

This online training provides understanding of pharma product management skills techniques that are commonly applied in the pharmaceutical industry. This PG Certification is designed to create an effective practical learning exposure for Pharma Product Managers. Most importantly, this course provides practical knowledge and real life job simulation in the field of pharma product management. Hence, this course is even ideal for the professionals who work in the pharma product management department. In fact, the major objective of the course is to train candidates on pharma brand plan preparation. Indeed brand plan preparation is the lifeline of pharma product management. 

This pharmaceutical product manager training course gives practical knowledge and real life job simulation. For instance, the course focuses on how product managers work in pharma companies and understanding of key responsibilities and job functions.

Online Self Paced Learning

In these online self-paced modules, participants will be understanding about the branding process in the pharmaceutical industry. First of all, this pharma product management training covers each important aspect of the naming of the brands, searching, logo design and trademarking process to protect the brand name. Secondly, the course briefs about the step by step marketing plan preparation. In fact, marketing plan preparation is extensive work. And, the course covers each minute element of the brand plan effectively. Furthermore, the course will provide extensive training on marketing input preparation. The course covers entire aspects of the artwork designing. For example, brand logo, visual aid, Leave Behind Literature, Product Manual, Clinical Trial Folder, Packaging design, pharma digital marketing etc. Above all, the course provides practical training on pharma digital marketing tools and techniques also.

Course Title: PG Certification in Pharma Product Management (PGPPM)

Course Code: RYD-003

Online distance learning course. So, course can be accessed online across anywhere 24×7.

Graduation in any discipline. In fact, any body who wants to acquire pharma brand management competency should attend the course. Moreover, final year student can also attend this program.

1 Year from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. Hence, you can attend lectures, simulation, self assessment tests and final certification examination.
  2. Moreover, you will be able to download course study modules (PDF), which you can download by login to your course page.

Course Features

  • Orientation to job related practical aspects of the pharmaceutical branding is covered in this course.
  • Simulation to real life working in Pharma Product Management Team (PMT).
  • Access to real life data bank of pharma promotional accelerating material (PAM)  – Visual Aids, Leave Behind Literature, Catch Cover, Packaging designs, Reminder Card, etc.
  • Access to Case Studies and various pharmaceutical marketing plans.
  • Pharma Product  Management course provides in-depth practical hands-on training on pharma digital marketing.
  • Moreover, the course provides unique pharma brand forecasting tools and techniques.

Certificate will be provided at the end of the successful completion of the course.

Related Courses

Section 1Drug Development Fundamental
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Biological Licensing Application (BLA) 
Lecture 5Basic concept and understanding of the Generic Drug
Lecture 6Abbreviated New Drug Application (ANDA) 
Lecture 7Biosimilar | Abbreviated Biosimilar Application
Lecture 8Clinical Trials Terminologies 
Lecture 9Drug Discovery and Development Review  
Section 2Fundamental of Product Management
Lecture 10Career in Pharma Product Management
Lecture 11Detailed Understanding of Product Management Job
Lecture 12Classification of Doctors
Lecture 13How to start work as pharma product manager in a pharma company
Section 3Details of the Pharmaceutical Marketing
Lecture 14Marketing Orientation for Product Manager
Lecture 15Why Is Market Research Important in Pharmaceutical Business?
Lecture 16Product Life cycle - fundamental understanding
Lecture 17Product Life cycle - Basic Understanding
Lecture 18Concept of STP
Lecture 19Pricing
Lecture 20Segmentation, Targeting and Positioning
Lecture 21Distribution Channel in Pharmaceutical Industry 
Lecture 22Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 23Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 24Method of Promotional Budgeting
Lecture 25Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 26Advertising - Introduction | Objective | Types of Advertising 
Lecture 27ATL, BTL & TTL Advertising
Lecture 28Advertising Agency - Understanding on various types of advertising agency
Lecture 29Selection of Advertising Agency
Lecture 30What is creative Briefing? How to Prepare !
Lecture 31Creative Briefing - Practical Simulation
Lecture 32Request for Proposal | Concepts in advertising
Lecture 33Advertising Message Strategy Development and Evaluation
Lecture 34Creative Approach and Styles
Lecture 35Steps of Development of Creatives
Lecture 36Advertisement Copy Development
Lecture 37How to prepare Ad Campaign Step By Step
Section 4Practical Training : Brand Logo and Trademarking
Lecture 38Brand Logo - Introduction
Lecture 39Purpose of Brand Logo
Lecture 40Component of Brand Logo
Lecture 41Brand Name and TM Registration Process
Lecture 42Trademark - Practical on TM Search
Lecture 43How to design an excellent brand logo : Tricks of the trade
Lecture 44Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 45Logo Design Practical Training
Lecture 46Brand Name Simulation
Lecture 47Colour Based Branding in pharmaceutical industry
Lecture 48Global Trademarking : Brand Protection Globally 
Lecture 49Logo Rebranding - Reasons | Practical Examples | How to handle logo rebranding | Forced Rebranding
Lecture 50Brand Logo Development: Real Life Simulation
Lecture 51Company Tagline
Lecture 52Brand Logo Development: Real Life Simulation
Lecture 53Pharma Brand Name Generator
Section 5Practical Training in Brand plan and Marketing Plan
Lecture 54Fundamental of Pharma Marketing Plan 
Lecture 55Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 56Practical Training on Marketing Plan Preparation with real life example
Lecture 57Sectional Analysis of Marketing Plan
Lecture 58Sample Marketing Plan 
Lecture 59Decide about brand USP -What to promote 
Lecture 60How to prepare promotogram. Download sample Promotogram
Lecture 61Importance and Handling of Cycle Meeting and its importance 
Lecture 62Sample Marketing Plan
Lecture 63Sample Marketing Plan
Lecture 64Sample Marketing Plan
Lecture 65CSR Initiatives : Case Based Learning
Lecture 66Increase the brand reach with advance segmentation
Lecture 67Concept of uniform branding for better brand acceptability
Lecture 68Concept of Brand Differentiation
Section 6Visual Aid and Input Designing
Lecture 69Introduction to visual aid designing  | V3M Concept | Components of the visual aid page | Component of Visual Aid designing
Lecture 70Practical Training in visual aid designing  | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid 
Lecture 71Visual Aid Printing  | Establishing Visual Aid Printing Specs for effective management of the vendors 
Lecture 72Visual Aid Analysis with practical example
Lecture 73Guideline on Visual Aid Development
Lecture 74Marketing Plan followed by Visual Aid Development
Lecture 75Visual Aid Samples
Lecture 76Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids 
Lecture 77Visual aid detailing story writing
Section 7Packaging and Marketing Input creation
Lecture 78Artwork Development Process in PMT Department
Lecture 79Product List and Reminder card development
Lecture 80Catch Cover for Brand Promotion
Lecture 81Packaging Development
Lecture 82Prescribing Information and Patient Information Leaflet development
Lecture 83Pharma Packaging Case Studies
Lecture 84DHCP letters
Lecture 85Product Packshot Designing : Practical Knowledge
Lecture 86Creativity to develop brand essence
Lecture 87Advance Training on Pharmaceutical Packaging
Lecture 88Unique identifier & anti-tampering device on outer packaging
Section 8Market Sizing, Forecasting, Analytics - Hands on Training
Lecture 89Moving Average | Moving Annual Total | YTD | How to calculate 
Lecture 90Compound Annual Growth Rate (CAGR)
Lecture 91RCPA
Lecture 92Sales Forecasting in Life Science Industry
Lecture 93New Product Forecast Algorithm
Lecture 94Patient Based Forecasting Model | Applying more filters and variables
Lecture 95Prescription Based Forecasting Model | Differences between Patient Based and Prescription Based Forecasting Model | Which model to use and when?
Lecture 96Prevalence Vs. Incidence Model
Lecture 97EPI Based Forecasting | Sales Based Forecasting | When and where to apply which forecasting model
Lecture 98Sales Forecasting Tools | New Product Forecasting | In Market Forecasting
Lecture 99Market Size Assignment 1 [Oncology Brand] - Applying sales forecasting tools to carry out next 6 years sales forecast | Excel Based Model
Lecture 100Market Size Assignment 2 [Asthma Brand] - Applying sales forecasting tools to carry out multiple years sales forecast | Excel Based Model
Lecture 101Patient Based Model Vs. Patient Flow Model | Critical Differences in Model | Concept of Black Box in Patient Flow Model | Application of both model
Lecture 102Concomitancy and polypharmacy | How it alter the basic forecasting algorithm | Practical Working | Comorbidity
Lecture 103Forecasting Techniques | Simple Conjoint-type Models | Zipf's Law | Simple Elasticity Model | The Bass Model |Simple Extrapolation
Lecture 104Bottom-up or Top-down Forecasting | LRx | Significance of LRx data analysis
Lecture 105Simulation on Bottom-up forecasting
Lecture 106Assessment on Bottom-up forecasting
Lecture 107Oncology Brand Forecasting
Section 9Portfolio Management from Strategic Management
Lecture 108Advance understanding of the portfolio Management
Lecture 109Co-promotion & Co-marketing strategy in pharma industry
Lecture 110Concept of Reverse co-promotion in pharma industry
Lecture 111In-Licensing Vs. Outlicensing
Lecture 112Importance of Publications in Pharmaceutical Industry
Lecture 113Juxtapid Case Study
Lecture 114New Indication Approval Process and Promotion
Lecture 115OTC Switch
Lecture 116Para IV Filing - Generic Marketing Strategy
Lecture 117Evergreening - Patent Life Extension Strategies
Lecture 118Case Study: Pharma companies taking toll after patent expiry
Lecture 119Rx to OTC Switch Case Study
Lecture 120Drug Repurposing
Section 10Finance for Pharma Brand Manager
Section 11Strategy Discussion
Lecture 122Increase the brand reach with advance segmentation
Lecture 123Concept of uniform branding for better brand acceptability
Lecture 124Brand Line Extension : Importance and Strategic Planning
Lecture 125Disease Awareness Campaign - #hastag Health Day Campaign
Lecture 126Medical Animation - For Effective Brand Building
Section 12Conference Management
Lecture 127Effective Management of Conference
Lecture 128Conference Banner Designing
Lecture 129Roll Up standees
Section 13Celebrity Endorsement
Lecture 130Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 131Celebrity Differentiating - Endorsement Vs. Bootlegging
Section 14Digital Marketing for Pharma Brand Management
Lecture 132Introduction to Digital Marketing 
Lecture 133Inbound and outbound marketing in pharma | Types of inbound and outbound marketing 
Lecture 134Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 135Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 136Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 137Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 138Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 139Basics of Advertising : Introduction
Lecture 140The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 141Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 142Web Analytics - Tool and Implementation 
Lecture 143Web Host - Check the hosting details 
Lecture 144Page Speed- importance and practical understanding | Check the web speed 
Lecture 145Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 146Mobile Responsive | Tracking the Site 
Lecture 147Google Ad - Practical Training on Campaign Development and Execution
Lecture 148HCP sites and Patient Site
Lecture 149Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 150Brand Portal Development
Lecture 151Relationship Marketing : KOL Management and Patient Advocacy Group 
Lecture 152Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 153Disease Awareness Campaign - Brand Building Activities on Specific Health Day
Lecture 154Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 155Difference between FMCG and OTC Brand Ad
Lecture 156Medical Animation for Brand Building 
Lecture 157Digital Marketing Techniques
Lecture 158Video Marketing
Lecture 159Video Marketing Techniques For Small Business Owners
Lecture 160Promoting Brand through Article Advertising and Marketing
Section 15Final Certification Examination