InstructorRoyed Training
TypeOnline Course
Student Enrolled1
Price$550 USD / 25500 INR.
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pg certification in pharma product management

Introduction

Course Type

Eligibility

Duration

Course Deliverable

Features

Certification

Related Courses

Pharma Product Management Course by royed training

This online training provides understanding of pharma product management skills techniques that are commonly applied in the pharmaceutical and biotech industries.This PG Certification is designed to create an effective Brand Manager for the Pharmaceutical Industry. This pharmaceutical product manager training course gives practical knowledge and real life job simulation. Course focuses on how product managers work in pharma companies and understanding of key responsibilities and job functions.

Course Title: PG Certification in Pharma Product Management (PGPPM)

Course Code: RYD-003

Online distance learning course. Course can be accessed online across anywhere 24×7.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

1 Year from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. You can attend lectures, simulation, self assessment tests and final certification examination.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.
  • Orientation to job related practical aspects of the pharmaceutical branding is covered in this course
  • Simulation to real life working in Pharma Product Management Team (PMT).
  • Access to real life data bank of pharma promotional accelerating material (PAM)  – Visual Aids, Leave Behind Literature, Catch Cover, Packaging designs, Reminder Card, etc.
  • Access to Case Studies and various pharmaceutical marketing plans.

Certificate will be provided at the end of the successful completion of the course.

Related Courses

Section 1Drug Development Fundamental
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Biological Licensing Application (BLA) 
Lecture 5Basic concept and understanding of the Generic Drug
Lecture 6Abbreviated New Drug Application (ANDA) 
Lecture 7Biosimilar | Abbreviated Biosimilar Application
Lecture 8Clinical Trials Terminologies 
Lecture 9Drug Discovery and Development Review  
Section 2Fundamental of Product Management
Lecture 10Career in Pharma Product Management
Lecture 11Detailed Understanding of Product Management Job
Lecture 12Classification of Doctors
Lecture 13How to start work as pharma product manager in a pharma company
Section 3Details of the Pharmaceutical Marketing
Lecture 14Marketing Orientation for Product Manager
Lecture 15Why Is Market Research Important in Pharmaceutical Business?
Lecture 16Product Life cycle - fundamental understanding
Lecture 17Product Life cycle - Basic Understanding
Lecture 18Concept of STP
Lecture 19Pricing
Lecture 20Segmentation, Targeting and Positioning
Lecture 21Distribution Channel in Pharmaceutical Industry 
Lecture 22Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 23Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 24Method of Promotional Budgeting
Lecture 25Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 26Advertising - Introduction | Objective | Types of Advertising 
Lecture 27ATL, BTL & TTL Advertising
Lecture 28Advertising Agency - Understanding on various types of advertising agency
Lecture 29Selection of Advertising Agency
Lecture 30What is creative Briefing? How to Prepare !
Lecture 31Creative Briefing - Practical Simulation
Lecture 32Request for Proposal | Concepts in advertising
Lecture 33Advertising Message Strategy Development and Evaluation
Lecture 34Creative Approach and Styles
Lecture 35Steps of Development of Creatives
Lecture 36Advertisement Copy Development
Lecture 37How to prepare Ad Campaign Step By Step
Section 4Practical Training : Brand Logo and Trademarking
Lecture 38Brand Logo - Introduction
Lecture 39Purpose of Brand Logo
Lecture 40Component of Brand Logo
Lecture 41Brand Name and TM Registration Process
Lecture 42Trademark - Practical on TM Search
Lecture 43How to design an excellent brand logo : Tricks of the trade
Lecture 44Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 45Logo Design Practical Training
Lecture 46Brand Name Simulation
Lecture 47Colour Based Branding in pharmaceutical industry
Lecture 48Global Trademarking : Brand Protection Globally 
Lecture 49Logo Rebranding
Lecture 50Brand Logo Development: Real Life Simulation
Lecture 51Company Tagline
Lecture 52Brand Logo Development: Real Life Simulation
Lecture 53Pharma Brand Name Generator
Section 5Practical Training in Brand plan and Marketing Plan
Lecture 54Fundamental of Pharma Marketing Plan 
Lecture 55Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 56Practical Training on Marketing Plan Preparation with real life example
Lecture 57Sectional Analysis of Marketing Plan
Lecture 58Sample Marketing Plan 
Lecture 59Decide about brand USP -What to promote 
Lecture 60How to prepare promotogram. Download sample Promotogram
Lecture 61Importance and Handling of Cycle Meeting and its importance 
Lecture 62Sample Marketing Plan
Lecture 63Sample Marketing Plan
Lecture 64Sample Marketing Plan
Lecture 65Launch Case Study
Lecture 66CSR Initiatives : Case Based Learning
Lecture 67Increase the brand reach with advance segmentation
Lecture 68Concept of uniform branding for better brand acceptability
Lecture 69Concept of Brand Differentiation
Section 6Visual Aid and Input Designing
Lecture 70Introduction to visual aid designing  | Components of the visual aid page
Lecture 71Practical Training in visual aid designing  | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid 
Lecture 72Visual Aid Printing  | Establishing Visual Aid Printing Specs for effective management of the vendors 
Lecture 73Visual Aid Analysis with practical example
Lecture 74Guideline on visual aid development
Lecture 75Marketing Plan followed by Visual Aid Development
Lecture 76Visual Aid Samples
Lecture 77Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids 
Lecture 78Visual aid detailing story writing
Section 7Packaging and Marketing Input creation
Lecture 79Artwork Development Process in PMT Department
Lecture 80Product List and Reminder card development
Lecture 81Catch Cover for Brand Promotion
Lecture 82Packaging Development
Lecture 83Prescribing Information and Patient Information Leaflet development
Lecture 84Pharma Packaging Case Studies
Lecture 85DHCP letters
Lecture 86Product Packshot Designing : Practical Knowledge
Lecture 87Creativity to develop brand essence
Lecture 88Advance Training on Pharmaceutical Packaging
Lecture 89Unique identifier & anti-tampering device on outer packaging
Section 8Analytical Skills
Lecture 90Moving annual total (MAT)
Lecture 91Compound Annual Growth Rate (CAGR)
Lecture 92RCPA
Lecture 93Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 94Sales Forecasting
Section 9Portfolio Management from Strategic Management
Lecture 95Advance understanding of the portfolio Management
Lecture 96Co-promotion & Co-marketing strategy in pharma industry
Lecture 97Concept of Reverse co-promotion in pharma industry
Lecture 98In-Licensing Vs. Outlicensing
Lecture 99Importance of Publications in Pharmaceutical Industry
Lecture 100Juxtapid Case Study
Lecture 101New Indication Approval Process and Promotion
Lecture 102OTC Switch
Lecture 103Para IV Filing - Generic Marketing Strategy
Lecture 104Evergreening - Patent Life Extension Strategies
Lecture 105Case Study: Pharma companies taking toll after patent expiry
Lecture 106Rx to OTC Switch Case Study
Lecture 107Drug Repurposing
Section 10Finance for Pharma Brand Manager
Section 11Strategy Discussion
Lecture 109Increase the brand reach with advance segmentation
Lecture 110Concept of uniform branding for better brand acceptability
Lecture 111Brand Line Extension : Importance and Strategic Planning
Lecture 112Disease Awareness Campaign - #hastag Health Day Campaign
Lecture 113Medical Animation - For Effective Brand Building
Section 12Conference Management
Lecture 114Effective Management of Conference
Lecture 115Conference Banner Designing
Lecture 116Roll Up standees
Section 13Celebrity Endorsement
Lecture 117Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 118Celebrity Differentiating - Endorsement Vs. Bootlegging
Section 14Digital Marketing for Pharma Brand Management
Lecture 119Introduction to Digital Marketing 
Lecture 120Inbound and outbound marketing in pharma | Types of inbound and outbound marketing 
Lecture 121Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 122Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 123Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 124Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 125Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 126Basics of Advertising : Introduction
Lecture 127The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 128Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 129Web Analytics - Tool and Implementation 
Lecture 130Web Host - Check the hosting details 
Lecture 131Page Speed- importance and practical understanding | Check the web speed 
Lecture 132Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 133Mobile Responsive | Tracking the Site 
Lecture 134Google Ad - Practical Training on Campaign Development and Execution
Lecture 135HCP sites and Patient Site
Lecture 136Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 137Brand Portal Development
Lecture 138Relationship Marketing : KOL Management and Patient Advocacy Group 
Lecture 139Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 140Disease Awareness Campaign - Brand Building Activities on Specific Health Day
Lecture 141Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 142Difference between FMCG and OTC Brand Ad
Lecture 143Medical Animation for Brand Building 
Lecture 144Digital Marketing Techniques
Lecture 145Video Marketing
Lecture 146Video Marketing Techniques For Small Business Owners
Lecture 147Promoting Brand through Article Advertising and Marketing
Section 15Final Certification Examination