InstructorRoyed Training
TypeOnline Course
Price$550 USD / 25500 INR.
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pg certification in pharma product management

Introduction

Course Type

Eligibility

Duration

Course Deliverable

Features

Certification

Related Courses

Pharma Product Management Course by royed training

This online training provides understanding of pharma product management skills techniques that are commonly applied in the pharmaceutical and biotech industries.This PG Certification is designed to create an effective Brand Manager for the Pharmaceutical Industry. This pharmaceutical product manager training course gives practical knowledge and real life job simulation. Course focuses on how product managers work in pharma companies and understanding of key responsibilities and job functions.

Course Title: PG Certification in Pharma Product Management (PGPPM)

Course Code: RYD-003

Online distance learning course. Course can be accessed online across anywhere 24×7.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

1 Year from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. You can attend lectures, simulation, self assessment tests and final certification examination.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.
  • Orientation to job related practical aspects of the pharmaceutical branding is covered in this course
  • Simulation to real life working in Pharma Product Management Team (PMT).
  • Access to real life data bank of pharma promotional accelerating material (PAM)  – Visual Aids, Leave Behind Literature, Catch Cover, Packaging designs, Reminder Card, etc.
  • Access to Case Studies and various pharmaceutical marketing plans.

Certificate will be provided at the end of the successful completion of the course.

Related Courses

Section 1DRUG DEVELOPMENT FUNDAMENTAL
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Basic concept and understanding of the Generic Drug
Lecture 5ANDA - Basic Understanding in Generic Drug Approval Process
Lecture 6Patent Vs. Exclusivity
Lecture 7Review
Section 2FUNDAMENTAL OF PRODUCT MANAGEMENT
Lecture 8Career in Pharma Product Management
Lecture 9Detailed Understanding of Product Management Job
Lecture 10Classification of Doctors
Section 3FUNDAMENTALS OF PHARMA MARKETING
Lecture 11Marketing Orientation for Product Manager
Lecture 12Marketing Research Process for Product Mangaer
Lecture 13Consumer Behavior & Brand Adoption Process
Lecture 14Product Life cycle - Basic Understanding
Lecture 15Concept of STP
Lecture 16Pricing
Lecture 17Logistics
Lecture 18Segmentation, Targeting and Positioning
Lecture 19A Pharmaceutical Segmentation outlook
Lecture 20Market Research: Importance in Pharma Product Management
Lecture 21Distribution Channel in Pharmaceuticals
Lecture 22Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 23Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 24Promotional Budget Setting : Tools and Techniques
Lecture 25Basics of Advertising : Introduction
Lecture 26Classifications of Advertising
Lecture 27The Advertising agency
Lecture 28Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 29Therapeutic Area
Section 4PRACTICAL TRAINING: BRAND NAME, BRAND LOGO, TRADEMARKING
Lecture 30Brand Logo - Introduction
Lecture 31Purpose of Brand Logo
Lecture 32Component of Brand Logo
Lecture 33Brand Name and TM Registration Process
Lecture 34Trademark - Practical on TM Search
Lecture 35Trademark Search assignment
Lecture 36Trademark Registration in US
Lecture 37Logo Design Practical Training
Lecture 38Color Systems - RGB & CMYK
Lecture 39Few Case Studies related to brand names and logos
Lecture 40Brand Logo - Simulation
Lecture 41Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 42How to protect pharma brands globally?
Lecture 43Rebranding Exercise in Pharmaceutical Industry
Lecture 44Brand Logo Development: Real Life Simulation
Section 5MARKETING PLAN / BRAND PLAN FUNDAMENTALS
Lecture 45 Basic Understanding how to launch a pharmaceutical product into the market
Lecture 46Marketing Campaign Development
Lecture 47Different Components of Brand Plan
Lecture 48Sectional Analysis of Marketing Plan
Lecture 49Decide about brand USP -What to promote
Lecture 50How to prepare promotogram. Download sample Promotogram
Lecture 51Importance and Handling of Cycle Meeting and its importance
Lecture 52Sample Marketing Plan
Lecture 53Sample Marketing Plan
Lecture 54Sample Marketing Plan
Lecture 55New Product Launch Case Study
Lecture 565Launch Case Study
Lecture 57New Launch Case Study
Lecture 58CSR Initiatives : Case Based Learning
Lecture 59Practical Approach in Sample Allocation
Lecture 609Strategy Discussion: Increase the brand reach with advance segmentation
Lecture 61Strategy Discussion: Concept of uniform branding for better brand acceptability
Lecture 621Strategy Discussion: Concept of Brand Differentiation
Lecture 63Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 6VISUAL AID AND INPUT DESIGNING
Lecture 64Importance of Visual Aid in Pharma Industry
Lecture 65Fundamentals of preparing visual aid
Lecture 66Indications for Drugs: Approved vs. Non-approved
Lecture 67Case Study : Indication approval to extend the usage of the brands (molecule)
Lecture 68Step by step visual aid development process
Lecture 69Guideline of Visual Aid Designing
Lecture 70Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 71Visual Aid Printing
Lecture 72Detailing and e-detailing
Lecture 73Visual Aid Development - Review
Lecture 74Visual Aid Samples
Lecture 75Tablet vs. Conventional Detailing
Lecture 76Visual aid detailing story writing
Section 7PACKAGING AND MARKETING INPUT CREATION
Lecture 77Artwork Development Process in PMT Department
Lecture 78Product List and Reminder card development
Lecture 79Catch Cover for Brand Promotion
Lecture 80Packaging Development
Lecture 81Prescribing Information and Patient Information Leaflet development
Lecture 82Pharma Packaging Case Studies
Lecture 83DHCP letters
Lecture 84Product Packshot Designing : Practical Knowledge
Lecture 85Creativity to develop brand essence
Lecture 86Advance Training on Pharmaceutical Packaging
Lecture 87Unique identifier & anti-tampering device on outer packaging
Section 8ANALYTICAL SKILLS
Lecture 88Moving annual total (MAT)
Lecture 89Compound Annual Growth Rate (CAGR)
Lecture 90Analytical Approach in Determining Brand Potential with case study
Lecture 91RCPA
Lecture 921Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 93Sales Forecasting
Section 9PORTFOLIO MANAGEMENT SKILLS FOR PRODUCT MANAGER
Lecture 94Advance understanding of the portfolio Management
Lecture 95Co-promotion & Co-marketing strategy in pharma industry
Lecture 96Concept of Reverse co-promotion in pharma industry
Lecture 97In-Licensing Vs. Outlicensing
Lecture 98Importance of Publications in Pharmaceutical Industry
Lecture 99Juxtapid Case Study
Lecture 100New Indication Approval Process and Promotion
Lecture 101OTC Switch
Lecture 102Para IV Filing - Generic Marketing Strategy
Lecture 103Evergreening - Patent Life Extension Strategies
Lecture 104Case Study: Pharma companies taking toll after patent expiry
Lecture 105Rx to OTC Switch Case Study
Section 10FINANCE FOR NON-FINANCE MANAGER
Section 111STRATEGY DISCUSSION
Lecture 107Access to Case study directory
Lecture 108Increase the brand reach with advance segmentation
Lecture 109Concept of uniform branding for better brand acceptability
Lecture 110Brand Line Extension : Importance and Strategic Planning
Lecture 111Disease Awareness Campaign - #hastag Health Day Campaign
Lecture 112Medical Animation - For Effective Brand Building
Section 12CONFERENCE MANAGEMENT SKILLS DEVELOPMENT
Lecture 113Effective Management of Conference
Lecture 114Conference Banner Designing
Lecture 115Roll Up standees
Section 13PROMOTION REGULATION: FAQS
Section 14CELEBRITY ENDORSEMENT IN PHARMACEUTICALS
Lecture 117Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 118Celebrity Differentiating - Endorsement Vs. Bootlegging
Section 15CLINICAL TRIAL UNDERSTANDING FOR PRODUCT MANAGER
Section 16FINAL CERTIFICATION EXAMINATION