InstructorRoyed Training
TypeOnline Course
Student Enrolled4
Price$750 USD / 37500 INR.
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pharma product management course by royed training

Introduction

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About PMT

pharma product management training

This online training provides understanding of pharma product management skills techniques that are commonly applied in the pharmaceutical industry. This PG Certification is designed to create an effective practical learning exposure for Pharma Product Managers. Most importantly, this course provides practical knowledge and real life job simulation in the field of pharma product management. Hence, this course is even ideal for the professionals who work in the pharma product management department. In fact, the major objective of the course is to train candidates on pharma brand plan preparation. Indeed brand plan preparation is the lifeline of pharma product management. 

This pharmaceutical product manager training course gives practical knowledge and real life job simulation. For instance, the course focuses on how product managers work in pharma companies and understanding of key responsibilities and job functions.

Pharma Product Management concepts are also covered in the following courses:

Online Self Paced Learning

In these online self-paced modules, participants will be understanding about the branding process in the pharmaceutical industry. First of all, this pharma product management training covers each important aspect of the naming of the brands, searching, logo design and trademarking process to protect the brand name. Secondly, the course briefs about the step by step marketing plan preparation. In fact, marketing plan preparation is extensive work. And, the course covers each minute element of the brand plan effectively. Furthermore, the course will provide extensive training on marketing input preparation. The course covers entire aspects of the artwork designing. For example, brand logo, visual aid, Leave Behind Literature, Product Manual, Clinical Trial Folder, Packaging design, pharma digital marketing etc. Above all, the course provides practical training on pharma digital marketing tools and techniques also.

Course Snapshot

  • Title of the course: PG Certification in Pharma Product Management (PGPPM)
  • Course Code: RYD-003
  • Nature of the course: Online self paced distance learning course. So, course can be accessed online across anywhere 24×7.
  • Course Duration : 1 Year. Participant can complete the course within 1 year anytime.
  • Certificate: Course certificate will be issued on completion of the course.
  • Eligibility: Graduation in any discipline. In fact, any body who wants to acquire pharma brand management competency should attend the course. Moreover, final year student can also attend this program.

  1. Attend the course 24×7 by login to your dashboard. Hence, you can attend lectures, simulation, self assessment tests and final certification examination.
  2. Moreover, you will be able to download course study modules (PDF books), which you can download by login to your course page.
  3. Most importantly, one can download study handouts specific to every lectures from the resource section. Hence, it will convenient to keep track with the lectures effectively to ready to refer study handouts.

Course Features

  • Orientation to job related practical aspects of the pharmaceutical branding is covered in this course.
  • Simulation to real life working in Pharma Product Management Team (PMT).
  • Access to real life data bank of pharma promotional accelerating material (PAM)  – Visual Aids, Leave Behind Literature, Catch Cover, Packaging designs, Reminder Card, etc.
  • Access to Case Studies and various pharmaceutical marketing plans.
  • Pharma Product  Management course provides in-depth practical hands-on training on pharma digital marketing.
  • Moreover, the course provides unique pharma brand forecasting tools and techniques.

Related Courses

What is Pharma Product Management (PMT)?

Pharma product management refers to the process of overseeing and managing pharmaceutical products throughout their lifecycle. In fact, Pharma Product Managers or Pharma Product Executives are middle level professionals who manage the pharma brands from development to commercialization and beyond. Therefore, the product managers involves a range of activities aimed at maximizing the success and profitability of pharmaceutical products in the market.

Tasks and Responsibility of the Pharma Product Managers

  • Pharmaceutical product managers are responsible for various tasks, including:
  • Product Development
  • Market Analysis
  • Marketing Plan and Product Launch activities
  • Product Positioning and Branding
  • Pricing and Market Access
  • Cross-functional Collaboration

Product Development

Collaborating with cross-functional teams to conceptualize and develop new pharmaceutical products or improve existing ones. This includes conducting market research, identifying customer needs, and overseeing the formulation, testing, and regulatory compliance of the product.

Market Analysis

Analyzing market trends, competitive landscape, and customer insights to identify opportunities and develop effective product strategies. This involves evaluating market potential, assessing customer preferences, and understanding the regulatory environment.

Product Launch

Pharma Product Manager should take care of planning and executing the successful introduction of new pharmaceutical products into the market. Hence, they are responsible for the developing marketing plan and marketing campaigns, coordinating with sales teams, training sales representatives, and ensuring compliance with regulatory requirements.

Product Positioning and Branding

Pharma Product Manager are also responsible for determining the unique value proposition of the product. Moreover they also develop positioning strategies for market differentiation. Hence this key activities include the defining target market segments, creating compelling brand messaging, and establishing a strong brand identity.

Pricing and Market Access

Pharma Brand Management professionals also responsible for the setting up the pricing strategies for pharmaceutical products based on market dynamics, cost considerations, and reimbursement requirements. Hence, they need to collaborate with payers and reimbursement agencies to ensure favorable market access and coverage for the product.

Lifecycle Management

Above all, the pharma product management professional responsible for the managing the product throughout its lifecycle.  Hence they makes the adjustment as needed by brands. This may address the market changes, emerging competition, or new regulatory requirements. Finally they make the strategies which may include line extensions, formulation improvements, or the development of new indications.

Cross-functional Collaboration

Working closely with various departments within the pharmaceutical company, such as research and development, regulatory affairs, sales, marketing, and medical affairs, to align product strategies and ensure effective execution.

The role of a pharma product manager requires a deep understanding of the pharmaceutical industry, market dynamics, and regulatory landscape. They must possess strong analytical, strategic thinking, and communication skills to navigate the complex and highly regulated pharmaceutical market and drive the success of their products.

Section 1Drug Development Fundamental
Lecture 1Drug Discovery and Development Review  
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Biological Licensing Application (BLA) 
Lecture 5Basic concept and understanding of the Generic Drug
Lecture 6Abbreviated New Drug Application (ANDA) 
Lecture 7Biosimilar | Abbreviated Biosimilar Application
Lecture 8Clinical Trials Terminologies 
Lecture 9Drug Discovery and Development Review  
Section 2Fundamental of Pharma Product Management
Lecture 10Introduction to Pharma Product Management | Career in Pharma PMT | Job profile of Pharma Product Manager
Lecture 11Classification of Doctors
Lecture 12Job Description of Pharmaceutical Product Manager 
Lecture 13How to start work as pharma product manager in a pharma company
Lecture 14On-the-field and Off-the-field activity of the pharma product managers
Lecture 15Key Knowledge Area of Pharma Product Managers
Lecture 16Marketing Orientation for Pharma Product Manager
Lecture 17Market Research Pharmaceutical Brand Management
Lecture 18Market Research - Customer Engagement through feedback mechanism 
Lecture 19Fundamental Training of Product Life cycle 
Lecture 20Advance - Strategic Planning in Product Life cycle Management
Lecture 21Segmentation, Targeting and Positioning
Lecture 22Pricing
Lecture 23A Pharmaceutical Segmentation outlook
Lecture 24Distribution Channel in Pharmaceutical Industry 
Lecture 25Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 26Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 27Method of Promotional Budgeting
Lecture 28Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Section 3Advertisement and Brand Promotion in Pharmaceutical Industry
Lecture 29Advertising - Introduction | Objective | Types of Advertising 
Lecture 30ATL, BTL & TTL Advertising
Lecture 31Advertising Agency - Understanding on various types of advertising agency
Lecture 32Selection of Advertising Agency
Lecture 33What is creative Briefing? How to Prepare !
Lecture 34Creative Briefing - Practical Simulation
Lecture 35Request for Proposal | Concepts in advertising
Lecture 36Advertising Message Strategy Development and Evaluation
Lecture 37Creative Approach and Styles
Lecture 38Steps of Development of Creatives
Lecture 39Advertisement Copy Development
Lecture 40How to prepare Ad Campaign Step By Step
Section 4Practical Training : Brand Logo and Trademarking
Lecture 41Brand Logo - Introduction
Lecture 42Purpose of Brand Logo
Lecture 43Component of Brand Logo
Lecture 44Brand Name and TM Registration Process
Lecture 45Trademark - Practical on TM Search
Lecture 46How to design an excellent brand logo : Tricks of the trade
Lecture 47Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 48Logo Design Practical Training
Lecture 49Brand Name Simulation
Lecture 50Colour Based Branding in pharmaceutical industry
Lecture 51Global Trademarking : Brand Protection Globally 
Lecture 52Logo Rebranding - Reasons | Practical Examples | How to handle logo rebranding | Forced Rebranding
Lecture 53Brand Logo Development: Real Life Simulation
Lecture 54Company Tagline
Lecture 55Brand Logo Development: Real Life Simulation
Lecture 56Pharma Brand Name Generator
Section 5Practical Training in Brand plan and Marketing Plan
Lecture 57Introduction to Pharma Marketing Plan | Definition | Importance | Key areas to consider while preparing Marketing Plan
Lecture 58Core Section of  Pharma Marketing Plan | Example of each content of each section | Marketing Plan Core Section analysis with real life example
Lecture 59Marketing Campaign | Introduction | Objective |  Types| Campaign Matrix Preparation | Campaign Matrix Practical Examples | Sample Campaign Matrix with timeline and action plan for brands
Lecture 60Target Based Marketing Campaign Designing | HCPs Targeting | Retailer-Distributor Targeting | Targeting Sales Team 
Lecture 61Building Prescriber’s Loyalty through Marketing Campaign :  Pharmaceutical Prescriber’s Matrix – Strategic Campaign Preparation | Short Term Vs. Long Term Campaign  
Lecture 62Marketing Planning Cycle |  Content writing for each planning stage | Case Study - Preparing Marketing Planning Cycle with real life example    
Lecture 63Creative Brief Preparation |  Campaign Brief | Case Study - Campaign Brief Preparation of Pharma Brands 
Lecture 64Sample Marketing Plan | Predesigned Brand Plan | Open format Workfile (Download) [Opthal Brand]
Lecture 65Practical Training on Marketing Plan Presentation Preparation with real life example | Predesigned Brand Plan | Walkthrough Session with detailed analysis 
Lecture 66Pharma Brand Launch Workflow | Prelaunch | Launching | Post Launch Activities 
Lecture 67CSR Initiatives : Case Based Learning
Lecture 68Increase the brand reach with advance segmentation
Lecture 69Concept of uniform branding for better brand acceptability
Lecture 70Concept of Brand Differentiation
Lecture 71Sample Marketing Plan - FBUX
Lecture 72Sample Marketing Plan : PRGB
Lecture 73Sample Marketing Plan - OLST
Section 6Visual Aid and Input Designing
Lecture 74Introduction to visual aid designing  | V3M Concept | Components of the visual aid page | Component of Visual Aid designing
Lecture 75Practical Training in visual aid designing  | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid 
Lecture 76Visual Aid Printing  | Establishing Visual Aid Printing Specs for effective management of the vendors 
Lecture 77Visual Aid Analysis with practical example
Lecture 78Guideline on Visual Aid Development
Lecture 79Marketing Plan followed by Visual Aid Development
Lecture 80Visual Aid Samples
Lecture 81Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids 
Lecture 82Visual aid detailing story writing
Section 7Packaging and Marketing Input creation
Lecture 83Artwork Development Process in PMT Department
Lecture 84Product List and Reminder card development
Lecture 85Catch Cover for Brand Promotion
Lecture 86Packaging Development
Lecture 87Prescribing Information and Patient Information Leaflet development
Lecture 88Pharma Packaging Case Studies
Lecture 89DHCP letters
Lecture 90Product Packshot Designing : Practical Knowledge
Lecture 91Creativity to develop brand essence
Lecture 92Advance Training on Pharmaceutical Packaging
Lecture 93Unique identifier & anti-tampering device on outer packaging
Section 8Market Sizing, Forecasting, Analytics - Hands on Training
Lecture 94Moving Average | Moving Annual Total | YTD | How to calculate 
Lecture 95Compound Annual Growth Rate (CAGR)
Lecture 96RCPA
Lecture 97Sales Forecasting in Life Science Industry
Lecture 98New Product Forecast Algorithm
Lecture 99Patient Based Forecasting Model | Applying more filters and variables
Lecture 100Prescription Based Forecasting Model | Differences between Patient Based and Prescription Based Forecasting Model | Which model to use and when?
Lecture 101Prevalence Vs. Incidence Model
Lecture 102EPI Based Forecasting | Sales Based Forecasting | When and where to apply which forecasting model
Lecture 103Sales Forecasting Tools | New Product Forecasting | In Market Forecasting
Lecture 104Market Size Assignment 1 [Oncology Brand] - Applying sales forecasting tools to carry out next 6 years sales forecast | Excel Based Model
Lecture 105Market Size Assignment 2 [Asthma Brand] - Applying sales forecasting tools to carry out multiple years sales forecast | Excel Based Model
Lecture 106Patient Based Model Vs. Patient Flow Model | Critical Differences in Model | Concept of Black Box in Patient Flow Model | Application of both model
Lecture 107Concomitancy and polypharmacy | How it alter the basic forecasting algorithm | Practical Working | Comorbidity
Lecture 108Forecasting Techniques | Simple Conjoint-type Models | Zipf's Law | Simple Elasticity Model | The Bass Model |Simple Extrapolation
Lecture 109Bottom-up or Top-down Forecasting | LRx | Significance of LRx data analysis
Lecture 110Simulation on Bottom-up forecasting
Lecture 111Assessment on Bottom-up forecasting
Lecture 112Oncology Brand Forecasting
Lecture 113Revenue Forecasting Case Study - Novel Antihypertensive 
Lecture 114Patent Cliff | How to calculate the patent cliff
Lecture 115Portfolio Based Forecasting | Forecasting Model Development in Excel 
Lecture 116QALY | How to calculate QALY | Importance and Significance 
Lecture 117ICER | How to calculate ICER | Importance and Significance 
Section 9Portfolio Management from Strategic Management
Lecture 118Advance understanding of the portfolio Management
Lecture 119Co-promotion & Co-marketing strategy in pharma industry
Lecture 120Concept of Reverse co-promotion in pharma industry
Lecture 121In-Licensing Vs. Outlicensing
Lecture 122Importance of Publications in Pharmaceutical Industry
Lecture 123Juxtapid Case Study
Lecture 124New Indication Approval Process and Promotion
Lecture 125OTC Switch
Lecture 126Para IV Filing - Generic Marketing Strategy
Lecture 127Evergreening - Patent Life Extension Strategies
Lecture 128Case Study: Pharma companies taking toll after patent expiry
Lecture 129Rx to OTC Switch Case Study
Lecture 130Drug Repurposing
Section 10Finance for Pharma Brand Manager
Section 11Strategy Discussion
Lecture 132Increase the brand reach with advance segmentation
Lecture 133Concept of uniform branding for better brand acceptability
Lecture 134Brand Line Extension : Importance and Strategic Planning
Lecture 135Disease Awareness Campaign - #hastag Health Day Campaign
Lecture 136Medical Animation - For Effective Brand Building
Section 12Conference Management
Lecture 137Effective Management of Conference
Lecture 138Conference Banner Designing
Lecture 139Roll Up standees
Section 13Celebrity Endorsement
Lecture 140Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 141Celebrity Differentiating - Endorsement Vs. Bootlegging
Section 14Digital Marketing for Pharma Brand Management
Lecture 142Introduction to Digital Marketing 
Lecture 143Inbound and outbound marketing in pharma | Types of inbound and outbound marketing 
Lecture 144Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 145Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 146Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 147Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 148Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 149Basics of Advertising : Introduction
Lecture 150The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 151Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 152Web Analytics - Tool and Implementation 
Lecture 153Web Host - Check the hosting details 
Lecture 154Page Speed- importance and practical understanding | Check the web speed 
Lecture 155Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 156Mobile Responsive | Tracking the Site 
Lecture 157Google Ad - Practical Training on Campaign Development and Execution
Lecture 158HCP sites and Patient Site
Lecture 159Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 160Brand Portal Development
Lecture 161Relationship Marketing : KOL Management and Patient Advocacy Group 
Lecture 162Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 163Disease Awareness Campaign - Brand Building Activities on Specific Health Day
Lecture 164Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 165Difference between FMCG and OTC Brand Ad
Lecture 166Medical Animation for Brand Building 
Lecture 167Digital Marketing Techniques
Lecture 168Video Marketing
Lecture 169Video Marketing Techniques For Small Business Owners
Lecture 170Promoting Brand through Article Advertising and Marketing
Section 15Final Certification Examination