InstructorRoyed Training
TypeOnline Course
Student Enrolled5
Price$490 USD / 27500 INR.
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FMCG sales management course


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About FMCG Sales

The FMCG sales management course is designed to impart selling skill training for FMCG sales representatives and managers.

This is an online advanced certification course in FMCG sales management. This FMCG sales training is ideal for the FMCG sales executives and FMCG sales managers to enhance FMCG selling skills. FMCG sales Management training course gives practical knowledge and real life job simulation. Course objective is to focus on FMCG selling skill training for FMCG sales representative and for FMCG sales manager. This course covers the daily job role and responsibilities of FMCG sales professionals.

Most importantly, the course covers FMCG Sales analytics. It is used in identifying, modeling, understanding and predicting sales trends and outcomes. Hence, FMCG sales analytics is an important sales aid which helps to understand the sales management process and how the sales persons are doing.

Course Title: Advance Certification in FMCG Sales Management (ACFSM)

Course Code: RYD-071

Who should attend this course? 

  • Fresher or Beginners who want to have a career in FMCG sales.
  • FMCG sales representatives who are already working in FMCG sales and want to grow further.
  • FMCG Sales Managers who require a detailed understanding of the FMCG sales process.
  • This course is also ideal for the sales trainers who want to train the FMCG sales executives and managers.

Online distance learning course. Course can be accessed online across anywhere 24×7.

1 Month from the date of initiation of the course.

Graduation in any discipline. 3rd and final year students can apply for this course.

Certificate will be provided at the end of the successful completion of the course

  1. Attend the course 24×7 by login to your dashboard. You can attend lectures, simulation, self assessment tests and final certification examination.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Course Features 

  1. FMCG sales management course includes advanced hands-on practical training for the FMCG sales process.
  2. Simulation to real life working in FMCG Sales. For instance, daily work plan management by sales executives and managers.
  3. The course is designed on a step on approach. Firstly focus on the FMCG sales process and selling skills. Secondly, on promotion management tools and techniques. Thirdly on sales analysis skill training. For example, sales forecasting tools and techniques, sales performance review, incentive management etc. Finally the focus on work knowledge enhancements in sales territory management, in-clinic performance and soft skills for the FMCG sales professionals. 
  4. The course provides detailed training on the retail management process. Retailer classifications, purchase behavior and also business process management covers practical simulation.
  5. Moreover, the FMCG sales management course covers exclusive training on shelf space management.
  6. Most importantly the course covers retail analytics, various terms which require understanding for day to day business.
  7. Above all, this course provides access to Case Studies data banks. This is to enhance the strategic planning and decision making skill.

Course Upgrade 

Users of Advanced Certification in FMCG Sales Management can upgrade to PG Certification in FMCG Business Management course by paying only difference in course fees.

About FMCG sales and Royed’s FMCG Sales Courses

In a FMCG company, FMCG sales Department is the core functional team who brings revenue back to company. Knowledge and relationship management are the two major building block of the FMCG sales. It is FMCG sales executives and FMCG sales manager who visits stores to promote the brands. And in turn, they generate the order. It is important to train and groom the sales team effectively. Otherwise representing company, in front of the customers will be tough task. That is the reason all FMCG companies are looking for the trained employees.

In Royed’s FMCG sales management course, focus is on selling skill development for sales executives and managers. It is important for FMCG companies to have leaders who can run the tomorrow’s FMCG business. That can only happen through the periodic training. And that is the reason why Royed Sales Management Training is found to be effective. Online course is designed with the simulation, case studies, games on selling skill, so that sales executives and managers can learn the FMCG sales process effectively.

Course is even ideal for Sales Training Manager

This course is also ideal for the sales training managers. Firstly, the course will help them to understand about the training areas for the FMCG sales training. Secondly, various sales training content ideas, he will be able to get from studying this course. Moreover, this course will also help them how to present the content effectively, for better understanding by FMCG sales professionals.

Section 1FMCG Product Classification and Understanding
Lecture 1FMCG - Introduction to Goods and Products | Classification
Lecture 2FMCG - Overview of Consumer Goods| Types | Characteristics 
Lecture 3FMCG - Consumer | Types | Characteristics 
Lecture 4FMCG - Fast Moving Consumer Goods | Concept | Definition |Characteristic | FMCG Business Planning - Core Operational Area
Lecture 5ISIC Classification of FMCG Goods
Lecture 6FMCG Market Dynamics and Business Operation Overview
Section 2FMCG Selling Skills
Lecture 7What is FMCG Selling? Definition and Fundamental Understanding.
Lecture 8Growth Path / Career for FMCG Sales professionals
Lecture 9Qualities of Dynamic Sales Person
Lecture 10Job Description of FMCG Sales Executives
Lecture 11FMCG Sales Territory Planning | Effective Time Management
Lecture 12New Product Development | Product Levels | Concept of Augmented Product
Lecture 13Market Research Process | Primary Research | Secondary Research | How Market Research carried out in FMCG company | CMI Team
Lecture 14Product Life cycle for FMCG brands
Lecture 15Distribution Channel Management
Lecture 16Advertising - Introduction | Objective | Types of Advertising 
Lecture 17ATL, BTL & TTL Advertising
Lecture 18Retail Store Classification | Product-Patronage Matrix | MRAB | MRAS | MPB | MPS
Lecture 19Call Planning | Phases | Objective Setting 
Lecture 20 Retail Store : Types and Strategic Significance
Lecture 21Concept of Vital 3 Minutes (V3M) in FMCG Selling
Lecture 22FMCG Sales Productivity Analysis | Key Performance Indiactors
Lecture 23Bill cut target | Calculation | Understanding on productivity % | How to optimized bill cut target
Lecture 24Concept of Beat Planning in FMCG Sales |
Lecture 25In-store performance | Do and Don's of Instore Performance
Lecture 26Visual Merchandising
Lecture 27FMCG Product Visibility in Retail Store | Eye level | Buy level | Right placement of the products in retail shelf
Lecture 28Planogram for Retail Store | Principle of Blocking | Horizontal Blocking | Vertical Blocking | Right usage of horizontal and vertical blocking | Colour Wheel | Colour Blocking | POG for effective sales management  
Section 3FMCG Sales and Business Analytics
Lecture 29Moving Average | Moving Annual Total | YTD | How to calculate 
Lecture 30Compound Annual Growth Rate | CAGR Calculation
Lecture 31Mark up : Significance in FMCG Sales | How to calculate mark up
Lecture 32Mark up vs. Mark Down : Differences | Significance in FMCG trade
Lecture 33Retail Schemes : Scheme Calculation | Scheme Margin | Various Types of Schemes | QPS | VPS 
Lecture 34Retailer Landing Price : RLP calculation for Scheme and non-scheme products 
Lecture 35Beat | Developing beat planner
Lecture 36SKU Management | SKU Ratio | Sales Ratio
Lecture 37Numeric Distribution Vs. Weighted Distribution | How to calculate
Lecture 38FMCG Range Selling | Total Line Sold (TLS) | Total Line Sold Daily (TLSD) | Lines Per Productive Calls (LPPC) | Unique Line Sold (ULS) | Significance | Case Based Calculation 
Lecture 39FMCG Range Selling Cycle 
Lecture 40ECO | ECO calculations | Outlet Activation
Section 4Generate Course Certificate