360° Brand Maintenance Services for Pharma Excellence
Empowering Pharma Product Management Teams with End-to-End Strategic and Tactical Brand Support
Royed’s PMT PlayBook offers a structured Brand Maintenance Service tailored for pharmaceutical companies to ensure ongoing success of their prime and mature brands. From refreshing promotional strategies to sales force enablement and scientific content update — we manage it all.
Key Value Proposition:
✅ Reduce PMT workload
✅ Increase brand market share
✅ Ensure regulatory compliant communication
✅ Optimize sales and marketing ROI
What We Offer: End-to-End Brand Maintenance
We manage your brand’s day-to-day performance with strategic and executional support through:
- Brand Strategy Alignment – Refine positioning, refresh objectives, and adapt to changing market landscapes.
- Visual Aid & Promotional Updates – Upgrade your VAs, LBLs, e-detailers, and scientific flyers to reflect the latest strategy.
- Sales Force Enablement – Equip your field team with updated brand knowledge, objection-handling tools, and digital engagement content.
- Marketing Input Planning – Plan, refresh, and dispatch impactful samples, gifts, and seasonal promotional kits.
- Scientific & Medical Content Updates – Deliver evidence-backed, compliant communication with latest data, trials, and RWE.
- Performance Dashboards – Get monthly brand health checks, ROI analytics, and actionable insights for informed decisions.
- Retail & Trade Supports – Boost chemist visibility, trade partnerships, and brand uptake at the counter.
️ Add-On Kits to Boost Brand Momentum
-
Brand Revitalization Kit: Reignite underperforming brands
-
Brand Repositioning Kit: Strategically reposition for new indications
-
New Indication Communication Kit: Launch support for label expansions
-
Brand e-Academy: Refresher training modules for sales teams
Why Brand Maintenance Matters?
In the dynamic pharmaceutical industry, maintaining your brand’s market presence is as critical as launching it.
Royed’s Pharma PMT PlayBook Brand Maintenance Service ensures that your brands stay relevant, competitive, and compliant — every step of the way.
Royed PMT PlayBook Plans
| Work Code | Section | Checklist Item | Brand Base | Brand Boost | Brand Edge | Brand Elevate |
| PB001 | Brand Audit | Review current brand performance (Rx, sales, share) | Yes | Yes | Yes | |
| PB002 | Brand Audit | Assess brand recall among prescribers | Yes | Yes | Yes | |
| PB003 | Brand Audit | Evaluate doctor coverage and segmentation | Yes | Yes | Yes | |
| PB004 | Brand Audit | Collect field force and doctor feedback | Yes | Yes | Yes | |
| PB005 | Brand Audit | Review marketing ROI for past year | Yes | Yes | Yes | |
| PB006 | Brand Audit | Conduct SWOT analysis of the brand | Yes | Yes | Yes | |
| PB007 | Brand Audit | Identify brand lifecycle stage | Yes | Yes | Yes | |
| PB008 | Brand Strategy Alignment | Align revised objectives based on audit findings | Yes | Yes | Yes | |
| PB009 | Brand Strategy Alignment | Reposition (if necessary) | Yes | Yes | Yes | |
| PB010 | Brand Strategy Alignment | Benchmark against top 3 competitors | Yes | Yes | Yes | |
| PB011 | Brand Strategy Alignment | Finalize brand communication and strategic pillars | Yes | Yes | Yes | |
| PB012 | Brand Plan Maintenance | Prepare annual and quarterly brand goals (Branding) | Yes | Yes | Yes | Yes |
| PB013 | Brand Plan Maintenance | Prepare Marketing Plan for the brand | Yes | Yes | Yes | Yes |
| PB014 | Brand Plan Maintenance | Prepare Marketing Campaign for the brand | Yes | Yes | Yes | Yes |
| PB015 | Brand Plan Maintenance | Designing of Promotogram / Annual Calendar for the brand | Yes | Yes | Yes | Yes |
| PB016 | Brand Plan Maintenance | Align forecasts with marketing plans | Yes | Yes | Yes | Yes |
| PB017 | Brand Plan Maintenance | Define measurable KPIs for Marketing Campaign and Marketing Plan | Yes | Yes | Yes | Yes |
| PB018 | Promotional Input Management | Audit and update VA - e-detailers | Yes | Yes | Yes | Yes |
| PB019 | Promotional Input Management | New theme based quarterly visual aid | Yes | Yes | Yes | Yes |
| PB020 | Promotional Input Management | Audit and update LBL | Yes | Yes | Yes | Yes |
| PB021 | Promotional Input Management | Design new flyers | Yes | Yes | Yes | Yes |
| PB022 | Promotional Input Management | Design of Scientific Inserts | Yes | Yes | Yes | Yes |
| PB023 | Promotional Input Management | Idea generation and design of unique promotional tools | Yes | Yes | Yes | Yes |
| PB024 | Promotional Input Management | Uniqure Single brand reminder card | Yes | Yes | Yes | Yes |
| PB025 | Promotional Input Management | Unique scientific inserts | Yes | Yes | Yes | Yes |
| PB026 | Promotional Input Management | Brand Letter Head | Yes | Yes | Yes | Yes |
| PB027 | Digital Brand Maintenance | Refresh content on digital detailing platforms | Yes | Yes | Yes | Yes |
| PB028 | Scientific Content & Clinical Support | RTQS - Response to Queries from Doctors | Yes | Yes | Yes | Yes |
| PB029 | Scientific Content & Clinical Support | Designing of Clinical Trial Folders | Yes | Yes | Yes | |
| PB030 | Scientific Content & Clinical Support | Design of Clinical Trial Booklets | Yes | Yes | Yes | |
| PB031 | Scientific Content & Clinical Support | Update RWE decks | Yes | Yes | Yes | |
| PB032 | Scientific Content & Clinical Support | Include testimonials, KOL quotes | Yes | Yes | Yes | |
| PB033 | Scientific Content & Clinical Support | Designing regulatory-compliant scientific communication | Yes | Yes | Yes | |
| PB034 | Scientific Content & Clinical Support | Product Monograph Development | Yes | Yes | Yes | |
| PB035 | Sales Force Enablement (SFE) | Develop updated brand training materials | Yes | Yes | ||
| PB036 | Sales Force Enablement (SFE) | Prepare FAQs and objection handling tools | Yes | Yes | ||
| PB037 | Sales Force Enablement (SFE) | Distribute doctor segmentation strategies | Yes | Yes | ||
| PB038 | Sales Force Enablement (SFE) | Enable brand storytelling tools to Master Detailing Talk | Yes | Yes | ||
| PB039 | Sales Force Enablement (SFE) | Quarterly Sales Training Activities for the Team | Yes | Yes | ||
| PB040 | Sales Force Enablement (SFE) | Monitoring and Management of the sales team SFE | Yes | Yes | ||
| PB041 | Field Force Engagement | Prepare monthly MR activity planner (Promotogram) | Yes | Yes | ||
| PB042 | Field Force Engagement | Monthly Brand Test (Flexible - Online) | Yes | |||
| PB043 | Field Force Engagement | Design brand contests | Yes | |||
| PB044 | Field Force Engagement | Collect feedback loops from MRs | Yes | |||
| PB045 | Market Intelligence Monitoring | Conduct ongoing competitor activity scenario management | Yes | |||
| PB046 | Market Intelligence Monitoring | Monitor Rx trend shifts | Yes | |||
| PB047 | Market Intelligence Monitoring | Track pricing, promotional schemes | Yes | |||
| PB048 | Market Intelligence Monitoring | Update market threats/opportunities analysis | Yes | |||
| PB049 | Retail & Trade Engagement | Input for chemist counter visibility | Yes | |||
| PB050 | Retail & Trade Engagement | Plan stockist level brand awareness | Yes | |||
| PB051 | Retail & Trade Engagement | Plan retail level brand awareness | Yes | |||
| PB052 | ROYED PMT PLAYBOOK Dashboards | Set up brand health dashboard to track Playbook | Yes | Yes | Yes | Yes |
| PB053 | Packaging & SKU Management | Review SKU packaging data | Yes | |||
| PB054 | Packaging & SKU Management | Plan rationalization or new SKU launches | Yes | |||
| PB055 | Packaging & SKU Management | Optimize pack size/visibility | Yes | |||
| PB056 | Packaging & SKU Management | Coordinate on revised pack availability | Yes | |||
| New SKU Launch Activities (*Maimum upto 4 new SKUs) | ||||||
| PB057 | New SKU Launch Actitivies | Brand Name Suggestion and Searching | Yes (1 SKU) | Yes (2 SKU) | Yes (3 SKU) | Yes (4 SKU) |
| PB058 | New SKU Launch Actitivies | Logo Design | Yes (1 SKU) | Yes (2 SKU) | Yes (3 SKU) | Yes (4 SKU) |
| PB059 | New SKU Launch Actitivies | Packaging Design (Monocarton, Outercarton, foil / label etc.) | Yes (1 SKU) | Yes (2 SKU) | Yes (3 SKU) | Yes (4 SKU) |
| PB060 | New SKU Launch Actitivies | Marketing Plan and Campaign for new SKU Activities | Yes (1 SKU) | Yes (2 SKU) | Yes (3 SKU) | Yes (4 SKU) |
| PB061 | New SKU Launch Actitivies | Promotion Input for new SKU | Yes (1 SKU) | Yes (2 SKU) | Yes (3 SKU) | Yes (4 SKU) |
| Service Cost - For One Brand (all SKUs) | 175000/- | 250000/- | 300000/- | 350000/- | ||
| Add on Modules and activities | ||||||
| PB062 | Optional Add-On Modules | Run Brand Revitalization Strategic Planning | Add on | Add on | Add on | Add on |
| PB063 | Optional Add-On Modules | Conduct Repositioning Strategy Session | Add on | Add on | Add on | Add on |
| PB064 | Optional Add-On Modules | Deploy New Indication Launch Toolkit | Add on | Add on | Add on | Add on |
| PB065 | Optional Add-On Modules | Launch Brand e-Academy | Add on | Add on | Add on | Add on |
| PB066 | Regulatory & Compliance Checks | Review all claims and messages for compliance | Add on | Add on | Add on | Add on |
| PB067 | Regulatory & Compliance Checks | Update labels, disclaimers, usage instructions | Add on | Add on | Add on | Add on |
| PB068 | Regulatory & Compliance Checks | Coordinate with regulatory for pack changes | Add on | Add on | Add on | Add on |
| PB069 | Regulatory & Compliance Checks | Maintain compliance logs | Add on | Add on | Add on | Add on |
| PB070 | Brand Performance Dashboards | Track KPIs: sales, calls, coverage | Add on | Add on | Add on | Add on |
| PB071 | Brand Performance Dashboards | Visualize territory-wise performance | Add on | Add on | Add on | Add on |
| PB072 | Brand Performance Dashboards | Review impact of inputs and campaigns | Add on | Add on | Add on | Add on |
| PB073 | REMS Plamning | REMS management planning | Add on | Add on | Add on | Add on |
| PB074 | Brand Plan Maintenance | Schedule brand review meeting, Attending Brand Review Meeting | Add on | Add on | Add on | Add on |
| PB075 | Field Working | Working with the Executive in the field for brand promotion. (Objective on field training for effective brand promotion) | Add on | Add on | Add on | Add on |