InstructorRoyed Training
TypeOnline Course
Price$390 USD / 18500 INR.
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Cosmetic Brand Management Course

Introduction

Duration

Features

Course Type

Eligibility

Duration

Course Deliverable

Certification

Related Courses

About FMCG branding

Cosmetic Brand Management Course

The online Certification course in Cosmetic Brand Management provides training for brand managers on practical aspects of cosmetic product branding and marketing. This advanced certification course provides real life training on cosmetic branding principles. This online certificate course in fast moving cosmetic product branding and marketing is ideal for brand managers, marketing people with dedicated knowledge in the cosmetic industry. This course gives practical real life branding simulation for cosmetic products marketing.

Online Interactive Training on Cosmetic Brand Management

This online food marketing training course is self paced. Therefore the course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of cosmetic product marketing. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advanced tools are very effective for providing insight on how to prepare and market cosmetic brand plans.

Course Code: RYD-032

Course Title: Advance Certification Course in Cosmetic Brand Management [ACCBM]

1 Year

Features of the Cosmetic Brand Management Course

  • The course provides practical training on cosmetic product’s brand management practices. Therefore it helps the students to identify the marketing tools and techniques for the cosmetic industry.
  • Simulation to real life working in cosmetic brand management.
  • Understanding Decision Making and Strategy Creation in the field of cosmetic branding.
  • Above all, this course provides detailed understanding on cosmetic product development process. Course also provides exposure to with real life case access to marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Online learning course. So course can be accessed online across anywhere 24×7.

Graduation in any discipline. Even final year graduation students can apply.

1 month from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also be eligible to receive the course study modules, which you can download by login to your course page.

Certificate will be provided at the end of the successful completion of the course.

Some related courses

Branding in cosmetic industry

Cosmetic branding is the discipline which combines the learning of the pharmaceutical or fast moving consumer goods’s branding and marketing principle. Let’s first explain to you.

Cosmetics is usually two types. Medicated and Non medicated. Medicated cosmetics do follow the steps of drug approval and need to follow the pharmaceutical marketing strategies. Mostly these products are marketed by the dermatology department of the pharmaceutical companies. On the other hand, if designated cosmetics are non medicated, it will follow the branding principle of the fast moving consumer goods.

So, as a part of the course we are going to discuss the cosmetic brand management from FMCG and Pharmaceutical angle.

In general cosmetic brand management principles need to be fine tuned or customized to apply in the fast moving consumer goods industry. Therefore, this course trains the individual with marketing skills. So that they can be successful in any core areas like fast moving consumer goods product sales, marketing, administration, branding, business development or even in strategic management.

This cosmetic product branding course provides advance understanding on cosmetic Marketing Plan, brand campaign development. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them the competency. Moreover, they will be confident to prepare the brand’s strategy on their own.

Does the course provide branding training?

  • Yes. It does. To clarify, advance brand management training is incorporated in this cosmetic product marketing course.

Does the course provide advanced business development training?

  • Marketing is the core function of business development. In other word, Cosmetic business development requires marketing skills. So, all business development skill training is part of this cosmetic marketing course.

Does the course provide marketing plan samples?

  • Yes. This cosmetic product branding course will provide the marketing plan samples. In addition, the course will provide a briefing on the marketing strategy.

Does the course discuss the digital marketing strategic planning for the cosmetic industry?

  • Yes. The course will provide deep insight on digital media planning. In fact, digital media is an integral part of the cosmetic brand plan. Today, with advancement of the online business, all cosmetic companies opt for digital branding. Hence, this course covers digital brand management tools.

In conclusion, this cosmetic marketing course provides comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domains. For example, this course is ideal for the cosmetic sales and marketing professionals.

Section 1Fundamental Understanding on Cosmetics
Lecture 1Course Introduction
Lecture 2Introduction and classification of Cosmetics
Lecture 3Overview of Cosmetic market
Lecture 4Cosmetic Development to R&D Cycle - Discovery to Commercialization
Lecture 5Cosmetic Brand Management - Role, Responsibility and Career opportunity
Lecture 6Terminologies to understand related to cosmetic business
Section 2Cosmetic Marketing - Personal Care - FMCG Type
Lecture 7Introduction to Goods and Products | Classification
Lecture 8FMCG - Overview of Consumer Goods| Types | Characteristics 
Lecture 9FMCG - Consumer | Types | Characteristics 
Lecture 10FMCG - Fast Moving Consumer Goods | Concept | Definition |Characteristic | FMCG Business Planning - Core Operational Area 
Lecture 11Difference between FMCG and OTC products
Lecture 12Pharmaceutical Market Vs FMCG Market
Lecture 13CMG | FMCG Vs. SMCG - Understanding of Small Moving Consumer Goods | Importance of SMCG
Lecture 14Retail Store Classification | Product-Patronage Matrix | MRAB | MRAS | MPB | MPS
Lecture 15ISIC Classification of FMCG Goods
Lecture 16FMCG Market Dynamics and Business Operation Overview
Section 3Cosmetics as Pharmaceuticals - R&D Process to Commericalization
Lecture 17R&D Cycle - New Drug Approval Process
Lecture 18Investigational New Drug Application
Lecture 19New Drug Application
Lecture 20Geenric Drug Approval Process
Section 4Fundamental of Advertising
Lecture 21Advertising - Introduction | Objective | Types of Advertising 
Lecture 22ATL, BTL & TTL Advertising
Lecture 23Advertising Agency - Understanding on various types of advertising agency
Lecture 24Selection of Advertising Agency
Lecture 25What is creative Briefing? How to Prepare !
Lecture 26Creative Briefing - Practical Simulation
Lecture 27Request for Proposal | Concepts in advertising
Lecture 28Advertising Message Strategy Development and Evaluation
Lecture 29Creative Approach and Styles
Lecture 30Steps of Development of Creatives
Lecture 31Advertisement Copy Development
Lecture 32How to prepare Ad Campaign Step By Step
Section 5Marketing Orientation for Cosmetic Brand Management Professionals
Lecture 33New Product Development | Product Levels | Concept of Augmented Product
Lecture 34Market Research Process | Primary Research | Secondary Research | How Market Research carried out in FMCG company | CMI Team
Lecture 35Product Life cycle for FMCG brands
Lecture 36Distribution Channel Management
Section 6Practical Training on Developing Cosmetic brands
Lecture 37Brand Logo Development : Introduction | Design Basics | Understanding of various components
Lecture 38Brand Name : Fundamental understanding on Brand Name Selection
Lecture 39Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 40How to design an excellent brand logo : Tricks of the trade
Lecture 41Trademark Searching Process | Hands on Practical Training
Lecture 42Brand Tagline / Punchline 
Section 7Brand Plan Development
Lecture 43Brand Plan Development
Lecture 44Marketing Plan | Objective of Marketing plan
Lecture 45How to design the marketing campaign
Lecture 46The Marketing Planning Cycle
Lecture 47Sales Promotion Techniques
Lecture 48Celebrity Endorsement
Section 8Artwork Development
Lecture 49Artwork Development By Brand Management Department | Different Types of Artwork | Designing of different classes of artwork
Lecture 50Management of Printing of Artwork | Decision making Process for different types of printing - Offset, Digital, Wide format printing
Lecture 51Paper for Printing | Paper Size | GSM | Different Types of Paper for different ad types | Spot UV
Lecture 52Product Packshot Development | Planning | Brand Photoshoot Guidelines | Tips for effective photoshoot
Section 9Digital Marketing Training
Lecture 53Introduction to Digital Marketing
Lecture 54Inbound and outbound marketing
Lecture 55Digital Media Marketing Macro-Environment Analysis
Lecture 56Digital Media Marketing Micro - Environment Analysis
Lecture 57Digital Marketing Strategy Development
Lecture 58Relationship marketing using digital platforms
Lecture 59Campaign planning for digital media for FMCG Brands
Lecture 60Web Analytics
Lecture 61Hosting Checker
Lecture 62Web Speed - importance and practical understanding
Lecture 63SEO | SEM | SMM | Differences | Key Strategic Understanding
Lecture 64Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 65Mobile Responsiveness | Tracking
Lecture 66Google Ad
Lecture 67Twitter as Customer Support and Promotion Optimization Tool
Lecture 68Youtube as Cosmetic brand promotion platform
Section 10Final Examination