InstructorRoyed Training
TypeOnline Course
Student Enrolled2
Price$490 USD / 24500 INR.
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Cosmetic brand management course

Introduction

Features

Course Deliverable

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About Cosmetic branding

Cosmetic Brand Management Course

The online Certification course in Cosmetic Brand Management provides training for brand managers on practical aspects of cosmetic product branding and marketing. This advanced certification course provides real life training on cosmetic branding principles. This online certificate course in fast moving cosmetic product branding and marketing is ideal for brand managers, marketing people with dedicated knowledge in the cosmetic industry. This course gives practical real life branding simulation for cosmetic products marketing. 

cosmetic branding training

Online Interactive Training on Cosmetic Brand Management

This online cosmetic branding training course is self paced. Therefore the course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of cosmetic product marketing. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advanced tools are very effective for providing insight on how to prepare and market cosmetic brand plans.

Snapshot of the course

  • Course Code: RYD-032
  • Title of the training: Advance Certification Course in Cosmetic Brand Management [ACCBM]
  • Duration: 1 Month
  • Nature of the course : Online learning course. So course can be accessed online across anywhere 24×7.
  • Eligibility: Graduation in any discipline. Even final year graduation students can apply.
  • Certification: Certificate will be provided at the end of the successful completion of the course.

Features of the Cosmetic Brand Management Course

  • The course provides practical training on cosmetic product’s brand management practices. Therefore it helps the students to identify the marketing tools and techniques for the cosmetic industry.
  • Simulation to real life working in cosmetic brand management.
  • Understanding Decision Making and Strategy Creation in the field of cosmetic branding.
  • Above all, this course provides detailed understanding on cosmetic product development process. Course also provides exposure to with real life case access to marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also be eligible to receive the course study modules, which you can download by login to your course page.

Some related courses

Key roles of Cometic Brand Managers

Following are the core areas of cosmetic brand management.

Cosmetic brand management involves overseeing all aspects of a cosmetic brand’s identity, product development, marketing, and sales strategies to ensure its success in the competitive beauty industry.

Here’s a breakdown of key components:

Brand Identity

Establishing and maintaining a distinct brand identity that resonates with the target audience. This includes defining the brand’s values, mission, and positioning in the market.

Product Development

Researching, developing, and launching new cosmetic products that meet consumer needs and align with the brand’s identity. This involves working closely with product development teams, formulators, and suppliers.

Marketing Strategy

Developing comprehensive marketing strategies to promote the brand and its products. This includes creating campaigns across various channels such as social media, print, television, and influencer partnerships.

Market Research

Conducting market research to understand consumer preferences, trends, and competitor strategies. This information helps in identifying opportunities for growth and staying ahead of market changes.

Distribution and Sales

Managing distribution channels to ensure products are available where consumers shop, whether it’s through retail stores, e-commerce platforms, or specialty boutiques. Monitoring sales performance and implementing strategies to drive revenue growth.

Public Relations

Building positive relationships with the media, influencers, and stakeholders to generate buzz and increase brand visibility. This may involve organizing events, product launches, and press releases.

Customer Experience

Focusing on delivering exceptional customer experiences at every touchpoint, from product packaging and presentation to post-purchase support. Building customer loyalty through rewards programs, personalized communication, and responsiveness to feedback.

Sustainability and Ethics

Addressing environmental and ethical concerns by implementing sustainable practices in sourcing, production, and packaging. Communicating these efforts transparently to consumers who prioritize sustainability.

Regulatory Compliance

Ensuring compliance with relevant regulations and standards governing the cosmetics industry, such as ingredient safety, labeling requirements, and animal testing policies.

Continuous Improvement

Continuously evaluating and optimizing strategies based on performance metrics, consumer feedback, and market dynamics to stay competitive and adapt to changing trends.

Section 1Fundamental Understanding on Cosmetics
Lecture 1Definition and Classification of the Cosmetics | Various Types of Classification | Classification based on ingredients, intended use | Regulatory Requirements
Lecture 2Cosmetic R&D Cycle | Development to commercialization process | NPD process | Understanding Key Responsibility Areas | Product Prototype Development | Compliance and Regulatory requirements for market launch
Lecture 3Cosmetic Categories and Type
Lecture 4Commonly available cosmetic formulation in market
Lecture 5Premarket Steps to consider before launching cosmetic brand in market
Lecture 6Detailed Understanding on Cosmetic Related Terminologies
Lecture 7Eye makeup cosmetic | Mascara | Eyeliner | Eye color | Eye makeup remover | Eyeshadow
Lecture 8Facial makeup cosmetic | Lip colors | Foundation | Concealers | Face Powder | Primers | Lipsticks and various classes | Lip gloss | Cheek colors
Lecture 9Bath Products | bath capsules, bath oils, tablets and salts, and bubble baths | Body Wash | Body Soap | Shower Gel | Skin Type | Usage based positioning based on Skin Type
Lecture 10Perfumes | Types | Ingredients | Manufacturing Process 
Lecture 11Baby Care Cosmetic | Baby Shampoo | Baby creams | Others
Lecture 12Nail range of cosmetics
Lecture 13Hair Products | Types of hairs | Hair tonic, dressing | Hair rinse | Hair shampoo | Conditioners | Hair color products | Hair Straighteners and Relaxers | Hair Sprays 
Lecture 14Personal cleanliness | Soap | Feminine Deodorants | Douches | Antiperspirants and Deodorants
Lecture 15Skin Care Range of Cosmetics
Lecture 16Shaving products
Lecture 17Sunscreens | SPF | Mechanism - Detailed understanding | Regulations | Labeling 
Lecture 18Oral Care Cosmetics
Lecture 19Cosmetic Class and Segmentation | Usage | Mechanism | Examples
Section 2Cosmetic Marketing - Personal Care - FMCG Type | Merchandising | Store Management
Lecture 20Introduction to Goods and Products | Classification
Lecture 21FMCG - Overview of Consumer Goods| Types | Characteristics 
Lecture 22FMCG - Consumer | Types | Characteristics 
Lecture 23FMCG - Fast Moving Consumer Goods | Concept | Definition |Characteristic | FMCG Business Planning - Core Operational Area 
Lecture 24Difference between FMCG and OTC products
Lecture 25Pharmaceutical Market Vs FMCG Market
Lecture 26CMG | FMCG Vs. SMCG - Understanding of Small Moving Consumer Goods | Importance of SMCG
Lecture 27Retail Store Classification | Product-Patronage Matrix | MRAB | MRAS | MPB | MPS
Lecture 28ISIC Classification of FMCG Goods
Lecture 29FMCG Market Dynamics and Business Operation Overview
Lecture 30Retail Store : Types and Strategic Significance
Lecture 31In-store performance | Do and Don's of Instore Performance
Lecture 32Visual Merchandising
Lecture 33FMCG Product Visibility in Retail Store | Eye level | Buy level | Right placement of the products in retail shelf
Lecture 34Planogram for Retail Store | Principle of Blocking | Horizontal Blocking | Vertical Blocking | Right usage of horizontal and vertical blocking | Colour Wheel | Colour Blocking | POG for effective sales management  
Section 3Cosmetics as Pharmaceuticals - R&D Process to Commericalization
Lecture 35R&D Cycle - New Drug Approval Process
Lecture 36Investigational New Drug Application
Lecture 37New Drug Application
Lecture 38Generic Drug Approval Process
Lecture 39Abbreviated New Drug Application (ANDA) Filing 
Lecture 40Understanding on Clinical Trials  and Clinical Research 
Section 4Fundamental of Advertising
Lecture 41Advertising - Introduction | Objective | Types of Advertising 
Lecture 42ATL, BTL & TTL Advertising
Lecture 43Advertising Agency - Understanding on various types of advertising agency
Lecture 44Selection of Advertising Agency
Lecture 45What is creative Briefing? How to Prepare !
Lecture 46Creative Briefing - Practical Simulation
Lecture 47Request for Proposal | Concepts in advertising
Lecture 48Advertising Message Strategy Development and Evaluation
Lecture 49Creative Approach and Styles
Lecture 50Steps of Development of Creatives
Lecture 51Advertisement Copy Development
Lecture 52How to prepare Ad Campaign Step By Step
Section 5Marketing Orientation for Cosmetic Brand Management Professionals
Lecture 53New Product Development | Product Levels | Concept of Augmented Product
Lecture 54Market Research Process | Primary Research | Secondary Research | How Market Research carried out in FMCG company | CMI Team
Lecture 55Product Life cycle for FMCG brands
Lecture 56Distribution Channel Management
Section 6Practical Training on Developing Cosmetic brands
Lecture 57Brand Logo Development : Introduction | Design Basics | Understanding of various components
Lecture 58Brand Name : Fundamental understanding on Brand Name Selection
Lecture 59Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 60How to design an excellent brand logo : Tricks of the trade
Lecture 61Trademark Searching Process | Hands on Practical Training
Lecture 62Brand Tagline / Punchline 
Section 7Brand Plan Development
Lecture 63Brand Plan Development
Lecture 64Marketing Plan | Objective of Marketing plan
Lecture 65How to design the marketing campaign
Lecture 66The Marketing Planning Cycle
Lecture 67Sales Promotion Techniques
Lecture 68Celebrity Endorsement
Lecture 69Cometic Brand Campaign Ideas | 31 Brand Campaign with examples
Lecture 70Sample Brand Plan framework for Cosmetic Product
Section 8Artwork Development
Lecture 71Artwork Development By Brand Management Department | Different Types of Artwork | Designing of different classes of artwork
Lecture 72Management of Printing of Artwork | Decision making Process for different types of printing - Offset, Digital, Wide format printing
Lecture 73Paper for Printing | Paper Size | GSM | Different Types of Paper for different ad types | Spot UV
Lecture 74Product Packshot Development | Planning | Brand Photoshoot Guidelines | Tips for effective photoshoot
Section 9Digital Marketing Training
Lecture 75Introduction to Digital Marketing
Lecture 76Inbound and outbound marketing
Lecture 77Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 78Digital Marketing Micro - Environment Analysis
Lecture 79Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 80Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 81Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 82Web Analytics - Tool and Implementation 
Lecture 83Web Host - Check the hosting details 
Lecture 84Web Speed - importance and practical understanding
Lecture 85Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 86Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 87Mobile Responsiveness | Tracking
Lecture 88Google Ad - Practical Training on Campaign Development and Execution
Lecture 89Brand Portal Development
Lecture 90Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Section 10Sales Territory Coverage - Planning 
Lecture 91Sales Territory Coverage - Planning 
Lecture 92Call Planning | Phases | Objective Setting 
Lecture 93FMCG Sales Productivity Analysis 
Lecture 94Bill cut target | Calculation | Understanding on productivity % | How to optimized bill cut target
Lecture 95Concept of Beat Planning
Lecture 96FMCG Beat Planning | Key Points to consider while designing Beat Planning
Lecture 97FMCG Range Selling | Total Line Sold (TLS) | Total Line Sold Daily (TLSD) | Lines Per Productive Calls (LPPC) | Unique Line Sold (ULS) | Significance | Case Based Calculation 
Lecture 98FMCG Range Selling Cycle 
Lecture 99ECO | ECO calculations | Outlet Activation
Section 11Generate Course Certificate