InstructorRoyed Training
TypeOnline Course
Student Enrolled2
Price$390 USD / 18500 INR.
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Cosmetic Brand Management Course

Introduction

Duration

Features

Course Type

Eligibility

Duration

Course Deliverable

Certification

Related Courses

Course upgrade

About FMCG branding

Cosmetic Brand Management Course

The online Certification course in Cosmetic Brand Management provides training for brand managers on practical aspects of cosmetic product branding and marketing. This advanced certification course provides real life training on cosmetic branding principles. This online certificate course in fast moving cosmetic product branding and marketing is ideal for brand managers, marketing people with dedicated knowledge in the cosmetic industry. This course gives practical real life branding simulation for cosmetic products marketing. 

cosmetic branding training

Online Interactive Training on Cosmetic Brand Management

This online cosmetic branding training course is self paced. Therefore the course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of cosmetic product marketing. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advanced tools are very effective for providing insight on how to prepare and market cosmetic brand plans.

Course Code: RYD-032

Course Title: Advance Certification Course in Cosmetic Brand Management [ACCBM]

1 Year

Features of the Cosmetic Brand Management Course

  • The course provides practical training on cosmetic product’s brand management practices. Therefore it helps the students to identify the marketing tools and techniques for the cosmetic industry.
  • Simulation to real life working in cosmetic brand management.
  • Understanding Decision Making and Strategy Creation in the field of cosmetic branding.
  • Above all, this course provides detailed understanding on cosmetic product development process. Course also provides exposure to with real life case access to marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Online learning course. So course can be accessed online across anywhere 24×7.

Graduation in any discipline. Even final year graduation students can apply.

1 month from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also be eligible to receive the course study modules, which you can download by login to your course page.

Certificate will be provided at the end of the successful completion of the course.

Some related courses

Course Upgrade: 

From Advanced Certification in Cosmetic Brand Management, one can upgrade to PG Certification in FMCG Business Management course by paying difference in courses fees. Hence, one will not be paying the full course fees of FMCG Business Management. Course participants need to pay only the difference in course fees.

Branding in cosmetic industry

Cosmetic branding is the discipline which combines the learning of the pharmaceutical or fast moving consumer goods’s branding and marketing principle. Let’s first explain to you.

Cosmetics are usually two types. Medicated and Non medicated. Medicated cosmetics do follow the steps of drug approval and need to follow the pharmaceutical marketing strategies. Mostly these products are marketed by the dermatology department of the pharmaceutical companies. On the other hand, if designated cosmetics are non medicated, it will follow the branding principle of the fast moving consumer goods.

So, as a part of the course we are going to discuss the cosmetic brand management from FMCG and Pharmaceutical angle.

In general cosmetic brand management principles need to be fine tuned or customized to apply in the fast moving consumer goods industry. Therefore, this course trains the individual with marketing skills. So that they can be successful in any core areas like fast moving consumer goods product sales, marketing, administration, branding, business development or even in strategic management.

This cosmetic product branding course provides advance understanding on cosmetic Marketing Plan, brand campaign development. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them competency. Moreover, they will be confident to prepare the brand’s strategy on their own.

Does the course provide branding training?

  • Yes. It does. To clarify, advanced brand management training is incorporated in this cosmetic product marketing course.

Does the course provide advanced business development training?

  • Marketing is the core function of business development. In other words, Cosmetic business development requires marketing skills. So, all business development skill training is part of this cosmetic marketing course.

Does the course provide cosmetic brand marketing plan samples?

  • Yes. This cosmetic product branding course will provide the marketing plan samples. In addition, the course will provide a briefing on the marketing strategy.

Does the course discuss digital marketing strategic planning for the cosmetic industry?

  • Yes. The course will provide deep insight on digital media planning. In fact, digital media is an integral part of the cosmetic brand plan. Today, with advancement of the online business, all cosmetic companies opt for digital branding. Hence, this course covers digital brand management tools.

In conclusion, this cosmetic marketing course provides comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domains. For example, this course is ideal for cosmetic sales and marketing professionals.

Section 1Fundamental Understanding on Cosmetics
Lecture 1Definition and Classification of the Cosmetics | Various Types of Classification | Classification based on ingredients, intended use | Regulatory Requirements
Lecture 2Cosmetic R&D Cycle | Development to commercialization process | NPD process | Understanding Key Responsibility Areas | Product Prototype Development | Compliance and Regulatory requirements for market launch
Lecture 3Cosmetic Categories and Type
Lecture 4Commonly available cosmetic formulation in market
Lecture 5Premarket Steps to consider before launching cosmetic brand in market
Lecture 6Detailed Understanding on Cosmetic Related Terminologies
Lecture 7Eye makeup cosmetic | Mascara | Eyeliner | Eye color | Eye makeup remover | Eyeshadow
Lecture 8Facial makeup cosmetic | Lip colors | Foundation | Concealers | Face Powder | Primers | Lipsticks and various classes | Lip gloss | Cheek colors
Lecture 9Bath Products | bath capsules, bath oils, tablets and salts, and bubble baths | Body Wash | Body Soap | Shower Gel | Skin Type | Usage based positioning based on Skin Type
Lecture 10Fragrances
Lecture 11Baby Care Cosmetic | Baby Shampoo | Baby creams | Others
Lecture 12Nail range of cosmetics
Lecture 13Hair Products | Types of hairs | Hair tonic, dressing | Hair rinse | Hair shampoo | Conditioners | Hair color products | Hair Straighteners and Relaxers | Hair Sprays 
Lecture 14Personal cleanliness | Soap | Feminine Deodorants | Douches | Antiperspirants and Deodorants
Lecture 15Skin Care Range of Cosmetics
Lecture 16Shaving products
Lecture 17Sunscreens | SPF | Mechanism - Detailed understanding | Regulations | Labeling 
Lecture 18Oral Care
Section 2Cosmetic Marketing - Personal Care - FMCG Type
Lecture 19Introduction to Goods and Products | Classification
Lecture 20FMCG - Overview of Consumer Goods| Types | Characteristics 
Lecture 21FMCG - Consumer | Types | Characteristics 
Lecture 22FMCG - Fast Moving Consumer Goods | Concept | Definition |Characteristic | FMCG Business Planning - Core Operational Area 
Lecture 23Difference between FMCG and OTC products
Lecture 24Pharmaceutical Market Vs FMCG Market
Lecture 25CMG | FMCG Vs. SMCG - Understanding of Small Moving Consumer Goods | Importance of SMCG
Lecture 26Retail Store Classification | Product-Patronage Matrix | MRAB | MRAS | MPB | MPS
Lecture 27ISIC Classification of FMCG Goods
Lecture 28FMCG Market Dynamics and Business Operation Overview
Section 3Cosmetics as Pharmaceuticals - R&D Process to Commericalization
Lecture 29R&D Cycle - New Drug Approval Process
Lecture 30Investigational New Drug Application
Lecture 31New Drug Application
Lecture 32Generic Drug Approval Process
Lecture 33Abbreviated New Drug Application (ANDA) Filing 
Lecture 34Understanding on Clinical Trials  and Clinical Research 
Section 4Fundamental of Advertising
Lecture 35Advertising - Introduction | Objective | Types of Advertising 
Lecture 36ATL, BTL & TTL Advertising
Lecture 37Advertising Agency - Understanding on various types of advertising agency
Lecture 38Selection of Advertising Agency
Lecture 39What is creative Briefing? How to Prepare !
Lecture 40Creative Briefing - Practical Simulation
Lecture 41Request for Proposal | Concepts in advertising
Lecture 42Advertising Message Strategy Development and Evaluation
Lecture 43Creative Approach and Styles
Lecture 44Steps of Development of Creatives
Lecture 45Advertisement Copy Development
Lecture 46How to prepare Ad Campaign Step By Step
Section 5Marketing Orientation for Cosmetic Brand Management Professionals
Lecture 47New Product Development | Product Levels | Concept of Augmented Product
Lecture 48Market Research Process | Primary Research | Secondary Research | How Market Research carried out in FMCG company | CMI Team
Lecture 49Product Life cycle for FMCG brands
Lecture 50Distribution Channel Management
Section 6Practical Training on Developing Cosmetic brands
Lecture 51Brand Logo Development : Introduction | Design Basics | Understanding of various components
Lecture 52Brand Name : Fundamental understanding on Brand Name Selection
Lecture 53Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 54How to design an excellent brand logo : Tricks of the trade
Lecture 55Trademark Searching Process | Hands on Practical Training
Lecture 56Brand Tagline / Punchline 
Section 7Brand Plan Development
Lecture 57Brand Plan Development
Lecture 58Marketing Plan | Objective of Marketing plan
Lecture 59How to design the marketing campaign
Lecture 60The Marketing Planning Cycle
Lecture 61Sales Promotion Techniques
Lecture 62Celebrity Endorsement
Section 8Artwork Development
Lecture 63Artwork Development By Brand Management Department | Different Types of Artwork | Designing of different classes of artwork
Lecture 64Management of Printing of Artwork | Decision making Process for different types of printing - Offset, Digital, Wide format printing
Lecture 65Paper for Printing | Paper Size | GSM | Different Types of Paper for different ad types | Spot UV
Lecture 66Product Packshot Development | Planning | Brand Photoshoot Guidelines | Tips for effective photoshoot
Section 9Digital Marketing Training
Lecture 67Introduction to Digital Marketing
Lecture 68Inbound and outbound marketing
Lecture 69Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 70ting Micro - Environment Analysis
Lecture 71Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 72Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 73Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 74Web Analytics - Tool and Implementation 
Lecture 75Web Host - Check the hosting details 
Lecture 76Web Speed - importance and practical understanding
Lecture 77Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 78Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 79Mobile Responsiveness | Tracking
Lecture 80Google Ad - Practical Training on Campaign Development and Execution
Lecture 81Brand Portal Development
Lecture 82Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Section 10Final Examination