InstructorRoyed Training
TypeOnline Course
Price$1230/ 61500 INR.
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life Science Global Management Course


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Career in Life Science

Life Science Global management training

Life Science global management course provides hands-on training to enhance skill competency of managers working in the Life Science domain. In this course, we will delve into the intricacies of pharmaceuticals, biopharmaceuticals, medical devices, fmcg, food, dietary supplements/nutraceuticals, and cosmetics, providing you with a holistic understanding of these diverse domains. Aim is to empower you to navigate the complex landscape of the life science sector confidently. 

This comprehensive life science global management training involves the real life job simulation. Hence, the course provides hands-on practical knowledge. Moreover, this course focuses on how Life Science business development, strategic management, regulatory and licensing professionals work in the company. Therefore, it helps advance professionals to acquire cutting edge business skills. 

In these online self-paced modules, participants understand about the development to commercialization process in detail. In other words, you will understand strategic management in life science industry. Hence, Life Science global management course covers fundamentals to advance learning on various skill areas.

Key details about the course:

  • Course Code: RYD-118
  • Title: Executive PG Certification in Life Science Global Management (EPLScGM)
  • Type of the course: Self paced Online Course. Hence, this course can be accessed online across anywhere 24×7. Moreover, you can attend the course at your convenience in your flexible time. For example, you want to attend the session at your 11 pm at night, you can do that.
  • Duration of the course: 1 Year 6 month (total 18 months). Participants can complete the course within 18 months anytime.
  • Course Certificate: Certificate will be provided at the end of the successful completion of the course.

The Life Science Global Management course tailors to meet the needs of a diverse range of professionals and individuals. In fact, this course is ideal for advancing their careers in the life science industry. This course is particularly beneficial for:

Professionals in the Life Science Sector

Whether you’re working in pharmaceuticals, biopharmaceuticals, medical devices, food, dietary supplements/nutraceuticals, cosmetics, or related fields, this course will provide you with valuable insights and skills to enhance your expertise and accelerate your career growth.

Regulatory Affairs Specialists

Professionals involved in regulatory affairs will benefit from gaining a comprehensive understanding of global regulations and compliance requirements across various life science domains.

Quality Assurance and Quality Control Professionals

Individuals responsible for ensuring product quality and regulatory compliance will gain essential knowledge and strategies to enhance quality management practices within their organizations.

Product Development and R&D Professionals

Professionals involved in product development and research and development (R&D) will learn how to navigate the innovation landscape and develop market-driven strategies to bring products to market successfully.

Marketing and Business Development Professionals

Those working in marketing, sales, and business development roles will gain insights into consumer trends, market dynamics, and strategic approaches specific to the life science industry.

Entrepreneurs and Start-up Founders

Aspiring entrepreneurs and founders of start-ups in the life science sector will benefit from learning about industry best practices, market opportunities, and strategies for launching and scaling their ventures.

Consultants and Advisors

Consultants, advisors, and industry analysts seeking to deepen their understanding of the life science industry and provide strategic insights to clients will find this course invaluable.

Students and Researchers

Undergraduate and graduate students, as well as researchers, interested in pursuing careers or conducting research in the life science industry, will gain a comprehensive overview of the sector and its various domains.

Professionals Transitioning to the Life Science Industry

Individuals from other industries looking to transition into the life science sector will acquire the knowledge and skills necessary to make a successful career switch. 

Features of Life Science Global Management Course

  • This Life Science global management course covers all aspects of the strategic management from discovery development, regulatory, commercialization, regulatory, market access, sales and marketing, branding, business development etc.
  • The course provides orientation to job related practical aspects of the business development managers. Therefore, on completion of the course, the participants will develop the hands on understanding how Business Development Professional works.
  • One of the important feature of the course is real life simulation on critical decision making process. Hence, these simulations help to enhance the licensing and  decision making skills which is the core aspects of the pharmaceutical management working.

Case Based Learning

  • Life Science global management course provides advanced training on strategic management based on the various business regions.
  • Course covers regional business development, regulatory requirements specific to US, EU, Middle East, GCC, MENA, African, ASEAN, Latam, China, Japan, India etc.
  • Access to Case Studies to learn about the drug commercialization steps. Hence, participants will develop advanced competency on strategic portfolio management.

Career in Life Science Company

A career in a life science company can be incredibly rewarding and offers a wide range of opportunities for individuals with diverse backgrounds and skill sets. Here’s an overview of potential career paths within a life science company:

Research and Development (R&D):

  • Scientists: Conduct research to discover and develop new drugs, therapies, medical devices, and products.
    Research Associates/Technicians: Assist scientists in conducting experiments, collecting data, and analyzing results.
    Clinical Research Associates (CRAs): Manage clinical trials to evaluate the safety and efficacy of new treatments.
  • Regulatory Affairs: Regulatory Affairs Specialists/Managers: Ensure compliance with regulations and guidelines set by regulatory agencies, such as the FDA or EMA, throughout the product development process. Regulatory Affairs Associates Assist in preparing regulatory submissions and maintaining compliance documentation.

Market Access

  • Market Access Managers/Directors: Develop strategies to ensure that products gain reimbursement. Provides access to patients through payers, such as insurance companies and government agencies.
  • Health Economics Managers/Analysts: Conduct economic evaluations and cost-effectiveness analyses to demonstrate the value of products and inform pricing and reimbursement decisions.
  • Reimbursement Specialists: Navigate reimbursement processes and negotiate coverage agreements with payers to optimize market access for products.

Health Economics and Outcomes Research (HEOR)

  • HEOR Scientists/Analysts: Design and conduct studies to evaluate the clinical and economic outcomes associated with healthcare interventions, including pharmaceuticals, medical devices, and procedures.
  • Health Economists: Apply economic principles and statistical methods to analyze healthcare data and generate evidence to support decision-making by stakeholders, including payers, providers, and policymakers.
  • Outcomes Research Managers: Lead HEOR initiatives and collaborate with cross-functional teams to generate evidence that demonstrates the value of products and informs market access and commercialization strategies.

Strategic Management

  • Strategic Planning Managers/Directors: Develop and implement long-term strategic plans that align with the company’s goals and objectives, considering factors such as market trends, competitive dynamics, and regulatory changes.
  • Strategy Analysts/Consultants: Conduct market research, competitive analysis, and scenario planning to identify opportunities and threats and inform strategic decision-making.
  • Corporate Development Managers: Identify and evaluate opportunities for mergers, acquisitions, partnerships, and alliances to enhance the company’s strategic position and drive growth.

Manufacturing and Operations:

  • Manufacturing Engineers/Managers: Oversee the production process and optimize manufacturing operations to ensure efficiency and quality.
  • Supply Chain Managers/Logistics Coordinators: Manage the flow of materials and products from suppliers to customers, ensuring timely delivery and inventory management.

Quality Assurance (QA) and Quality Control (QC):

  • Quality Assurance Specialists/Managers: Develop and implement quality systems to ensure products meet regulatory standards and customer requirements.
  • Quality Control Analysts/Technicians: Perform testing and inspections to verify product quality and adherence to specifications.

Sales and Marketing:

  • Sales Representatives/Managers: Promote and sell products to healthcare professionals, distributors, and other customers.
  • Marketing Specialists/Managers: Develop marketing strategies and campaigns to educate healthcare professionals and consumers about products and treatments.

Medical Affairs:

  • Medical Science Liaisons (MSLs): Build relationships with key opinion leaders and provide scientific and medical information about products.
  • Medical Writers: Prepare scientific documents, such as clinical study reports and regulatory submissions, for publication and regulatory review.

Business Development and Licensing:

  • Business Development Managers/Directors: Identify and pursue partnerships, collaborations, and licensing opportunities to expand the company’s portfolio and revenue streams.
  • Licensing Associates/Managers: Evaluate potential licensing and acquisition opportunities and negotiate agreements with external partners.

Compliance and Legal Affairs:

  • Compliance Officers/Managers: Ensure adherence to regulations and internal policies, conduct audits, and provide training on compliance issues.
  • Legal Counsel: Provide legal advice and support on matters such as intellectual property, contracts, and regulatory compliance.

Clinical Operations and Project Management:

  • Clinical Project Managers: Coordinate and oversee clinical trials, managing timelines, budgets, and resources to ensure successful study execution.
  • Clinical Research Coordinators (CRCs): Assist in the planning, implementation, and monitoring of clinical trials, ensuring compliance with protocols and regulations.

These are just a few examples of the diverse career opportunities available within the life science industry. Whether you have a background in science, engineering, business, or another field, there are roles suited to a wide range of skills and interests. Continuous learning and professional development are key to advancing your career in this dynamic and rapidly evolving field.

Section 1Pharma R&D Management- Discovery to Development | Strategic Management for US Market
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Investigational New Drug Application (INDA)
Lecture 3New Drug Application (NDA) 
Lecture 4Basic concept and understanding of the Generic Drug
Lecture 5Abbreviated New Drug Application (ANDA) 
Lecture 6Biological Licensing Application (BLA)  | 351(a) application | Form 356h | Differentiation with NDA | Timeline | Handling FDA queries
Lecture 7Abbreviated Biosimilar Application - 351(k): Advance Strategic Planning Process : Originator Vs. Biosimilar Development and Regulatory Approval Process | Reference Biologic | Purple Book | Data Requirements
Lecture 8Purple Book: Significance | Searching | Assignments
Lecture 9Handling of orange book
Lecture 10USFDA expedited programs
Lecture 11Practical Training on INDA, NDA, ANDA filing
Lecture 12505(j) ANDA, 505(b)(2) NDA, 505(b)(1) NDA
Lecture 13Authorized Generics: Key Understanding
Lecture 14Exploratory IND Vs. Traditional IND
Lecture 15Patents Vs. exclusivity 
Lecture 16Orphan Drug Designation 
Lecture 17Advance Learning on 505B2 Pathway
Lecture 18Chemistry, Manufacturing & Controls 
Lecture 19Patent & Exclusivity - Strategic Understanding | Patent Restoration| Orphan Drug Exclusivity (ODE) | NCE & NCI Exclusivity | GAIN Exclusivity | Pediatric Exclusivity | 180 days exclusivity
Lecture 20Clinical Research | Terminologies and definition in Clinical Research | Phases |Expanded access trial | Observational Study |Randomized controlled and Placebo controlled study | Active comparator study
Lecture 21Clinical Trial Protocol Writing
Lecture 22Ethics in Clinical Research
Lecture 23Informed Consent | Practical Training on preparing ICF | Ready Templates
Lecture 24FDA Forms and How to fill the resources
Lecture 25Strategic Discussion: PreIND, EOP1, EOP2 - What to expect !
Lecture 26Importance and Significance of Phase 2b Clinical Trial 
Lecture 27Regulatory Strategies in different phases of Clinical Trial
Lecture 28Para IV Filing - Strategic Insight
Lecture 29Para IV Notices
Lecture 30Evergreening - Patent Life Extension Strategies
Lecture 31Pay For Delay Strategy
Lecture 32REMS Strategic Planning 
Lecture 33Compulsory Licensing
Lecture 34Licensing & Technology Transfer
Lecture 35In-Licensing Vs. Outlicensing
Lecture 36LOE Strategies for Innovator Brands with case study
Lecture 37Pediatric Exclusivity and Pediatric Study Plan Development
Lecture 38Drug Repurposing
Lecture 39Advance understanding of the portfolio Management 
Lecture 40New Indication Approval Process and Promotion 
Lecture 41OTC Switch 
Lecture 42Detailed Understanding on 505(b)(2) VS. Suitability Petition : Case Based Learning
Lecture 43NCE Vs. 505b2 application - Case Based Learning 
Lecture 44FTF - 180 Days Exclusivity - Case Based Learning
Lecture 45Classic case study of the 505b2 filing : Case Based Learning
Lecture 46Strategic Planning in Combating 30 months stay strategies of innovator company- Case Based Learning
Lecture 47What is meaning of 'Pipeline in a Molecule'?
Lecture 48USFDA Emergency Use Authorization (EUA)
Lecture 49Target product profile (TPP) | Quality Target product profile (QTPP) | Critical Quality Attributes (CQAs) | Quality By Design (QbD)
Lecture 50Fundamental of CMC | Detailed understanding of CMC section writing | Important Points regarding CMC | Drug Product and Drug Substance | Excipient, FP, Analysis and Stability Study Requirements
Lecture 51Review on Drug Discovery and Development 
Section 2Strategic Business Management - European Market
Lecture 52Introduction to EU Regulation 
Lecture 53Orientation to European Countries and National Regulatory Bodies
Lecture 54EU Drug Discovery Development to Commercialization (Step By Step)
Lecture 55Overview of EU Regulation 
Lecture 56EMA and EMA Authorisation Process
Lecture 57EU MA Application Types and Strategic Planning
Lecture 58EU MA Procedure - Centralised, Decentralised, Mutual Recognition, National Procedure 
Lecture 59EU MA Strategic Planning: Full, Full-mixed, hybrid applications. Generic, Similar biologic application pathway, Well-established use application, Fixed combination application, Informed consent application
Lecture 60Validity of the EU MA  - Renewal steps, Cessation of the marketing authorisation, Significance of "Placed in Union Market", Suspension or withdrawal & EU MA for licensed products
Lecture 61Data Exclusivity and Market Protection - Supplementary Patent Protection, Exclusivity, 6/10 Rule, 8+2+1 Formulae
Lecture 62EU Orphan Medicinal Products Regulation
Lecture 63Conditional marketing authorisation | Marketing authorisation under exceptional circumstances
Lecture 64Summary of Product Characteristics 
Lecture 65Compassionate Use
Lecture 66MHRA - UK Regulation 
Lecture 67The 'sunset clause' for marketing authorisation of pharmaceuticals
Lecture 68Paediatric use marketing authorisation (PUMA) & Paediatric Investigation Plan (PIP) - EU Requirments
Lecture 69EU Prime Designation
Lecture 70Accelerated assessment by EMEA
Lecture 71EU Adaptive Pathway
Lecture 72European public assessment report (EPAR) - Importance, Component, Management, Updation 
Lecture 73SPOR  - Concept of Master Data Management  
Section 3Pharma International Business - Product Registration, Plant Certification, Dossier Preparation and Export Documentation
Lecture 74Introduction to Pharmaceutical Export
Lecture 75Introduction of Export Documentation | Understanding of important terminologies
Lecture 76Proforma Invoice - Detailed understanding how to prepare Proforma Invoice
Lecture 77Export Contract | Importance | Considerations | Things to include in Export Contract
Lecture 78Commercial Invoice | Importance | Differences with Proforma Invoice 
Lecture 79Custom House Agent | Role, Responsibilities, How they work | Freight Forwarder - Difference with CHA | Case Study
Lecture 80Letter of Credit | How it works | Different types of LC | LC terms and conditions | Sight LC | Case Studies
Lecture 81Bank Guarantee (BG) | How BG works | Differences between BG and LC | Applicability of BG
Lecture 82LC Discounting | How it works | How to calculate the LC discounting
Lecture 83Packing List | Importance | Things to include in packing list
Lecture 84Incoterms | 2020 Incoterms | Practical understanding on different types of Incoterms | Choosing the right incoterm
Lecture 85Logical selection of Incoterms | Landing in right incoterms for your business
Lecture 86Pre-shipment Certificate | COO |CVO| Fumigation Certificate | Preshipment Inspection Certificate | Certificate of Health
Lecture 87Transport Documents | Bill of Lading | Different Types of Bill of Lading | Airway Bill
Lecture 88Certification Pharmaceutical Companies / Plants
Lecture 89Airfreight calculation | Gross Weight | Tare Weight | New Weight | Volumetric Calculation | Freight rate calculation
Lecture 90Introduction to Certificate of Pharmaceutical Product | Types of CoPP | List of Countries / Regulatory Authorities who requires CoPP | CoPP as a part of generic market expansion planning 
Lecture 91WHO-GMP Certification Scheme 
Lecture 92Template of Certificate of Pharmaceutical product | Key observations and points to note while working on CoPP
Lecture 93Certificate of Analysis
Lecture 94Certificate of Origin (COO)
Lecture 95Non-conviction certificate
Lecture 96ISO Certification
Lecture 97Common Technical Document (CTD)
Lecture 98Electronic Common Technical Document (ECTD)
Lecture 99Dossier Preparation focusing on drug registration in export countries 
Lecture 100Modules on Stability Study : Stability Study - Fundamental Understanding | Interchangebility | Reports | API & FPP Stability Study
Lecture 101Importance of effective dossier management
Lecture 102Detailed Understanding on ANDA Submission Dossier 
Lecture 103Prior Approval Submission 
Lecture 104Detailed Understanding on ANDA Fees
Lecture 105Discussion on 85 common deficiency in CTD submission dossier
Lecture 106Introduction to Certificate of Pharmaceutical Product | Types of CoPP | List of Countries / Regulatory Authorities who requires CoPP | CoPP as a part of generic market expansion planning 
Lecture 107WHO-GMP Certification Scheme 
Lecture 108Template of Certificate of Pharmaceutical product | Key observations and points to note while working on CoPP
Section 4Plant Management and Certification | Quality Management
Lecture 109Premises & Plant Layout Designing
Lecture 110Sanitation and Hygiene
Lecture 111Equipment Modules
Lecture 112Production Modules
Lecture 113Documentation
Lecture 114Quality Control
Lecture 115Product Complaint
Lecture 116Storage Module
Lecture 117Pharmaceutical SOPs Management from regulatory perspective
Lecture 118Establishment Inspection Report | 483 Observations | USFDA Warning Letter | Handling of FDA inspection | Closing of Warning Letter 
Lecture 119Data Integrity issues in Pharmaceutical Industry
Lecture 120Electronic Batch Record for effective compliance management | Key Understanding | Functionalities | Importance in managing data integrity
Lecture 121Quality Risk Management | ICH Q9 | ISO 14971 | Principle of Risk Management 
Section 5HEOR, Market Access & Pricing, Reimbursement, Forecasting
Lecture 122Introduction to Market Access | Objectives | Various Key Terminologies | Steps of Market Access | Understanding on Pricing and Reimbursement
Lecture 123Market Access Functions : Role and Responsibilities | Key Job Areas | Understanding Job Description
Lecture 124Introduction to Health Economics | Key terminologies related to health economics.
Lecture 125HEOR Application in Pharmaceutical and Biopharmaceutical Industry
Lecture 126Introduction to Pharmacoeconomics | Different Types of Economic Evaluation | Cost-effectiveness plane | Economic modeling |Sensitivity Analysis | One way sensitivity analysis | Probabilistic sensitivity analysis
Lecture 127Economic Evaluation Methods | Various methods | Importance of perspective in health economics | Discounting | Uncertainty
Lecture 128Core fundamentals of Health Economics | Clinical and economic burden | Public Health Care Payer Vs. Patient and Societal | Positioning a new treatment with the current treatment | QALY | ICER | Threshold value | Clinical trials vs health economics assessment
Lecture 129Pharmacoeconomic Evaluation Checklist | Health Economics Map | Economic evaluation cycle | Checklist of economic evaluation | Costs and Outcome relevant to different groups | Comparators | Problem of choosing the comparators
Lecture 130Pharmacoeconomic Evaluation - Resource and Cost | Fixed, Variable and Total Cost | Calculation | Average vs. marginal cost | Importance of marginal cost | Discounting | Discounting calculation | Preferable discounting rate | Sources of unit cost data | Reference costs
Lecture 131Pharmacoeconomic Evaluation - Benefits and Outcome | C/E Ratio | Intermediate Vs. Final Outcome | Sources of Effectiveness Data | QALY | Utility Weight | WTP | VPF | ATP | Difference between WTP & ATP 
Lecture 132Patient Based Forecasting Model | Applying more filters and variables
Lecture 133QALY | How to calculate QALY | Importance and Significance 
Lecture 134ICER | How to calculate ICER | Importance and Significance | Incremental Effectiveness determination 
Lecture 135CER and PCOR
Lecture 136Market Access Strategic Planning : Steps and Logical Sequencing for Market Access Strategy Development
Lecture 137Indication Sequencing | Indication Prioritization | Development of Indication Timeline | Indication Matrix | Value Based Indication Prioritization
Lecture 138Market Access Value Dossier : What it is | Significance | Components | What to include
Lecture 139AMCP Market Access Dossier Preparation 
Lecture 140Target product profile (TPP) | Quality Target product profile (QTPP) | Critical Quality Attributes (CQAs) | Quality By Design (QbD)
Lecture 141Drug Pricing Methodologies - I
Lecture 142Drug Pricing Methodologies - II
Lecture 143Formulary Placement | Different Tiers | How to classify the medication in different tiers | Formulary negotiation process | Rebates | Copay differential | Step-edits | Case Simulations - teasers
Lecture 144Pharma Market Access Pricing Case Study: interchangeable Pricing 
Lecture 145Sales Forecasting in Life Science Industry
Lecture 146New Product Forecast Algorithm
Lecture 147Patient Based Forecasting Model | Applying more filters and variables
Lecture 148Prescription Based Forecasting Model | Differences between Patient Based and Prescription Based Forecasting Model | Which model to use and when?
Lecture 149Prevalence Vs. Incidence Model
Lecture 150EPI Based Forecasting | Sales Based Forecasting | When and where to apply which forecasting model
Lecture 151Sales Forecasting Tools | New Product Forecasting | In Market Forecasting
Lecture 152Market Size Assignment 1 [Oncology Brand] - Applying sales forecasting tools to carry out next 6 years sales forecast | Excel Based Model
Lecture 153Market Size Assignment 2 [Asthma Brand] - Applying sales forecasting tools to carry out multiple years sales forecast | Excel Based Model
Lecture 154Patient Based Model Vs. Patient Flow Model | Critical Differences in Model | Concept of Black Box in Patient Flow Model | Application of both model
Lecture 155Concomitancy and polypharmacy | How it alter the basic forecasting algorithm | Practical Working | Comorbidity
Lecture 156Forecasting Techniques | Simple Conjoint-type Models | Zipf's Law | Simple Elasticity Model | The Bass Model |Simple Extrapolation
Lecture 157Bottom-up or Top-down Forecasting | LRx | Significance of LRx data analysis
Lecture 158Simulation on Bottom-up forecasting
Lecture 159Assessment on Bottom-up forecasting
Lecture 160Oncology Brand Forecasting
Lecture 161Revenue Forecasting Case Study - Novel Antihypertensive 
Lecture 162Portfolio Based Forecasting | Forecasting Model Development in Excel 
Lecture 163Evidence Based Decision Making | Combine evidences for decision making | Do we need more evidence? 
Lecture 164RWD and RWE | Potential sources of RWE | Traditional RCTs vs. RWE | Case Study - RWE Programs | Influencing HCP decision-making
Lecture 165RWD and RWE in Product Lifecycle Management
Lecture 166RWD and RWE - Fit to use | Assessment
Lecture 167RWD data sources | Different types | Detailed understanding of each class
Lecture 168First-in-class | Best-in-class | Market Access Strategic Decision Making 
Lecture 169Forecasting Biosimilar | Key Factors to consider
Lecture 170Consensus Meeting 
Lecture 171One Number Vs. Multi Number Forecasting
Lecture 172Active Vs. Passive Cannibalization | Impact on forecasting | Case Study
Lecture 173Rebates | Importance | Factors affecting Rebates | Deductibles and Rebates
Lecture 174Medicare | Medicaid | Medigap | Different plans | Related Terminologies| Advanced training on Medicare Part D
Lecture 175Treatment Algorithm and Forecasting : Case Based Learning
Lecture 176Chronic and Acute Segment | Forecasting on Chronic and Acute Segment Drugs
Lecture 177Prescription Value Calculation 
Lecture 178Practical Training on Value Dossier Preparation | Sample Value Dossier with each section with data | Key points to consider while preparing value dossier
Lecture 179Clinical Data in Value Dossier | Understanding in different types of clinical study with rationale | Case based example on clinical study section writing
Lecture 180Budget Impact Analysis | Importance | Significance | Steps involved | Total Budget Impact Calculation | Simulation - BIA of novel molecule with real life example | Total Budget Impact Calculation for Novel Molecule 
Lecture 181Markov Model | Significance | Importance | Time horizon - Significance | Real Life Development of Markov Model | Calculation 
Section 6Pharma Global Brand Management
Lecture 182Marketing Orientation
Lecture 183Why Is Market Research Important in Pharmaceutical Business?
Lecture 184Market Research - Customer Engagement through feedback mechanism 
Lecture 185Product Life cycle 
Lecture 186Advance - Strategic Planning in Product Life cycle Management
Lecture 187Segmentation, Targeting and Positioning
Lecture 188A Pharmaceutical Segmentation outlook
Lecture 189Distribution Channel in Pharmaceutical Industry 
Lecture 190Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 191Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 192Method of Promotional Budgeting
Lecture 193Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 194Advertising - Introduction | Objective | Types of Advertising 
Lecture 195ATL, BTL & TTL Advertising
Lecture 196Advertising Agency - Understanding on various types of advertising agency
Lecture 197Selection of Advertising Agency
Lecture 198What is creative Briefing? How to Prepare !
Lecture 199Creative Briefing - Practical Simulation
Lecture 200Request for Proposal | Concepts in advertising
Lecture 201Advertising Message Strategy Development and Evaluation
Lecture 202Creative Approach and Styles
Lecture 203Steps of Development of Creatives
Lecture 204Advertisement Copy Development
Lecture 205How to prepare Ad Campaign Step By Step
Lecture 206Brand Name | Brand Logo | Designing of Brand Logo | Trademarking
Lecture 207Advance Understanding of Pharmaceutical Brand Logo Development 
Lecture 208Component of Brand Logo
Lecture 209Brand Name and Trademark Registration Process
Lecture 210Trademark Searching Process | Hands on Practical Training
Lecture 211How to design an excellent brand logo : Tricks of the trade
Lecture 212Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 213Few Case Studies related to brand names and logos
Lecture 214Can one innovator company keep 2 or more brand name?
Lecture 215Traditional Vs. Non-Traditional trademark | Significance of Colour in Pharma Branding 
Lecture 216Global Trademarking : Brand Protection Globally 
Lecture 217Logo Rebranding - Reasons | Practical Examples | How to handle logo rebranding | Forced Rebranding 
Lecture 218Brand Logo Development: Real Life Simulation
Lecture 219Tagline - Development, Finalization and Protection
Lecture 220Pharma Brand Name Generator
Lecture 221Fundamental of Pharma Marketing Plan 
Lecture 222Basic Understanding how to launch a pharmaceutical product into the market
Lecture 223Practical Training on Marketing Plan Preparation with real life example
Lecture 224Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting 
Lecture 225Sample Marketing Plan 
Lecture 226Decide about brand USP -What to promote 
Lecture 227How to prepare promotogram. Download sample Promotogram
Lecture 228Importance and Handling of Cycle Meeting and its importance 
Lecture 229Sample Marketing Plan
Lecture 230Sample Marketing Plan
Lecture 231Sample Marketing Plan
Lecture 232CSR Campaign 
Lecture 233Increase the brand reach with advance segmentation
Lecture 234Concept of uniform branding for better brand acceptability
Lecture 235Concept of Brand Differentiation
Lecture 236Introduction to visual aid designing  | V3M Concept | Components of the visual aid page
Lecture 237Practical Training in visual aid designing  | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid 
Lecture 238Visual Aid Printing  | Establishing Visual Aid Printing Specs for effective management of the vendors 
Lecture 239Visual Aid Analysis with practical example
Lecture 240Guideline on visual aid development
Lecture 241Marketing Plan followed by Visual Aid Development
Lecture 242Visual Aid, Literature reference Sample
Lecture 243Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids 
Lecture 244Visual aid detailing story writing
Lecture 245Artwork Development Process in PMT Department
Lecture 246Product List and Reminder card development
Lecture 247Catch Cover Development
Lecture 248Packaging Development 
Lecture 249Prescribing Information and Patient Information Leaflet development
Lecture 250Pharma Packaging Case Studies
Lecture 251DHCP letter
Lecture 252Product Packshot Designing : Practical Knowledge
Lecture 253Creativity to develop brand essence
Lecture 254Advance Training on Pharmaceutical Packaging -  Creative Packaging for Brand Differentiation 
Lecture 255Unique identifier & anti-tampering device on outer packaging
Section 7Business Development | Licensing
Lecture 256Training on Basic Finance  |  Understanding Financial Statment | Income Statement | Balance Sheet | Cash Flow Statement
Lecture 257Moving Average | Moving Annual Total | YTD | How to calculate 
Lecture 258Compound Annual Growth Rate | CAGR Calculation
Lecture 259Business Development Job Functionality | Strategic Planning Process | Knowledge Area of Business Development | Lead targeting | Licensing term sheets
Lecture 260Portfolio Management Process | Portfolio Characteristics | Portfolio Analysis | Balancing the Portfolio | BD and Strategic Planning Department 
Lecture 261Identifying the corporate Need of business development | Objective – Strategy - Tactics | Portfolio constraints | SWOT | Numerical SWOT
Lecture 262Profiling and Searching | Objectives | Search Database | Creating Opportunity Anatomy for deal analysis | Mind Mapping | Searching Tools and Techniques - Web Search | Conference | Confidentaility - CDA | MTA
Lecture 263Numerical SWOT Practical training
Lecture 264Modelling and Deal Valuation - Top Down Model | Epidemiology data method | Complex Model | Forecasting | Heuristic or ‘prophesy’ method | Different value perspectives | Deal Structuring Structuring the deal
Lecture 265Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 266Forecasting : Tools and Techniques
Lecture 267Market Sizing & Forecasting Case Study
Lecture 268Royalty Management - Royalty structuring | Royalty Calculation Method| Tiered Royalties | Terms | Royalty Reductions | Royalty Stacking - Concept and Calculation | Minimum Annual Royalties | Reach through royalties
Lecture 269Average Royalty Rate
Lecture 270Factor affecting the Royalty Rate in Pharmaceutical and Biopharmaceutical Deal
Lecture 271Distribution Licensing | Geography | Indication Splitting | Exclusive and Non-Exclusive Licensing | Sub Licenses
Lecture 272Acquisition in Pharma  | Product Acquisition| Company Acquisitions| Steps in acquisition | Financing acquisition deals | Trademark Assignment Process
Lecture 273Joint Ventures in Pharmaceutical and Biopharmaceutical Industry
Lecture 275Indication Splitting | Concept | Implementation feasibility analysis 
Lecture 276Types of Deals from Discovery to Commercialization
Lecture 277What are the fundamental areas of business development
Lecture 278Licensing Term Sheet | Content Structuring | Sample Term Sheet
Lecture 279Licensing Payment Scheduling: Different Types
Lecture 280Valuation Methods: DCF | rNPV | Sunk Cost Method | Comparables | Sum of Parts | Deterministic Vs. Probabilistic rNPV |  Peak Sales - Max-Min Approach
Lecture 281Valuation Methods: EBITDA method of valuation | Enterprise Value and Enterprise Multiple Calculation
Lecture 282Negotiation Skill Training for BD personnel | Mind Mapping Tools | Practical Case Based Learning | Do and Don’ts in Pharma Business development Negotiations | Role of Scribes
Lecture 283Business Development Simulation and Decision Making | Early Stage VS. Late Stage Valuation Methodology | Stair Step Model
Lecture 284Types of Strategic Alliances: Unilateral technology licensing | Cross technology licensing | R&D contracts | R&D collaborations | Minority-equity-based R&D alliances | JV | Manufacturing and marketing agreements | big pharma firms with dedicated biotechnology firms 
Lecture 285Benchmarking | Benchmarking through consortium | How to use benchmarking for drug discovery development projects 
Lecture 286DCF Calculation : Concept and Calculation - Step by step understanding
Lecture 287Net Present Value (NPV) method : Calculation
Lecture 288Risk-Adjusted Discount Rate Method - Calculation | Concept of Risk Premium 
Lecture 289Valuation Metric - P/E Ratio and EPS : Calculation
Lecture 290Comparable Company Analysis method : Calculation
Lecture 291EBITDA Multiples | Importance in Pharma Biopharma BD&L | Calculation | Benchmarking EBITDA multiplies | Sourcing EBITDA multiples | Decoding EBITDA multiples value in different types of pharma and biopharma organizations
Lecture 292Pipeline Benchmarking | Significance and Importance in Bio Pharma BD&L | Analyzing sample portfolio | Comparative outcome in business development 
Lecture 293Comparative pipeline benchmarking analysis | Level of Benchmarking | Primary - Secondary - Tertiary Benchmarking Metrics | Case Based Analysis of three companies comparative pipeline benchmarking
Lecture 294Pipeline Diversity Scores | Significance | How to Calculate | Comparative Study of Pipeline Diversity Scores
Lecture 295Design, Analysis, Assessment and Feedback on Real Time Portfolio Tracker
Lecture 296Research Productivity Index | Concept | Significance | Calculation Methodology | Comparative RPI benchmarking Exercise  
Section 8Pharma Digital Marketing
Lecture 297Introduction to Digital Marketing 
Lecture 298Inbound and outbound marketing in pharma | Types of inbound and outbound marketing 
Lecture 299Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 300Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 301Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 302Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 303Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 304Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 305Web Host - Check the hosting details 
Lecture 306Page Speed- importance and practical understanding | Check the web speed 
Lecture 307Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 308Mobile Responsive | Tracking the Site 
Lecture 309HCP sites and Patient Site
Lecture 310Google Ad - Practical Training on Campaign Development and Execution
Lecture 311Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 312Brand Portal Development
Lecture 313Relationship Marketing : KOL Management and Patient Advocacy Group 
Lecture 314Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 315Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 316Difference between FMCG and OTC Brand Ad
Lecture 317Digital Marketing Techniques
Lecture 318Video Marketing
Lecture 319Video Marketing Techniques For Small Business Owners
Lecture 320Promoting Brand through Article Advertising and Marketing
Section 9Regional Business Development : Africa
Lecture 321African Continent Overview - Brief introduction
Lecture 322African Pharma Market
Lecture 323Drug Registration - African medicines regulatory
Lecture 324Basic Export Requirement for African Countries
Lecture 325Export Documentations & Important Concepts
Lecture 326Nigeria  - Drug Registration
Lecture 327Drug Registration in Algeria
Lecture 328Drug Registration in Ethiopia
Lecture 329Drug Registration in Kenya
Lecture 330Drug Registration in Egypt
Lecture 331Drug Registration in Ghana
Lecture 332Drug Registration in Botswana
Lecture 333Drug Registration in South Africa
Lecture 334Drug Registration in Zambia
Lecture 335Drug Registration in Namibia
Lecture 336Drug Registration in Tanzania
Lecture 337Drug Registration Senegal
Lecture 338Drug Registration in Zimbabwe
Lecture 339Drug Registration in Uganda
Lecture 340Drug Registration in Morocco
Lecture 341Drug Registration in Sudan
Section 10Regional Business Development : GCC, Middle East and MENA
Lecture 342Middle East / MENA / GCC Countries Geographical Orientation 
Lecture 343Middle East / MENA / GCC Countries National Regulatory Agencies
Lecture 344GCC Registration Procedure - Centralized and Decentralized Procedure | Detailed understanding on Centralized Registration Process
Lecture 345Drug Registration in Saudi Arabia
Lecture 346Drug Registration in UAE
Lecture 347Drug Registration and Regulatory Strategic Planning for Iran
Lecture 348Drug Registration and Regulatory Strategic Planning for Israel
Lecture 349Middle East Pharma Market
Lecture 350Drug Registration in Jordan
Lecture 351Drug Registration in Palestine
Section 11Regional Business Development : ASEAN
Lecture 352ASEAN - Region - Introduction
Lecture 353ASEAN Countries | Introduction | Geographical Overview 
Lecture 354ASEAN countries drug regulatory bodies
Lecture 355ASEAN Common Technical Requirements (ACTRs)
Lecture 356The Pharmaceutical Inspection Co-operation Scheme
Lecture 357CPP Requirements for Drug Registration in ASEAN countries
Lecture 358Dossier Requirements - ACTD/CTD Acceptability
Lecture 359Pharmacopoeias Acceptability
Lecture 360Harmonization of Technical Guidelines 
Lecture 361Stability Study requirements for drug registration in ASEAN countries
Lecture 362Product Labelling
Lecture 363Post Approval Changes (Variations) requirements in ASEAN countries
Lecture 364Pharmacovigilance and Risk Management Plan (RMP)
Lecture 365Timeline of Drug Registration Approval
Lecture 366ASEAN Drug Regulations : Comparison Study | Guidelines | Pharmaceutical products Regulatory Submissions | Pharmacopoeia Requirements | stability requirements | Pharmacovigilance | Product labeling | Drug variation information
Lecture 367Drug Registration and Regulation Singapore | Strategic Pathways for Marketing Authorization | Screening, Evaluation of MA applications | Variations Classifications and Management
Lecture 368Drug Registration and Regulation in Brunei
Lecture 369Drug Registration and Regulation in Cambodia
Section 12Regional Business Development : Latam
Lecture 370Introduction to Latam Region Pharma Business Development
Lecture 371Drug Registration and Regulation in Argentina 
Lecture 372Drug Registration and Regulation in Bolivia
Lecture 373Drug Registration and Regulation in Brazil
Lecture 374Drug Registration and Regulation in Chile
Lecture 375Drug Registration and Regulation in Colombia
Lecture 376Drug Registration and Regulation in Mexico
Section 13Regional Business Development : China
Lecture 377Drug Registration and Regulation in China
Lecture 378NMPA's DDR and DMR update
Section 14References and Case Studies
Lecture 379Comparison of various requirement of drug registration
Lecture 380Comparison of Dossier requirements of US and EU
Lecture 381Comparison of DMF requirement of various regulatory bodies
Section 15Biopharmaceutical Management and Regulation
Lecture 382Introduction : Biopharmaceuticals
Lecture 383Classification of Biopharmaceutical 
Lecture 384Important Concept regarding Biopharmaceuticals
Lecture 385Introduction to Biologics and Biosimilar | Key differences | Concept of Reference Product
Lecture 386Key features of Biologic | Differences in Chemical Drug Vs. Biologic Drugs
Lecture 387Principle of Naming of Biologic | Understanding on MAB naming system
Lecture 388Global Biopahrma Market Trends
Lecture 389Recombinant protein
Lecture 390Monoclonal Antibodies Vs. Polyclonal Antibodies
Lecture 391Monoclonal Antibodies
Lecture 392Synthetic Immunomodulators
Lecture 393Production of Monoclonal Antibodies
Lecture 394Cytokines
Lecture 395Interferon
Lecture 396Erythropoiesis-stimulating agent
Lecture 397Vaccine development and approval Process
Lecture 398Biosimilar Development Process
Lecture 399Strategic Consideration for Biosimilar Development 
Lecture 400Bio-Manufacturing Process Information
Lecture 401Studies required for approval of biosimilar
Lecture 402ATMPs | Types and Classification | Regulatory Mechanism 
Section 16Drug Registration and Regulation in Japan
Lecture 403Introduction to Japan Drug Regulatory Affairs 
Lecture 404Drug Discovery Development to commercialization | PMDA functions | Consultation | Premarket to post market approval 
Lecture 405Drug Approval System | GCP | PMDA requirements 
Lecture 406New Drug Application | Requirements | Review Process
Lecture 407Generic Drug Application Review and Approval 
Lecture 408Marketing Authorization Process for registration of pharmaceutical in Japan
Lecture 409API Registration in Japan | Step By Step Process
Lecture 410Generic Registration | Patent - Patent Term Extension | Exclusivity | Re-examination System | Pediatric Designation |  Patent Term Extension Case Studies
Lecture 411Priority Review Application | Criteria | Review Process | Timeline
Lecture 412Orphan Drug Designation in Japan
Lecture 413Japan DMF System | MF filing Process | Key points 
Lecture 414Strategic Approval Pathway - Formulation Approval Quoting MF
Lecture 415SAKIGAKE designation 
Section 17Variation Filing : Marketing Authorization variation management
Lecture 416Introduction to Variation Management | Reasons for Variation | Working in Variation Department 
Lecture 417Variation Classification | Basis of Classification | US and EU Variation Classification | Other region variation guideline.
Section 18Bioequivalence Study : Requirements
Lecture 418PKPD in Drug Discovery | PK-PD trial | Understanding PKPD from regulatory perspective in drug approval process
Lecture 419Bioequivalence Study | Study design | Different types of BE Studies
Lecture 420Bioequivalence Study | Study design | Parallel Study | Crossover study design | Other alternative study designs | Blood Sampling Planning  | Analyte | Bioanalytical Methods Validation  | Statistical Model  | Ln Transformation  | Dose normalisation | Confidence interval acceptance criteria
Lecture 421Biopharmaceutical Classification System (BCS) | Types | Biowaivers | BCS tool for drug development and regulatory submission 
Lecture 422Bioequivalence Study - Discussion - Timeline of stability study and bioequivalence study 
Lecture 423Bioequivalence Study - Discussion - Dissolution Testing
Lecture 424Bioequivalence Study - Generic Approval and Additives Labeling Requirements 
Lecture 425IVIVC  - Basis | Importance | Case Based Determination of IVIVC 
Lecture 426Setting Dissolution Specification for Generic Products | Regulatory Expectations
Section 19CIS - EAEU Regulatory Affairs
Lecture 427Drug Registration and Submission Strategic Planning for Russia and EAEU region
Lecture 428GMP requirements in Russia 
Section 20Drug Registration and Regulation in India
Lecture 429Drug Registration and Regulation in India - Prime Session | CDSCO - Organization Regulatory Functions - Central and State | Import License | Registration Certificate | Inspection, Fees and Process | Export from India | Step by Step Guidance
Lecture 430Medicine Export Criteria from India
Lecture 431Documents for conducting BE Study for Export
Lecture 432New Drug Approval in DCGI
Lecture 433Line Extension New Strength Approval