Pharma Digital Marketing

Features of the Course

• The course provides practical training on pharma digital marketing mix. Therefore it helps the students to identify the digital marketing tools and techniques which are commonly used in the pharmaceutical industry.
• The course builds on Simulation to real life working in digital marketing mix what pharma brands should use for top of the mind recall. Hence it helps in understanding decision making and strategy creation for pharma brands.
• Above all, this course provides access to Online Data bank of pharma digital marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.
• In addition, course provides hands on training on various digital marketing tools what pharma brands are using regularly.
• Moreover, student can undergo capstone project. One can choose any brand of his or her preference and work on preparing digital marketing brand plan. Moreover, they can work along with Royed Designing Team to prepare set of digital input for the brand.

Course Deliverable

1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Introduction to Pharma Digital Marketing

Overview, Importance, Contribution of Digital marketing in advertising industry, Different pricinple of digital marketing, Applications of digital marketing, E-Business, E commerce, What are the challenges of managing strategy, Different overlapping forms of web presence, A generic digital marketing strategy development process, Social Media Marketing Radar, Evolution of web technologies, Pull Vs. Push Communication strategy, Channels requiring integration as part of integrated e-marketing strategy, The role of mixed-mode buying in Internet marketing, An interpretation of the differences between the old and digital media, Content marketing activities.

Digital Marketing in Pharmaceutical Industry – Effective media promotions

Online marketplace analysis: Micro-environment
Identify the elements of an organization’s online marketplace that have implications, Evaluate techniques for reviewing the importance of different heads in microenvironment: customers, intermediaries, suppliers and competitors as part of the development of digital marketing strategy, Review changes to business and revenue models enabled by digital markets.

The Internet – The macro-environment impact an organization’s digital marketing strategy, planning, implementation and performance, Consider legal, moral and ethical constraints of digital marketing.

Pharma Digital Marketing Mix

• Digital marketing strategy – online contribution % , Customer lifecycle segmentation.
• Different Digital Marketing Tools for Pharmaceutical Branding – Concept of Mix of Digital Marketing in Pharmaceutical Marketing Mix
• Content Marketing 
• Search Marketing-  Effectiveness for new products
• Detailed understanding of search engine Optimization 
• HCP sites – It’s importance
• Digital Marketing Strategies for Launching of new innovator molecule in the market 
• Digital Marketing Strategies for Launching of Generic Drug in the market 
• Digital Marketing Strategies for phama companies visibility 
• Relationship Marketing using digital marketing – KOL Management 
• FDA Regulations on Digital Marketing 
• Brand Blogs – to enhance brand visibility
• Digital Press Release as a part of effective brand launch 
• Digital Marketing Strategies – FACEBOOK Page, Facebook promotions of brands 
• Digital Marketing Strategies – Google Adword 
• Digital Marketing Strategies – Linked in
• Digital Marketing Strategies – Youtube
• Digital Marketing Strategies – User Generated Sites 
• E-Detailing in pharmaceutical industry 
• Digital Survey – How to implement

Some Pharma Marketing Related Courses

• PG certification in pharma product management >> Click here
• 1 Month advance certification in pharma product management >> Click here
• Pharmaceutical Marketing Plan Development >> Click here
• Visual aid development >> Click here
• Sales Management >> Click here

About Pharma Digital Marketing

Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as:

• Search engines
• Websites
• Social media
• Email
• Mobile apps
• Text messaging
• Web-based advertising

In-short, if a marketing campaign is using any of the above online media channels, it is digital marketing.

What are the objectives of the Pharma Digital Marketing course?

The course provides advanced understanding on Pharma digital marketing mix which is the part of the pharma brand plan today. Step by step interactive simulation helps the student to design and develop the pharma digital marketing mix by themselves. On the other hand, it gives them competency. Moreover they will be confident to prepare the brand’s strategy on their own.

Is this training for pharma product management team professionals?

• Yes. It does. To clarify, pharma digital marketing mix is the part of the integrated brand plan of any good pharma brand today. It is a core pharma product management training. 

Does the course provide pharma digital marketing plan samples?

• Yes. The course will provide the pharma digital marketing mix samples. In addition, the course will provide briefing on the digital marketing strategy for pharma brands with logical reasoning. 

Does this course provide hands-on training of pharma digital marketing mix?

• Yes. In fact, this course will provide in-depth real life hands on evidence based training. In conclusion, this pharmaceutical digital marketing course provides comprehensive training in various skill areas like SEO, SEM, SMM, Display, SEO, Analytics, Content, Paid advertising. Above all, this course covers only specific domains. For example this course provides exclusive training for the pharmaceutical and biopharmaceutical industry.