InstructorRoyed Training
TypeOnline Course
Price$27500 / 490 USD
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pharma digital marketing

Introduction

Features

Course Content

Eligibility

Duration

Certification

Related Courses

FAQs

pharma digital marketing course

Advanced online certification course covers Pharma Digital Marketing tools and techniques with real life simulation. User will learn Organic Marketing, Paid marketing, Marketing Analytics, Marketing Principles and more in the pharmaceutical and biopharmaceutical domain. 

In the pharma industry, pharma brands are now starting to adopt digital marketing techniques. In fact, pharma brands always look for brand differentiation in the marketplace. Therefore, in the strong and competitive pharma world Digital marketing is a watched out skill. Hence, this course covers all important skills for pharma brands with real life evidence. The course comprehensively teaches application of new aged digital marketing skills like SEO, SEM, SMM, Display, SEO, Analytics, Content, Paid advertising. 

Moreover, this online certification course provides pharma brand manager and marketing manager step by step approach on how to prepare pharma digital marketing mix for their brand.

Above all, course uses the unique interactive learning tools. Therefore, this course provides hands on guide to each participant through the process of pharmaceutical digital marketing. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course.

Certainly these advanced tools are very effective for providing insight into pharma marketing skills. So that student can learn the concept effectively.

  • Course Title: Advanced Certification in Pharma Digital Marketing [ADPGD]
  • Course Code: RYD-102
  • Types of Course: Online, self paced learning. Hence, this course is accessible online across anywhere 24×7.

Features of the Course

  • The course provides practical training on pharma digital marketing mix. Therefore it helps the students to identify the digital marketing tools and techniques which are commonly used in the pharmaceutical industry.
  • The course builds on Simulation to real life working in digital marketing mix what pharma brands should use for top of the mind recall. Hence it helps in understanding decision making and strategy creation for pharma brands.
  • Above all, this course provides access to Online Data bank of pharma digital marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.
  • In addition, course provides hands on training on various digital marketing tools what pharma brands are using regularly.
  • Moreover, student can undergo capstone project. One can choose any brand of his or her preference and work on preparing digital marketing brand plan. Moreover, they can work along with Royed Designing Team to prepare set of digital input for the brand.

Course Deliverable

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Introduction to Pharma Digital Marketing

Overview, Importance, Contribution of Digital marketing in advertising industry, Different pricinple of digital marketing, Applications of digital marketing, E-Business, E commerce, What are the challenges of managing strategy, Different overlapping forms of web presence, A generic digital marketing strategy development process, Social Media Marketing Radar, Evolution of web technologies, Pull Vs. Push Communication strategy, Channels requiring integration as part of integrated e-marketing strategy, The role of mixed-mode buying in Internet marketing, An interpretation of the differences between the old and digital media, Content marketing activities.

Digital Marketing in Pharmaceutical Industry – Effective media promotions

Online marketplace analysis: Micro-environment
Identify the elements of an organization’s online marketplace that have implications, Evaluate techniques for reviewing the importance of different heads in microenvironment: customers, intermediaries, suppliers and competitors as part of the development of digital marketing strategy, Review changes to business and revenue models enabled by digital markets.

The Internet – The macro-environment impact an organization’s digital marketing strategy, planning, implementation and performance, Consider legal, moral and ethical constraints of digital marketing.

Pharma Digital Marketing Mix

  • Digital marketing strategy – online contribution % , Customer lifecycle segmentation.
  • Different Digital Marketing Tools for Pharmaceutical Branding – Concept of Mix of Digital Marketing in Pharmaceutical Marketing Mix
  • Content Marketing 
  • Search Marketing-  Effectiveness for new products
  • Detailed understanding of search engine Optimization 
  • HCP sites – It’s importance
  • Digital Marketing Strategies for Launching of new innovator molecule in the market 
  • Digital Marketing Strategies for Launching of Generic Drug in the market 
  • Digital Marketing Strategies for phama companies visibility 
  • Relationship Marketing using digital marketing – KOL Management 
  • FDA Regulations on Digital Marketing 
  • Brand Blogs – to enhance brand visibility
  • Digital Press Release as a part of effective brand launch 
  • Digital Marketing Strategies – FACEBOOK Page, Facebook promotions of brands 
  • Digital Marketing Strategies – Google Adword 
  • Digital Marketing Strategies – Linked in
  • Digital Marketing Strategies – Youtube
  • Digital Marketing Strategies – User Generated Sites 
  • E-Detailing in pharmaceutical industry 
  • Digital Survey – How to implement

Graduation in any discipline is the minimum qualification required. Moreover, final year graduation students can apply for this course. Hence, freshers can join pharma marketing programs. 

1 month from the date of initiation of the course. Free add on available up to 3 month.

Certificate will be provided at the end of the successful completion of the course.

Some Pharma Marketing Related Courses

  • PG certification in pharma product management >> Click here
  • 1 Month advance certification in pharma product management >> Click here
  • Pharmaceutical Marketing Plan Development >> Click here
  • Visual aid development >> Click here
  • Sales Management >> Click here

About Pharma Digital Marketing

Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as:

  • Search engines
  • Websites
  • Social media
  • Email
  • Mobile apps
  • Text messaging
  • Web-based advertising

In-short, if a marketing campaign is using any of the above online media channels, it is digital marketing.

What are the objectives of the Pharma Digital Marketing course?

The course provides advanced understanding on Pharma digital marketing mix which is the part of the pharma brand plan today. Step by step interactive simulation helps the student to design and develop the pharma digital marketing mix by themselves. On the other hand, it gives them competency. Moreover they will be confident to prepare the brand’s strategy on their own.

Is this training for pharma product management team professionals?

  • Yes. It does. To clarify, pharma digital marketing mix is the part of the integrated brand plan of any good pharma brand today. It is a core pharma product management training. 

Does the course provide pharma digital marketing plan samples?

  • Yes. The course will provide the pharma digital marketing mix samples. In addition, the course will provide briefing on the digital marketing strategy for pharma brands with logical reasoning. 

Does this course provide hands-on training of pharma digital marketing mix?

  • Yes. In fact, this course will provide in-depth real life hands on evidence based training. In conclusion, this pharmaceutical digital marketing course provides comprehensive training in various skill areas like SEO, SEM, SMM, Display, SEO, Analytics, Content, Paid advertising. Above all, this course covers only specific domains. For example this course provides exclusive training for the pharmaceutical and biopharmaceutical industry.

Section 1Pharma R&D Fundamentals | Experimental and Approved Drug
Lecture 1Fundamental Understanding on Pharma and Biopahrma discovery to commercialization process
Lecture 2Investigational New Drug Application (INDA)
Lecture 3New Drug Application (NDA) 
Lecture 4Basic concept and understanding of the Generic Drug
Lecture 5Abbreviated New Drug Application (ANDA) 
Lecture 6Biological Licensing Application (BLA) 
Lecture 7Biosimilar | Biosimilar Approval Process
Section 2Digital Marketing Fundamental
Lecture 8Introduction to Digital Marketing 
Lecture 9Inbound and outbound marketing in pharma | Types of inbound and outbound marketing
Lecture 10Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 11Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 12Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 13Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 14Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 15Basics of Advertising : Introduction
Lecture 16The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 17The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 18Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 19Advertising Planning - ATL, BTL, TTL activities
Lecture 20Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Section 3
Lecture 21Web Analytics - Tool and Implementation 
Lecture 22Web Host - Check the hosting details 
Lecture 23Page Speed- importance and practical understanding | Check the web speed 
Lecture 24Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 25Mobile Responsive | Tracking the Site
Lecture 26Google Ad - Practical Training on Campaign Development and Execution
Lecture 27HCP sites and Patient Site
Lecture 28Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 29Brand Portal Development
Lecture 30Relationship Marketing : KOL Management and Patient Advocacy Group 
Lecture 31Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 32Disease Awareness Campaign - Brand Building Activities on Specific Health Day
Lecture 33Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 34Difference between FMCG and OTC Brand Ad
Lecture 35Medical Animation for Brand Building 
Lecture 36Digital Marketing Techniques
Lecture 37Video Marketing
Lecture 38Video Marketing Techniques For Small Business Owners
Lecture 39Promoting Brand through Article Advertising and Marketing
Section 4Pharma Digital Marketing Mix in Pharma Brand Plan
Lecture 40Digital Marketing Mix in a pharma innovator brand plan
Lecture 41Digital Marketing Mix in a pharma generic drug brand plan
Lecture 42Digital Marketing Mix in a pharma OTC brand plan
Section 5Digital Marketing Mix Input Preparation
Lecture 43Simulation 1
Lecture 44Simulation 2
Lecture 45Simulation 3
Lecture 46Simulation 4
Lecture 47Simulation 5
Lecture 48Simulation 6
Lecture 49Simulation 7
Lecture 50Simulation 8
Lecture 51Simulation 9
Lecture 52Simulation 10