InstructorRoyed Training
TypeOnline Course
Price$225 USD / 12375 INR.
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Pharmaceutical marketing plan development


Who should attend this course?

Course Type

Course Duration



Course Features

About Pharma PMT

Related Courses

Pharmaceutical marketing plan

The online pharmaceutical marketing plan development training course provides training for brand managers on how to prepare marketing plan. In pharma marketing, marketing planning always plays a critical role. This course focus on how to prepare marketing plan for pharmaceuticals effectively. Most importantly, course provides marketing plan samples in open format. Hence, this helps to develop own database of the pharmaceutical marketing plan samples. Moreover, it will help to develop the marketing plan development competency. 

Online Interactive Training

This unique interactive learning tools are used in this course to guide each participant through the process of pharmaceutical marketing plan development. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advanced tools are very effective for providing insight on how to prepare each component of the brand plan. Moreover, the course will provide the practical insight on the marketing campaign development. 

Above all, the course provides marketing plan formats, template, along with the fully designed brand plan for ready reference.

Course Code: RYD-039

Course Title: Competency Development Training on Pharmaceutical Marketing Plan Development

Who should attend this course? 

  • Those who are in pharma marketing department.
  • Professionals from pharma sales department, who want to move to pharma product management.
  • This course is ideal for those, who want to prepare pharmaceutical marketing plan by their own.
  • Fresher or Beginners, Those who want to make a career in pharma PMT.
  • Management professionals who want to have detailed understanding in pharma brand planning, or marketing plan development.

This is online distance learning course. Hence, the participant can access the course 24×7 from anywhere across the globe.

7 Days / 1 Week 

Any body who wants to acquire competency regarding pharmaceutical marketing plan development.

Certificate will be provided at the end of the successful completion of the course

Course Features

This online course utilizes 24×7 interactive learning tools to guide each participant through the steps of pharmaceutical marketing plan development process. Hence, the course challenges participant to apply what they have learned through the use of interactive exercises, reflection questions, expert live chat and a final assessment at the end of the course.

Important Learning Features: 

Online 24×7 access from anywhere. Hence, one can learn at your convenience.

The course provides timing flexibility. In other words, one can attend the lecture sessions at your own convenient time.

Interactive E-lectures helps user to understand of the concepts effectively.

Above all, course provides simulation for real life working. Hence, it helps user to apply the decision making skill in real life scenarios.

About Pharma PMT

The Pharma Product Management Team (PMT) is an important part of the organisational structure of pharmaceutical companies. Key responsibility areas for product manager is to effectively launch new product in the market. Hence, Product Manager’s should have in-depth understanding on new product launch, managing brand plan, brand forecasting and many more crucial activities. Therefore, product management activities are the interface between the company and the sales team. Moreover, PMT professionals are involved in product launch from the beginning. In conclusion, brand’s success in market place is dependent on product manager.

Pharmaceutical Marketing Plan

Pharma marketing plan provides the strategic plan for the pharmaceutical brands. Pharma marketing plan focuses on how brand will be positioned in the market. Marketing plan will be the ready reckoner for the marketing professionals which will outline in and out of the market planning. It covers various elements sales forecasting, and sales Matrix, promotogram, marketing campaign activities. Successful implementation of the marketing plan helps brand to be successful in market.

Related Courses

Here is some related courses:

Section 1Course Introduction
Lecture 1Course Introduction
Lecture 2Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 3Practical Training on Marketing Plan Preparation with real life example 
Lecture 4Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting 
Lecture 5New Product Launch Framework
Lecture 6Decide about brand USP -What to promote 
Lecture 7How to prepare promotogram. Download sample Promotogram
Lecture 8Increase the brand reach with advance segmentation
Lecture 9Concept of Brand Differentiation
Lecture 10Brand Plan to Marketing Campaign - Objective setting to effective execution
Lecture 11Marketing Campaign  : Loyalty Development 
Lecture 12Concept of uniform branding for better brand acceptability
Section 2
Lecture 13Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 14Sample Marketing Plan
Lecture 15Sample Marketing Plan
Lecture 16Sample Marketing Plan