InstructorRoyed Training
TypeOnline Course
Price$225 USD / 12375 INR.
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pharma marketing plan development training course

Introduction

Who should attend this course?

Course Features

About Pharma PMT

Related Courses

Pharmaceutical marketing plan

The online pharmaceutical marketing plan development training course provides training for brand managers on how to prepare marketing plan. In pharma marketing, marketing planning always plays a critical role. This course focus on how to prepare marketing plan for pharmaceuticals effectively. Most importantly, course provides marketing plan samples in open format. Hence, this helps to develop own database of the pharmaceutical marketing plan samples. Moreover, it will help to develop the marketing plan development competency. 

Online Interactive Training

This unique interactive learning tools are used in this course to guide each participant through the process of pharmaceutical marketing plan development. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advanced tools are very effective for providing insight on how to prepare each component of the brand plan. Moreover, the course will provide the practical insight on the marketing campaign development. 

Above all, the course provides marketing plan formats, template, along with the fully designed brand plan for ready reference.

Course Snapshot

  • Course Code: RYD-039
  • Course Title: Competency Development Training on Pharmaceutical Marketing Plan Development
  • Nature of the training: This is online distance learning self paced course. Hence, the participant can access the course 24×7 from anywhere across the globe.
  • Duration of the course : 7 Days / 1 Week
  • Eligibility to participate in the course: Any body who wants to acquire competency regarding pharmaceutical marketing plan development.
  • Course Certificate : Certificate will be provided at the end of the successful completion of the course

Who should attend this course? 

  • Those who are in pharma marketing department.
  • Professionals from pharma sales department, who want to move to pharma product management.
  • This course is ideal for those, who want to prepare pharmaceutical marketing plan by their own.
  • Fresher or Beginners, Those who want to make a career in pharma PMT.
  • Management professionals who want to have detailed understanding in pharma brand planning, or marketing plan development.

Course Features

This online course utilizes 24×7 interactive learning tools to guide each participant through the steps of pharmaceutical marketing plan development process. Hence, the course challenges participant to apply what they have learned through the use of interactive exercises, reflection questions, expert live chat and a final assessment at the end of the course.

Important Learning Features: 

  • Online 24×7 access from anywhere. Hence, one can learn at your convenience.
  • The course provides timing flexibility. In other words, one can attend the lecture sessions at your own convenient time.
  • Interactive E-lectures helps user to understand of the concepts effectively.
  • Above all, course provides simulation for real life working. Hence, it helps user to apply the decision making skill in real life scenarios.

Pharmaceutical Marketing Plan

A pharmaceutical marketing plan is a strategic document that outlines the marketing objectives, strategies, and tactics for promoting pharmaceutical products or drugs. It serves as a roadmap for pharmaceutical companies to effectively reach healthcare professionals, patients, and other stakeholders to drive product adoption, sales, and market share.

Pharma Product Managers play a critical role in preparing the marketing plan for pharmaceutical products, leveraging their deep product knowledge, market expertise, strategic planning skills, and cross-functional collaboration to drive the success of the product in the market.

Related Courses

Here is some related courses:

Section 1Course Introduction
Lecture 1Introduction to Pharma Marketing Plan | Definition | Importance | Key areas to consider while preparing Marketing Plan
Lecture 2Core Section of  Pharma Marketing Plan | Example of each content of each section | Marketing Plan Core Section analysis with real life example
Lecture 3Marketing Campaign | Introduction | Objective |  Types| Campaign Matrix Preparation | Campaign Matrix Practical Examples | Sample Campaign Matrix with timeline and action plan for brands
Lecture 4Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting 
Lecture 5Building Prescriber’s Loyalty through Marketing Campaign :  Pharmaceutical Prescriber’s Matrix – Strategic Campaign Preparation | Short Term Vs. Long Term Campaign  
Lecture 6Marketing Planning Cycle |  Content writing for each planning stage | Case Study - Preparing Marketing Planning Cycle with real life example   
Lecture 7Creative Brief Preparation |  Campaign Brief | Case Study - Campaign Brief Preparation of Pharma Brands 
Lecture 8Sample Marketing Plan | Predesigned Brand Plan | Open format Workfile (Download)
Lecture 9Concept of Brand Differentiation
Lecture 10Pharma Brand Launch Workflow | Prelaunch | Launching | Post Launch Activities 
Lecture 11Segmentation, Targeting and Positioning - Value Proposition | Practical Example
Lecture 12STPD - Case Study | Practical Example 
Lecture 13Pricing Strategies 
Section 2
Lecture 14Case based Sample Marketing Planning Cycle - Ophthalmic Brand | Download
Lecture 15Sample Marketing Plan
Lecture 16Sample Marketing Plan
Lecture 17Sample Marketing Plan