Role and Responsibility of Pharmacy Benefit Manager (PBM)
Posted on07 Sep 2021
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Pharmacy benefit manager (PBM) plays important function in pharma Market Access & Pricing (PM&A). For PBM, clients are health plans. PBMs handle some... Read More
Why Is Pharma Out-Licensing Its Compounds?
Posted on22 Jul 2021
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When you hear the term “in-licensing,” simply think of the word “investor“. In-licensing is the process of creating a contract that allows... Read More
What is PDE value of API?
PDE stands for permitted daily exposure. PDE value of API is having prime importance after implementation of European Medicines Agency’s (EMA’s), ‘Guideline... Read More
Case Study: Rinvoq’s brand Dermatology market expansion strategy
Posted on21 Oct 2020
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Rinvoq is a selective and reversible JAK inhibitor that is being studied in several immune-mediated inflammatory diseases. Rinvoq is the brand of... Read More
What is must see list (MSL) in pharma sales?
A medical representatives must have specific number of the doctors in there list, whom they should meet. This is termed as Must... Read More
What is the significance of call frequency in pharma sales?
Posted on25 Apr 2019
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