InstructorRoyed Training
TypeOnline Course
Price$550 USD / 25500 INR.
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pharma marketing course

Introduction

Features

Course Content

Course Type

Eligibility

Duration

Course Deliverable

Certification

Related Courses

About pharma marketing

pharma marketing course by royed training

The online pharma marketing course is designed to impart marketing skill training for brand, marketing, and international marketing managers. Hence, this PG certification course provides understanding on fundamentals to advance understanding of pharmaceutical marketing principles. In fact, this course covers principles of marketing for both domestic and pharma international marketing.

This online pharma marketing training course is self paced. Therefore the course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of pharmaceutical marketing. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Importantly, these advanced tools are very effective for providing insight into pharma marketing skills. So that student can learn the concept effectively.

Course Title: PG Certification in Pharmaceutical Marketing 

Course Code: RYD-004

Features of the Course:

  • The course provides practical training on common pharmaceutical marketing practices. Therefore it helps the students to identify the marketing tools and techniques which are commonly used in the pharmaceutical industry.
  • The course build on Simulation to real life working in pharma management. Hence it helps in understanding decision making and strategy creation in the field of  pharma marketing.
  • Above all, this course provides access to Online Data bank of pharma marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Course Content

Discovery, Development, Market Access, Commercialization

  • Drug Development to Commercialization – R&D Process, New Drug Development, Key understanding on New Drug & Generic Drug launching process, innovator biologic and biosimilar, Fundamental understanding on clinical trial terminologies.
  • Pharma Market Research, Market Access & Pricing – Introduction to Market Access | Objectives | Various Key Terminologies | Steps of Market Access | Market Access Landscape | Understanding on Pricing and Reimbursement| Market Access Strategic Planning : Steps and Logical Sequencing for Market Access Strategy Development | Indication Sequencing | Indication Prioritization | Development of Indication Timeline | Indication Matrix | Value Based Indication Prioritization |Market Access Value Dossier | AMCP value dossier preparation | Target product profile (TPP) | Quality Target product profile (QTPP) | Critical Quality Attributes (CQAs) | Quality By Design (QbD) | Drug Payment Methodologies | Forecasting Models and Techniques | Market Sizing Tools.

Pharma Marketing and branding Strategic Planning

  • In depth training on Licensing in pharmaceutical industry – In Licensing Vs. Out licensing, Co-development, co-marketing, Co-promotion, Reverse Copromotion, distribution licensing etc.
  • Basics of advertising, handling of advertising agency. Understanding of advertising concepts.
  • Brand logo designing – Practical real-life learning. Trademarking – Brand protection for the brand.
  • Marketing Plan and brand plan development. Sectional analysis of the marketing plan. Deciding and promoting brand USP. Brand Promotion Plan and Promotogram development. Sample allocation. CSR initiatives and Campaigns Case based marketing strategy discussion.
  • Practical training on visual aid development. Step by step visual development process, understanding on various component of visual aid and visual aid detailing story writing.
  • Marketing input creation – Artwork development process for LBL, product literature, DHCP letter, catch cover, reminder card etc.
  • Packaging design – Components, scientific requirements and designing fundamentals.
  • Analytics – MAT, CAGR calculation, Brand potential development, RCPA, market size determination, Sales forecasting.
  • Conference management skill development.
  • Promotion regulation.
  • Celebrity endorsement, Celebrity agreement.

Advertisement and Digital Marketing

  • Pharmaceutical Digital Marketing – Online marketplace strategic, mindshare Planning, Digital marketing mix for ethical brands & OTC brands, Content marketing, search marketing, Developing HCP sites, digital marketing strategies for innovator molecule and generic molecule, KOL management, Brand blogs, legal aspects of pharma brand digital advertisement, Adword, PPC, video marketing, linked in, E-detailing, digital survey tools

Sales Management

  • Pharma Sales Management training – Selling skill training, Territory management, precall and post call planning, various skill training for executives and managers.

International Marketing

  • Pharma International Marketing training – pharma export documentations, Understanding of important terminologies, Proforma Invoice, Export Contract, Custom House Agent, Freight Forwarder, Letter of Credit Management, Bank Guarantee – How it works, LC discounting, Packing Lust, Incoterms, Pre shipment certificates, Transport Documents, Airfreight calculation

Online learning course. Hence, this course is accessible online across anywhere 24×7.

Graduation in any discipline. Even final year graduation students can apply.

1 Year from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Certificate will be provided at the end of the successful completion of the course.

Some related courses

  • PG certification in pharma product management >> Click here
  • 1 Month advance certification in pharma product management >> Click here
  • Pharmaceutical Marketing Plan Development >> Click here
  • Visual aid development >> Click here
  • Sales Management >> Click here
  • Biopharma business development >> Click here
  • Biopharma business and brand valuation >> Click here

About pharma marketing

Pharmaceutical Marketing is the discipline which combines the application of the pharmaceutical knowledge along with the fundamental marketing management principles. In general marketing management principles need to be fine-tuned or customized to apply in the pharmaceutical industry. Therefore this course trains the individual with pharma marketing skills. So that they can be successful in any core areas like pharmaceutical sales, marketing, administration, branding, business development or even in strategic management.

The course provides advanced understanding on Pharmaceutical Marketing Plan, brand plan development planning. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them competency. Moreover they will be confident to prepare the brand’s strategy on their own.

What is pharma marketing? >> Click here to learn

Does the course provide branding training?

  • Yes. It does. To clarify, advanced pharmaceutical brand management training is incorporated in this pharma marketing course.

Does the course provide advanced business development training?

  • Marketing is the core function of business development. In other words, pharma business development requires pharma marketing skills. So, all business development skill training is part of this pharmaceutical marketing course.

Does the course provide marketing plan samples?

  • Yes. The course will provide the marketing plan samples. In addition, the course will provide briefing on the marketing strategy.

Does the course provide pharma international marketing training?

  • Yes. In fact, this course will provide in-depth training on pharma international marketing and export documentations.

Does the course provide pharma market access and pricing training?

  • Market Access, pricing are the key elements of the pharma marketing training. In fact, Global and country specific market access and pricing strategies are discussed in the course in detail.

In conclusion, this pharmaceutical marketing course provides comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domains. For example this course is ideal for the pharmaceutical and biopharmaceutical industry.

Section 1BASIC FUNDAMENTAL OF PHARMA MARKETING
Lecture 1Introduction to Pharma Marketing 
Lecture 2Market Research in pharmaceutical industry
Lecture 3Product Life Cycle - Fundamental Understanding
Lecture 4Advance - Strategic Planning in Product Life cycle Management
Lecture 5Ideal Curve of Product Life Cycle in Pharmaceutical Industry 
Lecture 6Pharmaceutical Segmentation, Targeting and Positioning
Lecture 7Pricing
Lecture 8Pharmaceutical Distribution Channel
Lecture 9Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 10Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 11Promotional Budget Setting : Tools and Techniques
Lecture 12Basics of Advertising
Lecture 13Advertising Planning - ATL, BTL, TTL activities
Lecture 14The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 15Classification of Doctors
Lecture 16What is Moving Annual Total (MAT)? How to calculate?
Lecture 17compound annual growth rate (CAGR)
Lecture 18Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 19Brand Line Extension : Importance and Strategic Planning 
Lecture 20Sales Forecasting : Tools and Techniques
Lecture 21Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 22Target Audiences for Pharma Promotion : Types and Specialization
Lecture 23Business segments of Pharmaceutical Companies
Lecture 24Target Audience Selection Based on Products
Section 2PHARMA BRAND MANAGEMENT
Lecture 25Pharma Branding: BRAND NAME, BRAND LOGO, TRADEMARKING
Lecture 26Purpose of Pharma Brand Logo
Lecture 27Brand Brand Name Generator
Lecture 28Brand Name Protection & Trademarking
Lecture 29Basic Know-How: Marketing Campaign Development 
Lecture 30Few Case Studies related to brand names and logos
Lecture 31How to prepare a Pharma Brand Plan 
Lecture 32Decide about brand USP -What to promote 
Lecture 33How to prepare promotogram. Download sample Promotogram
Lecture 34Brand Logo Development: Real Life Simulation
Lecture 35Fundamental of Pharma Marketing Plan
Lecture 36Concept of Marketing Campaign Development
Lecture 37How to prepare a pharma brand plan
Lecture 38Brand USP development
Lecture 39How to prepare promotogram
Lecture 40Sample Allocation
Lecture 41Creativity to develop brand essence
Lecture 42Increase the brand reach with advance segmentation
Lecture 43Concept of uniform branding for better brand acceptability
Lecture 44Concept of Brand Differentiation
Lecture 45Brand Plan to Marketing Campaign - Objective setting to effective execution
Lecture 46Advance Training on Pharmaceutical Packaging - For Brand Differentiation 
Lecture 47Brand Line Extension : Importance and Strategic Planning 
Lecture 48Disease Awareness Campaign - Brand Building Activities on Specific Health Day
Lecture 49Medical Animation for Brand Building 
Lecture 50Celebrity Endorsement in Pharmaceutical Brand Promotion
Section 3Pharma Sales Management Training
Lecture 51Pharma Export What? When? and How?
Lecture 52Growth Path / Career for Pharma Sales professionals
Lecture 53Qualities of Dynamic Sales Person 
Lecture 54Job Description of Medical Representatives 
Lecture 55Sales Territory Planning 
Lecture 56Doctor List Preparation | SVL | MSL | Call Average | Call Frequency | Missed call analysis | Doctor Territory Matrix | Call Average | Day Wise work Plan
Lecture 57Understanding Sales Process | Call Planning | Pre-call Planning
Lecture 58Retail Chemist Prescription Audit - RCPA
Lecture 59Concept of Vital 3 Minutes | Understanding Prescribing Motives | Call Objective Setting
Lecture 60In Clinic Performance | Guideline | Dos and Don’ts | Detailing Talk
Lecture 61Retail Chemist Prescription Audit - RCPA
Lecture 62Advance Concept - Total Practice Call (TPC) |Pharma Brand Building Ladder (PPBL) | Top of Mind
Lecture 63Post Call Analysis
Lecture 64Probable Reason for unsuccessful calls
Lecture 65Classification of Doctors
Lecture 66Target Audiences for Pharma Promotion : Types and Specialization
Lecture 67Simulation: Inclinic Performance
Lecture 68MRP / PTS / PTR / SS Rate Calculation
Lecture 69Hierarchy of Pharma Sales Department
Lecture 701st line Manager / ABM Role & Responsibility 
Lecture 71ABM VS. RBM Role and Responsibility Differentiation
Lecture 72RBM Role & Responsibility 
Lecture 73ZBM Role & Responsibility 
Lecture 74National Sales Manager Job Description 
Lecture 75Concept of Joint Field Work | Importance | Effective Planning | Do and Don'ts
Lecture 76Selling Tools and Techniques
Lecture 77Manager Vs. Operative Employees 
Lecture 78Sales Territory Management
Lecture 79Bifurcation of Sales Territory
Lecture 80Evaluation Technique For Sales Force
Lecture 81KOL Management and Patient Advocacy Group 
Lecture 82Negotiation Skill Training for Sales Professionals
Lecture 83Stress Management for Sales Professionals
Lecture 84How to close the sales effectively
Section 4Pharma Digital Marketing
Lecture 85Introduction to Digital Marketing 
Lecture 86Inbound and outbound marketing in pharma | Types of inbound and outbound marketing 
Lecture 87Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 88Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 89Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 90Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 91Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 92Web Analytics - Tool and Implementation 
Lecture 93Web Host - Check the hosting details 
Lecture 94Page Speed- importance and practical understanding | Check the web speed 
Lecture 95Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 96Mobile Responsive | Tracking the Site 
Lecture 97Google Ad - Practical Training on Campaign Development and Execution
Lecture 98HCP sites and Patient Site
Lecture 99Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 100Brand Portal Development
Lecture 101Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 102Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 103Difference between FMCG and OTC Brand Ad
Section 5Pharma Visual Aid Development Practical Training
Lecture 104Introduction to visual aid designing  | V3M Concept | Components of the visual aid page
Lecture 105Practical Training in visual aid designing  | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid 
Lecture 106Visual Aid Printing  | Establishing Visual Aid Printing Specs for effective management of the vendors 
Lecture 107Visual Aid Analysis with practical example
Lecture 108Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 109Marketing Plan followed by Visual Aid Development
Lecture 110Visual Aid, Literature reference Sample
Lecture 111Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids 
Lecture 112Web Analytics - Tool and Implementation 
Section 6Pharma International Marketing
Lecture 113
Lecture 114Introduction of Export Documentation | Understanding of important terminologies
Lecture 115Proforma Invoice - Detailed understanding how to prepare Proforma Invoice
Lecture 116Export Contract | Importance | Considerations | Things to include in Export Contract
Lecture 117Commercial Invoice | Importance | Differences with Proforma Invoice 
Lecture 118Custom House Agent | Role, Responsibilities, How they work | Freight Forwarder - Difference with CHA | Case Study
Lecture 119Letter of Credit | How it works | Different types of LC | LC terms and conditions | Sight LC | Case Studies
Lecture 120Bank Guarantee (BG) | How BG works | Differences between BG and LC | Applicability of BG
Lecture 121LC Discounting | How it works | How to calculate the LC discounting
Lecture 122Packing List | Importance | Things to include in packing list
Lecture 123Incoterms | 2020 Incoterms | Practical understanding on different types of Incoterms | Choosing the right incoterm
Lecture 124Logical selection of Incoterms | Landing in right incoterms for your business
Lecture 125Pre-shipment Certificate | COO |CVO| Fumigation Certificate | Preshipment Inspection Certificate | Certificate of Health
Lecture 126Transport Documents | Bill of Lading | Different Types of Bill of Lading | Airway Bill
Lecture 127Airfreight calculation | Gross Weight | Tare Weight | New Weight | Volumetric Calculation | Freight rate calculation