InstructorRoyed Training
TypeOnline Course
Price$550 USD / 25500 INR.
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pharma marketing online course

Introduction

Features

Course Type

Eligibility

Duration

Course Deliverable

Certification

Related Courses

About pharma marketing

pharma marketing course by royed training

The online pharma marketing course is designed to impart marketing skill training for brand, marketing, and business development managers. This PG certification course provides understanding on fundamental to advance understanding of pharmaceutical marketing principle.

This online pharma marketing training course is self paced. Therefore course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of pharmaceutical marketing. In addition, the course throws challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advance tools are very effective for providing insight of pharma marketing skill. So that student can learn the concept effectively.

Course Title: PG Certification in Pharmaceutical Marketing 

Course Code: RYD-004

Features of the Course:

  • The course provide practical training on common pharmaceutical marketing practices. Therefore it helps the students to identify the marketing tools and technique which commonly used in pharmaceutical industry.
  • Simulation to real life working in pharma management.
  • Understanding Decision Making and Strategy Creation in the field of  pharma marketing.
  • Above all, this course provide access to Online Data bank of pharma marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Online learning course. So course can be accessed online across anywhere 24×7.

Graduation in any discipline. Even final year graduation students can apply.

1 Year from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Certificate will be provided at the end of the successful completion of the course.

Some related courses

  • PG certification in pharma product management >> Click here
  • 1 Month advance certification in pharma product management >> Click here
  • Pharmaceutical Marketing Plan Development >> Click here
  • Visual aid development >> Click here
  • Sales Management >> Click here
  • Biopharma business development >> Click here
  • Biopharma business and brand valuation >> Click here

About pharma marketing

Pharmaceutical Marketing is the discipline which combines the application of the pharmaceutical knowledge along with the fundamental marketing management principles. In general marketing management principle need to fine tune or customized to apply in pharmaceutical industry. Therefore this course trains the individual with pharma marketing skills. So that they can be successful in any core areas like pharmaceutical sales, marketing, administration, branding, business development or even in strategic management.

The course provide advance understanding on Pharmaceutical Marketing Plan, brand plan development planning. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them the competency. Moreover they will be confident to prepare the brand’s strategy by own.

What is pharma marketing? >> Click here to learn

Do the course provide branding training?

  • Yes. It do. To clarify, advance pharmaceutical brand management training is incorporated in this pharma marketing course.

Do the course provide the advance business development training?

  • Marketing is the core function of the business development. In other word, pharma business development requires pharma marketing skills. So, all business development skill training is part of this pharmaceutical marketing course.

Do the course provide marketing plan samples?

  • Yes. The course will provide the marketing plan samples. In addition, the course will provide briefing on the marketing strategy.

In conclusion, this pharmaceutical marketing course provide comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domain. For example this course is ideal for the pharmaceutical and biopharmaceutical industry.

Section 1BASIC FUNDAMENTAL OF PHARMA MARKETING
Lecture 1Introduction to Pharma Marketing 
Lecture 2Market Research in pharmaceutical industry
Lecture 3Product Life Cycle - Fundamental Understanding
Lecture 4Advance - Strategic Planning in Product Life cycle Management
Lecture 5Ideal Curve of Product Life Cycle in Pharmaceutical Industry 
Lecture 6Pharmaceutical Segmentation, Targeting and Positioning
Lecture 7Pricing
Lecture 8Pharmaceutical Distribution Channel
Lecture 9Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 10Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 11Promotional Budget Setting : Tools and Techniques
Lecture 12Basics of Advertising
Lecture 13Advertising Planning - ATL, BTL, TTL activities
Lecture 14The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 15Classification of Doctors
Lecture 16What is Moving Annual Total (MAT)? How to calculate?
Lecture 17compound annual growth rate (CAGR)
Lecture 18Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 19Brand Line Extension : Importance and Strategic Planning 
Lecture 20Sales Forecasting : Tools and Techniques
Lecture 21Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 22Sales Forecasting: Tools and Techniques
Lecture 23Target Audiences for Pharma Promotion : Types and Specialization
Lecture 24Business segments of Pharmaceutical Companies
Lecture 25Target Audience Selection Based on Products
Section 2PHARMA BRAND MANAGEMENT
Lecture 26Pharma Branding: BRAND NAME, BRAND LOGO, TRADEMARKING
Lecture 27Purpose of Pharma Brand Logo
Lecture 28Brand Brand Name Generator
Lecture 29Brand Name Protection & Trademarking
Lecture 30Basic Know-How: Marketing Campaign Development 
Lecture 31Few Case Studies related to brand names and logos
Lecture 32How to prepare a Pharma Brand Plan 
Lecture 33Decide about brand USP -What to promote 
Lecture 34How to prepare promotogram. Download sample Promotogram
Lecture 35Brand Logo Development: Real Life Simulation
Lecture 36Fundamental of Pharma Marketing Plan
Lecture 37Concept of Marketing Campaign Development
Lecture 38How to prepare a pharma brand plan
Lecture 39Brand USP development
Lecture 40How to prepare promotogram
Lecture 41Sample Allocation
Lecture 42Visual Aid Development Training: Component of VA, Guideline of VA development, USP, approved Vs. unapproved indications, Texting, Designing, Styling, Proofing guideline, Referencing standard, Sample Resource with understanding, Printing, e-VA, Detailing Story development
Lecture 43Creativity to develop brand essence
Lecture 44Increase the brand reach with advance segmentation
Lecture 45Concept of uniform branding for better brand acceptability
Lecture 46Concept of Brand Differentiation
Lecture 47Brand Plan to Marketing Campaign - Objective setting to effective execution
Lecture 48Advance Training on Pharmaceutical Packaging - For Brand Differentiation 
Lecture 49Brand Line Extension : Importance and Strategic Planning 
Lecture 50Disease Awareness Campaign - Brand Building Activities on Specific Health Day
Lecture 51Medical Animation for Brand Building 
Lecture 52Celebrity Endorsement in Pharmaceutical Brand Promotion
Section 3International Marketing
Lecture 53Pharma Export What? When? and How?
Lecture 54Step By Step Process