InstructorRoyed Training
TypeOnline Course
Price$690 USD / 34500 INR.
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pharma marketing course

Introduction

Features

Course Content

Course Type

Eligibility

Duration

Course Deliverable

Certification

Related Courses

About pharma marketing

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pharma marketing course by royed training

The online pharma marketing course is designed to impart marketing skill training for brand, marketing, and international marketing managers. Hence, this PG certification course provides understanding on fundamentals to advance understanding of pharmaceutical marketing principles. In fact, this course covers principles of marketing for both domestic and pharma international marketing.

This online pharma marketing training course is self paced. Therefore the course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of pharmaceutical marketing. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Importantly, these advanced tools are very effective for providing insight into pharma marketing skills. So that student can learn the concept effectively.

Course Title: PG Certification in Pharmaceutical Marketing 

Course Code: RYD-004

Features of the Course:

  • The course provides practical training on common pharmaceutical marketing practices. Therefore it helps the students to identify the marketing tools and techniques which are commonly used in the pharmaceutical industry.
  • The course builds on Simulation to real life working in pharma management. Hence it helps in understanding decision making and strategy creation in the field of  pharma marketing.
  • Above all, this course provides access to Online Data bank of pharma marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Course Content

Discovery, Development, Market Access, Commercialization

  • Drug Development to Commercialization – R&D Process, New Drug Development, Key understanding on New Drug & Generic Drug launching process, innovator biologic and biosimilar, Fundamental understanding on clinical trial terminologies.
  • Pharma Market Research, Market Access & Pricing – Introduction to Market Access | Objectives | Various Key Terminologies | Steps of Market Access | Market Access Landscape | Understanding on Pricing and Reimbursement| Market Access Strategic Planning : Steps and Logical Sequencing for Market Access Strategy Development | Indication Sequencing | Indication Prioritization | Development of Indication Timeline | Indication Matrix | Value Based Indication Prioritization |Market Access Value Dossier | AMCP value dossier preparation | Target product profile (TPP) | Quality Target product profile (QTPP) | Critical Quality Attributes (CQAs) | Quality By Design (QbD) | Drug Payment Methodologies | Forecasting Models and Techniques | Market Sizing Tools.

Pharma Marketing and branding Strategic Planning

  • In depth training on Licensing in pharmaceutical industry – In Licensing Vs. Out licensing, Co-development, co-marketing, Co-promotion, Reverse Copromotion, distribution licensing etc.
  • Basics of advertising, handling of advertising agency. Understanding of advertising concepts.
  • Brand logo designing – Practical real-life learning. Trademarking – Brand protection for the brand.
  • Marketing Plan and brand plan development. Sectional analysis of the marketing plan. Deciding and promoting brand USP. Brand Promotion Plan and Promotogram development. Sample allocation. CSR initiatives and Campaigns Case based marketing strategy discussion.
  • Practical training on visual aid development. Step by step visual development process, understanding on various component of visual aid and visual aid detailing story writing.
  • Marketing input creation – Artwork development process for LBL, product literature, DHCP letter, catch cover, reminder card etc.
  • Packaging design – Components, scientific requirements and designing fundamentals.
  • Analytics – MAT, CAGR calculation, Brand potential development, RCPA, market size determination, Sales forecasting.
  • Conference management skill development.
  • Promotion regulation.
  • Celebrity endorsement, Celebrity agreement.

Advertisement and Digital Marketing

  • Pharmaceutical Digital Marketing – Online marketplace strategic, mindshare Planning, Digital marketing mix for ethical brands & OTC brands, Content marketing, search marketing, Developing HCP sites, digital marketing strategies for innovator molecule and generic molecule, KOL management, Brand blogs, legal aspects of pharma brand digital advertisement, Adword, PPC, video marketing, linked in, E-detailing, digital survey tools

Sales Management

  • Pharma Sales Management training – Selling skill training, Territory management, precall and post call planning, various skill training for executives and managers.

International Marketing

  • Pharma International Marketing training – pharma export documentations, Understanding of important terminologies, Proforma Invoice, Export Contract, Custom House Agent, Freight Forwarder, Letter of Credit Management, Bank Guarantee – How it works, LC discounting, Packing Lust, Incoterms, Pre shipment certificates, Transport Documents, Airfreight calculation

Online learning course. Hence, this course is accessible online across anywhere 24×7.

Graduation in any discipline. Even final year graduation students can apply.

1 Year from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Certificate will be provided at the end of the successful completion of the course.

Some Pharma Marketing Related Courses

  • Pharma Market Access and Pricing >> Click here
  • PG certification in pharma product management >> Click here
  • 1 Month advance certification in pharma product management >> Click here
  • Pharmaceutical Marketing Plan Development >> Click here
  • Visual aid development >> Click here
  • Sales Management >> Click here
  • Biopharma business development >> Click here
  • Biopharma business and brand valuation >> Click here

About pharma marketing

Pharmaceutical Marketing is the discipline which combines the application of the pharmaceutical knowledge along with the fundamental marketing management principles. In general marketing management principles need to be fine-tuned or customized to apply in the pharmaceutical industry. Therefore this course trains the individual with pharma marketing skills. So that they can be successful in any core areas like pharmaceutical sales, marketing, administration, branding, business development or even in strategic management.

The course provides advanced understanding on Pharmaceutical Marketing Plan, brand plan development planning. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them competency. Moreover they will be confident to prepare the brand’s strategy on their own.

What is pharma marketing? >> Click here to learn

Does the course provide branding training?

  • Yes. It does. To clarify, advanced pharmaceutical brand management training is incorporated in this pharma marketing course.

Does the course provide advanced business development training?

  • Marketing is the core function of business development. In other words, pharma business development requires pharma marketing skills. So, all business development skill training is part of this pharmaceutical marketing course.

Does the course provide marketing plan samples?

  • Yes. The course will provide the marketing plan samples. In addition, the course will provide briefing on the marketing strategy.

Does the course provide pharma international marketing training?

  • Yes. In fact, this course will provide in-depth training on pharma international marketing and export documentations.

Does the course provide pharma market access and pricing training?

  • Market Access, pricing are the key elements of the pharma marketing training. In fact, Global and country specific market access and pricing strategies are discussed in the course in detail.

In conclusion, this pharmaceutical marketing course provides comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domains. For example this course is ideal for the pharmaceutical and biopharmaceutical industry.

From PG Certification in Pharma Marketing, one can upgrade to Pharma Global Management by paying difference in courses fees. Hence, one will not be paying the full course fees of pharma global management. Only difference in fees need to pay.

Section 1Discovery, Development, Market Access, Commercialization
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Investigational New Drug Application (INDA)
Lecture 3New Drug Application (NDA) 
Lecture 4Biologic Approval Process | Biological Licensing Application (BLA) 
Lecture 5Basic concept and understanding of the Generic Drug
Lecture 6Abbreviated New Drug Application (ANDA) 
Lecture 7Abbreviated Biosimilar Application - 351(k): Advance Strategic Planning Process : Originator Vs. Biosimilar Development and Regulatory Approval Process | Reference Biologic | Purple Book | Data Requirements
Lecture 8Handling of orange book
Lecture 9Purple Book: Significance | Searching | Assignments
Lecture 10Clinical Trials - Fundamental Understanding
Lecture 11Introduction to Market Access | Objectives | Various Key Terminologies | Steps of Market Access | Understanding on Pricing and Reimbursement
Lecture 12Market Access Functions : Role and Responsibilities | Key Job Areas | Understanding Job Description
Lecture 13Market Access Strategic Planning
Lecture 14Indication Sequencing | Indication Prioritization | Development of Indication Timeline | Indication Matrix | Value Based Indication Prioritization
Lecture 15Indication Prioritization Case Study
Lecture 16Market Access Value Dossier : What it is | Significance | Components | What to include
Lecture 17AMCP Market Access Value Dossier Preparation
Section 2Pharma Marketing - STP, PPM
Lecture 18Introduction to Pharma Marketing 
Lecture 19Product Life cycle 
Lecture 20Advance - Strategic Planning in Product Life cycle Management
Lecture 21Segmentation, Targeting and Positioning
Lecture 22A Pharmaceutical Segmentation outlook
Lecture 23Distribution Channel in Pharmaceutical Industry 
Lecture 24Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Section 3Market Research and Pharma Forecasting
Lecture 25Why Is Market Research Important in Pharmaceutical Business?
Lecture 26Market Research - Customer Engagement through feedback mechanism 
Lecture 27Sales Forecasting in Life Science Industry
Lecture 28New Product Forecast Algorithm
Lecture 29Patient Based Forecasting Model | Applying more filters and variables
Lecture 30Prescription Based Forecasting Model | Differences between Patient Based and Prescription Based Forecasting Model | Which model to use and when?
Lecture 31Prevalence Vs. Incidence Model
Lecture 32apply which forecasting model
Lecture 33Sales Forecasting Tools | New Product Forecasting | In Market Forecasting
Lecture 34Market Size Assignment 1 [Oncology Brand] - Applying sales forecasting tools to carry out next 6 years sales forecast | Excel Based Model
Lecture 35Market Size Assignment 2 [Asthma Brand] - Applying sales forecasting tools to carry out multiple years sales forecast | Excel Based Model
Lecture 36Patient Based Model Vs. Patient Flow Model | Critical Differences in Model | Concept of Black Box in Patient Flow Model | Application of both model
Lecture 37Concomitancy and polypharmacy | How it alter the basic forecasting algorithm | Practical Working | Comorbidity
Lecture 38Forecasting Techniques | Simple Conjoint-type Models | Zipf's Law | Simple Elasticity Model | The Bass Model |Simple Extrapolation
Lecture 39Simulation on Bottom-up forecasting
Lecture 40Assessment on Bottom-up forecasting
Lecture 41Oncology Brand Forecasting
Lecture 42Method of Promotional Budgeting
Section 4Advertising and Digital Marketing
Lecture 43Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 44Advertising - Introduction | Objective | Types of Advertising 
Lecture 45ATL, BTL & TTL Advertising
Lecture 46Advertising Agency - Understanding on various types of advertising agency
Lecture 47Selection of Advertising Agency
Lecture 48What is creative Briefing? How to Prepare !
Lecture 49Creative Briefing - Practical Simulation
Lecture 50Request for Proposal | Concepts in advertising
Lecture 51Advertising Message Strategy Development and Evaluation
Lecture 52Creative Approach and Styles
Lecture 53Steps of Development of Creatives
Lecture 54Advertisement Copy Development
Lecture 55How to prepare Ad Campaign Step By Step
Section 5Pharma Pricing : Key Learning Area
Lecture 56Key Learning in Pharma Pricing
Lecture 57Drug Pricing Methodologies
Lecture 58Formulary Placement | Different Tiers | How to classify the medication in different tiers | Formulary negotiation process | Rebates | Copay differential | Step-edits | Case Simulations - teasers
Section 6Brand Logo Development and Protection
Lecture 59Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 60Practical Training on Brand Name Selection, Brand Logo Development and Trademarking
Lecture 61Advance Understanding of Pharmaceutical Brand Logo Development 
Lecture 62How to design an excellent brand logo : Tricks of the trade
Lecture 63Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 64Few Case Studies related to brand names and logos
Lecture 65Can one innovator company keep 2 or more brand name?
Lecture 66Significance of Colour in Pharma Branding 
Lecture 67Global Trademarking : Brand Protection Globally 
Lecture 68Logo Rebranding - Reasons | Practical Examples | How to handle logo rebranding | Forced Rebranding 
Lecture 69Brand Logo Development: Real Life Simulation
Lecture 70Tagline - Development, Finalization and Protection
Lecture 71Brand Tagline - Punchline
Lecture 72Pharma Brand Name Generator
Section 7Pharma Marketing Plan / Brand Plan Development
Lecture 73Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 74Practical Training on Marketing Plan Preparation with real life example
Lecture 75Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting 
Lecture 76Sample Marketing Plan 
Lecture 77Decide about brand USP -What to promote 
Lecture 78How to prepare promotogram. Download sample Promotogram
Lecture 79Importance and Handling of Cycle Meeting and its importance 
Lecture 80Sample Marketing Plan
Lecture 81Sample Marketing Plan
Lecture 82Sample Marketing Plan
Lecture 83CSR Campaign 
Lecture 84Increase the brand reach with advance segmentation
Lecture 85Concept of uniform branding for better brand acceptability
Lecture 86Concept of Brand Differentiation
Section 8Pharma Visual Aids Development
Lecture 87Introduction to visual aid designing  | V3M Concept | Components of the visual aid page
Lecture 88Practical Training in visual aid designing  | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid 
Lecture 89Visual Aid Printing  | Establishing Visual Aid Printing Specs for effective management of the vendors 
Lecture 90Visual Aid Analysis with practical example
Lecture 91Guideline on visual aid development
Lecture 92Marketing Plan followed by Visual Aid Development
Lecture 93Visual Aid, Literature reference Sample
Lecture 94Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids 
Lecture 95Visual aid detailing story writing
Section 9Artwork and Marketing Input Designing
Lecture 96Artwork Development Process in Marketing Department
Lecture 97Product List and Reminder card development
Lecture 98Catch Cover Development
Lecture 99Packaging Development 
Lecture 100Prescribing Information and Patient Information Leaflet development
Lecture 101Types of Packaging 
Lecture 102DHCP letter or Dear Doctor Letter
Lecture 103Product Packshot Designing : Practical Knowledge
Lecture 104Creativity to develop brand essence
Lecture 105Advance Training on Pharmaceutical Packaging -  Creative Packaging for Brand Differentiation 
Lecture 106Unique identifier & anti-tampering device on outer packaging
Section 10Digital Marketing in Pharmaceutical and Biopharmaceutical Industry
Lecture 107Introduction to Digital Marketing 
Lecture 108Inbound and outbound marketing in pharma | Types of inbound and outbound marketing 
Lecture 109Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 110Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 111Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 112Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 113Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 114Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 115Web Host - Check the hosting details 
Lecture 116Page Speed- importance and practical understanding | Check the web speed 
Lecture 117Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 118Mobile Responsive | Tracking the Site 
Lecture 119HCP sites and Patient Site
Lecture 120Google Ad - Practical Training on Campaign Development and Execution
Lecture 121Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 122Brand Portal Development
Lecture 123Relationship Marketing : KOL Management and Patient Advocacy Group
Lecture 124Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 125Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 126Difference between FMCG and OTC Brand Ad
Lecture 127Digital Marketing Techniques
Lecture 128Video Marketing
Lecture 129Video Marketing Techniques For Small Business Owners
Lecture 130Promoting Brand through Article Advertising and Marketing
Section 11Pharma International Marketing
Lecture 131Introduction to Pharmaceutical Export
Lecture 132Introduction of Export Documentation | Understanding of important terminologies
Lecture 133Proforma Invoice - Detailed understanding how to prepare Proforma Invoice
Lecture 134Export Contract | Importance | Considerations | Things to include in Export Contract
Lecture 135Commercial Invoice | Importance | Differences with Proforma Invoice
Lecture 136Custom House Agent | Role, Responsibilities, How they work | Freight Forwarder - Difference with CHA | Case Study
Lecture 137Letter of Credit | How it works | Different types of LC | LC terms and conditions | Sight LC | Case Studies
Lecture 138Bank Guarantee (BG) | How BG works | Differences between BG and LC | Applicability of BG
Lecture 139LC Discounting | How it works | How to calculate the LC discounting
Lecture 140Packing List | Importance | Things to include in packing list
Lecture 141Incoterms | 2020 Incoterms | Practical understanding on different types of Incoterms | Choosing the right incoterm
Lecture 142Logical selection of Incoterms | Landing in right incoterms for your business
Lecture 143Pre-shipment Certificate | COO |CVO| Fumigation Certificate | Preshipment Inspection Certificate | Certificate of Health
Lecture 144Transport Documents | Bill of Lading | Different Types of Bill of Lading | Airway Bill
Lecture 145Airfreight calculation | Gross Weight | Tare Weight | New Weight | Volumetric Calculation | Freight rate calculation
Section 12Pharma Sales Management - Selling Skills
Lecture 146What is Pharma Selling? Definition and Fundamental Understanding 
Lecture 147Growth Path / Career for Pharma Sales professionals
Lecture 148Qualities of Dynamic Sales Person 
Lecture 149Job Description of Medical Representatives 
Lecture 150Sales Territory Planning 
Lecture 151Doctor List Preparation | SVL | MSL | Call Average | Call Frequency | Missed call analysis | Doctor Territory Matrix | Call Average | Day Wise work Plan
Lecture 152Understanding Sales Process | Call Planning | Pre-call Planning Process
Lecture 153Retail Chemist Prescription Audit - RCPA
Lecture 154Concept of Vital 3 Minutes | Understanding Prescribing Motives | Call Objective Setting
Lecture 155In Clinic Performance | Guideline | Dos and Don’ts | Detailing Talk
Lecture 156Advance Concept - Total Practice Call (TPC) |Pharma Brand Building Ladder (PPBL) | Top of Mind
Lecture 157Probable Reason for unsuccessful calls
Lecture 158Post Call Analysis
Lecture 159Preparing Checklist before and after sales call
Lecture 160Key Performance Indicator for Medical Representative Job
Lecture 161Simulation: Inclinic Performance
Lecture 162Classification of Doctors
Lecture 163Types of Doctors and Physician
Lecture 164Review Test on Selling Skill
Lecture 165Medical Degrees
Lecture 166Rejection handling in pharma sales