Pharma Marketing Course [PG Certification]

Features of the Course:

• The course provides practical training on common pharmaceutical marketing practices. Therefore it helps the students to identify the marketing tools and techniques which are commonly used in the pharmaceutical industry.
• The course build on Simulation to real life working in pharma management. Hence it helps in understanding decision making and strategy creation in the field of  pharma marketing.
• Above all, this course provides access to Online Data bank of pharma marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Course Content

Discovery, Development, Market Access, Commercialization

• Drug Development to Commercialization – R&D Process, New Drug Development, Key understanding on New Drug & Generic Drug launching process, innovator biologic and biosimilar, Fundamental understanding on clinical trial terminologies.
• Pharma Market Research, Market Access & Pricing – Introduction to Market Access | Objectives | Various Key Terminologies | Steps of Market Access | Market Access Landscape | Understanding on Pricing and Reimbursement| Market Access Strategic Planning : Steps and Logical Sequencing for Market Access Strategy Development | Indication Sequencing | Indication Prioritization | Development of Indication Timeline | Indication Matrix | Value Based Indication Prioritization |Market Access Value Dossier | AMCP value dossier preparation | Target product profile (TPP) | Quality Target product profile (QTPP) | Critical Quality Attributes (CQAs) | Quality By Design (QbD) | Drug Payment Methodologies | Forecasting Models and Techniques | Market Sizing Tools.

Pharma Marketing and branding Strategic Planning

• In depth training on Licensing in pharmaceutical industry – In Licensing Vs. Out licensing, Co-development, co-marketing, Co-promotion, Reverse Copromotion, distribution licensing etc.
• Basics of advertising, handling of advertising agency. Understanding of advertising concepts.
• Brand logo designing – Practical real-life learning. Trademarking – Brand protection for the brand.
• Marketing Plan and brand plan development. Sectional analysis of the marketing plan. Deciding and promoting brand USP. Brand Promotion Plan and Promotogram development. Sample allocation. CSR initiatives and Campaigns Case based marketing strategy discussion.
• Practical training on visual aid development. Step by step visual development process, understanding on various component of visual aid and visual aid detailing story writing.
• Marketing input creation – Artwork development process for LBL, product literature, DHCP letter, catch cover, reminder card etc.
• Packaging design – Components, scientific requirements and designing fundamentals.
• Analytics – MAT, CAGR calculation, Brand potential development, RCPA, market size determination, Sales forecasting.
• Conference management skill development.
• Promotion regulation.
• Celebrity endorsement, Celebrity agreement.

Advertisement and Digital Marketing

• Pharmaceutical Digital Marketing – Online marketplace strategic, mindshare Planning, Digital marketing mix for ethical brands & OTC brands, Content marketing, search marketing, Developing HCP sites, digital marketing strategies for innovator molecule and generic molecule, KOL management, Brand blogs, legal aspects of pharma brand digital advertisement, Adword, PPC, video marketing, linked in, E-detailing, digital survey tools

Sales Management

• Pharma Sales Management training – Selling skill training, Territory management, precall and post call planning, various skill training for executives and managers.

International Marketing

• Pharma International Marketing training – pharma export documentations, Understanding of important terminologies, Proforma Invoice, Export Contract, Custom House Agent, Freight Forwarder, Letter of Credit Management, Bank Guarantee – How it works, LC discounting, Packing Lust, Incoterms, Pre shipment certificates, Transport Documents, Airfreight calculation

Online learning course. Hence, this course is accessible online across anywhere 24×7.

Graduation in any discipline. Even final year graduation students can apply.

1 Year from the date of initiation of the course.

1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Certificate will be provided at the end of the successful completion of the course.

Some related courses

• PG certification in pharma product management >> Click here
• 1 Month advance certification in pharma product management >> Click here
• Pharmaceutical Marketing Plan Development >> Click here
• Visual aid development >> Click here
• Sales Management >> Click here
• Biopharma business development >> Click here
• Biopharma business and brand valuation >> Click here

About pharma marketing

Pharmaceutical Marketing is the discipline which combines the application of the pharmaceutical knowledge along with the fundamental marketing management principles. In general marketing management principles need to be fine-tuned or customized to apply in the pharmaceutical industry. Therefore this course trains the individual with pharma marketing skills. So that they can be successful in any core areas like pharmaceutical sales, marketing, administration, branding, business development or even in strategic management.

The course provides advanced understanding on Pharmaceutical Marketing Plan, brand plan development planning. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them competency. Moreover they will be confident to prepare the brand’s strategy on their own.

What is pharma marketing? >> Click here to learn

Does the course provide branding training?

• Yes. It does. To clarify, advanced pharmaceutical brand management training is incorporated in this pharma marketing course.

Does the course provide advanced business development training?

• Marketing is the core function of business development. In other words, pharma business development requires pharma marketing skills. So, all business development skill training is part of this pharmaceutical marketing course.

Does the course provide marketing plan samples?

• Yes. The course will provide the marketing plan samples. In addition, the course will provide briefing on the marketing strategy.

Does the course provide pharma international marketing training?

• Yes. In fact, this course will provide in-depth training on pharma international marketing and export documentations.

Does the course provide pharma market access and pricing training?

• Market Access, pricing are the key elements of the pharma marketing training. In fact, Global and country specific market access and pricing strategies are discussed in the course in detail.

In conclusion, this pharmaceutical marketing course provides comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domains. For example this course is ideal for the pharmaceutical and biopharmaceutical industry.