Importance of Project Manager in Pharmaceutical Industry
Pharma project management involves overseeing the entire lifecycle of a pharmaceutical project, from initial research and development to final product launch and... Read More
What is the difference between ATL and BTL activities?
Posted on02 Mar 2024
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ATL is the advertising through mass media, whereas BTL describes a short-term duration, such as non-media advertising, direct-mail, e-mail, exhibitions, incentives, brochures,... Read More
Difference between Patent and Exclusivity
Patents and exclusivity work in a similar fashion but are distinctly different from one another. Patents are granted by the patent and... Read More