+91-62 89 87 84 25
info@royed.in

@Royed Updates

Clarification, News & Notifications
difference between ATL and BTL activities
2 Mar 2024

What is the difference between ATL and BTL activities?

/
Posted By
/
Comments0

ATL is the advertising through mass media, whereas BTL describes a short-term duration, such as non-media advertising, direct-mail, e-mail, exhibitions, incentives, brochures, etc.

Above The Line – Marketing and advertising through mass-media, such as television, radio, newspapers, magazines, Internet, etc., which is less personal than Below The Line Marketing. Companies usually use advertising agencies for ATL marketing.

Below The Line – BTL. Describes marketing which has a short-term duration, such as non-media advertising, direct-mail, e-mail, exhibitions, incentives, brochures, etc., which is targeted directly at the consumer/customer. Often used by companies on a limited budget.

Leave a Reply


The reCAPTCHA verification period has expired. Please reload the page.

Scale up your knowledge to Next Level with our Free Content

Case studies & Caselets |Simulation based learning | Online self competency assessment tests 

Thank You for Subscription!