InstructorRoyed Training
TypeOnline Course
Price$390 USD / 18500 INR.
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Introduction

Duration

Features

Eligibility

Course Objective: Advance Certification in Cosmeceuticals Brand Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life branding simulation for Cosmetic products brand managers.

1 Year

1. Orientation to job related practical aspects of the cosmetic branding. 2. Simulation to real life working in cosmetic brand management team. 3. Access to case studies – cosmetics brands marketing plan, promotional material, sales tool development etc. 4. Deep understanding in cosmetic development and market regulations. 5. Attend Live Lectures of all different chapters / study content.

Graduates or those who are in 3rd / final year graduation students, who want to make career in cosmeceutical marketing or brand management can pursue the course.

Section 1DRUG DEVELOPMENT FUNDAMENTAL
Lecture 1Course Introduction
Lecture 2Introduction to Cosmetics and classification
Lecture 3Overview of Cosmetic market
Lecture 4Cosmetic Development to R&D Cycle - Discovery to Commercialization
Lecture 5Cosmetic Brand Management - Role, Responsibility and Career opportunity
Section 2FUNDAMENTALS OF PHARMA MARKETING
Lecture 6Marketing Orientation for Brand Manager
Lecture 7Marketing Research Process for Product Mangaer
Lecture 8Consumer Behavior & Brand Adoption Process
Lecture 9Product Life cycle - Basic Understanding
Lecture 10Concept of STP
Lecture 11Pricing
Lecture 12Logistics
Lecture 13Segmentation, Targeting and Positioning
Lecture 14A Pharmaceutical Segmentation outlook
Lecture 15Market Research: Importance in Pharma Product Management
Lecture 16Distribution Channel in Pharmaceuticals
Lecture 17Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 18Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 19Promotional Budget Setting : Tools and Techniques
Lecture 20Basics of Advertising : Introduction
Lecture 21Classifications of Advertising
Lecture 22The Advertising agency
Lecture 23Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Section 3PRACTICAL TRAINING: BRAND NAME, BRAND LOGO, TRADEMARKING
Lecture 24Brand Logo - Introduction
Lecture 25Purpose of Brand Logo
Lecture 26Component of Brand Logo
Lecture 27Brand Name and TM Registration Process for Cosmetic products
Lecture 28Trademark - Practical on TM Search
Lecture 29Trademark Search assignment
Lecture 30Trademark Registration in US
Lecture 31Logo Design Practical Training
Lecture 32Color Systems - RGB & CMYK
Lecture 33Few Case Studies related to brand names and logos
Lecture 34Brand Logo - Simulation
Lecture 35Non Traditional Trademarking: Colour Trademarking in Cosmetic Branding
Lecture 36How to protect your cosmetic brands globally?
Lecture 37Re-branding Exercise in Cosmetic Industry
Lecture 38Brand Logo Development: Real Life Simulation
Section 4MARKETING PLAN / BRAND PLAN FUNDAMENTALS
Lecture 39 Basic Understanding how to launch a cosmetic brand into the market
Lecture 40Writing of Creative Brief
Lecture 41Cosmetic products brand plan preparation
Lecture 42Sectional Analysis of Marketing Plan / Brand Plan
Lecture 43USP - Key Differentiation for effective brand building
Lecture 44How to prepare promotogram. Download sample Promotogram
Lecture 45CSR Initiatives : Case Based Learning
Lecture 46Strategy Discussion: Concept of uniform branding for better brand acceptability
Lecture 471Strategy Discussion: Concept of Brand Differentiation
Lecture 48Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 5PACKAGING AND MARKETING INPUT CREATION
Lecture 49Packaging Development Work - Packaging as USP
Lecture 50Cosmetic brand brochure design
Lecture 51Promotional Pack Design
Lecture 52Cosmetic Packaging Case Studies
Lecture 53Creativity to develop brand essence
Lecture 54Unique identifier & anti-tampering device on outer packaging
Section 6ANALYTICAL SKILLS
Lecture 55Moving annual total (MAT)
Lecture 56Compound Annual Growth Rate (CAGR)
Lecture 57Analytical Approach in Determining Brand Potential with case study
Lecture 58Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 59Sales Forecasting
Section 7FINANCE FOR NON-FINANCE MANAGER
Section 8STRATEGY DISCUSSION
Lecture 61Increase the cosmetic brand reach with advance segmentation
Lecture 62Concept of uniform branding for better brand acceptability
Lecture 63Brand Line Extension : Importance and Strategic Planning
Lecture 64Disease Awareness Campaign - #hastag Campaign
Section 9CONFERENCE MANAGEMENT SKILLS DEVELOPMENT
Lecture 65Effective Management of Conference
Lecture 66Conference Banner Designing
Lecture 67Roll Up standees
Section 10CELEBRITY ENDORSEMENT IN PHARMACEUTICALS
Lecture 68Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 69Celebrity Differentiating - Endorsement Vs. Bootlegging
Section 11FINAL CERTIFICATION EXAMINATION