InstructorRoyed Training
TypeOnline Course
Price$180 USD / 7500 INR
Buy NowBook Now
Loading
Free Online Learning

Sign Up Now

Create your account for free. Scale up your knowledge with Simulation based microlearning, case studies, lectures and self assessment tests.

Free Sign Up

pharma brand logo development

Introduction

Course Type

Course Duration

Eligibility

Certification

Course Code: RYD-023

Course Objectives: The Pharma Product Management Team (PMT) is an important part of the organisational structure of pharmaceutical companies. Internally it liaises at the interphase of new product launch, managing brand plan, brand forecasting and many more crucial activities. PMT professionals are involved in product launch from the beginning. In primary, he is responsible for entire brand development process and a sound knowledge of pharma brand logo is must.

In this online self-paced modules, participant will be understanding about the brand name and logo development process in detail, with detailed understanding on how to prepare brand logo for pharmaceuticals, biopharmaceutical molecules.

The course also provide detailed understanding on how to protect the brand logo which is crucial for the success in market place.

Who should attend this course? 

  • Those who are in pharma product management department, i.e who are working in pharma PMT.
  • Professionals from pharma sales department
  • Anyone require detailed understanding of pharmaceutical marketing plan.
  • Fresher/Beginners, Those who want to make a career in pharma PMT
  • Management professionals who want to have detailed understanding in pharma brand planning, or marketing plan development.

Online distance learning course. Course can be accessed online across anywhere 24×7.

7 Days / 1 Week 

Any body who wants to acquire competency regarding pharmceutical brand logo development and protection process in pharmaceutical, biopharmaceuticals and medical devices company.

Certificate will be provided at the end of the successful completion of the course

Section 1Course Introduction
Section 2Fundamental Session in Brand Logo and Identity
Lecture 2Introduction: Brand, Logo, Brand Identity
Lecture 3PRATICAL TRAINING SESSION 1: BRAND NAME,  BRAND LOGO, TRADEMARKING 
Lecture 4Advance Understanding of Pharmaceutical Brand Logo Development 
Lecture 5Purpose of the brand logo
Lecture 6Pharma Brand Logo and it's components
Lecture 7Brand Logo Registration and Protection
Lecture 8Trademarking - Practical Training on Trademark Search
Lecture 9Trademark Search assignment 
Lecture 10How to design excellent brand logo?
Lecture 11Color Systems - Detailed Understanding
Lecture 12Few Case Studies related to brand names and logos
Lecture 13Brand Simulation
Lecture 14Significance of colour in branding
Lecture 15Brand Logo Development: Real Life Simulation
Lecture 16Brand Tagline - Punchline
Lecture 17Pharma Brand Name Generator
Section 3Final Examination