InstructorRoyed Training
TypeOnline Course
Price$180 USD / 7500 INR
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pharma brand logo development


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About brand logo

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This practical online course trains the pharma product management professionals in pharma brand logo and identity designing and planning.

Course Code: RYD-023

Course Objectives: The Pharma Product Management Team (PMT) is an important part of the organizational structure of pharmaceutical companies. Internally it liaises at the interphase of new product launch, managing brand plan, brand forecasting and many more crucial activities. PMT professionals are involved in product launch from the beginning. In primary, he is responsible for entire brand development process and a sound knowledge of pharma brand logo is must.

In this online self-paced modules, participant will be understanding about the brand name and logo development process in detail, with detailed understanding on how to prepare brand logo for pharmaceuticals, biopharmaceutical molecules.

The course also provide detailed understanding on how to protect the brand logo which is crucial for the success in market place.

Who should attend this course? 

  • Those who are in pharma product management department, i.e who are working in pharma PMT.
  • Professionals from pharma sales department
  • Anyone require detailed understanding of pharmaceutical marketing plan.
  • Fresher/Beginners, Those who want to make a career in pharma PMT
  • Management professionals who want to have detailed understanding in pharma brand planning, or marketing plan development.

Online distance learning course. Course can be accessed online across anywhere 24×7.

7 Days / 1 Week 

Any body who wants to acquire competency regarding pharmceutical brand logo development and protection process in pharmaceutical, biopharmaceuticals and medical devices company.

Certificate will be provided at the end of the successful completion of the course

What is brand logo?

A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.

Why brand logo is important?

Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

How to protect and brand name and brand logo?

If you want to protect your brand identity you have to register a trademark for your company name, logos, and slogans. By using the trademark symbol, you notify other people that products they use are your property. In order to prevent unauthorized use of your mark by third parties, you have to choose a strong one.

Do course provide training on brand logo designing?

Yes. This course provides hands-on training on pharma brand logo designing.

Do course provide training on how to protect the brand logo?

Yes. Course provides detail insight on how to register and protect the brand logo.

Section 1Course Introduction
Section 2Fundamental Session in Brand Logo and Identity
Lecture 2Introduction: Brand, Logo, Brand Identity
Lecture 4Advance Understanding of Pharmaceutical Brand Logo Development 
Lecture 5Purpose of the brand logo
Lecture 6Pharma Brand Logo and it's components
Lecture 7Brand Logo Registration and Protection
Lecture 8Trademarking - Practical Training on Trademark Search
Lecture 9Trademark Search assignment 
Lecture 10How to design excellent brand logo?
Lecture 11Color Systems - Detailed Understanding
Lecture 12Few Case Studies related to brand names and logos
Lecture 13Brand Simulation
Lecture 14Significance of colour in branding
Lecture 15Brand Logo Development: Real Life Simulation
Lecture 16Brand Tagline - Punchline
Lecture 17Pharma Brand Name Generator
Section 3Final Examination