InstructorRoyed Training
TypeOnline Course
Student Enrolled1
Price$590 USD / 29500 INR.
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FMCG branding marketing training



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About FMCG branding

FMCG Branding and Marketing course

The online FMCG branding and marketing course provides training for brand managers on practical aspects of FMCG branding. This advanced certification course provides real life training on  FMCG branding principles. This online certificate course in fast moving consumer goods branding and marketing is ideal for brand managers, marketing people with dedicated knowledge in the FMCG industry. This course gives practical real life branding simulation for FMCG products marketing.

Online Interactive Training

This online food marketing training course is self paced. Therefore the course can be accessed 24×7 across anywhere.

The unique interactive learning tools are used in this course to guide each participant through the process of FMCG product marketing. In addition, the course challenges students and professionals to apply what they have learned through the use of interactive exercises, marketing simulation, reflection questions, expert live chat and a final assessment at the end of the course. Most importantly these advanced tools are very effective for providing insight on how to prepare and market FMCG brand plans.

Course Code: RYD-046

Course Title: Advance Certification Course in FMCG Branding and Marketing (ACFBM)

Features of the Course

  • The course provides practical training on fast moving consumer good’s brand management practices. Therefore it helps the students to identify the marketing tools and techniques which are commonly used in the FMCG industry.
  • Simulation to real life working in FMCG brand management.
  • Understanding Decision Making and Strategy Creation in the field of FMCG branding.
  • Above all, this course provides access to Online Data bank of fmcg marketing case studies and real life marketing plans. Certainly, accessing these case studies can be helpful for students to understand various strategies used in industry.

Online learning course. So course can be accessed online across anywhere 24×7.

Graduation in any discipline. Even final year graduation students can apply.

1 month from the date of initiation of the course.

  1. Attend the course 24×7 by login to your dashboard. Therefore, you can attend lectures, simulation, self assessment tests and final certification examination at your own preferred time.
  2. You will also be eligible to receive the course study modules, which you can download by login to your course page.

Certificate will be provided at the end of the successful completion of the course.

Some related courses

Course Upgrade

Additional course fees to pay = Course fees of PG Certification in FMCG Business Management minus course fees of Advance Certification in FMCG Branding and Marketing

How to upgrade: Contact support desk at

Branding in FMCG industry

FMCG branding is the discipline which combines the learning of the fast moving consumer goods’s branding and marketing principle.

In general marketing management principles need to be fine tuned or customized to apply in the fast moving consumer goods industry. Therefore, this course trains the individual with FMCG marketing skills. So that they can be successful in any core areas like fast moving consumer goods product sales, marketing, administration, branding, business development or even in strategic management.

The course provides advance understanding on FMCG Marketing Plan, brand campaign development. Step by step interactive simulation helps the student to design and develop the brand plan by themselves. On the other hand, it gives them the competency. Moreover, they will be confident to prepare the brand’s strategy on their own.

Does the course provide branding training?

  • Yes. It does. To clarify, advance brand management training is incorporated in this fmcg product marketing course.

Does the course provide advanced business development training?

  • Marketing is the core function of business development. In other word, FMCG business development requires marketing skills. So, all business development skill training is part of this fmcg marketing course.

Does the course provide marketing plan samples?

  • Yes. The course will provide the marketing plan samples. In addition, the course will provide a briefing on the marketing strategy.

Does the course discuss the digital marketing strategic planning for the FMCG industry?

  • Yes. The course will provide deep insight on digital media planning. In fact, digital media is an integral part of the FMCG brand plan. Today, with advancement of the online business, all FMCG companies opt for digital branding. Hence, this course covers digital brand management tools.

In conclusion, this FMCG marketing course provides comprehensive training in various skill areas like brand management, business development, administration etc. Above all, this course covers only specific domains. For example, this course is ideal for the FMCG sales and marketing professionals.

Section 1FMCG - Product classification and understanding
Lecture 1Product Classification | Explanation of various types Goods
Lecture 2Consumer Goods - Detailed overview | Types | Characteristics 
Lecture 3Consumer | Types | Characteristics 
Lecture 4FMCG - Fast Moving Consumer Goods | Concept | Definition |Characteristic | FMCG Business Planning - Core Operational Area 
Lecture 5Difference between FMCG and OTC products
Lecture 6Difference between FMCG and Pharmaceutical products
Lecture 7smcg | Strategic Importance | Differences FMCG Vs. SMCG
Lecture 8Retail Store Classification | Product-Patronage Matrix | MRAB | MRAS | MPB | MPS
Lecture 9ISIC Classification of FMCG Goods
Lecture 10FMCG Market Dynamics and Business Operation Overview
Section 2FMCG - Advertising and Promotion
Lecture 11Advertising - Introduction | Objective | Types of Advertising 
Lecture 12ATL, BTL and TTL Advertising
Lecture 13Advertising Agency - Understanding on various types of advertising agency
Lecture 14Selection of Advertising Agency
Lecture 15What is creative Briefing? How to Prepare !
Lecture 16Creative Brief - Practical Simulation
Lecture 17Request for Proposal | Concepts in advertising
Lecture 18Advertising Message Strategy Development and Evaluation
Lecture 19Creative Approach and Styles
Lecture 20Steps of Development of Creatives
Lecture 21Advertisement Copy Development
Lecture 22How to prepare Ad Campaign Step By Step
Section 3Marketing Orientation for FMCG Managers
Lecture 23New Product Development | Product Levels | Concept of Augmented Product
Lecture 24Market Research Process
Lecture 25Product Lfie Cycle
Lecture 26Distribution channel management
Section 4Practical Training on Developing FMCG brands
Lecture 27Brand Logo Development : Introduction | Design Basics | Understanding of various components
Lecture 28FMCG brand name trademarking process
Lecture 29Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 30How to design an excellent brand logo : Tricks of the trade
Lecture 31Trademark Searching Process | Hands on Practical Training
Lecture 32Brand Tagline
Lecture 33Organization Tagline - Tagline - Development, Finalization and Protection
Section 5FMCG Brand Plan Development
Lecture 34Fundamental of FMCG Marketing Plan
Lecture 35Marketing Plan | Objective of Marketing plan
Lecture 36How to design the marketing campaign
Lecture 37Sales Promotional Strategies for FMCG Brands
Lecture 38Sales Promotion Techniques
Section 6Artwork Designing & Development Process
Lecture 39Artwork Development By Brand Management Department | Different Types of Artwork | Designing of different classes of artwork
Lecture 40Management of Printing of Artwork | Decision making Process for different types of printing - Offset, Digital, Wide format printing
Lecture 41Paper for Printing | Paper Size | GSM | Different Types of Paper for different ad types | Spot UV
Lecture 42Product Packshot Development | Planning | Brand Photoshoot Guidelines | Tips for effective photoshoot
Lecture 43Guidelines for Flyer Design
Lecture 44Product Packaging Development for Brand Differentiation
Section 7Digital Marketing Training for FMCG Managers
Lecture 45Introduction to Digital Marketing | Different Types of Media | Paid media | Earned Media | Owned Media | E-business | E-commerce | E-commerce architecture | E-communication Tools | Strategy and KPIs 
Lecture 46Inbound and outbound marketing
Lecture 47Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 48Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 49Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 50Relationship marketing using digital platforms
Lecture 51Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 52Web Analytics
Lecture 53Hosting Checker
Lecture 54Web Speed - importance and practical understanding
Lecture 55Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 56Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 57Mobile Responsiveness | Tracking
Lecture 58Google Ad
Lecture 59Brand Portal Development
Lecture 60Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Section 8Celebrity Endorsement
Lecture 61Celebrity Endorsement | Strategic Planning | Methods of selecting a celebrities | Practical Examples 
Lecture 62Celebrity Endorsement Agreement Drafting 
Section 9Final Certification Examination