InstructorRoyed Training
TypeOnline Course
Price$550 USD / 25500 INR.
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pharma sales management

Introduction

Who should attend

Course Type

Duration

Eligibility

Certification

Course Deliverable

Features

Related Courses

About Pharma Sales

pharma sales management course by royed training

The pharmaceutical sales management course is designed to impart pharma selling skill training for pharma sales representatives and managers.

This is a PG certification course in pharmaceutical sales management. This pharmaceutical sales training is ideal for the pharma sales representative and pharma sales managers to enhance pharma selling skills. Pharmaceutical sales Management training course gives practical knowledge and real life job simulation. Course objective is to focus on pharma selling skill training for pharma sales representatives and for pharma sales managers. This course covers daily job roles and responsibilities of pharma sales professionals.

Course Title: PG Certification in Pharmaceutical Sales Management

Course Code: RYD-002

Who should attend this course? 

  • Fresher or Beginners who want to have the career in pharmaceutical sales.
  • Pharma sales representatives who are already working in pharmaceutical sales and want to grow further.
  • Pharmaceutical Sales Managers who require a detailed understanding of the pharma sales process.
  • This course is also ideal for the sales trainers who want to train the pharmaceutical medical representative and managers.

Online distance learning course. Course can be accessed online across anywhere 24×7.

1 Year from the date of initiation of the course.

Graduation in any discipline. 3rd and final year students can apply for this course.

Certificate will be provided at the end of the successful completion of the course

  1. Attend the course 24×7 by login to your dashboard. You can attend lectures, simulation, self assessment tests and final certification examination.
  2. You will also eligible to receive the course study modules, which you can download by login to your course page.

Course Features

1. Job related practical training for the pharmaceutical sales representative and managers.

2. Simulation to real life working in Pharma Sales. For instance, daily work plan management by sales representative and managers.

3. The course is designed on step on approach. Firstly focus on pharma sales process and selling skills. Secondly, on promotion management tools and techniques. Thirdly on sales analysis skill training. For example, sales forecasting tools and techniques, sales performance review, incentive management etc. Finally the focus on work knowledge enhance like sales territory management, in-clinic performance and soft skills for the pharma sales professionals.

4. Above all, this course is provided access to Case Studies data bank. This is to enhance the strategic planning and decision making skill.

List of similar courses

  • Retail chemist prescription audit (RCPA) training >> Learn more
  • Communication Skill for pharma sales professionals >> Learn more
  • Territory Management Skill Training for Pharma Sales Professionals >> Click here
  • 1 Month advance certification in pharma product management >> Click here
  • Pharma marketing course >> Click here

About pharma sales

The Pharmaceutical sales Department is the core functional team who brings revenue back to the company. Knowledge and relationship management are the two major building blocks of Pharma sales. It is a pharma sales representative and pharma sales manager who visits the physician to promote the molecule. And in turn, they generate the prescription. Being physicians are highly knowledgeable, it is important to train and groom the sales team effectively. Otherwise representing the company, in front of the physician will be a tough task. That is the reason all pharma companies are looking for the trained employees.

Royed’s Pharma Sales Courses

In Royed’s pharmaceutical sales management course, focus is on pharma selling skill development for pharma sales representatives and pharma sales managers. It is important for pharmaceutical companies to have leaders who can run tomorrow’s pharmaceutical business. That can only happen through the periodic training. And that is the reason why Royed Sales Management Training is found to be effective. Online course is designed with simulation, case studies, games on selling skills, so that sales representatives and managers can learn the pharma sales process effectively.This course is also ideal for the pharmaceutical sales training managers. Firstly, the course will help them to understand the training areas for the pharma sales training. Secondly, various sales training content ideas, he will be able to get from studying this course. Moreover, this course will also help them how to present the content effectively, for better understanding by sales professionals.

Learn about Pharma Sales Representatives >> Click here

Section 1PHARMA SALES BASIC ORIENTATION
Lecture 1What is Pharma Selling? Definition and Fundamental Understanding 
Lecture 2Growth Path / Career for Pharma Sales professionals
Lecture 3Qualities of Good Sales Person
Lecture 4Job Description of Medical Representatives | In-depth understanding on Medical Representative Jobs
Lecture 5Territory Knowledge & Customer Knowledge | Effective Management of Sales Territory
Lecture 6Doctor List Preparation | SVL | MSL | Call Average | Call Frequency | Missed call analysis | Doctor Territory Matrix | Call Average | Day Wise work Plan
Lecture 7Understanding Sales Process | Call Planning | Pre-call Planning Process
Lecture 8Retail Chemist Prescription Audit - RCPA
Lecture 9Concept of Vital 3 Minutes | Understanding Prescribing Motives | Call Objective Setting
Lecture 10In Clinic Performance | Guideline | Dos and Don’ts | Detailing Talk
Lecture 11RCPA - Retail Chemist Prescription Audit
Lecture 12Advance Concept - Total Practice Call (TPC) |Pharma Brand Building Ladder (PPBL) | Top of Mind
Lecture 13Post Call Analysis
Lecture 14Probable Reason for unsuccessful calls
Lecture 15Classification of Doctors
Lecture 16In Clinic Presentation (Detailing)
Section 2FUNDAMENTALS OF DRUG DISCOVERY TO COMMERCIALIZATION PROCESS
Lecture 17Introduction: Drug Discovery
Lecture 18Investigational New Drug
Lecture 19Concept of New Drug
Lecture 20Basic concept and understanding of the Generic Drug
Section 3HIERARCHY OF PHARMA SALES DEPARTMENT
Lecture 21Hierarchy of Pharma Sales Department : Case Study
Lecture 22Job Functions of Medical Representatives
Lecture 231st line Manager / ABM Role & Responsibility 
Lecture 24ABM to RBM | ABM VS. RBM Role and Responsibility Differentiation
Lecture 252nd Line Manager / Regional Manager - Role, Responsibility and Job Description
Lecture 263rd Level Manager / Zonal Manager Job Function
Lecture 27National Sales Manager Job Description 
Lecture 28Concept of Joint Field Work | Importance | Effective Planning | Do and Don'ts
Section 4FUNDAMENTAL SALES - MARKETING KNOWLEDGE TRAINING
Lecture 29Difference Between Marketing and Sales Job
Lecture 30Product Life cycle
Lecture 31Advance - Strategic Planning in Product Life cycle Management
Lecture 32Pricing
Lecture 33Branding - Basics
Lecture 34Segmentation, Targeting and Positioning
Lecture 35A Pharmaceutical Segmentation outlook
Section 5PHARMA BRAND
Lecture 36What is the difference between BRAND, IDENTITY and LOGO?
Lecture 37Purpose of Brand Logo
Lecture 38Few Case Studies related to brand names and logos
Lecture 39Brand Logo : Simulation
Lecture 40Significance of Colour in Pharma Branding
Section 6MARKETING / SALES PLAN & CAMPAIGN MANAGEMENT
Lecture 41Basic Understanding how to launch a pharmaceutical product into the market
Lecture 42Marketing Campaign Development
Lecture 43How to prepare a Pharma Brand Plan
Lecture 44Marketing Plan : Different Component Analysis
Lecture 45How to prepare promotogram. Download sample Promotogram
Lecture 46Importance and Handling of Cycle Meeting and its importance
Lecture 47Sample Marketing Plan
Lecture 48Sample Marketing Plan
Lecture 49Sample Marketing Plan
Lecture 50Case Study: New Molecule Launch
Lecture 51Cost Based Working for Sample Allocation
Section 7SALES INPUT
Lecture 52Importance of Visual Aid in Pharma Industry
Lecture 53Visual Aids Works around "BUYING SIGNAL"
Lecture 54Indications for Drugs: Approved vs. Non-approved
Lecture 55Case Study : Indication approval to extend the usage of the brands (molecule)
Lecture 56Step By Step Visual Aid / Literature Design Process
Lecture 57 Guideline of Visual Aid Designing
Lecture 58Packaging Design for Sales Process
Lecture 59Product List and Reminder card
Lecture 60Catch Cover Development
Lecture 61Packaging Development
Lecture 62Prescribing Information and Patient Information Leaflet
Lecture 63Pharma Packaging Case Study
Section 8ANALYTICAL SKILLS
Lecture 64Moving Annual Total
Lecture 65Compound annual growth rate (CAGR
Lecture 66Determining Brand Potential with case study
Lecture 67Sales Forecasting Methods
Lecture 68Work Analysis Tools and Techniques
Lecture 69Sales Analysis - Trend Analysis
Lecture 70Sales Incentives and Calculations
Lecture 71Calculation of Running Average
Section 9ADVANCE SELLING SKILLS TRAINING
Lecture 72Selling Tools and Techniques
Lecture 73Manager Vs. Operative Employees
Lecture 74RCPA
Lecture 75Sales Territory Management
Lecture 76Bifurcation of Sales Territory
Lecture 77Evaluation Techniques for sales force
Lecture 78KOL Management Skills - A Must Have Dose for Managerial Success
Lecture 79How to Motivate Sales Team !
Lecture 80Sales Target Fixation - Tools and Techniques
Lecture 81Advance Sales Reporting Tools and Techniques
Lecture 82How to Groom Team members - Few Self Initiation what manager should take !
Lecture 83How to inculcate "Attitude for Success" among team members
Lecture 84Innovative Way of Designing Sales Incentives
Lecture 85Role Differentiations - Managers Vs. Operative Employees
Lecture 86Role Differentiation - Traditional Managers Vs. Successful Leaders
Lecture 87Goal Setting - Key Task for Pharma Manager
Lecture 88ABC.. of Building Dynamic Sales Personality !
Lecture 89Three obstacles to closing a sales
Lecture 90Effective Management of Logistics - A Key to pharma sales success!