Introduction
Deliverable
Who should attend
Features
Related Courses
About PMT SKills
Pharma PMT skill training is a specialized program designed to equip professionals in the pharmaceutical industry with the essential skills required for effective product management. This training covers key areas such as brand planning, marketing strategies, marketing input creations like brand logo, visual aid, LBL development etc. Therefore this course enables participants to manage pharmaceutical products from development to market launch successfully. The comprehensive curriculum includes practical exercises, real-life simulations, and access to industry-specific resources, ensuring that learners gain both theoretical knowledge and hands-on experience. Hence, this training is ideal for those looking to enhance their expertise in pharma product management and advance their careers in the industry.
Online Self Paced Learning
In these online self-paced modules, participants will be understanding about the branding process in the pharmaceutical industry. First of all, this pharma product management training covers each important aspect of the naming of the brands, searching, logo design and trademarking process to protect the brand name. Secondly, the course briefs about the step by step marketing plan preparation. In fact, marketing plan preparation is extensive work. And, the course covers each minute element of the brand plan effectively. Furthermore, the course will provide extensive training on marketing input preparation. The course covers entire aspects of the artwork designing. For example, brand logo, visual aid, Leave Behind Literature, Product Manual, Clinical Trial Folder, Packaging design, pharma digital marketing etc. Above all, the course provides practical training on pharma digital marketing tools and techniques also.
Course Snapshot
- Title of the course: Competency Development Program in Pharma PMT Skill
- Course Code: RYD-124
- Nature of the course: Online self paced distance learning course. So, course can be accessed online across anywhere 24×7.
- Course Duration : 7 days.
- Certificate: Course certificate will be issued on completion of the course.
- Eligibility: Graduation in any discipline. In fact, any body who wants to acquire pharma PMT skills should attend the course. Moreover, final year student can also attend this program.
- Attend the course 24×7 by login to your dashboard. Hence, you can attend lectures, simulation, self assessment tests and final certification examination.
- Moreover, you will be able to download course study modules (PDF books), which you can download by login to your course page.
- Most importantly, one can download study handouts specific to every lectures from the resource section. Hence, it will convenient to keep track with the lectures effectively to ready to refer study handouts.
Who should attend Pharma PMT skill training?
- Professionals in pharma product management roles.
- Graduates seeking competency in pharma brand management.
- Individuals aiming to understand the practical aspects of pharmaceutical branding.
Course Features
- Course provides orientation to job related practical aspects of the pharmaceutical branding is covered in this course.
- Simulation to real life working in Pharma Product Management Team (PMT).
- Comprehensive hands on training on developing pharma promotional accelerating material (PAM)Â – Visual Aids, Leave Behind Literature, Catch Cover, Packaging designs, Reminder Card, etc.
- Access to Case Studies and various pharmaceutical marketing plans.
- Pharma Product Management course provides in-depth practical hands-on training on pharma digital marketing.
- Moreover, the course provides unique pharma brand forecasting tools and techniques.
Related Courses
- 1 Month advance certification in pharma product management >> Click here
- Pharma marketing course >> Click here
- Pharma Brand Plan Development >> Click here
- Visual aid designing training>> Click here
- Pharma Sales Management >> Click here
- Pharma Strategic Management >> Click here
What is Pharma PMT skills?
“Pharma PMT Skills” refers to the specialized skills and knowledge required for professionals working in the Product Management Team (PMT) within the pharmaceutical industry. These skills are essential for effectively managing pharmaceutical products from development through to marketing and sales.
Here are some key areas of expertise and skills typically classified in 2 types. First one is Pharma PMT hard skills, also known as Prime Skills. Second one is Pharma PMT associated skills. We will review the both skills in below:
Pharma PMT Hard Skills (Prime Skills)
Brand Management: Managing the product’s brand, including brand name development, trademarking, brand logo preparation, developing branding strategies, preparing compelling marketing campaign, managing promotional activities, preparing visual aid, leave behind literatures, reminder card, packaging design, catch cover designing.
Pharma PMT Associated Skills
Product Knowledge: In-depth understanding of the pharmaceutical products, including their therapeutic areas, mechanisms of action, clinical benefits, and potential side effects.
Market Analysis: Ability to analyze market trends, competitive landscape, and work on segmentation, targeting and product positioning.
Strategic Planning: Skills in developing and implementing strategic marketing plans that align with the company’s goals and objectives.
Sales Support: Providing training and support to the sales team, including developing sales materials, product information, and presentations.
Cross-Functional Team Collaboration: Working effectively with other departments such as R&D, regulatory affairs, manufacturing, Artwork / Design and sales to ensure cohesive product development and launch.
Data Analysis: Analyzing data from various sources (sales data, market research, clinical trials) to make informed decisions and adjust strategies as needed.
Digital Marketing: Understanding and leveraging digital marketing tools and platforms to promote pharmaceutical products.
