InstructorRoyed Training
TypeOnline Course
Student Enrolled2
Price$325 / 28600 INR.
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OSLP Level 2 first Line Manager ABM sales Training

Introduction

Features

Who should attend

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About this course

Selling Skills Training for Area Business Manager

This Pharmaceutical Selling Skills Training is designed for Area Business Manager. The objective is to make them effective in performing managerial role.

This selling skill training course focus on how to function as Area Sales Manager in a pharmaceutical sales. This interactive skill training makes is simple to understand Area Manager’s job function effectively.

  • Course Code: RYD-054
  • Course Title: Fundamental Training on Selling Skills for Area Business Manager (1st Line Manager)
  • Duration: 1 Month
  • Nature of the course: Online micro-learning course. So, course can be accessed online across anywhere 24×7.
  • Certification: Certificate will be provided at the end of the successful completion of the course.

Features:

  • 24×7 self paced learning.
  • E-lecture – Instructor enabled.
  • Simulation and case studies
  • Self assessment tests.
  • Online online final examination

Who should attend this course? 

  • Medical Representatives who are having at least one year experience.
  • Medical Representatives who want to grow to next level.
  • Newly promoted Area Sales Manager who want to have detail understanding on Area Manager’s job function.
  • Pharma Sales Training Managers, who want to train pharmaceutical area sales manager or newly promoted area sales manager.

Why selling skill training is required for Area Sales Manager?

Medical representative works in individual role. They are responsible for the performance of the territory. Medical representative, in turn, reports to Area Sales Manger. Hence, when medical representative promoted, they moves to next level as Area Sales Manager. Area Sales Manager manages team of 4-5 representatives. Therefore, we can say, it is the first promotion of the medical representatives. As there is a shift of individual role function to managerial role function, it is important for pharmaceutical company to groom the new managers effectively. So that they can function as company expects.

Section 1Understanding the ABM Role
Lecture 1Transition from MR to ABM: Role Clarity
Lecture 2Responsibilities of a 1st Line Manager
Lecture 3Leadership Expectations and Deliverables
Lecture 4Mapping ABM KPIs to Business Goals
Lecture 5ABM KPI Framework – What an Area Business Manager Should Track
Lecture 6ABM KPI Red-Flag Thresholds and Action Triggers
Section 2Team Management Skill Training
Lecture 7Managing and Leading a Team of MRs
Lecture 8Field Force Motivation and Engagement
Lecture 9Delegation and Task Allocation
Lecture 10Coaching and On-the-Job Training Techniques
Lecture 11Building Team Synergy and Culture
Lecture 12Objectives and Strategic Role of Joint Field Work | Understand the purpose of JFW – observation, coaching, skill reinforcement, and territory insights
Lecture 13Planning and Preparing for Effective JFW Visits | Learn how to pre-plan JFW |
Lecture 14How to do conduct constructive On-the-Call Coaching
Lecture 15Post-JFW Action Plan
Lecture 16JFW Reporting, Escalation, and Follow-up Mechanism
Section 3Territory Management
Lecture 17Fundamental of Territory Planning
Lecture 18MR Territory Planning and Route Rationalization
Lecture 19Case Based Analysis on Territory Coverage
Section 4Doctor Management
Lecture 20Doctor Segmentation and Advanced Targeting Strategy
Lecture 21Tracking and Improving Doctor Coverage
Lecture 22KOL Management
Section 5Retailer and Stockist Management
Lecture 23ABM Stockist Handling Skill Training
Lecture 24ABM Retailer Management Skill Training
Section 6Performance Planning & Review
Lecture 25Setting SMART Targets for MRs
Lecture 26Monitoring Daily and Monthly MR Performance
Lecture 27Field Work Planning and Joint Field Visits
Lecture 28Conducting Effective One-on-One Reviews
Lecture 29Identifying and Handling Underperformance
Lecture 30Anchoring Team Meeting for performance effectiveness
Section 7Campaign and Input Management
Lecture 31Campaign Execution at Field Level
Lecture 32Monitoring and Ensuring Input Utilization
Lecture 33Coordination with Supply Chain and Stockists
Lecture 34Promotional Effectiveness Review
Section 8Communication & Influence
Lecture 35Internal Communication with RBM and HO
Lecture 36Internal Communication - Best Practices | do's and don'ts
Lecture 37Field Communication Strategy with MRs
Lecture 38Handling Doctor/Distributor Escalations
Lecture 39Presentation and Meeting Skills
Section 9Sales Analysis & Business Planning
Lecture 40Weekly, Monthly, and Quarterly Sales Analysis
Lecture 41Territory-Wise Business Opportunity Mapping
Lecture 42Territory Bifurcation Strategic Planning
Lecture 43Aligning Field Execution with Brand Strategy
Section 10Leadership Role
Lecture 44Preparing for Next Level – Leadership Readiness
Lecture 45ABM’s Role in Regional Strategy
Lecture 46Self-Development and Learning as a Manager
Lecture 47Conducting Induction for New MRs