What is difference between co-promotion and co-marketing deal in pharma?
Posted on17 Oct 2023
Tagsbiopharma business, Biopharma business development, comarketing, copromotion, inlicensing, Outlicensing, Pharma Business
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With co-marketing you have the same product, but different brands. With co-promotion, there is only 1 brand, but 2 different sales forces.... Read More
