Section 1Pharma R&D Management- Discovery to Development | Strategic Management for US Market
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Investigational New Drug Application (INDA)
Lecture 3New Drug Application (NDA)
Lecture 4Basic concept and understanding of the Generic Drug
Lecture 5Abbreviated New Drug Application (ANDA)
Lecture 6Biological Licensing Application (BLA) | 351(a) application | Form 356h | Differentiation with NDA | Timeline | Handling FDA queries
Lecture 7Abbreviated Biosimilar Application - 351(k): Advance Strategic Planning Process : Originator Vs. Biosimilar Development and Regulatory Approval Process | Reference Biologic | Purple Book | Data Requirements
Lecture 8Purple Book: Significance | Searching | Assignments
Lecture 9Handling of orange book
Lecture 10USFDA expedited programs
Lecture 11Practical Training on INDA, NDA, ANDA filing
Lecture 12505(j) ANDA, 505(b)(2) NDA, 505(b)(1) NDA
Lecture 13Authorized Generics: Key Understanding
Lecture 14Exploratory IND Vs. Traditional IND
Lecture 15Patents Vs. exclusivity
Lecture 16Orphan Drug Designation
Lecture 17Advance Learning on 505B2 Pathway
Lecture 18Chemistry, Manufacturing & Controls
Lecture 19Patent & Exclusivity - Strategic Understanding | Patent Restoration| Orphan Drug Exclusivity (ODE) | NCE & NCI Exclusivity | GAIN Exclusivity | Pediatric Exclusivity | 180 days exclusivity
Lecture 20Clinical Research | Terminologies and definition in Clinical Research | Phases |Expanded access trial | Observational Study |Randomized controlled and Placebo controlled study | Active comparator study
Lecture 21Clinical Trial Protocol Writing
Lecture 22Ethics in Clinical Research
Lecture 23Informed Consent | Practical Training on preparing ICF | Ready Templates
Lecture 24FDA Forms and How to fill the resources
Lecture 25Strategic Discussion: PreIND, EOP1, EOP2 - What to expect !
Lecture 26Importance and Significance of Phase 2b Clinical Trial
Lecture 27Regulatory Strategies in different phases of Clinical Trial
Lecture 28Para IV Filing - Strategic Insight
Lecture 29Para IV Notices
Lecture 30Evergreening - Patent Life Extension Strategies
Lecture 31Pay For Delay Strategy
Lecture 32REMS Strategic Planning
Lecture 33Compulsory Licensing
Lecture 34Licensing & Technology Transfer
Lecture 35In-Licensing Vs. Outlicensing
Lecture 36LOE Strategies for Innovator Brands with case study
Lecture 37Pediatric Exclusivity and Pediatric Study Plan Development
Lecture 38Drug Repurposing
Lecture 39Advance understanding of the portfolio Management
Lecture 40New Indication Approval Process and Promotion
Lecture 41OTC Switch
Lecture 42Detailed Understanding on 505(b)(2) VS. Suitability Petition : Case Based Learning
Lecture 43NCE Vs. 505b2 application - Case Based Learning
Lecture 44FTF - 180 Days Exclusivity - Case Based Learning
Lecture 45Classic case study of the 505b2 filing : Case Based Learning
Lecture 46Strategic Planning in Combating 30 months stay strategies of innovator company- Case Based Learning
Lecture 47What is meaning of 'Pipeline in a Molecule'?
Lecture 48USFDA Emergency Use Authorization (EUA)
Lecture 49Target product profile (TPP) | Quality Target product profile (QTPP) | Critical Quality Attributes (CQAs) | Quality By Design (QbD)
Lecture 50Fundamental of CMC | Detailed understanding of CMC section writing | Important Points regarding CMC | Drug Product and Drug Substance | Excipient, FP, Analysis and Stability Study Requirements
Lecture 51Review on Drug Discovery and Development
Section 2Strategic Business Management - European Market
Lecture 52Introduction to EU Regulation
Lecture 53Orientation to European Countries and National Regulatory Bodies
Lecture 54EU Drug Discovery Development to Commercialization (Step By Step)
Lecture 55Overview of EU Regulation
Lecture 56EMA and EMA Authorisation Process
Lecture 57EU MA Application Types and Strategic Planning
Lecture 58EU MA Procedure - Centralised, Decentralised, Mutual Recognition, National Procedure
Lecture 59EU MA Strategic Planning: Full, Full-mixed, hybrid applications. Generic, Similar biologic application pathway, Well-established use application, Fixed combination application, Informed consent application
Lecture 60Validity of the EU MA - Renewal steps, Cessation of the marketing authorisation, Significance of "Placed in Union Market", Suspension or withdrawal & EU MA for licensed products
Lecture 61Data Exclusivity and Market Protection - Supplementary Patent Protection, Exclusivity, 6/10 Rule, 8+2+1 Formulae
Lecture 62EU Orphan Medicinal Products Regulation
Lecture 63Conditional marketing authorisation | Marketing authorisation under exceptional circumstances
Lecture 64Summary of Product Characteristics
Lecture 65Compassionate Use
Lecture 66MHRA - UK Regulation
Lecture 67The 'sunset clause' for marketing authorisation of pharmaceuticals
Lecture 68Paediatric use marketing authorisation (PUMA) & Paediatric Investigation Plan (PIP) - EU Requirments
Lecture 69EU Prime Designation
Lecture 70Accelerated assessment by EMEA
Lecture 71EU Adaptive Pathway
Lecture 72European public assessment report (EPAR) - Importance, Component, Management, Updation
Lecture 73SPOR - Concept of Master Data Management
Section 3Pharma International Business - Product Registration, Plant Certification, Dossier Preparation and Export Documentation
Lecture 74Introduction to Pharmaceutical Export
Lecture 75Introduction of Export Documentation | Understanding of important terminologies
Lecture 76Proforma Invoice - Detailed understanding how to prepare Proforma Invoice
Lecture 77Export Contract | Importance | Considerations | Things to include in Export Contract
Lecture 78Commercial Invoice | Importance | Differences with Proforma Invoice
Lecture 79Custom House Agent | Role, Responsibilities, How they work | Freight Forwarder - Difference with CHA | Case Study
Lecture 80Letter of Credit | How it works | Different types of LC | LC terms and conditions | Sight LC | Case Studies
Lecture 81Bank Guarantee (BG) | How BG works | Differences between BG and LC | Applicability of BG
Lecture 82LC Discounting | How it works | How to calculate the LC discounting
Lecture 83Packing List | Importance | Things to include in packing list
Lecture 84Incoterms | 2020 Incoterms | Practical understanding on different types of Incoterms | Choosing the right incoterm
Lecture 85Logical selection of Incoterms | Landing in right incoterms for your business
Lecture 86Pre-shipment Certificate | COO |CVO| Fumigation Certificate | Preshipment Inspection Certificate | Certificate of Health
Lecture 87Transport Documents | Bill of Lading | Different Types of Bill of Lading | Airway Bill
Lecture 88Certification Pharmaceutical Companies / Plants
Lecture 89Airfreight calculation | Gross Weight | Tare Weight | New Weight | Volumetric Calculation | Freight rate calculation
Lecture 90Introduction to Certificate of Pharmaceutical Product | Types of CoPP | List of Countries / Regulatory Authorities who requires CoPP | CoPP as a part of generic market expansion planning
Lecture 91WHO-GMP Certification Scheme
Lecture 92Template of Certificate of Pharmaceutical product | Key observations and points to note while working on CoPP
Lecture 93Certificate of Analysis
Lecture 94Certificate of Origin (COO)
Lecture 95Non-conviction certificate
Lecture 96ISO Certification
Lecture 97Common Technical Document (CTD)
Lecture 98Electronic Common Technical Document (ECTD)
Lecture 99Dossier Preparation focusing on drug registration in export countries
Lecture 100Modules on Stability Study : Stability Study - Fundamental Understanding | Interchangebility | Reports | API & FPP Stability Study
Lecture 101Importance of effective dossier management
Lecture 102Detailed Understanding on ANDA Submission Dossier
Lecture 103Prior Approval Submission
Lecture 104Detailed Understanding on ANDA Fees
Lecture 105Discussion on 85 common deficiency in CTD submission dossier
Lecture 106Introduction to Certificate of Pharmaceutical Product | Types of CoPP | List of Countries / Regulatory Authorities who requires CoPP | CoPP as a part of generic market expansion planning
Lecture 107WHO-GMP Certification Scheme
Lecture 108Template of Certificate of Pharmaceutical product | Key observations and points to note while working on CoPP
Section 4Plant Management and Certification | Quality Management
Lecture 109Premises & Plant Layout Designing
Lecture 110Sanitation and Hygiene
Lecture 111Equipment Modules
Lecture 112Production Modules
Lecture 113Documentation
Lecture 114Quality Control
Lecture 115Product Complaint
Lecture 116Storage Module
Lecture 117Pharmaceutical SOPs Management from regulatory perspective
Lecture 118Establishment Inspection Report | 483 Observations | USFDA Warning Letter | Handling of FDA inspection | Closing of Warning Letter
Lecture 119Data Integrity issues in Pharmaceutical Industry
Lecture 120Electronic Batch Record for effective compliance management | Key Understanding | Functionalities | Importance in managing data integrity
Lecture 121Quality Risk Management | ICH Q9 | ISO 14971 | Principle of Risk Management
Section 5HEOR, Market Access & Pricing, Reimbursement, Forecasting
Lecture 122Introduction to Market Access | Objectives | Various Key Terminologies | Steps of Market Access | Understanding on Pricing and Reimbursement
Lecture 123Market Access Functions : Role and Responsibilities | Key Job Areas | Understanding Job Description
Lecture 124Introduction to Health Economics | Key terminologies related to health economics.
Lecture 125HEOR Application in Pharmaceutical and Biopharmaceutical Industry
Lecture 126Introduction to Pharmacoeconomics | Different Types of Economic Evaluation | Cost-effectiveness plane | Economic modeling |Sensitivity Analysis | One way sensitivity analysis | Probabilistic sensitivity analysis
Lecture 127Economic Evaluation Methods | Various methods | Importance of perspective in health economics | Discounting | Uncertainty
Lecture 128Core fundamentals of Health Economics | Clinical and economic burden | Public Health Care Payer Vs. Patient and Societal | Positioning a new treatment with the current treatment | QALY | ICER | Threshold value | Clinical trials vs health economics assessment
Lecture 129Pharmacoeconomic Evaluation Checklist | Health Economics Map | Economic evaluation cycle | Checklist of economic evaluation | Costs and Outcome relevant to different groups | Comparators | Problem of choosing the comparators
Lecture 130Pharmacoeconomic Evaluation - Resource and Cost | Fixed, Variable and Total Cost | Calculation | Average vs. marginal cost | Importance of marginal cost | Discounting | Discounting calculation | Preferable discounting rate | Sources of unit cost data | Reference costs
Lecture 131Pharmacoeconomic Evaluation - Benefits and Outcome | C/E Ratio | Intermediate Vs. Final Outcome | Sources of Effectiveness Data | QALY | Utility Weight | WTP | VPF | ATP | Difference between WTP & ATP
Lecture 132Patient Based Forecasting Model | Applying more filters and variables
Lecture 133QALY | How to calculate QALY | Importance and Significance
Lecture 134ICER | How to calculate ICER | Importance and Significance | Incremental Effectiveness determination
Lecture 135CER and PCOR
Lecture 136Market Access Strategic Planning : Steps and Logical Sequencing for Market Access Strategy Development
Lecture 137Indication Sequencing | Indication Prioritization | Development of Indication Timeline | Indication Matrix | Value Based Indication Prioritization
Lecture 138Market Access Value Dossier : What it is | Significance | Components | What to include
Lecture 139AMCP Market Access Dossier Preparation
Lecture 140Target product profile (TPP) | Quality Target product profile (QTPP) | Critical Quality Attributes (CQAs) | Quality By Design (QbD)
Lecture 141Drug Pricing Methodologies - I
Lecture 142Drug Pricing Methodologies - II
Lecture 143Formulary Placement | Different Tiers | How to classify the medication in different tiers | Formulary negotiation process | Rebates | Copay differential | Step-edits | Case Simulations - teasers
Lecture 144Pharma Market Access Pricing Case Study: interchangeable Pricing
Lecture 145Sales Forecasting in Life Science Industry
Lecture 146New Product Forecast Algorithm
Lecture 147Patient Based Forecasting Model | Applying more filters and variables
Lecture 148Prescription Based Forecasting Model | Differences between Patient Based and Prescription Based Forecasting Model | Which model to use and when?
Lecture 149Prevalence Vs. Incidence Model
Lecture 150EPI Based Forecasting | Sales Based Forecasting | When and where to apply which forecasting model
Lecture 151Sales Forecasting Tools | New Product Forecasting | In Market Forecasting
Lecture 152Market Size Assignment 1 [Oncology Brand] - Applying sales forecasting tools to carry out next 6 years sales forecast | Excel Based Model
Lecture 153Market Size Assignment 2 [Asthma Brand] - Applying sales forecasting tools to carry out multiple years sales forecast | Excel Based Model
Lecture 154Patient Based Model Vs. Patient Flow Model | Critical Differences in Model | Concept of Black Box in Patient Flow Model | Application of both model
Lecture 155Concomitancy and polypharmacy | How it alter the basic forecasting algorithm | Practical Working | Comorbidity
Lecture 156Forecasting Techniques | Simple Conjoint-type Models | Zipf's Law | Simple Elasticity Model | The Bass Model |Simple Extrapolation
Lecture 157Bottom-up or Top-down Forecasting | LRx | Significance of LRx data analysis
Lecture 158Simulation on Bottom-up forecasting
Lecture 159Assessment on Bottom-up forecasting
Lecture 160Oncology Brand Forecasting
Lecture 161Revenue Forecasting Case Study - Novel Antihypertensive
Lecture 162Portfolio Based Forecasting | Forecasting Model Development in Excel
Lecture 163Evidence Based Decision Making | Combine evidences for decision making | Do we need more evidence?
Lecture 164First-in-class | Best-in-class | Market Access Strategic Decision Making
Lecture 165Forecasting Biosimilar | Key Factors to consider
Lecture 166Consensus Meeting
Lecture 167One Number Vs. Multi Number Forecasting
Lecture 168Active Vs. Passive Cannibalization | Impact on forecasting | Case Study
Lecture 169Rebates | Importance | Factors affecting Rebates | Deductibles and Rebates
Lecture 170Medicare | Medicaid | Medigap | Different plans | Related Terminologies| Advanced training on Medicare Part D
Lecture 171Treatment Algorithm and Forecasting : Case Based Learning
Lecture 172Chronic and Acute Segment | Forecasting on Chronic and Acute Segment Drugs
Lecture 173Prescription Value Calculation
Lecture 174Practical Training on Value Dossier Preparation | Sample Value Dossier with each section with data | Key points to consider while preparing value dossier
Lecture 175Clinical Data in Value Dossier | Understanding in different types of clinical study with rationale | Case based example on clinical study section writing
Lecture 176Budget Impact Analysis | Importance | Significance | Steps involved | Total Budget Impact Calculation | Simulation - BIA of novel molecule with real life example | Total Budget Impact Calculation for Novel Molecule
Lecture 177Markov Model | Significance | Importance | Time horizon - Significance | Real Life Development of Markov Model | Calculation
Lecture 178Basics of Pharma Forecasting | Qualitative | Quantitative | Time Series Forecasting | Case Based Example
Lecture 179Quantitative Vs. Qualitative Forecasting | Application in different scenarios | Practical Case Example | Scenarios
Lecture 180Commonly used Pharma Forecasting Tools | Understanding each types of tools | Time Series Analysis [ARIMA, Exponential Smoothing] | Regression Analysis | Machine Learning Models | Simulation Models | Delphi Method | Scenario Planning
Lecture 181Time Series Forecasting | Step by step time series forecasting | Characteristics of Time Series forecasting
Lecture 182ARIMA Model
Lecture 183ARIMA Model application on pharmaceutical industry | Application in different domains of pharma | Logical step by step Arima Model Development
Lecture 184Exponential Smoothing : in pharma forecasting | Smoothing Factor | Step by step working on Time Series Data by applying Exponential Smoothing
Lecture 185Causal Model of Forecasting | Steps & Key components | Case Based Application
Lecture 186Sample Time Series Analysis Data for a Pharma Brand
Lecture 18710 Time Series Curve with explanation
Lecture 188Assignment : Developing Causal Model of Forecasting | Asthma Drug | Antihypertensives
Lecture 189Judgmental Forecasting | Understanding | Forecasting Technique | Delphi Method | Case Study - Judgmental Forecasting of Alzheimer Drug
Lecture 190Important Pharma Data Sources
Lecture 191Flu Vaccine Forecasting
Lecture 192Forecasting Methods for different classes of pharmaceuticals
Lecture 193Meaning Significance Example of Different Forecasting Strategies
Section 6Business Development | Licensing
Lecture 194Training on Basic Finance | Understanding Financial Statment | Income Statement | Balance Sheet | Cash Flow Statement
Lecture 195Moving Average | Moving Annual Total | YTD | How to calculate
Lecture 196Compound Annual Growth Rate | CAGR Calculation
Lecture 197Business Development Job Functionality | Strategic Planning Process | Knowledge Area of Business Development | Lead targeting | Licensing term sheets
Lecture 198Portfolio Management Process | Portfolio Characteristics | Portfolio Analysis | Balancing the Portfolio | BD and Strategic Planning Department
Lecture 199Identifying the corporate Need of business development | Objective – Strategy - Tactics | Portfolio constraints | SWOT | Numerical SWOT
Lecture 200Profiling and Searching | Objectives | Search Database | Creating Opportunity Anatomy for deal analysis | Mind Mapping | Searching Tools and Techniques - Web Search | Conference | Confidentaility - CDA | MTA
Lecture 201Numerical SWOT Practical training
Lecture 202Modelling and Deal Valuation - Top Down Model | Epidemiology data method | Complex Model | Forecasting | Heuristic or ‘prophesy’ method | Different value perspectives | Deal Structuring Structuring the deal
Lecture 203Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 204Forecasting : Tools and Techniques
Lecture 205Market Sizing & Forecasting Case Study
Lecture 206Royalty Management - Royalty structuring | Royalty Calculation Method| Tiered Royalties | Terms | Royalty Reductions | Royalty Stacking - Concept and Calculation | Minimum Annual Royalties | Reach through royalties
Lecture 207Average Royalty Rate
Lecture 208Factor affecting the Royalty Rate in Pharmaceutical and Biopharmaceutical Deal
Lecture 209Distribution Licensing | Geography | Indication Splitting | Exclusive and Non-Exclusive Licensing | Sub Licenses
Lecture 210Acquisition in Pharma | Product Acquisition| Company Acquisitions| Steps in acquisition | Financing acquisition deals | Trademark Assignment Process
Lecture 211Joint Ventures in Pharmaceutical and Biopharmaceutical Industry
Lecture 212SPECIAL PURPOSE VEHICLES (SPV)
Lecture 213Indication Splitting | Concept | Implementation feasibility analysis
Lecture 214Types of Deals from Discovery to Commercialization
Lecture 215What are the fundamental areas of business development
Lecture 216Licensing Term Sheet | Content Structuring | Sample Term Sheet
Lecture 217Licensing Payment Scheduling: Different Types
Lecture 218Valuation Methods: DCF | rNPV | Sunk Cost Method | Comparables | Sum of Parts | Deterministic Vs. Probabilistic rNPV | Peak Sales - Max-Min Approach
Lecture 219Valuation Methods: EBITDA method of valuation | Enterprise Value and Enterprise Multiple Calculation
Lecture 220Negotiation Skill Training for BD personnel | Mind Mapping Tools | Practical Case Based Learning | Do and Don’ts in Pharma Business development Negotiations | Role of Scribes
Lecture 221Business Development Simulation and Decision Making | Early Stage VS. Late Stage Valuation Methodology | Stair Step Model
Lecture 222Types of Strategic Alliances: Unilateral technology licensing | Cross technology licensing | R&D contracts | R&D collaborations | Minority-equity-based R&D alliances | JV | Manufacturing and marketing agreements | big pharma firms with dedicated biotechnology firms
Lecture 223Benchmarking | Benchmarking through consortium | How to use benchmarking for drug discovery development projects
Lecture 224DCF Calculation : Concept and Calculation - Step by step understanding
Lecture 225Net Present Value (NPV) method : Calculation
Lecture 226Risk-Adjusted Discount Rate Method - Calculation | Concept of Risk Premium
Lecture 227Valuation Metric - P/E Ratio and EPS : Calculation
Lecture 228Comparable Company Analysis method : Calculation
Lecture 229EBITDA Multiples | Importance in Pharma Biopharma BD&L | Calculation | Benchmarking EBITDA multiplies | Sourcing EBITDA multiples | Decoding EBITDA multiples value in different types of pharma and biopharma organizations
Lecture 230Pipeline Benchmarking | Significance and Importance in Bio Pharma BD&L | Analyzing sample portfolio | Comparative outcome in business development
Lecture 231Comparative pipeline benchmarking analysis | Level of Benchmarking | Primary - Secondary - Tertiary Benchmarking Metrics | Case Based Analysis of three companies comparative pipeline benchmarking
Lecture 232Pipeline Diversity Scores | Significance | How to Calculate | Comparative Study of Pipeline Diversity Scores
Lecture 233Design, Analysis, Assessment and Feedback on Real Time Portfolio Tracker
Lecture 234Research Productivity Index | Concept | Significance | Calculation Methodology | Comparative RPI benchmarking Exercise
Lecture 235WACC in Biopharma Valuation | Significance | WACC benchmarking
Lecture 236WACC Calculation | Step by Step Calculation | Insight on WACC components
Lecture 237rNPV Model | Step by Step Calculation | Insight on Probability and Cumulative Probability | Factoring WACC for Discounting
Lecture 238Probability and Cumulative Probability | Calculation | Benchmarking | Factoring for WACC and rNPV
Lecture 239Real Options Valuation (ROV) for Biopharma assets | Model Development | Calculation | Case Based Insight in the context of inlicensing and outlicensing | Early stage asset valuation with ROV
Lecture 240ROV Scenario Based Case Study
Lecture 241ROV Scenario Based Case Study
Section 7Data Visualization in Pharma Forecasting
Lecture 242Line Chart vs. Spline Chart
Lecture 243Basic Area Charts
Lecture 244Stacked Area Chart
Lecture 245Basic Bar Charts
Lecture 246Stacked Bar Charts
Lecture 247Basic Column Charts
Lecture 248Stacked Column Charts
Lecture 249Pie Chart
Lecture 250Donut Chart
Lecture 251What is a Scatter Plot?
Lecture 252Case Study: New Oncology Drug Launch Forecasting
Lecture 253Treemap Plot
Lecture 254Spiderweb chart
Lecture 255Polar Chart
Lecture 2563D Funnel Chart
Lecture 257Heatmap Chart
Section 8Market Access and Forecasting Case Studies
Lecture 258Demand Forecasting for a Drug Targeting Duchenne Muscular Dystrophy (DMD) | Rare Disease Forecasting | Model Development | Assignment | Download Excel Work File
Lecture 259Forecasting the Uptake of a New Cancer Drug After Launch in a Specific Region
Lecture 260Case Study: Forecasting Demand for a New Cancer Treatment Expected to Generate Billions in Sales Globally
Lecture 261Generic Drug Forecasting - Post Patent Expiry
Lecture 262Case Study: Estimating the Market Uptake of a Generic Version of a Popular Cholesterol-Lowering Drug
Lecture 263Case Study: Market Share Forecast for a New Hypertension Drug
Lecture 264Forecasting During Early Stage of Development
Lecture 265Case Simulation : Demographic-Based Forecasting
Lecture 266Forecasting and Valuation for Weight Loss Drugs | Forecasting Model | Model Assumptions | Data Inputs | Projected Revenue Calculations
Lecture 267Case Based Forecasting Forecasting Assignment | Work File Preparation
Section 9HEOR, Market Access & Pricing, Reimbursement, Forecasting
Lecture 268RWD and RWE | Potential sources of RWE | Traditional RCTs vs. RWE | Case Study - RWE Programs | Influencing HCP decision-making
Lecture 269RWD and RWE in Product Lifecycle Management
Lecture 270RWD and RWE - Fit to use | Assessment
Lecture 271RWD data sources | Different types | Detailed understanding of each class
Section 10Real World Data and Real World Evidence
Lecture 272RWD and RWE | Potential sources of RWE | Traditional RCTs vs. RWE | Case Study - RWE Programs | Influencing HCP decision-making
Lecture 273RWD and RWE in Product Lifecycle Management
Lecture 274RWD and RWE - Fit to use | Assessment
Lecture 275RWD data sources | Different types | Detailed understanding of each class
Section 11Pharma Global Brand Management
Lecture 276Marketing Orientation
Lecture 277Why Is Market Research Important in Pharmaceutical Business?
Lecture 278Market Research - Customer Engagement through feedback mechanism
Lecture 279Product Life cycle
Lecture 280Advance - Strategic Planning in Product Life cycle Management
Lecture 281Segmentation, Targeting and Positioning
Lecture 282A Pharmaceutical Segmentation outlook
Lecture 283Distribution Channel in Pharmaceutical Industry
Lecture 284Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 285Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 286Method of Promotional Budgeting
Lecture 287Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 288Advertising - Introduction | Objective | Types of Advertising
Lecture 289ATL, BTL & TTL Advertising
Lecture 290Advertising Agency - Understanding on various types of advertising agency
Lecture 291Selection of Advertising Agency
Lecture 292What is creative Briefing? How to Prepare !
Lecture 293Creative Briefing - Practical Simulation
Lecture 294Request for Proposal | Concepts in advertising
Lecture 295Advertising Message Strategy Development and Evaluation
Lecture 296Creative Approach and Styles
Lecture 297Steps of Development of Creatives
Lecture 298Advertisement Copy Development
Lecture 299How to prepare Ad Campaign Step By Step
Lecture 300Brand Name | Brand Logo | Designing of Brand Logo | Trademarking
Lecture 301Advance Understanding of Pharmaceutical Brand Logo Development
Lecture 302Brand Name and Trademark Registration Process
Lecture 303Trademark Searching Process | Hands on Practical Training
Lecture 304How to design an excellent brand logo : Tricks of the trade
Lecture 305Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 306Few Case Studies related to brand names and logos
Lecture 307Can one innovator company keep 2 or more brand name?
Lecture 308Traditional Vs. Non-Traditional trademark | Significance of Colour in Pharma Branding
Lecture 309Global Trademarking : Brand Protection Globally
Lecture 310Logo Rebranding - Reasons | Practical Examples | How to handle logo rebranding | Forced Rebranding
Lecture 311Brand Logo Development: Real Life Simulation
Lecture 312Tagline - Development, Finalization and Protection
Lecture 313Pharma Brand Name Generator
Lecture 314Fundamental of Pharma Marketing Plan
Lecture 315Basic Understanding how to launch a pharmaceutical product into the market
Lecture 316Practical Training on Marketing Plan Preparation with real life example
Lecture 317Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting
Lecture 318Sample Marketing Plan
Lecture 319Decide about brand USP -What to promote
Lecture 320How to prepare promotogram. Download sample Promotogram
Lecture 321Importance and Handling of Cycle Meeting and its importance
Lecture 322Sample Marketing Plan
Lecture 323Sample Marketing Plan
Lecture 324Sample Marketing Plan
Lecture 325CSR Campaign
Lecture 326Increase the brand reach with advance segmentation
Lecture 327Concept of uniform branding for better brand acceptability
Lecture 328Concept of Brand Differentiation
Lecture 329Introduction to visual aid designing | V3M Concept | Components of the visual aid page
Lecture 330Practical Training in visual aid designing | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid
Lecture 331Visual Aid Printing | Establishing Visual Aid Printing Specs for effective management of the vendors
Lecture 332Visual Aid Analysis with practical example
Lecture 333Guideline on visual aid development
Lecture 334Marketing Plan followed by Visual Aid Development
Lecture 335Visual Aid, Literature reference Sample
Lecture 336Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids
Lecture 337Visual aid detailing story writing
Lecture 338Artwork Development Process in PMT Department
Lecture 339Product List and Reminder card development
Lecture 340Catch Cover Development
Lecture 341Packaging Development
Lecture 342Prescribing Information and Patient Information Leaflet development
Lecture 343Pharma Packaging Case Studies
Lecture 344DHCP letter
Lecture 345Product Packshot Designing : Practical Knowledge
Lecture 346Creativity to develop brand essence
Lecture 347Advance Training on Pharmaceutical Packaging - Creative Packaging for Brand Differentiation
Lecture 348Fundamental Training on Disease Awareness Campaign | Case Based Analysis | Comprehensive Module
Lecture 349DAC Campaign Planning and Execution : Case Based Analysis
Lecture 350DAC Do’s and Don’ts + Case Based Simulation
Lecture 351DAC Thumb Rules
Section 12Digital Marketing & Omnichannel Marketing
Lecture 352Introduction to Digital Marketing
Lecture 353Inbound and outbound marketing in pharma | Types of inbound and outbound marketing
Lecture 354Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 355Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 356Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 357Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 358Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 359Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 360Web Host - Check the hosting details
Lecture 361Page Speed- importance and practical understanding | Check the web speed
Lecture 362Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 363Mobile Responsive | Tracking the Site
Lecture 364HCP sites and Patient Site
Lecture 365Google Ad - Practical Training on Campaign Development and Execution
Lecture 366Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 367Brand Portal Development
Lecture 368Relationship Marketing : KOL Management and Patient Advocacy Group
Lecture 369Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 370Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 371Difference between FMCG and OTC Brand Ad
Lecture 372Introduction to Omnichannel Marketing | Importance | Significance | Implementation outcome of Omnichannel Marketing
Lecture 373OMM Implementation Framework | Step By Step | Key Activities in each step | 3 Case Study on OMM
Lecture 374Download OMM Implementation Framework Checklist
Lecture 375OMM terminologies | Explanation of important digital marketing terms
Lecture 376OM Brand Plan Development | Practical Brand Plan with different sections with touchpoints
Section 13Biologic Market Access | Product Class Training | Market Access Strategic Planning
Lecture 377Introduction : Biopharmaceuticals
Lecture 378Classification of Biopharmaceutical
Lecture 379Important Concept regarding Biopharmaceuticals
Lecture 380Introduction to Biologics and Biosimilar | Key differences | Concept of Reference Product
Lecture 381Key features of Biologic | Differences in Chemical Drug Vs. Biologic Drugs
Lecture 382Principle of Naming of Biologic | Understanding on MAB naming system
Lecture 383Global Biopharma Market Trends | Strategic Insight
Lecture 384Recombinant protein
Lecture 385Monoclonal Antibodies Vs. Polyclonal Antibodies
Lecture 386Monoclonal Antibodies
Lecture 387Synthetic Immunomodulators
Lecture 388Production of Monoclonal Antibodies
Lecture 389Cytokines
Lecture 390Interferon
Lecture 391Erythropoiesis-stimulating agent
Lecture 392Vaccine development and approval Process
Lecture 393Biosimilar Development Process
Lecture 394Strategic Consideration for Biosimilar Development
Lecture 395Bio-Manufacturing Process Information
Lecture 396Studies required for approval of biosimilar
Lecture 397ATMPs | Types and Classification | Regulatory Mechanism
Lecture 398Biosimilar Approval and Patent Management | Strategic Pathway of Patent Negotiation and Litigation in Biosimilar Approval | Patent Dance | FAQs on Biologic Patent Management
Lecture 399Biosimilar launch case study | Patent Dance Framework
Lecture 400Biosimilar Launch Framework
Lecture 401Biosimilar 180 Day Notice
Lecture 4023(A) List | Significance | Importance | How to interpret
Lecture 403Steps to win over innovator patents | Step wise planning
Lecture 404Biosimilar Launch Project Roadmap with defined stages of project
Lecture 405Timing of Biosimilar Submission and Approvals | Two Scenario based timeline assessments
Lecture 406Hands on Training on Reference Biologic Patent | Classify RPS Biologic Patents | Case Simulation
Lecture 407How to work on RPS’s Patent | Walkthrough | Case Study
Lecture 408Biosimilar Launch Project With Milestones
Lecture 409Analysis of Biologic Patents | Work Assignments
Lecture 410Biologic Patent Insight Worksheet
Lecture 411Patent Thickets | Concept | Implication | Case Based Learning
Section 14Market Access of Pharmaceuticals in Japan
Lecture 412Introduction to Japan Drug Regulatory Affairs
Lecture 413Drug Discovery Development to commercialization | PMDA functions | Consultation | Premarket to post market approval
Lecture 414Drug Approval System | GCP | PMDA requirements
Lecture 415New Drug Application | Requirements | Review Process
Lecture 416Generic Drug Application Review and Approval
Lecture 417Marketing Authorization Process for registration of pharmaceutical in Japan
Lecture 418API Registration in Japan | Step By Step Process
Lecture 419Generic Registration | Patent - Patent Term Extension | Exclusivity | Re-examination System | Pediatric Designation | Patent Term Extension Case Studies
Lecture 420Priority Review Application | Criteria | Review Process | Timeline
Lecture 421Orphan Drug Designation in Japan
Lecture 422Japan DMF System | MF filing Process | Key points
Lecture 423Strategic Approval Pathway - Formulation Approval Quoting MF
Lecture 424SAKIGAKE designation
Section 15Variation Filing : Marketing Authorization variation management
Lecture 425Introduction to Variation Management | Reasons for Variation | Working in Variation Department
Lecture 426Variation Classification | Basis of Classification | US and EU Variation Classification | Other region variation guideline.
Section 16Bioequivalence Study : Requirements
Lecture 427PKPD in Drug Discovery | PK-PD trial | Understanding PKPD from regulatory perspective in drug approval process
Lecture 428Bioequivalence Study | Study design | Different types of BE Studies
Lecture 429Bioequivalence Study | Study design | Parallel Study | Crossover study design | Other alternative study designs | Blood Sampling Planning | Analyte | Bioanalytical Methods Validation | Statistical Model | Ln Transformation | Dose normalisation | Confidence interval acceptance criteria
Lecture 430Biopharmaceutical Classification System (BCS) | Types | Biowaivers | BCS tool for drug development and regulatory submission
Lecture 431Bioequivalence Study - Discussion - Timeline of stability study and bioequivalence study
Lecture 432Bioequivalence Study - Discussion - Dissolution Testing
Lecture 433Bioequivalence Study - Generic Approval and Additives Labeling Requirements
Lecture 434IVIVC - Basis | Importance | Case Based Determination of IVIVC
Lecture 435Setting Dissolution Specification for Generic Products | Regulatory Expectations
Section 17CIS - EAEU Market Access
Lecture 436Drug Registration and Submission Strategic Planning for Russia and EAEU region
Lecture 437GMP requirements in Russia
Section 18Market Access Planning for India
Lecture 438Drug Registration and Regulation in India - Prime Session | CDSCO - Organization Regulatory Functions - Central and State | Import License | Registration Certificate | Inspection, Fees and Process | Export from India | Step by Step Guidance
Lecture 439Medicine Export Criteria from India
Lecture 440Documents for conducting BE Study for Export
Lecture 441New Drug Approval in DCGI
Lecture 442Line Extension New Strength Approval
Section 19Regional Business Development : Latam
Lecture 443Introduction to Latam Region Pharma Business Development
Lecture 444Drug Registration and Regulation in Argentina
Lecture 445Drug Registration and Regulation in Bolivia
Lecture 446Drug Registration and Regulation in Brazil
Lecture 447Drug Registration and Regulation in Chile
Lecture 448Drug Registration and Regulation in Colombia
Lecture 449Drug Registration and Regulation in Mexico
Section 20Regional Business Development : Latam
Lecture 450Introduction to Latam Region Pharma Business Development
Lecture 451Drug Registration and Regulation in Argentina
Lecture 452Drug Registration and Regulation in Bolivia
Lecture 453Drug Registration and Regulation in Brazil
Lecture 454Drug Registration and Regulation in Chile
Lecture 455Drug Registration and Regulation in Colombia
Lecture 456Drug Registration and Regulation in Mexico
Section 21Regional Business Development : GCC, Middle East and MENA
Lecture 457Middle East / MENA / GCC Countries Geographical Orientation
Lecture 458Middle East / MENA / GCC Countries National Regulatory Agencies
Lecture 459GCC Registration Procedure - Centralized and Decentralized Procedure | Detailed understanding on Centralized Registration Process
Lecture 460Drug Registration in Saudi Arabia
Lecture 461Drug Registration in UAE
Lecture 462Drug Registration and Regulatory Strategic Planning for Iran
Lecture 463Drug Registration and Regulatory Strategic Planning for Israel
Lecture 464Middle East Pharma Market
Lecture 465Drug Registration in Jordan
Lecture 466Drug Registration in Palestine
Section 22Regional Business Development : ASEAN
Lecture 467ASEAN - Region - Introduction
Lecture 468ASEAN Countries | Introduction | Geographical Overview
Lecture 469ASEAN countries drug regulatory bodies
Lecture 470ASEAN Common Technical Requirements (ACTRs)
Lecture 471The Pharmaceutical Inspection Co-operation Scheme
Lecture 472CPP Requirements for Drug Registration in ASEAN countries
Lecture 473Dossier Requirements - ACTD/CTD Acceptability
Lecture 474Pharmacopoeias Acceptability
Lecture 475Harmonization of Technical Guidelines
Lecture 476Stability Study requirements for drug registration in ASEAN countries
Lecture 477Product Labelling
Lecture 478Post Approval Changes (Variations) requirements in ASEAN countries
Lecture 479Pharmacovigilance and Risk Management Plan (RMP)
Lecture 480Timeline of Drug Registration Approval
Lecture 481ASEAN Drug Regulations : Comparison Study | Guidelines | Pharmaceutical products Regulatory Submissions | Pharmacopoeia Requirements | stability requirements | Pharmacovigilance | Product labeling | Drug variation information
Lecture 482Drug Registration and Regulation Singapore | Strategic Pathways for Marketing Authorization | Screening, Evaluation of MA applications | Variations Classifications and Management
Lecture 483Drug Registration and Regulation in Brunei
Lecture 484Drug Registration and Regulation in Cambodia
Section 23Regional Business Development : Africa
Lecture 485African Continent Overview - Brief introduction
Lecture 486African Pharma Market
Lecture 487Drug Registration - African medicines regulatory
Lecture 488Basic Export Requirement for African Countries
Lecture 489Export Documentations & Important Concepts
Lecture 490Nigeria - Drug Registration
Lecture 491Drug Registration in Algeria
Lecture 492Drug Registration in Ethiopia
Lecture 493Drug Registration in Kenya
Lecture 494Drug Registration in Egypt
Lecture 495Drug Registration in Ghana
Lecture 496Drug Registration in Botswana
Lecture 497Drug Registration in South Africa
Lecture 498Drug Registration in Zambia
Lecture 499Drug Registration in Namibia
Lecture 500Drug Registration in Tanzania
Lecture 501Drug Registration Senegal
Lecture 502Drug Registration in Zimbabwe
Lecture 503Drug Registration in Uganda
Lecture 504Drug Registration in Morocco
Lecture 505Drug Registration in Sudan
Section 24Regional Business Development : China
Lecture 506Drug Registration and Regulation in China
Lecture 507NMPA's DDR and DMR update
Section 25Swiss Regulation and Market Access
Lecture 508Introduction to Switzerland Healthcare System | Location | Country Information | Regulatory Bodies | Structure of Regulation | Market Authorization Types | Drug Biologic Food Dietary Supplement Regulation
Lecture 509Swiss Regulatory System | Simulations
Lecture 510Swiss and EU MRA | 2 Case Simulation | 5 Scenario Based assessments
Lecture 511Switzerland - International Agreement and Treaties
Lecture 512Swiss Pharma Regulatory Pathways | Types of Pathways | Case Based Simulations | Checklist File