What are the difference between Durable Goods and Nondurable Goods?
There is clear cut differences between the durable and nondurable goods. Durable products have a shelf life of three years or more.... Read More
What are the characteristics of fmcg products?
To classify a product as FMCG, we go by identifying the characteristic of fmcg products. If it satisfy these criteria, the products... Read More
Is cosmetics fmcg product?
Yes, cosmetic is one of the major class of the fast moving consumer goods FMCG product which sells well too. Cosmetics are... Read More
What skills required for FMCG Brand Manager?
When it comes to FMCG brand manager, certainly there are quite a number of skills what FMCG brand managers should have. Therefore,... Read More
Role of FMCG Brand Manager
Role of FMCG Brand manager is to create and implement branding strategy through advertising and brand campaigns. Brand managers major work objective... Read More