What are the characteristics of fmcg products?

To classify a product as FMCG, we go by identifying the characteristic of fmcg products. If it satisfy these criteria, the products can be termed as fast moving consumer goods. Characteristics of fmcg products can be classified in two types. One, from consumer point of view. Second type is from marketer angle. Let us move ahead and figure out those characteristics 

From the consumer perspective

• Frequent purchases
• Low engagement (little or no effort to choose the item)
• Low prices
• Short shelf life
• Rapid consumption
• Price comparison over online purchase by customer

From the marketer perspective

• High sales volumes
• Low contribution margin
• Extensive distribution
• High inventory turnover

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