What is must see list (MSL) in pharma sales?

A medical representatives must have specific number of the doctors in there list, whom they should meet. This is termed as Must See List. In short, it is MSL.

MSL stands for must see list. Must See List is one of the common terminology in pharmaceutical sales management process.

A medical representatives or pharmaceutical sales executive must have specific number of the doctors or physician in there list, whom they should meet. This is termed as Must See List. These  doctors should be meet by the executives effectively. Medical representative should be meeting them as per defined frequency. Some doctors should be visited twice, thrice or once.

Some pharmaceutical company also terms this doctor master list as Standard Visit List. In short, it is SVL. But, the meaning of MSL or SVL is same only. Understand more details about the SVL, click here.