InstructorRoyed Training
TypeOnline Course
Price$150/ 13200 INR
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pharma visual aid development

Introduction

Target Audience

Learning Objectives

Key benefits

Related Courses

Enhance your competency in pharmaceutical visual aid development training. Ideal for pharma product management professionals. This training equips participants with the skills needed to develop high-impact visual aids, enhancing their ability to support marketing efforts in the pharmaceutical sector effectively.

visual development training

The Pharma Product Management Team (PMT) is an important part of the organizational structure of pharmaceutical companies. Internally it liaises at the interphase of new product launch, managing brand plan, brand forecasting and many more crucial activities. Externally it is the key interface between the company and the sales team. PMT professionals are involved in product launch from the beginning. They involved in preparing visual aid for the market launch and promotion of the brands.

In fact, a Pharma Visual Aid is a marketing tool used by pharmaceutical companies to promote their products to healthcare professionals (HCPs), such as doctors and pharmacists. It is typically a printed or digital booklet, brochure, or presentation that visually explains the key features, benefits, and clinical data of a particular drug or medical product.

In this online self-paced modules, participant will be understanding about the visual aid development in detail, with detailed understanding on how to prepare visual aid for pharmaceuticals.

Who should attend this course? 

  • Those who are in pharma product management department, i.e who are working in pharma PMT.
  • Professionals from pharma sales department
  • Anyone require detailed understanding of pharmaceutical visual aid preparation.
  • Fresher/Beginners, Those who want to make a career in pharma PMT.
  • Management professionals who want to have detailed understanding in pharma brand planning, or marketing plan development.

Course Snapshot

  • Course Code: RYD-018
  • Title of the course: Competency Development Training in Pharmaceutical Visual Aid Development.
  • Course Duration: 1 Week
  • Nature of the course: Online distance learning course. Course can be accessed online across anywhere 24×7.
  • Eligibility: Any body who wants to acquire competency regarding pharmceutical marketing plan development.
  • Certification: Certificate will be provided at the end of the successful completion of the course.
  • Product Managers / Brand Managers / PMT Professionals
  • Medical Representatives
  • Marketing Professionals
  • Creative Agencies working with pharmaceutical clients
  • Healthcare Communication Professionals

By the end of the course, participants will be able to:

  1. Understand the role of visual aids in pharmaceutical marketing.
  2. Develop strategic and creative ideas for impactful visual aid development.
  3. Apply the principles of design and copywriting to create visually appealing aids.
  4. Ensure compliance with pharmaceutical industry regulations and guidelines.
  5. Collaborate effectively with designers and regulatory teams to create final promotional materials.
  6. Enhance brand value and customer engagement through targeted visual aids.
  • Practical knowledge of visual aid creation.
  • Access to templates, design tools, and resources.
  • Case studies from leading pharma brands.
  • Certificate of completion upon successfully finishing the course.

Pharma PMT and Related Courses [Royed Training]


wdt_ID wdt_created_by wdt_created_at wdt_last_edited_by wdt_last_edited_at Career Stage / Goal Course Title Why It Fits
1 roysr 07/11/2025 01:05 PM roysr 07/11/2025 01:11 PM Comprehensive PMT foundation to advanced mastery 1 Year PG Certification in Pharma Product Management & Regulatory Affairs (PGPMRA)‘ rel=” target=’_self’>1 Year PG Certification in Pharma Product Management & Regulatory Affairs (PGPMRA) Builds commercial and compliance expertise
3 roysr 07/11/2025 01:05 PM roysr 07/11/2025 01:15 PM Strategic sales and marketing leadership 1 Month – Advanced Certification in Pharma Digital Marketing‘ rel=” target=’_self’>1 Month – Advanced Certification in Pharma Digital Marketing Develops digital and omnichannel marketing mastery
5 roysr 07/11/2025 01:05 PM roysr 07/11/2025 01:17 PM Creative visual aid designing and development 1-Month Pharma Brand Management Program‘ rel=” target=’_self’>1-Month Pharma Brand Management Program Fast-track PMT and brand management training
7 roysr 07/11/2025 01:05 PM roysr 07/11/2025 01:40 PM Intensive short practice on Core PMT Job Skill Development 1 Week Pharma Marketing Plan & Brand Management Course‘ rel=” target=’_self’>1 Week Pharma Marketing Plan & Brand Management Course Real-world marketing plan development and execution
Career Stage / Goal Course Title Why It Fits
Section 1Course Introduction
Lecture 1Introduction to Pharma Product Management | Career in Pharma PMT | Job profile of Pharma Product Manager
Lecture 2Job Description of Pharmaceutical Product Manager 
Lecture 3Visual Aid Development Role of Product Manager
Lecture 4On-the-field and Off-the-field activity of the pharma product managers
Section 2Advertising Basics | Campaigns | Copy Writing
Lecture 5Advertising - Introduction | Objective | Types of Advertising 
Lecture 6ATL, BTL & TTL Advertising
Lecture 7Advertising Agency - Understanding on various types of advertising agency
Lecture 8Selection of Advertising Agency
Lecture 9What is creative Briefing? How to Prepare !
Lecture 10Creative Briefing - Practical Simulation
Lecture 11Request for Proposal | Concepts in advertising
Lecture 12Advertising Message Strategy Development and Evaluation
Lecture 13Creative Approach and Styles
Lecture 14Steps of Development of Creatives
Lecture 15Advertisement Copy Development
Lecture 16How to prepare Ad Campaign Step By Step
Section 3
Lecture 17Introduction to visual aid designing  | V3M Concept | Components of the visual aid page | Component of Visual Aid designing
Lecture 18Practical Training in visual aid designing  | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid
Lecture 19Visual Aid Printing  | Establishing Visual Aid Printing Specs for effective management of the vendors
Lecture 20Visual Aid Analysis with practical example
Lecture 21Guideline on Visual Aid Development
Lecture 22Marketing Plan followed by Visual Aid Development
Lecture 23Visual Aid, Literature reference Sample
Lecture 24Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids 
Lecture 25Visual aid detailing story writing