InstructorRoyed Training
TypeOnline Course
Student Enrolled5
Price$790 / 55300 INR.
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pharma product management course by royed training

Introduction

Who should attend

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About PMT

pharma product management training

This online training provides understanding of pharma product management skills techniques that are commonly applied in the pharmaceutical industry. This PG Certification is designed to create an effective practical learning exposure for Pharma Product Managers. Most importantly, this course provides practical knowledge and real life job simulation in the field of pharma product management. Hence, this course is even ideal for the professionals who work in the pharma product management department. In fact, the major objective of the course is to train candidates on pharma brand plan preparation. Indeed brand plan preparation is the lifeline of pharma product management. 

This pharmaceutical product manager training course gives practical knowledge and real life job simulation. For instance, the course focuses on how product managers work in pharma companies and understanding of key responsibilities and job functions.

Pharma Product Management concepts are also covered in the following courses:

Online Self Paced Learning

In these online self-paced modules, participants will be understanding about the branding process in the pharmaceutical industry. First of all, this pharma product management training covers each important aspect of the naming of the brands, searching, logo design and trademarking process to protect the brand name. Secondly, the course briefs about the step by step marketing plan preparation. In fact, marketing plan preparation is extensive work. And, the course covers each minute element of the brand plan effectively. Furthermore, the course will provide extensive training on marketing input preparation. The course covers entire aspects of the artwork designing. For example, brand logo, visual aid, Leave Behind Literature, Product Manual, Clinical Trial Folder, Packaging design, pharma digital marketing etc. Above all, the course provides practical training on pharma digital marketing tools and techniques also.

Course Snapshot

  • Title of the course: PG Certification in Pharma Product Management (PGPPM)
  • Course Code: RYD-003
  • Nature of the course: Online self paced distance learning course. So, course can be accessed online across anywhere 24×7.
  • Course Duration : 1 Year. Participant can complete the course within 1 year anytime.
  • Certificate: Course certificate will be issued on completion of the course.
  • Eligibility: Graduation in any discipline. In fact, any body who wants to acquire pharma brand management competency should attend the course. Moreover, final year student can also attend this program.

Who should attend Pharma PMT skill training?

  • Existing product and brand managers in pharmaceutical companies seeking to formalize or deepen their PMT expertise
  • Brand managers from non-pharma sectors (FMCG, healthcare, nutraceuticals) transitioning into the pharma domain
  • Marketing professionals, MBAs, B.Pharm/M.Pharm graduates aiming to build or shift their career into pharma product management
  • Graduates seeking competency in pharma brand management.
  • Individuals aiming to understand the practical aspects of pharmaceutical branding.
  • Medical representatives, sales executives, or newcomers aiming to step into brand management or PMT roles.
  1. Attend the course 24×7 by login to your dashboard. Hence, you can attend lectures, simulation, self assessment tests and final certification examination.
  2. Moreover, you will be able to download course study modules (PDF books), which you can download by login to your course page.
  3. Most importantly, one can download study handouts specific to every lectures from the resource section. Hence, it will convenient to keep track with the lectures effectively to ready to refer study handouts.

Course Features

  • Orientation to job related practical aspects of the pharmaceutical branding is covered in this course.
  • Simulation to real life working in Pharma Product Management Team (PMT).
  • Access to real life data bank of pharma promotional accelerating material (PAM)  – Visual Aids, Leave Behind Literature, Catch Cover, Packaging designs, Reminder Card, etc.
  • Access to Case Studies and various pharmaceutical marketing plans.
  • Pharma Product  Management course provides in-depth practical hands-on training on pharma digital marketing.
  • Moreover, the course provides unique pharma brand forecasting tools and techniques.

Pharma PMT and Related Courses [Royed Training]


wdt_ID wdt_created_by wdt_created_at wdt_last_edited_by wdt_last_edited_at Career Stage / Goal Course Title Why It Fits
1 roysr 07/11/2025 01:05 PM roysr 07/11/2025 01:11 PM Comprehensive PMT foundation to advanced mastery 1 Year PG Certification in Pharma Product Management & Regulatory Affairs (PGPMRA)‘ rel=” target=’_self’>1 Year PG Certification in Pharma Product Management & Regulatory Affairs (PGPMRA) Builds commercial and compliance expertise
3 roysr 07/11/2025 01:05 PM roysr 07/11/2025 01:15 PM Strategic sales and marketing leadership 1 Month – Advanced Certification in Pharma Digital Marketing‘ rel=” target=’_self’>1 Month – Advanced Certification in Pharma Digital Marketing Develops digital and omnichannel marketing mastery
5 roysr 07/11/2025 01:05 PM roysr 07/11/2025 01:17 PM Creative visual aid designing and development 1-Month Pharma Brand Management Program‘ rel=” target=’_self’>1-Month Pharma Brand Management Program Fast-track PMT and brand management training
7 roysr 07/11/2025 01:05 PM roysr 07/11/2025 01:40 PM Intensive short practice on Core PMT Job Skill Development 1 Week Pharma Marketing Plan & Brand Management Course‘ rel=” target=’_self’>1 Week Pharma Marketing Plan & Brand Management Course Real-world marketing plan development and execution
Career Stage / Goal Course Title Why It Fits

Other Related Courses

  • 1 Month advance certification in pharma product management >> Click here
  • Executive Program in Pharma Global Business >> Click here
  • Pharma Sales Management >> Click here
  • Pharma Strategic Management >> Click here

What is Pharma Product Management (PMT)?

Pharma product management refers to the process of overseeing and managing pharmaceutical products throughout their lifecycle. In fact, Pharma Product Managers or Pharma Product Executives are middle level professionals who manage the pharma brands from development to commercialization and beyond. Therefore, the product managers involves a range of activities aimed at maximizing the success and profitability of pharmaceutical products in the market.

Tasks and Responsibility of the Pharma Product Managers

  • Pharmaceutical product managers are responsible for various tasks, including:
  • Product Development
  • Market Analysis
  • Marketing Plan and Product Launch activities
  • Product Positioning and Branding
  • Pricing and Market Access
  • Cross-functional Collaboration

Product Development

Collaborating with cross-functional teams to conceptualize and develop new pharmaceutical products or improve existing ones. This includes conducting market research, identifying customer needs, and overseeing the formulation, testing, and regulatory compliance of the product.

Market Analysis

Analyzing market trends, competitive landscape, and customer insights to identify opportunities and develop effective product strategies. This involves evaluating market potential, assessing customer preferences, and understanding the regulatory environment.

Product Launch

Pharma Product Manager should take care of planning and executing the successful introduction of new pharmaceutical products into the market. Hence, they are responsible for the developing marketing plan and marketing campaigns, coordinating with sales teams, training sales representatives, and ensuring compliance with regulatory requirements.

Product Positioning and Branding

Pharma Product Manager are also responsible for determining the unique value proposition of the product. Moreover they also develop positioning strategies for market differentiation. Hence this key activities include the defining target market segments, creating compelling brand messaging, and establishing a strong brand identity.

Pricing and Market Access

Pharma Brand Management professionals also responsible for the setting up the pricing strategies for pharmaceutical products based on market dynamics, cost considerations, and reimbursement requirements. Hence, they need to collaborate with payers and reimbursement agencies to ensure favorable market access and coverage for the product.

Lifecycle Management

Above all, the pharma product management professional responsible for the managing the product throughout its lifecycle.  Hence they makes the adjustment as needed by brands. This may address the market changes, emerging competition, or new regulatory requirements. Finally they make the strategies which may include line extensions, formulation improvements, or the development of new indications.

Cross-functional Collaboration

Working closely with various departments within the pharmaceutical company, such as research and development, regulatory affairs, sales, marketing, and medical affairs, to align product strategies and ensure effective execution.

The role of a pharma product manager requires a deep understanding of the pharmaceutical industry, market dynamics, and regulatory landscape. They must possess strong analytical, strategic thinking, and communication skills to navigate the complex and highly regulated pharmaceutical market and drive the success of their products.

Section 1Drug Development Fundamental
Lecture 1Drug Discovery and Development Review  
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Biological Licensing Application (BLA) 
Lecture 5Basic concept and understanding of the Generic Drug
Lecture 6Abbreviated New Drug Application (ANDA) 
Lecture 7Biosimilar | Abbreviated Biosimilar Application
Lecture 8Clinical Trials Terminologies 
Lecture 9Drug Discovery and Development Review  
Section 2Fundamental of Pharma Product Management
Lecture 10Introduction to Pharma Product Management | Career in Pharma PMT | Job profile of Pharma Product Manager
Lecture 11Classification of Doctors
Lecture 12Job Description of Pharmaceutical Product Manager 
Lecture 13How to start work as pharma product manager in a pharma company
Lecture 14On-the-field and Off-the-field activity of the pharma product managers
Lecture 15Key Knowledge Area of Pharma Product Managers
Lecture 16Marketing Orientation for Pharma Product Manager
Lecture 17Market Research Pharmaceutical Brand Management
Lecture 18Market Research - Customer Engagement through feedback mechanism 
Lecture 19Fundamental Training of Product Life cycle 
Lecture 20Advance - Strategic Planning in Product Life cycle Management
Lecture 21Segmentation, Targeting and Positioning
Lecture 22Pricing
Lecture 23A Pharmaceutical Segmentation outlook
Lecture 24Distribution Channel in Pharmaceutical Industry 
Lecture 25Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 26Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 27Method of Promotional Budgeting
Lecture 28Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Section 3Advertisement and Brand Promotion in Pharmaceutical Industry
Lecture 29Advertising - Introduction | Objective | Types of Advertising 
Lecture 30ATL, BTL & TTL Advertising
Lecture 31Advertising Agency - Understanding on various types of advertising agency
Lecture 32Selection of Advertising Agency
Lecture 33What is creative Briefing? How to Prepare !
Lecture 34Creative Briefing - Practical Simulation
Lecture 35Request for Proposal | Concepts in advertising
Lecture 36Advertising Message Strategy Development and Evaluation
Lecture 37Creative Approach and Styles
Lecture 38Steps of Development of Creatives
Lecture 39Advertisement Copy Development
Lecture 40How to prepare Ad Campaign Step By Step
Section 4Practical Training : Brand Logo and Trademarking
Lecture 41Brand Logo - Introduction
Lecture 42Brand Logo Practical Training | Key Points
Lecture 43Practical Insight on Brand Logo Components | Significance and Importance 
Lecture 44Brand Name and TM Registration Process
Lecture 45Trademark - Practical on TM Search
Lecture 46How to design an excellent brand logo : Tricks of the trade
Lecture 47Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 48Logo Design Practical Training
Lecture 49Brand Name Simulation | Case based analysis
Lecture 50Colour Trademarking | Case Based Discussion
Lecture 51Global Trademarking : Brand Protection Globally 
Lecture 52Logo Rebranding - Reasons | Practical Examples | How to handle logo rebranding | Forced Rebranding
Lecture 53Brand Logo Development: Real Life Simulation
Lecture 54Company Tagline
Lecture 55Brand Logo Development: Real Life Simulation
Lecture 56Pharma Brand Name Generator
Lecture 57Practical Insight on Brand Logo Components | Significance and Importance | Scenarios   
Lecture 58Practical Hands on Brand Logo Statement and Logo Significance Writing
Lecture 59Practical walkthrough on Brand Name Searching and Finalization
Lecture 60Brand Searching and finalization assignments
Lecture 61Public Safety Over Proprietary Right - C 7 Principle
Lecture 62How to assess deceptively similar marks?
Section 5Practical Training in Brand plan and Marketing Plan
Lecture 63Introduction to Pharma Marketing Plan | Definition | Importance | Key areas to consider while preparing Marketing Plan
Lecture 64Core Section of  Pharma Marketing Plan | Example of each content of each section | Marketing Plan Core Section analysis with real life example
Lecture 65Marketing Campaign | Introduction | Objective |  Types| Campaign Matrix Preparation | Campaign Matrix Practical Examples | Sample Campaign Matrix with timeline and action plan for brands
Lecture 66Target Based Marketing Campaign Designing | HCPs Targeting | Retailer-Distributor Targeting | Targeting Sales Team 
Lecture 67Building Prescriber’s Loyalty through Marketing Campaign :  Pharmaceutical Prescriber’s Matrix – Strategic Campaign Preparation | Short Term Vs. Long Term Campaign  
Lecture 68Marketing Planning Cycle |  Content writing for each planning stage | Case Study - Preparing Marketing Planning Cycle with real life example    
Lecture 69Creative Brief Preparation |  Campaign Brief | Case Study - Campaign Brief Preparation of Pharma Brands 
Lecture 70Sample Marketing Plan | Predesigned Brand Plan | Open format Workfile (Download) [Opthal Brand]
Lecture 71Practical Training on Marketing Plan Presentation Preparation with real life example | Predesigned Brand Plan | Walkthrough Session with detailed analysis 
Lecture 72Pharma Brand Launch Workflow | Prelaunch | Launching | Post Launch Activities 
Lecture 73CSR Initiatives : Case Based Learning
Lecture 74Increase the brand reach with advance segmentation
Lecture 75Concept of uniform branding for better brand acceptability
Lecture 76Concept of Brand Differentiation
Lecture 77Sample Marketing Plan - FBUX
Lecture 78Sample Marketing Plan : PRGB
Lecture 79Sample Marketing Plan - OLST
Lecture 80Price List Preparation | How to calculate PTS PTR 
Section 6Visual Aid and Input Designing
Lecture 81Introduction to visual aid designing  | V3M Concept | Components of the visual aid page | Component of Visual Aid designing
Lecture 82Practical Training in visual aid designing  | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid 
Lecture 83Visual Aid Printing  | Establishing Visual Aid Printing Specs for effective management of the vendors 
Lecture 84Visual Aid Analysis with practical example
Lecture 85Guideline on Visual Aid Development
Lecture 86Marketing Plan followed by Visual Aid Development
Lecture 87Visual Aid Samples
Lecture 88Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids 
Lecture 89Visual aid detailing story writing
Section 7Packaging and Marketing Input creation
Lecture 90Artwork Development Process in PMT Department
Lecture 91Product List and Reminder card development
Lecture 92Catch Cover for Brand Promotion
Lecture 93Packaging Development
Lecture 94Prescribing Information and Patient Information Leaflet development
Lecture 95Pharma Packaging Case Studies
Lecture 96DHCP letters
Lecture 97Product Packshot Designing : Practical Knowledge
Lecture 98Creativity to develop brand essence
Lecture 99Advance Training on Pharmaceutical Packaging
Lecture 100Unique identifier & anti-tampering device on outer packaging
Section 8Market Sizing, Forecasting, Analytics - Hands on Training
Lecture 101Moving Average | Moving Annual Total | YTD | How to calculate 
Lecture 102Compound Annual Growth Rate (CAGR)
Lecture 103RCPA
Lecture 104Sales Forecasting in Life Science Industry
Lecture 105New Product Forecast Algorithm
Lecture 106Patient Based Forecasting Model | Applying more filters and variables
Lecture 107Prescription Based Forecasting Model | Differences between Patient Based and Prescription Based Forecasting Model | Which model to use and when?
Lecture 108Prevalence Vs. Incidence Model
Lecture 109EPI Based Forecasting | Sales Based Forecasting | When and where to apply which forecasting model
Lecture 110Sales Forecasting Tools | New Product Forecasting | In Market Forecasting
Lecture 111Market Size Assignment 1 [Oncology Brand] - Applying sales forecasting tools to carry out next 6 years sales forecast | Excel Based Model
Lecture 112Market Size Assignment 2 [Asthma Brand] - Applying sales forecasting tools to carry out multiple years sales forecast | Excel Based Model
Lecture 113Patient Based Model Vs. Patient Flow Model | Critical Differences in Model | Concept of Black Box in Patient Flow Model | Application of both model
Lecture 114Concomitancy and polypharmacy | How it alter the basic forecasting algorithm | Practical Working | Comorbidity
Lecture 115Forecasting Techniques | Simple Conjoint-type Models | Zipf's Law | Simple Elasticity Model | The Bass Model |Simple Extrapolation
Lecture 116Bottom-up or Top-down Forecasting | LRx | Significance of LRx data analysis
Lecture 117Simulation on Bottom-up forecasting
Lecture 118Assessment on Bottom-up forecasting
Lecture 119Oncology Brand Forecasting
Lecture 120Revenue Forecasting Case Study - Novel Antihypertensive 
Lecture 121Patent Cliff | How to calculate the patent cliff
Lecture 122Portfolio Based Forecasting | Forecasting Model Development in Excel 
Lecture 123QALY | How to calculate QALY | Importance and Significance 
Lecture 124ICER | How to calculate ICER | Importance and Significance 
Section 9Portfolio Management from Strategic Management
Lecture 125Advance understanding of the portfolio Management
Lecture 126Co-promotion & Co-marketing strategy in pharma industry
Lecture 127Concept of Reverse co-promotion in pharma industry
Lecture 128In-Licensing Vs. Outlicensing
Lecture 129Importance of Publications in Pharmaceutical Industry
Lecture 130Juxtapid Case Study
Lecture 131New Indication Approval | Strategic Planning | Case Study
Lecture 132OTC Switch
Lecture 133Para IV Filing - Generic Marketing Strategy
Lecture 134Evergreening - Patent Life Extension Strategies
Lecture 135Case Study: Pharma companies taking toll after patent expiry
Lecture 136Rx to OTC Switch Case Study
Lecture 137Drug Repurposing
Section 10Finance for Pharma Brand Manager
Section 11Strategy Discussion
Lecture 139Increase the brand reach with advance segmentation
Lecture 140Concept of uniform branding for better brand acceptability
Lecture 141Brand Line Extension : Importance and Strategic Planning
Lecture 142Medical Animation - For Effective Brand Building
Section 12Conference Management
Lecture 143Effective Management of Conference
Lecture 144Conference Banner Designing
Lecture 145Roll Up standees
Section 13Celebrity Endorsement
Lecture 146Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 147Celebrity Differentiating - Endorsement Vs. Bootlegging
Section 14Digital Marketing for Pharma Brand Management
Lecture 148Introduction to Digital Marketing 
Lecture 149Inbound and outbound marketing in pharma | Types of inbound and outbound marketing 
Lecture 150Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 151Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 152Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 153Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 154Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 155Basics of Advertising : Introduction
Lecture 156The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 157Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 158Web Analytics - Tool and Implementation 
Lecture 159Web Host - Check the hosting details 
Lecture 160Page Speed- importance and practical understanding | Check the web speed 
Lecture 161Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 162Mobile Responsive | Tracking the Site 
Lecture 163Google Ad - Practical Training on Campaign Development and Execution
Lecture 164HCP sites and Patient Site
Lecture 165Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 166Brand Portal Development
Lecture 167Relationship Marketing : KOL Management and Patient Advocacy Group 
Lecture 168Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 169Disease Awareness Campaign - Brand Building Activities on Specific Health Day
Lecture 170Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 171Difference between FMCG and OTC Brand Ad
Lecture 172Medical Animation for Brand Building 
Lecture 173Digital Marketing Techniques
Lecture 174Video Marketing
Lecture 175Video Marketing Techniques For Small Business Owners
Lecture 176Promoting Brand through Article Advertising and Marketing
Section 15Omnichannel Marketing
Lecture 177Introduction to Omnichannel Marketing | Importance | Significance | Implementation outcome of Omnichannel Marketing
Lecture 178OMM Implementation Framework | Step By Step | Key Activities in each step | 3 Case Study on OMM
Lecture 179OMM Implementation Checklist - Download
Lecture 180OMM terminologies | Explanation of important digital marketing terms 
Lecture 181OM Brand Plan Development | Practical Brand Plan with different sections with touchpoints
Section 16Disease Awareness Camapign
Lecture 182Fundamental Training on Disease Awareness Campaign | Case Based Analysis | Comprehensive Module
Lecture 183DAC Campaign Planning and Execution : Case Based Analysis
Lecture 184DAC Do’s and Don’ts + Case Based Simulation 
Lecture 185DAC Thumb Rules 
Section 17
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